Unit 10 应用英语教程综合英语1.pptx

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1、Pre-Class TasksBackground KnowledgeText AText BPre-Class TasksI.Mini-Research 1.What is a poster?A poster refers to a paper announcement or advertisement that is exhibited publicly.The poster is usually a mixture of a brief text mixed with tables,graphs,pictures,and other presentation formats.Poster

2、s are widely used in the academic community,and most conferences include poster presentations in their program.Research posters summarize information or research concisely and attractively to help publicize it and generate discussion.At a conference,the poster presentation usually combines text and

3、graphics to present your project in a way that is visually interesting and accessible.It allows you to display your work to a large group of other scholars and to talk to and receive feedback from interested viewers.Pre-Class TasksI.Mini-Research 2.What are the criteria for an effective poster?The c

4、riteria for a good poster may include attracting your target audience,delivering the message,creating visual image,etc.Pre-Class TasksII.Co-Learning1.What are the major purposes of a poster?Posters are used in a number of settings.In academia,we use them to show class work or to present early resear

5、ch.We do this to get feedback and also to allow students an opportunity to practice presenting.In industry,posters are used to pitch ideas to executive staffs or to funders but also companies can use posters to show how their work is helping communities.Pre-Class TasksII.Co-Learning2.What should we

6、do before a poster presentation?Poster sessions are often crowded and noisy.Often we have to speak loudly so the first tip is bringing water because if you stay hydrated,you wont have problems with losing your voice.Secondly,plan to get there early so that you can scout out the space and figure out

7、where you might get good traffic.Thirdly,dress well.Remember this is a professional event and you could end up meeting a future employer or someone you want to collaborate with.Finally,if youre presenting a poster with a group,figure out in advance whos going to be speaking on which parts.That way y

8、ou dont seem clumsy during the presentation.Pre-Class TasksII.Co-Learning3.What is the key to presenting posters well according tothe speaker?Why?The key to presenting posters well is that theyre interactive.A poster should give you the opportunity to have a conversation with the people in the audie

9、nce.A visitor might come up to you and ask,“Hey,whats your poster about?”An ideal answer is one that invites a question.So think of a short little phrase like“My poster is about global warming and the data suggest that glaciers are retreating which can cause serious problems around the world”.Pre-Cl

10、ass TasksII.Co-LearningRemember poster sessions are often in a very crowded space.You dont want to block your poster.You want to have an open space in front of it as best you can so that people feel invited in for groups try to stand on both sides of the poster.But remember to keep the front clear.W

11、hen you want to real someone in,all you have to do generally is make eye contact and say hello and theyll often naturally come up and start talking to you.4.What are the speakers tips on“working the crowd”ina poster session?Pre-Class TasksIII.PresentationConduct a survey on posters and make a presen

12、tation in class.You may follow the steps below.1.Select some posters that are different in design.2.Ask the people who are surveyed which one they like best and the reasons(the color,layout,image,text,etc.).3.Sort out and analyze the information youve collected.4.Present the result of your survey in

13、 class.Background KnowledgeAbout the Text The text is written by Jerome Crowder and published in AnthropologyNews,a magazine sponsored by American Anthropological Association.Through this text,Jerome Crowder aims to share with us his valuable tips on how to design posters to help illustrate ideas in

14、 academic research.Background KnowledgeAbout the Author Jerome Crowder is a medical and visual anthropologist who has worked in Bolivia(since 1989)and Per(since 2003)and most recently in East Houston(since 2006).Crowder has published in professional journals,including Medical Anthropology Quarterly

15、and Visual AnthropologyReview.He co-edited a special issue of Medical Anthropology with Elizabeth Cartwright called“Dissecting Images:Multimodal Medical Anthropology”in 2017;his single authored piece in that issue is called“Visualizing Tensions in an Ethnographic Moment:Images and Intersubjectivity”

16、.Text StructureText A Part Main IdeaI(paras 1-2)The author begins the article by pointing out the immediate_ of a poster(to arouse the curiosity of passers-by)andthe _ of the posters designed by a novice.II(paras 3-8)The author talks about how to design an effective poster by offeringtips in terms o

17、f graphics,_,_,_,_,etc.III(para 9)The author concludes the article by summarizing the key points indesigning posters,namely,keeping the poster design _,using engaging graphics,limiting the _ and interactingwith your audience.functiontextshortcomingsbackgroundfonts accent colorstextsimpleDetailed Ana

18、lysisText APart I(paras 1-2)The author begins the article by pointing out the immediate function of a poster(to arouse the curiosity of passers-by)and the shortcomings of the posters designed by a novice.Comprehension check 1.What is the writing style of this article?Expository,descriptive,persuasiv

19、e or narrative?Why?Stylistically speaking,this essay is expositive in that its main purpose is to explain in which the author focuses on telling you about a given topic,i.e.poster design.Expositive writing can often be seen in textbooks and how-to articles,and is featured by the style that the autho

20、r tells you about a given subject,such as how to do something.Detailed AnalysisText A2.Why does the author say posters with too much information work against themselves?Because posters sharing too much information may distract and overwhelm the viewer with information that could best be shared verba

21、lly.Detailed AnalysisText APart I(paras 1-2)Words and phrases1.Since posters are inherently visual,the key to a strong poster is simplicitytheir immediate function is to pique the curiosity of passers-by.inherently adv.in a way that exists as a natural or basic part of sthFirefightingisaninherentlyd

22、angerousoccupation.simplicity n.the quality of being easy to understand or use Jamessolutiontothisproblemwassimplicityitself.Monawrotewithabeautifulsimplicityofstyle.pique the curiosity:to make sb very interested in sthThekeyistopiquehercuriosityandmakehermoveforwardwiththesurvey.Detailed AnalysisTe

23、xt A2.Once you have landed an audienceland v.(informal)to succeed in obtaining sth desirable,especially sth that a lot of other people want.Theyoungmanwasluckytolandagoodjob.Detailed AnalysisText A3.All too often novice poster builders attempt to cram all of the“relevant”information on their 36”x48”

24、sheet of paper.novice n.a person who is new and has little experience in a skill,job or situation Thecomputercourseisidealfornovices.Imstillacompletenoviceatthesport.cram v.to push or force sb/sth into a small space Jillcrammedherclothesintothebag.36,000spectatorscrammedintothestadiumtoseethegame.De

25、tailed AnalysisText A4.distracting and overwhelming the viewer distract v.to take sbs attention away from what they are trying to do Tomadmitsthatplayingvideogamessometimesdistractshimfromhishomework.5.Use your poster space wisely and follow a few simple guidelinesguideline n.a rule or instruction t

26、hat shows or tells how sth should be done Thischaptergivesyousomeguidelinestohelpyouinyourwork.Whenstartinganewbusiness,trytofollowthesegeneralguidelines.Detailed AnalysisText APart II(3-8)The author talks about how to design an effective poster by offering tips in terms of graphics,text,background,

27、accent colors,fonts,etcComprehension check 3.What does the word kernel refer to in paragraph 3?4.What are the authors tips on graphics?Arrange graphics to draw the viewer in(not necessarily in a grid),making them large enough to be seen from a distance.Make your images large(around 8”x10”),and keep

28、their number low(no more than five).When placing your graphics,first consider the message they make without supporting text.In the third paragraph it refers to“Whats the main point I want others to take away from my poster?”Detailed AnalysisText A5.Why does the author suggest choosing a large,clean

29、font?6.What are the advantages and disadvantages of using solid background colors?What is the authors suggestion?Solid background colors can create better visual effect.However,they can also cause the poster paper to curl.So the author suggests using heavy weight paper,like photo quality paper.Becau

30、se a large,clean font is much better for easy reading from a distance.Detailed AnalysisText A7.What can you infer from the first two sentences in paragraph 8?8.Why does the author compare a poster to a calling card?Because well-designed posters can provide readers with enough information to ask thou

31、ghtful questions(beyond what is presented in text),and initiate a more informed and thoughtful conversation.In fact,the author points out the limitation of the argument he has been heard for years,that is,if a poster contains too much information,it can overwhelm the audience and distract their atte

32、ntion.Detailed AnalysisText APart II(3-8)Words and phrases1.Using that kernel,you can then build your posterkernel n.the central,most important part of an idea or a subject Thisevidenceisthekernelofthedefendantscase.2.What is the most basic text that sufficiently compliments my graphics?compliment v

33、.to praise or express admiration for someoneIcomplimentheronhergoodEnglish.AllofuscomplimentedJoeonhiscooking.Detailed AnalysisText APart II(3-8)Words and phrases3.You may even consider placing your text in boxesto create an appealing layout.appealing adj.attractive or interesting Thecityoffersanapp

34、ealingcombinationofsportingandculturalevents.layout n.the way in which the parts of sth such as the page of a book,a garden or a building are arranged Ittookmesometimetogetfamiliarwiththelayoutoftheschool.Detailed AnalysisText A4.you can further flesh them out when speaking with your audience in per

35、son.flesh out:to add more information or details to a plan,an argument,etc.Theactioninthestoryisgoodbutthecharactersarentverylifelike;seeifyoucanfleshthemoutalittle.5.Some institutions require that you use their branded templates,which usually have a predetermined color palette.template n.a thing th

36、at is used as a model for producing other similar examples Thedealislikelytoprovideatemplateforotheragreements.predetermined adj.decided or arranged at an earlier time Apersonshealthisoftengeneticallypredetermined.Detailed AnalysisText A6.Solid background colors can provide excellent contrastsolid b

37、ackground color:The background has the same color all over.Pay attention to the adjective form solid-colored.7.Choose a color combination that provides good contrast and highlights your graphics.highlight v.to emphasize sth,especially so that people give it more attention LastyearCollinswroteamoving

38、balladwhichhighlightedtheplightofthehomeless.8.Neutral colors with dark letteringmake your images stand out.stand out:to be easily seen or noticeable Everytree,wallandfencestoodoutagainstdazzlingwhitefields.Histendonsstoodoutlikeropesbeneathhisskin.Detailed AnalysisText A9.If your images do not have

39、 the correct resolution,they will pixelate and you will lose the detail you want,rendering your graphics useless.resolutionn.1)the power of a television,camera,microscope etc.to give a clear picture a high resolution microscope2)a formal decision or statement agreed on by a group of people,especiall

40、y after a vote Theyhavefailedtocomplywiththeresolution.Theresolutionwaspassedbyatwo-thirdsmajority.Detailed AnalysisText A10.For years I have heard the argument that scientific posters should stand on their ownstand on ones own:to depend upon oneself OnceIcametotheuniversity,Ihadtolearninlifeworkand

41、morestandonmyown.11.the poster will be able to deliver the main message of the research without smothering the reader with superfluous information.smother v.to kill sb by covering their face so that they cannot breathe Shelovedherownchildren,almostsmotheringthemwithlove.Iwentoutofthemeetingroom;thea

42、tmospheretheresmotheredme.superfluousadj.more than you need or want Mypresenceattheafternoonsproceedingswassuperfluous.Detailed AnalysisText A12.setting you up for a more informed and thoughtful conversation.informed adj.having or showing a lot of knowledge about a particular subject or situation Re

43、adingisanexcellentwaytolearnnewthingsandstayinformed.Platowasoneofthemostinformedmenofhisday.Detailed AnalysisText APart III(para9)The author concludes the article by summarizing the key points in designing posters,namely,keeping the poster design simple,using engaging graphics,limiting the text and

44、 interacting with your audience.Words and phrases1.All in all,presenting a poster can be a very effective way of obtaining feedback from a broad audienceall in all:when everything is considered AllinallIwonderhowmuchtimeIendupinvestinginthewholeprocess.feedbackn.advice,criticism or information about

45、 how good or useful sth or sbs work is Thegovernmentdecidedtotrimtheirpolicyaccordingtothefeedback.Detailed AnalysisText A2.Keep the poster design simple,use engaging graphics,limit the text,and interact with your audience.engaging adj.interesting or pleasant in a way that attracts your attention Ma

46、nypeoplewereattractedbyherengagingsmile.engage intoengageinsportsengage withAtpresentImengagedwiththerevisionofmydictionary.Ourshipshaveengagedwiththeenemy.ComprehensionText AFind out information about the following and share your findings in a group.1 accent color2 dpi Accent colors are colors that

47、 are used for emphasis in a color scheme.These colors can often be bold or vivid and are used sparingly,to emphasize,contrast or create rhythm.More toned down colors such as neutrals or darker shades can also be used depending on the surroundings.It stands for dots per inch,which is used to measure

48、the resolution of animage both on screen and in print.As the name suggests,thedpi measures how many dots fit into a linear inch.Therefore,the higher the dpi,the more detail can be shown in an image.It should be noted that dpi is not dots per square inch.Since a 600 dpi printer can print 600 dots bot

49、h horizontally and vertically per inch,it actually prints 360,000(600 x 600)dots per square inch.ComprehensionText AFind out information about the following and share your findings in a group.3 calling card4 QR code It is a small card with personal information about you on it,such as your name and a

50、ddress,which you can give to people as a memory aid.Calling card may also refer to telephone card,a small card,usually resembling a credit card,used to pay for telephone services.(short for quick response code)A type of two-dimensional barcode that is used to provide easy access to information throu