英语写作商务信函BUSINESSLETTER课件.pptx

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1、BusinessLetterCoursewareforEnglishWritingBIGDATAEMPOWERSTOCREATEANEWERA目录CONTENTSIntroductiontoBusinessLettersTheLanguageCharacteristicsofBusinessLettersWritingSkillsforBusinessLettersExampleAnalysisofBusinessLetters目录CONTENTSEtiquetteandCulturalDifferencesinBusinessLettersCommonerrorsandcorrectionm

2、ethodsinbusinesslettersBIGDATAEMPOWERSTOCREATEANEWERA01IntroductiontoBusinessLettersSummarywordsDefinitionandimportanceDetaileddescriptionBusinesslettersrefertoformallettersusedinthebusinessenvironmenttoestablishbusinessrelationships,communicatebusinessinformation,conducttransactions,etc.Businesslet

3、tersplayanimportantroleinbusinesscommunication,promotingbusinessdevelopment,maintainingcustomerrelationships,andenhancingcorporateimage.TheDefinitionandImportanceofBusinessLettersSummarywords:TypeandpurposeDetaileddescription:Therearevarioustypesofbusinessletters,includinginvitationletters,thank-you

4、letters,confirmationletters,inquiryletters,quotationletters,orderletters,deliverynotificationletters,etc.Eachtypeofletterhasaspecificpurpose,suchasinvitingcustomerstoparticipateinevents,thankingcustomersfortheirsupport,confirmingtransactiondetails,inquiringaboutproductprices,providingproductquotes,c

5、onfirmingorderinformation,andnotifyingshipments.TypesandusesofbusinesslettersTheFormatandStructureofBusinessLettersSummarywords:formatandstructureDetaileddescription:Businesslettersusuallyadoptaformalformat,includingtheletterhead,date,recipientaddress,title,maintext,concludingremarks,signature,andat

6、tachments.Theletterheadshouldincludethesendersnameandaddress;Thedateshouldbeinfullform,suchasJuly19,2023;Therecipientsaddressshouldincludetherecipientsnameandaddress;Theformaladdressshouldbeused,suchasDearSir/Madam;Themaintextshouldexpressinformationclearlyandavoidusingabbreviationsorslang;Theconclu

7、dinghonorificshouldexpressrespect,suchasBestregardstothebusiness;Thesignatureshouldbepersonallysignedbythesender;Theattachmentshouldincludetherequireddocumentsorinformation.BIGDATAEMPOWERSTOCREATEANEWERA02TheLanguageCharacteristicsofBusinessLetters FormallanguageandaccurateexpressionUseformalandprof

8、essionallanguagetomaintainaprofessionaltoneAvoidusingcolloquiallanguageorcasualexpressionsUseprecisionandaccuratelanguagetoensureclarityandavoidmisunderstandingsUsethethirdpersonperspectivetomaintainaformaltoneanddistanceSticktothepointandavoidexcessivewordinessorredundancyUseclearandconsistentlangu

9、agetocommunicateideaseffectivelyUseprofessionalvocabularyandjargontodemonstrateknowledgeandexpertiseConcisewordingandstrongprofessionalismUsepoliticallanguagetomaintainapositivetoneandshowrespectUseappropriatemeetingsandclosurestoaccommodateaformaltoneUseclearandsimplelanguagetocommunicateideasclear

10、lyandavoidfusionPoletoneandclearexpressionUsestandardEnglishlanguagetomaintainaprofessionaltoneandavoidanypotentialmisunderstandingsAvoidingusingargumentsthatmaynotbeunderstoodbythereaderAvoidusingslangorcolloquiallanguagethatmaynotbeappropriateinabusinesscontextAvoidingusingabrasionsorslangBIGDATAE

11、MPOWERSTOCREATEANEWERA03WritingSkillsforBusinessLettersEnsurethattheletterhasaclearandspecificpurpose,suchasmakinganoffer,requestinginformation,orclosingadealUnderstandthereadersbackgroundandneedstodetailthelettertotheirinterestsandexpectationsClarifythewritingpurposeandtargetaudienceTargetaudienceW

12、ritingpurposeIdentify the most importantinformation to communicateandpresentitinaconsensusandclearmanagerKeypointsRemoveanyunnecessaryinformation that may fuse ordistractthereaderAvoidanceHighlightingkeypoints,conditionandclearFlowofideasArrangetheletterinalogicalorder,witheachparagraphbuildingupont

13、hepreviousoneUseheadingsandsubheadingsOrganizethecontentusingheadingsandsubheadingstomakeiteasierforthereadertofollowClearlogicandorganizationUseaccuratelanguageandavoidanypossiblemisunderstandingsorambiguitiesAccuracyTailorthelanguagetothereadersbackgroundandmaintainaprofessionaltonethroughthelette

14、rAppropriatenessPayattentiontotheaccuracyandappropriatenessoflanguageexpressionBIGDATAEMPOWERSTOCREATEANEWERA04ExampleAnalysisofBusinessLettersInvitationThisletterisusedtoformallyinviteanotherpartytoparticipateinameeting,usuallyfordiscussionornegotiationofbusinessmattersItshouldclearlystatethepurpos

15、eofthemeeting,date,time,andlocation,aswellasanyrelevantinformationthattheinviteeshouldbeawareofbeforeattentionInvitationtoattendameetingThisletterisusedtoinviteanotherpartytoattendabusinessrelatedevent,suchasaconference,tradeshow,orbanquetItshouldprovideacleardescriptionoftheevent,date,time,andlocat

16、ion,andanyrelevantinformationthattheinvitationneedstoknowbeforeacceptingtheinvitationInvitationtoaneventAcceptanceofaninvitationThisletterisusedtoformallyacceptaninvitationtoattendameetingoreventItshouldexpressgraduationfortheinvitationandconfirmtheacceptanceoftheinvitation,includinganyadditionalinf

17、ormationthatmayberequiredbythevisitorDeclineofaninvitationThisletterisusedtodeclineaninvitationtoattendameetingoreventItshouldexpressregressionforbeingunabletoattendandprovideareasonfortherecession,ifapplicableReplytoInvitationLetterGeneralinquiryaboutproductsorservicesThisletterisusedtoinquireabout

18、productsorservicesthatarebeingconsideredforpurchaseoruseItshouldclearlystatetheinquirytopicandanyspecificinformationthatisneededtounderstandtheproductorservicebetter要点一要点二RequestforquotaorproposalThisletterisusedtorequestaquotaorproposalfromanotherpartyregisteringaspecificbusinessmatterorprojectItsh

19、ouldclearlystatethescopeofthematterorprojectandanyrelevantinformationthatisneededtopreparearesponsivequotationorproposalInquiryLetterThisletterisusedtorespondtoageneralinquiryaboutproductsorservicesItshouldprovideanyrequestedinformationandmayalsoincludeadditionalinformationthatmaybehelpfultotheinqui

20、rerResponsetoageneralinquiryThisletterisusedtoprovideaquotationorproposalinresponsetoarequestfromanotherpartyItshouldclearlystatethetermsandconditionsofthequotationorproposalandanyadditionalinformationthatmaybeneededbytherequesterbeforemakingadecisionQuotationorproposalresponseReplytoInquiryLetterVS

21、ThisletterisusedduringbusinessnegotiationtomakeanofferorcounterofferonaspecificmatterorprojectItshouldclearlystatethetermsoftheofferorcounterofferandanyrelevantinformationthatsupportsthepositionbeingtakenAgreementreachedThisletterisusedtoconfirmanagreementreachedduringbusinessnegotiationItshouldclea

22、rlystatethetermsandconditionsoftheagreementandanyadditionalinformationthatmaybeneededbybothpartiestofinalizetheagreementOfferandcounterofferBusinessNegotiationLetterBIGDATAEMPOWERSTOCREATEANEWERA05EtiquetteandCulturalDifferencesinBusinessLettersUseformalandrelevantlanguagewhenaddressingtherecipient,

23、suchasDearSir/MadamorToWhomItMayConcernUsetherecipientsfullnameifyouknowit,ortheirtitleandlastnameifnotAvoidusingnicknamesorfamilylanguagethatmaybeinappropriateorunsatisfactoryTheuseofaddressandpatrioticlanguageExpressgraduationwhenappropriate,suchasconsideringtherecipientfortheirtimeorassistanceUse

24、formalandsinglelanguagewhenexpressinggrammar,suchasWerecommendyourhelporThankyouforyourattentionApologizeifyouhavemadeamistakeorcausedinconvenience,andexpressregistryandwillingnesstomakeamendsExpressionofGratitudeandApologyRespectlocalbusinesscustomsandpracticestoavoidmisunderstandingsorofferingloca

25、lcultureUseappropriatelanguageandtonetocommunicateeffectivelywithinternationalbusinesspartnersBeawareofculturaldifferencesinbusinessetiquette,suchasmeetings,sales,andclosingNotesonBusinessEtiquetteandCulturalDifferencesBIGDATAEMPOWERSTOCREATEANEWERA06Commonerrorsandcorrectionmethodsinbusinessletters

26、SummaryInappropriatewordingorinaccurateexpressionDetaileddescriptionWhenwritingbusinessletters,usinginappropriatevocabularyorexpressionsmaycausemisunderstandingsorleaveanegativeimpressiononreaders.Forexample,usingoverlycolloquialorcasualwording,orusinginaccurateterminologyorjargon.Inappropriatewordi

27、ngorinaccurateexpressionCorrectivemethods+Ensuretheuseofformalandprofessionallanguage.+Avoidusingslangorcolloquialexpressions.+Searchforprofessionalterminologyandexpressionsrelatedtotheindustry.01020304InappropriatewordingorinaccurateexpressionSummarywordsgrammarorspellingerrorsDetaileddescriptionGr

28、ammarandspellingerrorsarecommonwritingproblemsthatmayreducethereadabilityandprofessionalismoftheletter.Forexample,subjectverbinconsistency,tenseerrors,typos,etc.GrammarorspellingerrorsCorrectivemethods+Usegrammarcheckingtoolsorsoftwareforauxiliarychecks.+Afterwritingtheletter,besuretocarefullycheckg

29、rammarandspelling.+PleaseconsultEnglishteachersorcolleaguesforreviewandproofreading.GrammarorspellingerrorsInsufficientfluencyorunclearlogicSummaryBusinesslettersrequireclearorganizationandrigorouslogic,sothatreaderscanquicklyunderstandthemaincontentandpurposeoftheletter.Iftheletterisnotexpressedflu

30、entlyorlogically,itmaycauseconfusionormisunderstandingforreaders.DetaileddescriptionFluentwritingorclearlogic01+Organizethestructureandparagraphsofthelettertoensureclarity.+Usetransitionalwordsandphrasestoconnectsentencesandparagraphs,makingthelogicmorecoherent.+Afterwriting,readtheentireletterthoroughlytocheckforanylogicalcontradictionsorduplications.Correctivemethods020304Fluentwritingorclearlogic感谢观看THANKS