外贸函电完整教案(学生用).ppt

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1、BusinessCorrespondences外贸英文函电ContentsChapterOneChapterTwoChapterThreeChapterFourChapterFiveChapterSixChapterSevenChapterEightChapterNineChapterTen外 贸 函 电Introductiontothecourse Coursedescription Courseobjectives Coursecontents Learningguide AssessmentandRequirements外 贸 函 电Introduction Englishbusines

2、scorrespondenceorbusinessletterisawrittencommunicationbetweentwoparties.Itisameansthroughwhichviewsareexpressedandideasorinformationiscommunicatedinwritingintheprocessofbusinessactivities.Itistolearnboththelanguageandtheprofessionalknowledge(inotherwords,tolearnthelanguageyouaregoingtousewhenyouwork

3、).外 贸 函 电Coursedescription BusinessCorrespondenceisoneofthemostimportantcourses(acompulsorycourse)forInternationalBusinessTradeMajors.ItisdesignedtohelpstudentstoaccomplishthetransitionfromgeneralEnglishlearningtospecializedEnglishlearning,aimingatpreparationforafuturebusinesscareer.外 贸 函 电Courseobj

4、ectivesAfterthecompletionofthewholecourse,studentsaresupposedto:comprehendandmasterthebasicwritingskillsforvarioustypesofbusinesscorrespondence.befamiliarwiththegeneralconventionsaswellasmainproceduresininternationaltradepractice.conductbusiness,makequickandcorrectreactionstothebusinessinformationan

5、dmakebusinessconcludedinreallifesituations.外 贸 函 电Coursecontents ThecontentsofBusinesscorrespondenceinvolvemanyaspectsofinternationalbusinesstrade,mainlyinclude:Establishingbusinessrelations;Inquiry;Offer;Counteroffer;Order;Acceptance;Contract;Packing;Shipment;Payment;InsuranceandClaim.外 贸 函 电 Achie

6、vebalancebetweenlanguage-learningandbusiness-learning.Achievebalancebetweeninputandoutputofwhathavebeenlearned.Achievebalancebetweencourse-booklearningandsimulatedpractice.Focusonvariouswritingpatternsandwritingskillsofbusinesscorrespondences.Masterthecommonly-usedbusinessvocabulariesandmakegooduseo

7、fthem.外 贸 函 电Learningguide Thecoursewillbeassessedasfollows:Routineperformance:40%,including:routineattendance,in-classpractice,testsandoutside-classassignments Finalexam:60%外 贸 函 电AssessmentandEvaluationCriteriaRequirementsYouareappreciatedfornot beinglateforclassorabsentfromclass.chewinggumsorwear

8、ingacapduringclasses.pickingupthecellphoneorlettingthephoneringduringclasses.外 贸 函 电ChapterOneLayoutofaBusinessLetterContentsObjectives Leading In Sample letter Language Points Summary Assignments Case study外 贸 函 电ObjectivesUponcompletionofthischapter,youshould:befamiliarwiththelayoutofbusinesslette

9、rs.knowtheformatsofbusinessletters.knowhowtoaddresstheenvelope.外 贸 函 电LeadingIn Namethewaysofcommunicationyouknow WhatisthelayoutofanEnglishletter?外 贸 函 电 Telephone Fax E-mail Letter Telegram Telex外 贸 函 电WaysofcommunicationWarmingup外 贸 函 电1.日期Date2.封内地址InsideAddress3.称呼Salutation4.正文Body5.结尾敬语Compli

10、mentaryClose6.签名Signature外 贸 函 电LayoutofBusinessLetter 1.信头 letter Head 2.日期 Date 3.封内地址 Inside Address 4.称呼 Salutation 5.正文 Body 6.结尾敬语 Complimentary Close 7.签名 Signature 8.事由 Subject 9.附件 Enclosure a 参考号 Ref.No.b 经办人 Attention Line c 抄送 Carbon CopygoLetterhead Generally,aletterheadwillincludetheco

11、mpanylogo,companysname,address,telephonenumber,faxnumberandemailaddress,andthewebaddressifavailable.信头的写法：2种格式 信头一般印在信纸上端的中间，但也可印在信笺的左上方 1）平头式 RichardThomas&BaldwinsLtd.151GowerStreet London,SCT6DY,England Tel:63216260 Fax:63302700外 贸 函 电 2）缩行式 SHANGHAIPHARMACEUTICALCO.,LTD P.O.BoxNo.1752,Shanghai20

12、002,China Tel:63216260Fax:63302700 E-mail:spcldonline.shcn 2.发信人地址、日期的具体写法：1）门牌号码和街名（或邮箱号）例如:151GowerStreet 但有些不写门牌号与街名，而写出信箱号，如P.O.Box1079,即PostOfficeBox1079的缩写，第1079号信箱。2）城市、邮政编码、国家名 例如：London,Swg250Y,England 美国地址在城市名称后应写州名和邮区号，例如，Columbus,Ohio43210，U.S.A.（二）编号和日期 1.编号（ReferenceNo.)有的信头下有编号。编号是供参考

13、用的，作用是 能使复信与先前发出的信函联系起来。a.卷宗号码(afilenumber)、b.部门代号（departmentalcode)，c.辨认代号（initialsofthesigner)：口述人和打字人的名字缩写。编号又分：你方编号（YourReferenceNo.),我方编号（OurReferenceNo.),例如：YourRef:B-1549YourRef:JBD/WM OurRef:A-3450OurRef:WDW/LP InsideAddress Alwaysincludetherecipientsname,addressandpostalcode.Addjobtitleifap

14、propriate.距日期两到四行，打在左边。1.写上封内地址的益处：1）发信时可与信封上地址相互对照，以免发信时发生错误 2）收信人读信时可以相互对照 3）便于查阅Date外 贸 函 电02/01/032002年1月3日2003年2月1日2003年1月2日ChinesewayAmericanwayBritishwayToavoidconfusion,itisacommonpracticetowritemonthsinwords.Returnsalutation1.Ifunsuretowhomyoushouldaddressaletter,youshouldusethefollowingsal

15、utations:DearSirorMadam,2.Ifyouknowthenamebutarenotfamiliarwiththeotherperson,youshouldusethefollowingsalutation:DearMr./Mrs.XXX,外 贸 函 电3.Ifyouarequitefamiliarwiththeotherperson,youmayusethefollowingsalutation:HiXXX,HelloXXX,XXX,外 贸 函 电Informalsalutation 其位置比封内地址和经办人行低两行，并与之平头 1.商业函件 1)用“DearSirs,”不

16、能单独用“Sirs,”2)美国人用“Gentlemen：”,更加普遍(不能用单数）,单数时称“DearSir”3)如果是女性公司，则用“DearMesdames,”2.公事函件：“DearSir，”对一般机关团体负责人适用 此外公事函件还可以用“Tothosewhomaybeconcerned，”外 贸 函 电外 贸 函 电（六）事由（主题）TheSubjectLine或Caption：事由（标题）的作用是让收信人对信的主旨一目了然，写在称呼语下面的两行，一般是在信笺中上部的位置，可在前冠以Subject：或Re：的字样。事由要简单扼要，说明商品名称、数量、信用证或合同号码等即可。eg.Sub

17、ject:AnnualStockholdersMeetingRe:YourOrderNo.111BodyofaletterThebodyofabusinesslettertypicallycontainsthreeparagraphs:1.introductoryparagraph2.oneormorebodyparagraphs3.concludingparagraph外 贸 函 电Bodyofaletter注意事项：1）段与段之间一般空两行想一想：如果信的正文很长，一页纸不够用而需两张或数张联页，该怎么办？外 贸 函 电Bodyofaletter如果信的正文很长，一页纸不够用而需两张或数张

18、联页，应在第一页的右下端打“待续”（tobecontinued),并在联页上端注明收信人的名称、日期、页数，再继续打正文。这是为了避免第一页和第二页，第三页在发信时误置。外 贸 函 电 Formal Truly/sincerely/Faithfullyyours,Informal Bestregards,外 贸 函 电ComplimentaryCloseCapitalizeonlythefirstwordinthecomplimentaryclose,andfollowallphraseswithacomma.注意：1）结束礼词写在结尾语下隔一行，正中或略向右边写起 2）只有第一个字母大写，后

19、面加逗号 3）欧洲信函把Yours放前，美国则把副词放前 4）用Yours而不用Your，与Yours连用的一定是带-ly的副词。外 贸 函 电ComplimentaryCloseCapitalizeonlythefirstwordinthecomplimentaryclose,andfollowallphraseswithacomma.SignatureCompanysnameYoursignaturetypedsignature(jobtitle)ELECTRONICSLTD.Harold JonesHaroldJonesManagerReturn外 贸 函 电 想一想：如果有资格签署的人

20、不在公司，想请他人签署，该怎么办？外 贸 函 电 注意：1)p.p.有时候有资格签署的人不在公司，常以授权（powerofattorney)授权一负责的雇员签署，在这 情况下，则应在公司行号前写上P.P.(Per Procuration)或PerPro.,它的意思是代理。也有用for代替p.p.的。格式一般如下：Yoursfaithfully（P.P.）THENATIONALTRANSPORTCO.，T.M.White T.M.White Manager外 贸 函 电（十一）其他 1.附件（Enclosure):如信中有附件时，应在左下角注明Encl.或Enc.(缩写），如果附件不止一件，应注

21、明2Encls.或3Encls.等.例如:Encls.：2Invoices 3Encls.:1B/L 1Photo 1Certificate 外 贸 函 电 2.副本抄送（CarbonCopyNotation)：如果写信人希望信件内容为更多人的知晓，那么在Enclosure的下方必须注明c.c.的字样，然后打上抄送单位的名称。c.c.可以大写，也可以小写，其后跟冒号 c.c.:Mr.BrucePat C.C.:PublicRelationDepartment外 贸 函 电 3.主办人代号，又叫辨认代号Indentification 以便日后查对这封信是由何人主稿，由何人速记打字。一般的写法是把

22、主稿人、速记员的姓名的第一个字母连续打出，两者之间加一斜划,或加冒号。例如一个名叫WillianL.Rich的人向一位名叫MargaretDavis的秘书口授一封信，他们可以缩写成 WLR/MDWLR:MDmlr/md 外 贸 函 电 4.附笔（再启）(Postscripts)信写完后，如果想起还有要紧的话要说，可以在信末加P.S.,然后由发信人签署本人简笔签名（本人姓名的每一个字母，如ParkDavis,只签P.D.)。郑重的函件一般不用P.S.，说明写信人办事不够周密。eg.P.S.Thesampleswillbemailedtoyoutomorrow.外 贸 函 电（十一）其他 1.附件

23、（Enclosure):如信中有附件时，应在左下角注明Encl.或Enc.(缩写），如果附件不止一件，应注明2Encls.或3Encls.等.例如:Encls.：2Invoices 3Encls.:1B/L 1Photo 1Certificate 外 贸 函 电BlockFormat齐头式外 贸 函 电Theblockformatisthesimplestformat;allofthewritingisflushagainsttheleftmargin.Format外 贸 函 电Thesemi-blockformatyouraddress,date,theclosing,signature,a

24、reallindentedtotherighthalfofthepage(半齐头式）Theindentedformat(缩进式）Alsothefirstlineofeachparagraphisindented.外 贸 函 电 AddressingtheenvelopSummarylInthischapter,wehavelearntthelayout(sevenprinciplepartsandsixoptionalparts)inabusinessletter.Weshouldatleastrememberthesevenprinciplepartsandsomeusefulandcomm

25、onoptionalparts.Weshouldalsorecitetheformatofbusinessletters.Theserulesandprinciplesarecrucialinthebusinessletters,becauseitshowsyourattitudeandabilitytodobusinesscarefullyandsuccessfully.外 贸 函 电AssignmentsArrangethefollowinginproperformastheyshouldbesetoutinaletter.UsetheBlockStyle,andthenaddressth

26、eenvelopeaccordingly.Seller:RoyalGrosvenorPorcelainCompanyLtd.Address:GrosvenorHouse,RenfrewRoad,OakleyStaffordshireOA79AH Tel:(743069)60591/2/3 Buyer:ColourfloorCo.Ltd.Address:238WiltonRoad,AxminsterAXzAS Date:March5,2007 Subject:porcelain Themessage:-Theletteriswrittenbytheseller外 贸 函 电CasestudyTa

27、sk:Lookatthefollowingpage.ThisisthetoppartofabusinessletterfromaFrenchcompany.Decidewhenyouwouldusethesesalutations,insteadof“Dear Mr.Brown”.DearJames,DearSirs,DearMadams,DearSirorMadams.外 贸 函 电CasestudySunshineFlavoursLTD.SunriseTechnologyPark,EastHarborDriveLyonAS126KM,FranceTelephone03793832223Fa

28、x333703835550Nov14,2007Mr.JamesBrownMarketingDirectorBrownIndustriesInc.546ParkAvenueIL43301Washington,USADearMr.Brown,Thankyouforyourletterof11November,suggestingameetinginDecember.ThemostconvenientdatesfromourpointofviewareDecember6thorDecember7th.外 贸 函 电ChapterTwoEstablishingBusinessRelationsCont

29、ents Revision Objectives Leading In Sample letter Language Points Summary Assignments Case study外 贸 函 电Revision 1.信头 letter Head 2.日期 Date 3.封内地址 Inside Address 4.称呼 Salutation 5.正文 Body 6.结尾敬语 Complimentary Close 7.签名 Signature 8.事由 Subject 9.附件 Enclosure a 参考号 Ref.No.b 经办人 Attention Line c 抄送 Cart

30、on Copy外 贸 函 电UnitTwoEstablishingTradeRelations外 贸 函 电TeachingobjectivesUpon completion of the chapter,youshould:knowthewaysthatanexportercanusetoseeknewcustomers.knowhowtowritethiskindofletter.grasp the important words and phraseslearned.外 贸 函 电LeadingIn外 贸 函 电生产v/n生产商产品买方卖方顾客客户produceproductionpro

31、ducerproductbuyersellercustomerclient用户消费者制造商购买销售中间商零售商批发商经销商userconsumer manufacturer buy/purchase sell/salemiddlemanretailer wholesalerdealer外 贸 函 电贸易进口 出口进口商 出口商海关 关税配额,限额commerce,trade importexportimporterexporterCustomsCustoms dutyquotaWarmingUp SupposeyouarethesalespersonofABCcompany.Youwantto

32、sellthefollowingproductstoachildrensstore.Nowyouarecallingthestoreandthemanageranswersthephone.Thenwhatwouldyousayinordertoselltheproducts.(off-roadvihicle,motor)外 贸 函 电Foreignmerchantsmaybeapproachedthroughthefollowingchannels:外 贸 函 电 Web/consultancy banks commercial counselors office Chambers of C

33、ommerce in foreign countries Trade Directory Advertisements Attendance at trade fairs and exhibitions held at home and abroad Mutual visits by trade delegations and groups,etc.5-POINT PLAN外 贸 函 电 Where you get the information about the person or company to whom your are writing the letter;Your inten

34、tion for export or import;A brief introduction to your business scope,experience and products;The reference as to your firms credit standing;Expectation for cooperation and an early reply.SampleletterDearSirsorMadams,Wehaveobtainedyournameandaddressfrom the website:.Wewere informed that you are one

35、of thebiggestimportersofteainUKandyouarenow in the market for tea.We take thisopportunitytoapproachyouinthehopeofestablishingbusinessrelationswithyou.外 贸 函 电 Togiveyouageneralideaofourproducts,weencloseherewithacopyofourbrochurecoveringthemainitemsavailableatpresent.Ifyouareinterestedinanyofourprodu

36、ctsorhaveotherproductsyouwouldliketoimport,pleasecontactuswithyourrequirements.Welookforwardtoprovidingyouwithhighqualityproducts,superiorcustomerservice.外 贸 函 电Languagepointsbeinthemarketforwanttobuy外 贸 函 电1.我们生产各式各样的皮鞋，因此我们想要购买牛皮。Weproduceallkindsofleathershoes,soweareinthemarketforcowhide.2.我们的一个

37、顾客想购买你方的新产品。Oneofourcustomersisinthemarketforyournewproducts.Languagepointstakethisopportunity我想借此机会对你为我公司所做的一切表示感谢。Iwouldliketotaketheopportunitytothankyouforallthatyouhavedoneforourcompany.我们借此机会介绍我们的新产品。Wetakethisopportunitytointroduceournewproducts.外 贸 函 电Languagepointsapproach WeapproachedtheMi

38、nistryofCommerceandtheytoldusthatyouareabletosupply1000metrictonsofapplesatatime.我们与商务部联系，他们告述我们你们能一次性提供1000公吨苹果。我们定期与客户联系，看他们是否有新的要求.Weapproachourclientsregularlytoseeiftheyhaveanynewrequest.外 贸 函 电Languagepoints beinthehopeof 为了能找到客户，我给这页上所有的公司都打了电话。Icalledallthecompaniesonthispageinthehopeoffindi

39、ngacustomer.我给您发电子邮件是希望能与您建立业务关系。Iame-mailingyouinthehopeofestablishingbusinessrelationswithyou.外 贸 函 电Languagepoints givesb.ageneralideaof 这个样品是为了让你大概了解我们产品的质量。Thissampleismeanttogiveyouageneralideaofthequalityofourproducts.这个产品说明书将使你大概了解我们最新的产品。Thisproductdescriptionwillgiveyouageneralideaaboutour

40、latestproduct.外 贸 函 电Languagepointsencloseputsth.inanenvelope随函附寄Weareenclosingasampleforyourreference.herewithadv.enclosedinthis随函附上外 贸 函 电我们现随函附寄一个样品供你方参考。Languagepoints enclose Theycanbeusedinthefollowingways:enclosesth.Enclosedis/aresth.Enclosedpleasefind随函附寄产品说明书。(description)外 贸 函 电1.Weareencl

41、osingaproductdescription.2.Enclosedisourproductdescription.3.Enclosedpleasefindaproductdescription.Languagepointscovering about 关于 Translatethefollowingsentence:请寄给我们关于你方新产品的小册子。外 贸 函 电Please send us a brochure covering yournewproducts.LanguagepointsItemrefertoaparticularproduct单个商品，标号商品Wehaveseenyo

42、urgoodsandarequiteinterestedinyouritemNo.TK-103.我们看了贵方的商品，对标号为TK-103的商品特别感兴趣。外 贸 函 电Languagepoints Itemreferstoanindividualunitinagroupofproducts.Goodsrefertoagroupofproducts.外 贸 函 电ItemNo.TK-101ItemNo.TK-102ItemNo.TK-103ItemNo.TK-1041.prospectiveadj.潜在的 可能的 预期的 prospectivebuyers可能的买主 prospectivebus

43、inesspartners可能的贸易伙伴2.tradingpartner贸易伙伴orbusinesspartnerTrade Relations Trade Relations(建立贸易关系 建立贸易关系)NewWords&Expressions3.intendv.想要,打算后常接动词不定式e.g.Theyintendtoplaceanorderwithyou.他们打算跟贵方订货。Weintendtoextendourbusinessactivities.我们打算扩大我们的业务范围。NewWords&Expressions4.enquirev.询问 e.g.Wewouldliketoenqui

44、rewhetheryoucansupplythefollowingitems.我们想询问一下，贵公司能否提供下列商 品。Unit One Establishing Trade Relations Unit One Establishing Trade Relations(建立贸易关系 建立贸易关系)enquireinto调查e.g.Thebuyerclaimedthatthegoodsweredamagedintransit,butwemustenquireintothismatterourselves.买方声称货物在运输过程中被损坏了，但是我们必须亲自调查这件事情。NewWords&Expr

45、essionsenquireabout询问关于某事e.g.Theysentusaletter,enquiringaboutthemarketconditionhere.他们给我们发来了一封信，询问这里的市场状况。Unit One Establishing Trade Relations Unit One Establishing Trade Relations(建立贸易关系 建立贸易关系)enquireofsb.aboutsth.询问某人某事e.g.Mr.Smithenquiredoftheexporteraboutthequalityoftheirgoods.史密斯先生询问出口商他们的产品质量如何。NewWords&Expressions Unit One Establishing Trade Relations Unit One Establishing Trade Relations(建立贸易关系 建立贸易关系)