cocacolavspepsi(简化).ppt

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1、coca cola or pepsiLetLets play a game!s play a game!茶研工坊茶研工坊茶研工坊茶研工坊冰爽茶冰爽茶冰爽茶冰爽茶原叶绿茶、原叶绿茶、原叶绿茶、原叶绿茶、红茶红茶红茶红茶果粒橙果粒橙果粒橙果粒橙VSVS纯果乐纯果乐纯果乐纯果乐雪碧雪碧雪碧雪碧VSVS醒目醒目醒目醒目VSVS激浪激浪激浪激浪VSVS七喜七喜七喜七喜美年达美年达美年达美年达VSVS芬达芬达芬达芬达VSVS酷儿酷儿酷儿酷儿冰露冰露冰露冰露VSVS活森水活森水活森水活森水VSVS冰纯水冰纯水冰纯水冰纯水佳得乐佳得乐佳得乐佳得乐Which coke do you prefer?Invente

2、d in 1886 and still going strong today-the history of the worlds favourite drinkThe global drink The global drink history and culturehistory and culturecompetitioncompetitionproductproduct1886-1892：Atlanta Beginnings1893-1904：Beyond Atlanta1905-1918：Safeguarding the brand1919-1940：The Woodruff legac

3、y1941-1959：The war and its legacy1960-1981：A world of customers1982-1989：Diet Coke and new Coke1990-1999：New markets and brands2000-Now：History of Brand cultureBrand culturepassion:vigor and happinessLeadership:the courage to shape a better future Integrity(正直、诚实正直、诚实):be real Accountability（负责任）（负责

4、任）:if it is to be,its up to me Collaboration（协作、合作）（协作、合作）:leverage collective genius Innovation:seek,imagine,create,delight Quality:what I do,I do well.Invented in 1898 and still young in the world of drink.-The universal drinkhistory and cultureproductcompetitionBorn:1898-8-281977:begin to march t

5、owards KFC,Pizza-hut,Taco Bell and so on1997:separate pepsi from the chief company and focus on his own development.1923:declare bankruptcy 1931:purchased by Loft 1982:pepsi go into ChinaToday:we still moving on and try to become better Passion:young and changeLeadership:we just focus on the results

6、slogan:ask of more(渴望无限）渴望无限）Color:blueLogo:gain most in life（从生活中得到最多）（从生活中得到最多）core productIngredients(配料配料)1.Carbonated water2.sugar(sucrose or fructose depending on country origin)3.Caffeine4.Phosphoric acid（磷酸）.Caramel（焦糖）5.Natural flavourings Ingredients:Just like Coca ColaInteresting adsSloga

7、nsSlogans1886Drink Coca-Cola1886Drink Coca-Cola1929 The Pause that Refreshes1929 The Pause that Refreshes1959 Be Really Refreshed1959 Be Really Refreshed1963 Things Go Better With Coke.1963 Things Go Better With Coke.（心（心（心（心旷神怡万事胜意）旷神怡万事胜意）旷神怡万事胜意）旷神怡万事胜意）1969 Its the Real Thing1969 Its the Real Th

8、ing1976Coke adds life1976Coke adds life（可口可乐添情添趣）（可口可乐添情添趣）（可口可乐添情添趣）（可口可乐添情添趣）1982 Coke Is It!1982 Coke Is It!（就是可口可乐）（就是可口可乐）（就是可口可乐）（就是可口可乐）1986 Red,White&You(for Coca-Cola 1986 Red,White&You(for Coca-Cola Classic)Classic)1988Cant beat the feeling1988Cant beat the feeling（挡不住的感觉）（挡不住的感觉）（挡不住的感觉）（

9、挡不住的感觉）r r1990 You Cant Beat the Real Thing1990 You Cant Beat the Real Thing1993 Always Coca-Cola1993 Always Coca-Cola（永远是可口可乐）（永远是可口可乐）（永远是可口可乐）（永远是可口可乐）2000 Coca-cola.Enjoy2000 Coca-cola.Enjoy2001Life Tastes Good2001Life Tastes Good2003Coca-cola.real2003Coca-cola.real2005Make It Real2005Make It Re

10、al2006The Coke Side of Life2006The Coke Side of Life（生活中的可乐一（生活中的可乐一（生活中的可乐一（生活中的可乐一面）面）面）面）1898:fresh,tasty,pepsi1906:natural drink-pepsi1910:pepsi,make you fine1932:same price,double enjoyment 1940:pepsi,belongs to you1975:pepsi,decide by your feeling1998:The choice of a new generation 2004:Dare for More spokespersonspokespersonWhen we go to war,we kill the bystanders,not ourselves!