超市培训生鲜蔬果课.pptx

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1、超市培训超市培训-生鲜生鲜 Separate fruit&vegetable.蔬菜和水果分开蔬菜和水果分开 Cleanliness of cold room.保持冷库的清洁保持冷库的清洁 Temperature between 8 to 12 degrees.温度在温度在8摄氏度到摄氏度到12摄氏度摄氏度Cold room management 冷库管理冷库管理 Objective目的：目的：Storage the products in good condition.在良好的环境下储存商品在良好的环境下储存商品Key points:要点要点第1页/共42页超市培训超市培训-生鲜生鲜 Bask

2、et should be 10 cm far from the wall.塑料垫仓板和周转篮须离墙塑料垫仓板和周转篮须离墙10厘米厘米 Receiving date on the basket.周转篮上标有收货日期周转篮上标有收货日期 Cleanliness of cold room.保证冷库的清洁保证冷库的清洁Cold room management 冷库管理冷库管理 Objective目的：目的：Storage the products in good condition.在良好的环境下储存商品在良好的环境下储存商品Key points:要点要点Receiving date收货日期收货日期

3、10cm far from the wall 离墙离墙10CM第2页/共42页超市培训超市培训-生鲜生鲜Cold room management 冷库管理冷库管理 Consumption charter 保质期限保质期限Quality&freshness 质量质量/新鲜新鲜Product quality 产品质量产品质量Good practice良好实践良好实践Management tools 管理工具管理工具Contents 内容内容Flexibility 灵活性灵活性第3页/共42页超市培训超市培训-生鲜生鲜 Check the expiration date.检查保质期检查保质期Cons

4、umption charter 保质期限保质期限Objective目的：目的：To guarantee the freshness.保证新鲜保证新鲜Key points:要点要点第4页/共42页超市培训超市培训-生鲜生鲜 Put the label price on the right hand top.标签贴在右上方标签贴在右上方 Check price,name matched to the product.检查价格与名称与产品一致检查价格与名称与产品一致Packing date包装日期包装日期Item name单品名单品名Unit price/kg单价单价Item weight重量重量E

5、xpiration date保质期保质期Consumption charter 保质期限保质期限Objective目的：目的：Pack the product in good condition.包装良好包装良好Key points:要点要点第5页/共42页超市培训超市培训-生鲜生鲜Cold room management 冷库管理冷库管理 Consumption charter 保质期限保质期限Quality&freshness 质量质量/新鲜新鲜Product quality 产品质量产品质量Good practice良好实践良好实践Management tools 管理工具管理工具Con

6、tents 内容内容Flexibility 灵活性灵活性第6页/共42页超市培训超市培训-生鲜生鲜Fruits Fruits 水果水果水果水果Vegetables Vegetables 蔬菜蔬菜蔬菜蔬菜 Mushroom 菌菇类菌菇类 Condiment 调味类调味类 Root 根类根类 Stem 茎类茎类 Gourd 瓜类瓜类 Flower vegetable 花类花类 Leafy 叶类叶类 Citrus 柑柑Tropical without seeds热带无子水果 Tropical with seeds 热带有子水果热带有子水果 Import fruit 进口水果进口水果 Watermel

7、on 西瓜西瓜 Orange 橘橘 Pomelo 柚子柚子 Lemon 柠檬柠檬 Pear 梨梨 Apple 苹果苹果Product quality 产品质量产品质量第7页/共42页超市培训超市培训-生鲜生鲜Fresh新鲜新鲜:Freshness&cleanness 新鲜、干净新鲜、干净 Uniformity of growth&color 色泽形体均匀色泽形体均匀 No defect leaves(insect damage,disease)&rot leaves 无烂叶（虫斑、病斑）无烂叶（虫斑、病斑）No defect leaves 无烂叶无烂叶Not Fresh不新鲜不新鲜:Wilti

8、ng&dirty 枯萎、脏枯萎、脏 Size&color are not same 规格颜色不一规格颜色不一 Have defect leaves&rot leaves 有烂叶有烂叶Rot leaves 有烂叶有烂叶VegetablesVegetables蔬菜蔬菜蔬菜蔬菜 leafy leafy 叶类叶类叶类叶类Uniformity of size 规格均匀规格均匀Size not same 规格不一规格不一第8页/共42页超市培训超市培训-生鲜生鲜Fresh新鲜新鲜:Freshness&cleanness 新鲜、干净新鲜、干净 Uniformity of color(green)绿色均匀绿色

9、均匀 Firm 坚实坚实 Uniformity of Color颜色均匀颜色均匀Not Fresh不新鲜不新鲜:Decay&dirty 烂、脏烂、脏 Discoloration 变色变色 Not firm 不坚实不坚实Color not same色泽不一色泽不一VegetablesVegetables蔬菜蔬菜蔬菜蔬菜 Flower Vegetable 花菜类花菜类Firm坚实坚实Not firm不坚实不坚实第9页/共42页超市培训超市培训-生鲜生鲜Fresh新鲜新鲜:Shiny color&cleanness 色泽光亮、干净色泽光亮、干净 Uniformity of shape,color&s

10、ize 规格一致规格一致 No defect(mechanical injury&growth cracks)&No rot 无斑点（伤斑裂痕）、腐烂无斑点（伤斑裂痕）、腐烂 Shiny&clean光滑、干净光滑、干净Not Fresh不新鲜不新鲜:Wilting,sprouting&dirty 枯萎、脏枯萎、脏 Injured on surface&rot 表面不平、腐烂表面不平、腐烂 Shape color&size are not same 颜色规格不一颜色规格不一Wilting&rot枯萎、腐烂枯萎、腐烂VegetablesVegetables蔬菜蔬菜蔬菜蔬菜 Gourd 瓜类瓜类No

11、 defect无斑点无斑点Mechanical Injury裂口裂口第10页/共42页超市培训超市培训-生鲜生鲜 Uniformity of shape color&size规格颜色统一规格颜色统一Wilting枯萎枯萎VegetablesVegetables蔬菜蔬菜蔬菜蔬菜 Stem Stem 茎类茎类茎类茎类Fresh新鲜新鲜:Shiny color&cleanness 色泽光亮、干净色泽光亮、干净 Uniformity of shape,color&size 规格一致规格一致 No defect(mechanical injury&growth cracks)&No rot 无斑点及腐烂

12、无斑点及腐烂Not Fresh不新鲜不新鲜:Wilting,sprouting&dirty枯萎、脏枯萎、脏 Injured on surface&rot表面不平、腐烂表面不平、腐烂 Shape color&size are not same 颜色规格不一颜色规格不一No defect无斑点无斑点Injured受损受损第11页/共42页超市培训超市培训-生鲜生鲜Fresh新鲜新鲜:Freshness&cleanness 新鲜干净新鲜干净 Uniformity of shape,color&size 规格形状及颜色统一规格形状及颜色统一 No defect(mechanical injury&gr

13、owth cracks)&no rot 无坏损无坏损(碰撞或生长造成的裂痕碰撞或生长造成的裂痕)或斑点或斑点 No sprouting 无发芽现象无发芽现象 Freshness&Cleanness新鲜、干净新鲜、干净Not Fresh不新鲜不新鲜:Wilting,sprouting&dirty枯萎、脏枯萎、脏 Injured on surface&rot表面受损、烂表面受损、烂 Shape color&size are not same 规格和颜色不一规格和颜色不一Dirty脏脏VegetablesVegetables蔬菜蔬菜蔬菜蔬菜 Root 根类根类No defect on the sur

14、face表面无斑点表面无斑点Injured on the surface表面受损表面受损第12页/共42页超市培训超市培训-生鲜生鲜 No defect on surface无受损无受损Not Fresh不新鲜不新鲜:Wilting,sprouting&dirty 枯萎、烂、脏枯萎、烂、脏 Defect on surface(mechanical injury,sunburn&insect damage)表面受损表面受损(碰伤碰伤,晒晒 斑或虫害斑或虫害)Rotten spot 有烂斑有烂斑 Shape,color&size are not same 形状规格及大小不一形状规格及大小不一Mec

15、hanical Injury受损受损Fresh新鲜新鲜:Shiny color&cleanness 色泽光亮、干净色泽光亮、干净 Uniformity of shape,color&size 规格一致规格一致 No defect(mechanical injury&growth cracks)&No rot 无斑点及腐烂无斑点及腐烂VegetablesVegetables蔬菜蔬菜蔬菜蔬菜 Condiment 调味类调味类Clean&Shiny干净干净光泽光泽Rotten spot腐烂腐烂Wilting枯萎枯萎第13页/共42页超市培训超市培训-生鲜生鲜Fresh新鲜新鲜:Mushroom he

16、ad is close 菇头合拢菇头合拢 No insect injury,disease 无受损无受损 No rotten spot 无斑点无斑点 Natural color 自然色自然色 Mushroom head is close菇头合拢菇头合拢Not Fresh不新鲜不新鲜:Mushroom head is open 菇头打开菇头打开 Have insect injury,disease 有受损有受损 Rotten spot 烂、斑点烂、斑点 Discoloration 颜色不自然颜色不自然Mushroom head is open菇头打开菇头打开VegetablesVegetable

17、s蔬菜蔬菜蔬菜蔬菜 Mushroom 菌菇类菌菇类No rotten spot无腐烂斑点无腐烂斑点Rotten spot腐烂斑点腐烂斑点第14页/共42页超市培训超市培训-生鲜生鲜 Fresh新鲜新鲜:Firmness&clean shiny skin 光泽、坚实光泽、坚实 No rotten spot,insect damage,rotten core&mechanical injury 无受损、腐烂无受损、腐烂 Uniformity in shape,color&size 规格统一规格统一 Clean shiny Skin光泽光泽Not Fresh不新鲜不新鲜:Soft or wiltin

18、g skin 软、皮皱软、皮皱 Have rotten spot,insect damage,rotten core&mechanical injury 有受损、腐烂有受损、腐烂 Shape,color&size are not same 规格不一规格不一Wilting skin皮皱皮皱FruitsFruits水果水果水果水果 Apple 苹果苹果No rotten spot&injury无斑无斑Mechanical Injury受损受损第15页/共42页超市培训超市培训-生鲜生鲜Fresh新鲜新鲜:Firmness&clean shiny skin 结实，有光泽结实，有光泽 No rotte

19、n spot,insect damage,rotten core&mechanical injury 无受损、腐烂无受损、腐烂 Uniformity in shape,color&size 规格一致规格一致 Clean shiny skin 光泽光泽Not Fresh不新鲜不新鲜:Soft or wilting skin 软、蔫软、蔫 Have rotten spot,insect damage,rotten core&mechanical injury 斑点、受损、腐烂斑点、受损、腐烂 Shape,color&size are not same 规格不一规格不一 Dirty skin表面脏表

20、面脏No rotten spot&mechanical Injury无受损无受损Rotten spot&rotten core腐腐烂斑点烂斑点FruitsFruits水果水果水果水果 Pear 梨梨第16页/共42页超市培训超市培训-生鲜生鲜Fresh新鲜新鲜:Freshness&juiciness 新鲜，多汁新鲜，多汁 Clean&shiny skin 干净，有光泽干净，有光泽 No disease damage,rotten spot 无腐烂和受损无腐烂和受损 Clean&shiny Skin 光泽光泽Not Fresh不新鲜不新鲜:Soft or wilting skin 软、蔫软、蔫

21、Have defect(disease damage rotten spot)on the surface 受损、腐烂受损、腐烂Disease&rotten spot霉斑霉斑FruitsFruits水果水果水果水果 Citrus 芦柑芦柑No disease&rotten无腐烂斑点无腐烂斑点第17页/共42页超市培训超市培训-生鲜生鲜 Clean shiny Skin光泽光泽Rough surface表面粗糙表面粗糙FruitsFruits水果水果水果水果 Lemon 柠檬柠檬Fresh新鲜新鲜:Freshness&juiciness 新鲜，多汁新鲜，多汁 Clean&shiny skin 干

22、净，有光泽干净，有光泽 No disease damage,rotten spot 无腐烂和受损无腐烂和受损 Not Fresh不新鲜不新鲜:Soft or wilting skin 软、蔫软、蔫 Have defect(disease damage rotten spot)on the surface 受损、腐烂受损、腐烂No injury on surface无受损无受损Injury on the Surface受损受损第18页/共42页超市培训超市培训-生鲜生鲜Fresh新鲜新鲜:Freshness&juiciness 新鲜，多汁新鲜，多汁 Firmness 坚实坚实 No diseas

23、e damage,rotten 无受损及腐烂无受损及腐烂 Smooth skin表皮光滑表皮光滑Not Fresh不新鲜不新鲜:Soft and no juice inside 软、无水分软、无水分 Disease damage or rotten on the surface 表面受损腐烂表面受损腐烂FruitsFruits水果水果水果水果 Pomelo 柚子柚子No injury on surface表面无受损表面无受损Mechanical Injury受损受损第19页/共42页超市培训超市培训-生鲜生鲜 Firmness坚实饱满坚实饱满Wilting skin凹凸凹凸FruitsFrui

24、ts水果水果水果水果 Orange 橘橘Fresh新鲜新鲜:Freshness&juiciness 新鲜，多汁新鲜，多汁 Firmness 坚实坚实 No disease damage,rotten 无受损及腐烂无受损及腐烂Not Fresh不新鲜不新鲜:Soft and no juice inside 软、无水分软、无水分 Disease damage or rotten on the surface 表面受损腐烂表面受损腐烂No rotten无腐烂无腐烂Rotten腐烂腐烂第20页/共42页超市培训超市培训-生鲜生鲜Fresh新鲜新鲜:Right maturity 刚熟刚熟 Firmnes

25、s&juiciness 坚实，多汁坚实，多汁 No disease damage,mechanical injury&rotten spot on the surface 无受损、表面无斑点无受损、表面无斑点 Right maturity刚熟刚熟Not Fresh不新鲜不新鲜:Not maturity or too maturity 太生太生/过熟过熟 Wilting inside 无水分无水分 Have disease damage,mechanical injury&rotten spot on the surface 受损、斑点受损、斑点Disease,rotten spots on t

26、he surface 腐烂腐烂FruitsFruits水果水果水果水果 Watermelon 西瓜西瓜No disease,rotten on the surface表面无受损表面无受损第21页/共42页超市培训超市培训-生鲜生鲜Fresh新鲜新鲜:Fresh branches&smooth skin 枝干新鲜，外表光滑枝干新鲜，外表光滑 Firmness&juiciness 坚实，多汁坚实，多汁 No insect damage&rotten piece in the whole bunch 整束中无任何受损腐烂、虫斑整束中无任何受损腐烂、虫斑 Smooth skin&Firmness光滑表

27、面光滑表面Not Fresh不新鲜不新鲜:Wilting branch or skin 枝干或表皮枯萎枝干或表皮枯萎 Not maturity or too maturity 过熟过熟/不熟不熟 Have insect damage,rotten piece in the whole bunch 有腐烂坏损、虫蛀部分有腐烂坏损、虫蛀部分Rotten pieces腐烂腐烂FruitsFruits水果水果水果水果 Import fruit mport fruit 进口水果进口水果进口水果进口水果No rotten Piece 无腐烂无腐烂Decay branch腐枝腐枝第22页/共42页超市培训超

28、市培训-生鲜生鲜Fresh新鲜新鲜:Freshness&Firmness 新鲜结实新鲜结实 Clean&smooth skin 干净并且表皮光滑干净并且表皮光滑 No insect damage,rotten spot&mechanical injury 无虫害无虫害,腐烂斑点及碰伤腐烂斑点及碰伤 Clean&smooth skin表皮光滑表皮光滑Not Fresh不新鲜不新鲜:Soft or wilting skin 软、表皮萎缩软、表皮萎缩 Too much black spots on the skin 黑色斑点黑色斑点 Have mechanical injury,rotten spo

29、t,insect damage on the surface 表皮上有虫害表皮上有虫害,腐烂斑点及碰伤腐烂斑点及碰伤Rotten腐烂腐烂FruitsFruits水果水果水果水果 Tropical with seeds有子热带水果有子热带水果No defect on the surface无斑无斑Black spot on the surface黑斑黑斑第23页/共42页超市培训超市培训-生鲜生鲜Fresh新鲜新鲜:Freshness&cleanness 新鲜干净新鲜干净Natural smell 自然气味自然气味No broken,mildew spot 无受损、发霉无受损、发霉Soft sk

30、in 皮软皮软 Freshness&cleanness 新鲜、干净新鲜、干净Not Fresh不新鲜不新鲜:Wilting or dirty skin 表皮萎缩肮脏表皮萎缩肮脏 Broken or mould spot on surface 表皮受损或发霉表皮受损或发霉 Hard skin 皮硬皮硬 Sour smell 有酸味有酸味Dirty skin表皮脏表皮脏FruitsFruits水果水果水果水果 Tropical without seeds无子热带水果无子热带水果No broken,mildew spot无破损、发霉无破损、发霉Hard skin硬硬第24页/共42页超市培训超市培训

31、-生鲜生鲜Cold room management 冷库管理冷库管理 Consumption charter 保质期限保质期限Quality&freshness 质量质量/新鲜新鲜Product quality 产品质量产品质量Good practice良好实践良好实践Management tools 管理工具管理工具Contents 内容内容Flexibility 灵活性灵活性第25页/共42页超市培训超市培训-生鲜生鲜 Before opening,first in first out(FIFO)for all assortment.在营业前，所有分类按先入先出法则陈列。在营业前，所有分类

32、按先入先出法则陈列。Objective目的：目的：Maximum of merchandise in sales area except leafy,sensitive fruits.在销售区拥有最大的商品排面（除叶类菜和敏感性水果）在销售区拥有最大的商品排面（除叶类菜和敏感性水果）Quality&freshness 质量质量/新鲜新鲜 Opening Time开始营业开始营业Key points:要点要点第26页/共42页超市培训超市培训-生鲜生鲜 Any time damaged goods are removed into the loss area.随时把坏掉的取走报损随时把坏掉的取走

33、报损 Vaporize leafy all day long.一天内持续为叶类菜喷水一天内持续为叶类菜喷水 Do not vaporize fruits.水果不要喷水水果不要喷水Objective目的：目的：To guarantee quality&freshness all day long.保证一整天的质量和新鲜保证一整天的质量和新鲜Key points:要点要点Quality&freshness 质量质量/新鲜新鲜 All Day Long 一整天一整天第27页/共42页超市培训超市培训-生鲜生鲜 Alley are free from empty basket,dirties,empt

34、y bags.走道上不能有空篮子走道上不能有空篮子/袋子袋子 Re-opening ready at 4 pm.下午四点作好二次开店准备下午四点作好二次开店准备Quality&freshness 质量质量/新鲜新鲜 All Day Long 一整天一整天Objective目的：目的：To facilitate customer choice.便于顾客选择便于顾客选择Key points:要点要点Do rotation before full the shelves 翻转商品翻转商品第28页/共42页超市培训超市培训-生鲜生鲜Objective目的：目的：To guarantee quality

35、 of sensitive items.保证敏感产品质量保证敏感产品质量 Sensitive items are well displayed on plastic bags in order to be stored in cold room during the night.(Exp.Red grapes,Kiwi fruit)敏感商品用塑料膜包装好陈列，以便晚上放进冷库储存（例如：红缇、猕猴桃）敏感商品用塑料膜包装好陈列，以便晚上放进冷库储存（例如：红缇、猕猴桃）Quality&freshness 质量质量/新鲜新鲜 Closing time 结束营业结束营业Key points:要点要

36、点第29页/共42页超市培训超市培训-生鲜生鲜Cold room management 冷库管理冷库管理 Consumption charter 保质期限保质期限Quality&freshness 质量质量/新鲜新鲜Product quality 产品质量产品质量Good practice良好实践良好实践Management tools 管理工具管理工具Contents 内容内容Flexibility 灵活性灵活性第30页/共42页超市培训超市培训-生鲜生鲜Objective目的：目的：Volume image.确保陈列的量感 Adapt the number of display to th

37、e daily volume.根据一天的销售情况，调整陈列的量根据一天的销售情况，调整陈列的量Flexibility 灵活性灵活性Key points:要点要点第31页/共42页超市培训超市培训-生鲜生鲜 During the day,number of display decreases,but presentation stays bulky.在白天，展示的商品量逐渐减少，但要平铺着陈列，以免有空洞。在白天，展示的商品量逐渐减少，但要平铺着陈列，以免有空洞。Objective目的：目的：To preserve the image of volume&freshness all day lo

38、ng.确保商品全天的量和新鲜度确保商品全天的量和新鲜度Flexibility 灵活性灵活性Key points:要点要点第32页/共42页超市培训超市培训-生鲜生鲜Cold room management 冷库管理冷库管理 Consumption charter 保质期限保质期限Quality&freshness 质量质量/新鲜新鲜Product quality 产品质量产品质量Good practice良好实践良好实践Management tools 管理工具管理工具Contents 内容内容Flexibility 灵活性灵活性第33页/共42页超市培训超市培训-生鲜生鲜Objective目

39、的：目的：To be different than our competitors.区别与我们的竞争对手区别与我们的竞争对手 To propose bulk and packed item at the same place.包装和散装放在一起包装和散装放在一起Good practice良好实践良好实践Key points:要点要点第34页/共42页超市培训超市培训-生鲜生鲜 To show the quality of inside of the product.显示产品内在品质显示产品内在品质Good practice良好实践良好实践Key points:要点要点Objective目的：目

40、的：To be different than our competitors.区别与我们的竞争对手区别与我们的竞争对手第35页/共42页超市培训超市培训-生鲜生鲜 To have the right assets.选择正确的资产选择正确的资产 Participation on the turnover=30%to 45%营业额占比营业额占比=30%到到45%Margin毛利率毛利率:25%Good practice良好实践良好实践Key points:要点要点Objective目的：目的：To be different than our competitors.区别与我们的竞争对手区别与我们的

41、竞争对手第36页/共42页超市培训超市培训-生鲜生鲜Good practice良好实践良好实践 customers service(scale area)客户服务（称重台）客户服务（称重台）Objective目的：目的：To facilitate the customer flow.方便顾客方便顾客Only one area 只有一个区域只有一个区域Located in the middle of the department位于部门的中间位于部门的中间-Clean 干净干净-Employee smile 微笑的员工微笑的员工Employee use 2 scales at the same

42、time 2名员工同时工作名员工同时工作第37页/共42页超市培训超市培训-生鲜生鲜Cold room management 冷库管理冷库管理 Consumption charter 保质期限保质期限Quality&freshness 质量质量/新鲜新鲜Product quality 产品质量产品质量Good practice良好实践良好实践Management tools 管理工具管理工具Contents 内容内容Flexibility 灵活性灵活性第38页/共42页超市培训超市培训-生鲜生鲜Management Tools 管理工具管理工具 Display organization 陈列管

43、理陈列管理Objective目的：目的：To attract the customers.吸引顾客吸引顾客TG2TG3TG5TG6WinterCherry New groundtomatopotatoTG 8TG 10TG 11GrapeZHGala pomelo mango apple TG 18Seedless watermelon TG208424watermelon watermelom Weight table TG17 X.M.L.T melon TG 19ZC.TG 9Import orangeTG 13TG 7S.watermelonBlack watermelonTG 12N

44、ice Red fu ji appleCabbageTG 1N.cucumberTG 4N.tomatoImport kiwiTG 14Customer flow 顾客流向顾客流向TG No.&TG items name TG编号及编号及TG单单品名称品名称Key points:要点要点 Plan a week ahead the TG volume.TG每周每周1个计划个计划 Seasonal products welcome customers in department.季节性产品受欢迎季节性产品受欢迎 Leafy are first in customer flow/vegetable

45、/fruits/dry fruits.叶类菜最先呈现在顾客面前，其次是蔬菜、水果和干果。叶类菜最先呈现在顾客面前，其次是蔬菜、水果和干果。第39页/共42页超市培训超市培训-生鲜生鲜Objective目的：目的：To develop the turnover by analyzing of the volume and margin by TG.通过对通过对TG销售及毛利的分析以增长营业额销售及毛利的分析以增长营业额Analyze with the section head every week.每周与各课课长分析结果每周与各课课长分析结果Management Tools 管理工具管理工具 T

46、G Following TG跟踪跟踪Key points:要点要点Daily sales Qty日销量日销量Daily sales turnover日营业额日营业额Weekly total turnover周营业额周营业额Weight of TG items turnover on total Dept.turnover TG单品销售占单品销售占部门销售比率部门销售比率第40页/共42页Thanks for your AttentionThanks for your Attention谢谢观看谢谢观看谢谢观看谢谢观看超市培训超市培训-生鲜生鲜第41页/共42页感谢您的观看。感谢您的观看。第42页/共42页