剑桥商务英语BEC中级口语讲义.docx

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1、i 、 Why take BEC exams?strong growthrigorous quality controlwide suitabilitywide business contextvalue for study and business careerinternational recognition for work and studyii、What is International Business English?什么是国际商务英语？国际商务英语，指的是人们从事国际商务活动中所使用的具有行业特征的英语，这些行业包 括：国际贸易、国际金融、国际会计、国际运输、国际商法、保险、银

2、行、经济、营销、物流、 企业管理、商业服务等。由此看来，商务英语不是一种独立的语言，它仍然是英语，是在国际商务背景下使用的英语。iii How to learn International Business English?怎样学习国际商务英语？掌握一定的商务英语词汇、短语和句型。(1)词汇方面commerciale. g. The TV show was interrupted by too many commercials.prospecte. g. He called on some prospects but failed to make a sale.makee.g. These p

3、roducts are of Chinese make.The factory manufactured five makes of tractors.(2)短语方面soft selling hard sellingSome sales people adopt a direct hard sell approach, while others use a more indirect 4soft sell approach.have a bad yearThe corporation is having a bad year and it wi11 probably be necessary

4、to dismiss a few office staff.break into/penetrate the marketThere is chance that we 11 manage to break into the UK market(3)句型方面I am writing to you concerning* You can t miss it. I can t agree more. It may have slipped your mind, butYou can always reach me at the numberWe would very much appreciate

5、 it if you could I noted with interest your advertisement for Yes, that * s true, but on the other hand* That s exactly what I think. Maybe, but don t you think？ You are wanted on the phone. As requested, we enclose for your attention-e(4)旧词”新义”honoure.g, All credit cards honoured here. The bank hon

6、oured this cheque.covere. g. I have got myself covered against fire.royaltye. g. Besides copyright, the writer got a 10 percent royalty on sales. The technology transfer fee shall be paid in royalties.(5)同义词、近义词、相似词的辨析。1) chairman, president, CEO, Managing Director, General Manager.2) dealer, mercha

7、nt, trader, businessman, distributor.3) deputy, vice-, associate, assistant.4) discharge, unload, land5) discount, reduction, rebate, allowance.* 熟悉世界贸易组织。* 熟悉国际商务英语有关行业的基本术语及其内涵意义。* 学习国际商务常识，略知相关专业知识。* 密切了解国际商务最新动态。iv、 BEC2 ContentBEC2考试主要是考学生的语言能力，包括听、说、读、写四个方面。试卷所设计的语言 文字基本山都与商务有关。另外，还考学生的英语语法、结构

8、等内容。BEC2考试分笔试和口试两大部分。笔试包括阅读、写作和听力。PreliminaryVantageAdvancedReading1 hr 30 mins 1 hr1 hrWriting 45 mins 1 hr 10 minsListening40 mins40 mins40 minsSpeaking (2 candidates)12 mins *14 mins * 16 mins vi、 BEC2 Grades* one overall grade* each skill counts for 25%* candidates also receive profile of perfor

9、mance* Preliminary: two pass grades* Vantage and Advance: three pass gradesvii、Introduction to BP Preparation Resource* vocabulary* textbookPass Cambridge VantageTeamwork, Entertaining a client, Brand power, New premises, Health and safety, Business travel, Marketing disasters, Going global 是 BV 常考的

10、商务专题。下面以 Brand power 举 例说明：1.掌握商务词汇短语E. g. to buy/develop/launch/sell/test/own/stretch/damage a brandE. g. brand image/leader/loyalty/name/power/stretching2. 掌握相关商务知识E.g. Explain why you brought one of the products.strong sense of brand loyaltyreasonable pricegood after-sales servicereliability of t

11、he productgood and consistent qualityuser-friendly designgood value for moneyin style3. 掌握相关背景知识Tesco, J Sainsbury, AsdaWorking in English* mock exam papers: 9 setsviii、Register for BVwww. neea. edu. cnix、 Business ResearchAnswering business studies questionBusiness Studies is a skills based subject

12、 which tests students* abi1ity to use their knowledge. There are four basic skills:Level OneDescription/IdentificationLevel TwoExplanationLevel ThreeAnalysisLevel FourEvaluationTo gain the highest grades, candidates must show evidence of the higher skillsKey types of questions Identify/state/describ

13、e. Explain/outline- Discuss Examine/assess/analyse. some question of itCritically assess/to what extent evaluateResponses should:make a pointmake a point and develop itpresent two sides of the debatemake a point and develop fully withexplain both sides andHow to answer questionsExample question:What

14、 determines the price of a product?Example answer: The price of a product is influenced by the costs. 1 This is because firms have to charge a price which is greater than costs to make a profit. 2 However in the short run a firm may sell a product at a loss. This may be to gain market share or becau

15、se the product is still at the introduction phase and has high research and launch costs. 3 Overall it depends on whether we are considering a short or long term pricing policy. Firms may be willing to make a loss in the short run. It will also depend on the objectives of the firm. Some public secto

16、r organisations, e. g. may simply try to cover costs.ExampleQuestion: Should firms train their employees?Answer:By training their employees firms may be able to increase their profits BECAUSE trained staff are likely to be more productive and make les mistakes. Employees might also be more motivated

17、 BECAUSE they might be able to undertake more interesting work and BECAUSE managers are showing that they value their staff (which can satisfy their esteem needs). HOWEVER training costs money and is not always successful. It can also lead to a loss of production while staff are being trained. OVERA

18、LL, management will have to weigh up the potentialbenefits against the costs. If, for example, the firm has the necessary resources, the training is relatively cheap and is likely to lead to significant increases in productivityand profitability the firm likely to invest in it. If, ON THE OTHER HAND

19、, the firm lacks the necessary finance and staff already have the skills required then training is LESS LIKELY.I Introduction to BV Speakingformatconversationpresentationdiscussioncriteriapronunciationvocabulary & grammardiscourse managementinteractive communicationexaminerinterlocutorassessorCambri

20、dge examinerII Presentation ExamplePART 2: Mini-presentationA: WHAT IS IMPORTANT WHEN-?Selecting applicants for a jobYWorking experienceYPersonal qualitiesSample 1I choose topic A-what is important when selecting applicants for a job. As to this topic, as far as I am concerned, there are 3 things to

21、 consider.First, 1 think working experience is very important when selecting applicants. Applicants who have already had the work experience in the relevant fields will learn the new job easier and quicker. And it will also save the company a lot of training fees if the applicant has related experie

22、nce.Second, we must consider the personal qualities of the applicants, such as personality and health. Companies tend to employ people whose character fits a special job. For example, consulting company tends to employ applicant who is analytical and knowledgeable, but advertising agents 1 ike their

23、 employees to be energetic and creative.Third, 1 believe language is of great importance when selecting applicants. Nowadays, we do business with people from al 1 over the world. Always we buy goods from Africa, and sei 1 our electronic product to Europe; a foreign language especial ly Engl ish is n

24、eeded if the company wants to expand to the world. Applicants who can speak one or more foreign languages will have a better chance to get the job.Sample 2As we all know, the criteria used by HR professionals in screening and selecting applicants normally include such factors as working experience,

25、personal qualities and communicative ski Ils.Firstly, we pay a lot of attention to working experience of the applicant. A person with a sol id record of related experience is more likely to fit in with a new company. Therefore he or she can be trusted to fulfil 1 the tasks and solve the problems in

26、a more professional and competent way.In addition to this, we also look at the personal qualities of the applicant. Does he or she has integrity, perseverance or can do spirit? Surely any organization can benefit from the reliability, devotion and enthusiam of its employees.Finally, good communicati

27、ve ski Ils such as interpersonal ski Ils and team spirit are also becoming an important precondition in selecting qualified employees.B: WHAT IS IMPORTANT WHEN-?Preparing for a job interviewYStudying the job advertisementYFinding out about the companyBefore you go for an interview, you must make pre

28、parations so as to face the interviewer with more confidence. They include studying the job advertisement, finding out about the company, preparing yourself psychologically, etc.Firstly, you should study the job advertisement carefully so that you can match your knowledge, skills and abilities with

29、the specifications required for the post. You must assure the interviewer that you have all the qualifications required, so you are the right sort of person they are looking for.Secondly, you should know more about the company, such as its profile, structure, existing problems, requirements, campaig

30、ns and future plans. As a Chinese saying goes: uknow the opponent and know yourself, and you can fight a hundred battles without defeat. 99Finally, you should also prepare yourself psychologically and this will help you combat stress. Rehearsing the interview with your friends, for example, is a goo

31、d relaxation exercise that can instal1 confidence in you.Ill Presentation Discourse Management1. Opening SentenceWell, I d like to make a short/brief/mini/one-minute presentation on the topic2. Body （一般讲2-3个要点，根据语速和知识点调整）First, Second*.Third, 3.Closing SentenceAnyway, that* s why I think so.Thank yo

32、u very much.Thank you for taking your time.Thank you for listening.第三课时第二讲I ConversationPART 1: Exchange personal informationThis part aims to prepare the candidate for phase1 of the speaking test, which takes the form of an interview, with each candidate talking in turn to the examiner. This involv

33、es the candidate answering questions, responding to a comment or participating in an exchange or greeting.Activity 1:Asking each other s name (including spelling), hometown, occupation, hobbiesFurther probing: describe your hometown (location, city, town, village) climate, population, etc.Further pr

34、obing: describe your occupation/ or major (if student), likes and dislikes about your occupation.Further probing: asking each other about marital status/ with or without boy friend/girlfriend.Asking for opinion on married/single life, which is better?Further probing: asking each other about hobbies.

35、Possible QuestionsSuggested Answers and Note1) Whats your registrationnumber?2Myregistration numberis2) Whats your name?How do you spell your name?How do you spell your family name / surname / last name?My last name isMy given name is，but my friends always call me，my English name.3) You can call me，

36、if you like / wish.4) nickname5) Where are you from?Would you say it s a good place to live in?(Why?)Do you like living in？Where would you like rather liveor？(Why?)Do you think it would be better to live inor？ (Why?)2Weather2TransportationEnvironment2HousingHouses are pricey in this area.2Night life

37、 (exciting, dynamic)2Local people2Local government2Job opportunities2Resorts (skiing)2AtmosphereUselling pointsPossible QuestionsSuggested Answers and Note1)Do you come from a large family or a small family?Can you tell me a bit aboutin your family?Extended familyNuclear family2)Do you work or are y

38、ou a student in？What do you do?What do you study?What, s your major?What do you like most about your job?(Why?)What do you like most about your studies?(Why?)UMajor v.I majored in ,and minored inEver since I was a child, I was interested in2Job Satisfaction2Interesting & challengingTraveling opportu

39、nityTraining (career development)Financial benefitsFree TimeDo you have much free time?How do you spend your free time?What do you do in your free t ime?What s your hobby?Why do you like？Is there any particular reason why you enjoy*?When did you first take up / start(Why did you start then?)2Particu

40、lar reason2Cultivate a hobby2It s never too late to take ahobby.Churchill2Outdoor activities:Sports: tennis / golf / baseball / attend the gym / fitness centerUWork out=exercise2Recharge the battery:Attend a training courseRead various books, for example，一2Chat onlineWatch TV(passive viewer) TV=one-

41、eyed monsterads (advertisement advert)(1CommercialUTeleplayUEducational programs(1Amusement programsMusic: classical / light/ pop / jazz / bluesfolk2Fine artsAbstract painting / oil paintingUI am fond of traveling. Traveling is a good way of learning and a goodway of communicating with other people.

42、UNo, I don* t have much free time, because so many wonderful courses arefixed.tlI prefer doing exercises, (most of time) I d like to attend the gymor go to the fitness centers. If time is enough, I 11 read various books.第四课时第三讲I Tongue Twister1. Good cookies could be cooked by good cook if a good co

43、ok could cook goodcookies.2. If you understand, say understand.If you don t understand, say don* t understand.If you understand say you don, t understand.How can 1 understand you understand.Understand?3. Peter Pipe picked a peck of pickled peppers prepared by his parents andput them on a large paper

44、 plate.II ConversationPossible Topics & QuestionsSuggested Answers and NoteTransportHow did you come here today?How did you travel to the test?Did you come here by bus?If you could travel by any form of transport you want, what would you choose? (Why?)Which form of transport would you like to travel

45、 by?How do you think you will travel to work in 15 years time?How do you think you will travel to work 15 years from now?2Bus / taxi / cab / private car / subway /Tube underground / tramtime / safety / money2light way / subway / airportIt would be fast developing in 15 years time and will cover ever

46、ywhere in Beijing. It will be really convenient.HotelsWhat kind of accommodation do you usually stay in when you go on hoiiday?Do you stay in a hotel or an apartment you are on holiday?What kinds of faci 1 ities do you think hotels ought to provide for business people? (Why?)Do you think companies s

47、hould pay for their staff to stay in expensive hotels on business trips? (Why? / Why not?)Should people stay in expensive hotels on business trips? (Why? / Why not?)2hotel/motel/vilia/apartment/flat(BrE)/dormcity breaks, beach holidays sun-tanned / fast-tanned center 2camping camp or tent2Hitchhiking, hitchhiker (take a gap year)2Domestic travel2Sight seeingHi-tech, Local Area Net,internet, database system, fax2