外贸英语函电课件unit-1.ppt

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1、International BusinessCorrespondence in EnglishUnit1BusinessLetterWritingLayoutofBusinessLetter商业信函格式设计商业信函格式设计n1.Structuren2.Formn3.Addressing EnvelopesStructure（结构）1 Letter head2 Reference and date3 Inside name and address4 Attention line5 Salutation6 Subject line7 Body8 Complimentary close9 Signa

2、ture10Enclosure11Carbon copy notation12postscriptn信头n编号和日期n封内名称和地址n经办人n称呼n事由n正文n结尾敬辞n签名n附件n抄送n附言TheGeneralStructureofaBusinessLetterLetterHeadReferenceDateInsideNameandAddressSalutationSubjectLineBody of the Letter ComplementaryCloseSignatureEnclosurePostscriptLetterHeadLetter head includes the send

3、ers name,postal address,telephone number,fax number and E-mail address,etc.e.g.Mr.xxx(orthenameofanorganization)136HuaianRoadEast,Shijiazhuang,050031,Hebei,ChinaTel:(0311)8678904Fax:(0311)8678008E-mail:AddressinEnglishnMr.FrancisJones(收发信人姓名)n105HilltopRd(门牌号及街道名)nCharlottesville(城镇名)nVirginia22086(

4、州或国家分区名及邮政编码)nUSA(国名)nDrPhilipShaw(收发信人姓名)nLanguageCentre(系或部门名)nUniversityofNewcastle(大学或公司名)nNewcastleuponTyne(城镇名)nNel7Ru(邮政编码)nEngland，UK(国家分区及国名)ReferenceandDatenReference may include a file number,departmental code or the initials of the signer followed by the typist of the letter.These are ma

5、rked“our ref:”and“your ref:”to avoid confusion.They are typed immediately below the letter head.nThe date should always be typed in full and not abbreviated.The forms of dates are as follows:U.K.:15August,2002(not02);U.S.:August15,2002 !Avoid typing dates in figures lest confusion.InsideNameandAddre

6、ssThe name and address of the receiver is typed at the left-hand margin about two to four spaces below the date.It appears exactly the same way as on the envelope.e.g.Mr.C.E.Eckersley/Messrs.William&WernerTheLondonExportCorporation6and7CliffordStreetLondon,W.1,EnglandAttentionLineAttention line is u

7、sed when the writer of a letter addressed to an organization wishes to direct the letter to a specific individual or section of the firm.It generally follows the inside address.e.g.Attention:Mr.SmithAttention:TheSalesManagerSalutationSalutation is the complimentary greeting with which the writer ope

8、ns his letter.It is usually typed three spaces below the inside address of the attention line.e.g.Dearsir(s),DearMesdames,Gentlemen:(冒号而非逗号)SubjectLineSubjectlineisactuallythegeneralideaofaletter.BodyoftheLetternMain part of the letter.It expresses the writers idea,opinion,purpose and wishes,etc.nFo

9、r very short letters you may adopt double line-spacing except for your correspondents name and address for which single line-space should always be used.nIf there has been previous correspondence,the reply letter will refer to it in the first paragraph.The writers plans,hopes and expectations will b

10、e expressed in the last paragraph.ComplimentaryCloseComplimentary close is merely a polite way of ending a letter.It is in keeping with the salutation.Formal:Dearsir(s),Yoursfaithfully,Gentlemen:Trulyyours,Less formal:DearMr.Henry,(:)Yourssincerely,(orsincerelyyours,)SignatureIt is common to type th

11、e name of the writers firm or company immediately below complimentary close.Then the person who dictates the letter should sign his name,by hand and in ink,below it.The name of the signer is usually typed below the signature,and followed by his job title or position.e.g.Yoursfaithfully,TheOverseasCo

12、.,Ltd.(Signature)W.BlackPresidentEnclosureIfsomethingisenclosed,noteitbelowthesignature.e.g.Enclosures4samplesEncl.PriceListTheCarbonCopyNotationWhencopiesoftheletteraresenttoothers,type“c.c.”belowthesignatureattheleftmargin.e.g.c.c.Mr.GWellc.c.TheSalesDepartmentPostscriptIf the writer wishes to add

13、 something he forgot to mention of for emphasis,he may add his postscript two spaces below the carbon copy notation.e.g.P.S.Thesampleswillbemailedtoyoutomorrow.Try to avoid P.S.since it may suggest that the writer failed to plan his letter well before he typed it.Form（格式）The main aim of designing a

14、letter is to make the letter not only pleasing to the eye,but also convenient to be typed.n1.Full Block Formn2.Modified Block Form with Indented Stylen3.Modified Block Formn4.Simplified Form FullBlockFormFull Block Form译作译作“平头式平头式”.In the full block form,every part of a letter is typed from the left

15、 margin,i.e.theHeadLineReferenceDateInsideNameandAddressSalutationBodyoftheLetterComplementaryCloseSignatureEnclosureModifiedBlockFormwithIndentedStyle In the full block form,it is convenient to be typed with a typewriter but the layout is not so beautiful,so some businessmen use a modified block fo

16、rm with indented（缩进的）style,译作译作“改良缩进式改良缩进式”.theHeadLineReferenceDateInsideNameandAddressSalutationBodyoftheLetterComplementaryCloseSignatureEnclosureModifiedBlockFormInthemodifiedblockform,allthepartsstartfromtheleftmargin,exceptthedate,complimentaryclose（结尾敬辞）结尾敬辞）andsignaturewhicharepositionedthes

17、ameasthatinthemodifiedblockformwithindentedstyle，译作译作“改良改良式式”.theHeadLineReferenceDateInsideNameandAddressSalutationBodyoftheLetterComplementaryCloseSignatureEnclosureSimplifiedFormSimplifiedformissomehowlikefullblockform.Butsomepartsareomitted,suchassalutationandcomplimentaryclose，译作译作“简体式简体式”.Addr

18、essingEnvelopesAlthoughtheEnglishandtheChineseuseverydifferentsysteminsettingoutanaddressontheenvelope,however,theessentialstandardsarethesame.Theaddressmustbesetoutcorrectlyandneatly.Theenvelopewritingusuallyhastwoforms:1.TheBlockForm;2.TheIndentedForm.1.TheBlockFormTheSendersAddressTheReceiversAdd

19、ressStamp2.TheIndentedFormTheSendersAddressTheReceiversAddressStampExampleofanEnvelopeChinaNationalChemicals(stamp)Import&ExportCo.Beijing,Chinathereturnaddress(寄信人地址)OverseasTradingCo.153MarketStreetLondon,E.C.3thereceiversaddress.(收信人地址)Introduction to NegotiationNegotiationnEveryone negotiates.nI

20、n a negotiation,the two parties confer together to reach a mutually satisfying agreement on a matter of common interest.nNegotiation is a dynamic process of adjustment.The two parties need to adjust by exchanging their ideas on the interest,and then negotiation begins.nWhen a final agreement is reac

21、hed,maybe neither of the parties is wholly satisfied but both recognize that it is more beneficial for them to agree than to disagree.Negotiation has its end on a basis profitable to both parties.FirstImpressionsinNegotiationsnImpressiveBehaviorsinnegotiationnPunctuality(准时)nAppearance(外表)nEnthusiasm(热情)nTeamwork(团队合作)nCongeniality(意气相投)nRespect(尊重)HomeworkPreview Unit 2Goodbye