《旅游综合英语》-课程教学大纲.docx

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1、旅游综合英语-课程教学大纲旅游 综合 英语课程大纲一、课程基本信息 课程代码：18080042 课程名称：旅游综合英语 英文名称：English for Tourism and Hospitality 课程类别：专业选修课 学时：32 学分：2 适用对象: 2016 级及以后旅游管理本科生 考核方式：考查与期末考试相结合。平常作业，期末考试 先修课程：旅游概论、旅游经济学、旅游地理学、旅游消费行为探讨等 二、课程简介 修完本课程后，学生应驾驭旅游探讨基本原理、旅游活动的规律、特点及在国民经济中的地位等专业术语的内涵与英语表达。学生也应良好驾驭旅游市场探讨方法、旅游企业运营模式等专业英语的表达。

2、学完本课程后，学生能娴熟运用英语搜寻、阅读、运用英语专业文献，有格式写作规范的英文论文摘要。After studying the course the students are required to understand the basic principles of tourism and travel research, the law of tourism activities, its characteristics and its position in national economics. The students are also required to have a goo

3、d command of the approaches of tourism marketing, the operating models of tourism entrepreneurs. Learning this course will provide the frame and a guideline for students’ further study of other subjects related to tourism management. 三、课程性质与教学目的 旅游综合英语是旅游管理本科生培育的一门专业选修课，是在旅游概论等课程的基础上，了解旅游探讨作用及

4、地位、探讨范式、数据来源、定性探讨与定量探讨探讨方法、旅游探讨伦理、问卷设计、探讨报告撰写英语术语的内涵，并能娴熟运用专业英语进行文献搜寻、阅读与理解、引用、写作规范的摘要，用格式写作论文。同时，课程还结合实际，具体讲授自改革开放以来我国旅游发展进程，强调了我国特色社会主义发展的优越性，以及当前文旅融合的特别时代使命，通过课程的讲授尽可能提升学生的文化自信和国家认同感。四、教学内容及要求Chapter 1 Introduction bjectives: After studying this chapter, the students should be able to: Discuss th

5、e nature of tourism as a disciplineUnderstand the role of research in tourism Distinguish between the various types of research Outline the steps involved in research process Identify the phases of the writing process as applied to tourism research. Contents: 1、Define tourism and appreciate it is st

6、atus as one of the world’s most important economic sectors. 2、Describe the factors that have hindered the development of tourism studies as an area of academic investigation. 3、Explain the importance of theory in the development of an academic discipline 4、Identify the four platforms’ th

7、at have characterized the evolution of tourism studies to date, and indicate how this evolution reflects the growing maturity of this field of study 5、Discuss the growth of tourism as a university-based field of study 6、Describe the importance and growth of refereed tourism journals as a core indica

8、tor of development in the field of tourism studies 7、Appreciate the distinctive and mutually reinforcing roles of universities and community colleges in the provision of tourism education and research Definitions and requirements: Understand the role of research in tourism; Distinguish between the v

9、arious types of research paradigm. Problems and application: 1. Describe the terms: qualitative research; quantitative research; induction; deduction; pure research; applied research 2. Discuss (#1.3 amp; #1.9 on p. 27) 3. Describe the elements of the research process. Teaching means and approaches:

10、Imparting through multimedia Chapter2theoritical paradigm for tourism study Objectives: 1. Describing the major theoretical paradigms that inform tourism research 2. Discuss the differences between each of the theoretical paradigms 3. Explain the consequences of these differences for the conduct of

11、tourism research Contents: 1. the defination of theoritical paradigm 2. the ontological ,epistemological and methodological base ofpositivism paradigm 3. the ontological ,epistemological and methodological base ofinterpretive social science paradigm 4. the ontological ,epistemological and methodolog

12、ical base ofcritical theory paradigm 5. the ontological ,epistemological and methodological base offeminist perspective paradigm 6. the ontological ,epistemological and methodological base ofpostmodern paradigm 7. the ontological ,epistemological and methodological base ofchaos theory paradigm Defin

13、itions and knowledge: Key knowledge: the consequences of these differences for the conduct of tourism research Difficult knowledge: the major theoretical paradigms that inform tourism research Problems and applications: 1 in your own words, what is paradigm and ontology, epistemology and methodology

14、: 2 why is it important to have an understanding of the various paradigms for scientific inquiry? 3 in your opinion, is one paradigm’s approach better than the others? justify your opinions 4. why is it necessary for a researcher to ensure that research projects are informed by the right theor

15、etical paradigm? 5. Teaching means and approaches: 6.Imparting through multimediaChapter3 Data Source for Tourism Research Objectives: 1. Describe the major primary and secondary data source for use in tourism research 2. Describe the advantages and disadvantages for primary and secondary data sourc

16、e for use in tourism research 3. Basic understanding of content analysis Contents: 1.two types of date source for tourism research2.primary data soure for tourism research:advantages and disadvantages; 3.secondary data soure for tourism research:advantages and disadvantages; 4.key sources of seconda

17、ry data for touism research. Definitions: primary data soure for tourism research ;secondary data soure for tourism researchProblems and applications: 1 what are the main advantages and disadvantages of primary data sources? 2. what are the main advantages and disadvantages of secondary data sources

18、? 3.define each of data sources, then describe when you might use each type of source and why? 4 in your opinion, is the perversity in data sources problematic for researchers? Explain your answer Chapter4 the Ethic of Tourism Research Objectives: 1. understand the need for ethics in tourism researc

19、h2. tourism researcher’s responsibilities to society ,to the scientific community, to research participants,to sponsors3. explain the need to be ethical 4. understand the concepts of reciprocity and reflexity Contents: 1.Ethical consideration in tourism research 2. Major ethical guidelines in

20、the conduct of research 3. The tourism researcher’s ethical responsibilities to society 4. The to research participants 5. The importance of anonymity and confidentiality 6. The tourism researcher’s ethical responsibilities to sponsors Definitions : tourism researcher’s ethical res

21、ponsibilities Problems and applications: 1. What key items are included in the Codes of ethics? 2. What information does the Informed consent need to provide? 3. Written assignment Two:Suppose you are doing a research on the application of a new service method in an amusement park, you will need to

22、know the perspectives from both the customers and staff. Please compose an informed consent. Be sure that all the necessary information required in the consent should be included in your consent form. Take Figure 4.2 as an example, if needed.Teaching means and approaches:Imparting through multimedia

23、Chapter5Methodological considerations for tourism research Objectives: 1. describe the difference between emic and etic approach to data collection 2. explain the difference between qualitative and quantitative methodologies 3. explain the use of mixed method approach 4. distinguish between various

24、types of sampling 5. outline the need for reliability and validity in research 6. understand the various types of triangulation and their purpose in tourism research 7. discuss the role of pilot studies in the process of conducting tourism research Contents: 1. Emic and Etic perspectives 2. Qualitat

25、ive versus Quantitative methodologies 3. Differences between Qualitative andQuantitative methodologies Definitions:types of sampling; reliability and validity in research; triangulation; qualitative and quantitative methodologies Problems and applications: 1. What are the main differences between qu

26、alitative and quantitative methodologies? 2. Define non-random and random samplings. 3. What are the major sampling approaches used in these two samplings?Teaching means and approaches:Imparting through multimediaChapter6Qualitative methods and tourism research Objectives: Master the criteria that d

27、efine qualitative research; principle of unstructured /in-depth interviews, advantage and disadvantages of unstructured /in-depth interviews; process of semi-structured interview, focus group, participation observation, Delphi ,longitudinal studies, case studies, action studies, documentary research

28、, non-sexist research advantage and disadvantages of semi-structured interview Contents: 1. Qualitative Methodology and Symbolic interactionism2.grounded theory 3.phenomenology 4.heuristic research5.ethnomethodology 6.ethnography 7.inconstructive interview and semiconstructed interview 8. Some hints

29、 for interview etiquette 9. Participant-observer 10.focus group 11. Longitudinal studies 12. Cross-sectional Research13.delphi technique 14.case study 15.action resarch 16.documentory method17. Non-sexist research method Definitions: principle of unstructured /in-depth interviews, advantage and disa

30、dvantages of unstructured /in-depth interviews; Content analysis Problems and applications: 1. Explain the key differences between unstructured interviews and structured interviews. （说明非结构式访谈和结构式访谈的主要不同点）2. Describe the eight types of case studies applicable to tourism. （描述旅游探讨中常用的种类型的案例）3. Describe

31、 the process of Delphi techniques.）（描述德尔菲法的基本过程）4. What are the major advantages and disadvantages for focus group method? （焦点群体法的主要优点和缺 点是什么）5. Discuss the four steps in action research design. （探讨行动探讨设计中的个步骤）Teaching means and approaches:Imparting through multimediaChapter7 Qualitative methods of data analysis Objectives: Reiterate the difference between qualitative and quantitative data analysis; Understand that qualitative analysis occurs during three phases of research projects; Outline the use of a number of qualitative analysis methods Contents: 1. Difference and similari.