【2021年1月1380国开电大本科《商务英语3》期末考试试题及答案】2020国开商务英语3.pdf

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1、【2021 年 1 月 1380 国开电大本科商务英语3期末考试试题及答案】2020 国开商务英语 3【20212021 年年 1 1 月月 13801380 国开电大本科商务英语国开电大本科商务英语 3 3期末考试试题及答期末考试试题及答案】案】20202020 国开商务英语国开商务英语 3 32021 年 1 月 1380 国开电大本科商务英语 3期末考试试题及答案一、交际用语(每小题 2 分，共 10 分)1-5 题：选择正确的语句完成下面对话，并将答案序号写在答题纸上。1._ According to law，they refer totransportation，constructi

2、on，finance，insurance and the like，A.Doyou know taxable services?B.How do you like taxable services?C.What doyou mean by taxable services?答案C 2.Good morning.Far EastLogistics Company._.Good morning.This is MaggieBonner，I would like to know your freight forwarding business.A.May Ihelp you?B.What do yo

3、u want?C.Who is that calling?答案A 3.Wewould like to place an order for some of your C.Z deskunits._ A.Certainly，we keep a large supply in stockB.Delivery dates depend on your location C.We recommend payment byletter of credit 答案A 4.I think a bus stop advertisement is a very wisechance to promote our

4、products._ A.Our products arepopular.B.You said it.C.I dont like advertisement.答案B 5.Then，what kind of music are you going to have in thebackground?_ A.This is obviously too heavy.Peoplewont be able to carry it.B.Wed better use light ones.They make theaudience feel comfortable.C.Our main goal is to

5、establish our brand nameamong our target audience.答案B 二、词汇语法(每小题 2 分，共 30 分)6-20 题：阅读下面的句子，从 三个选项中选出一个能填入空白处的正确选项，井将答案序号写在答题纸上。6.You can send them gifts_your most loyal customers.A.inreply to B.with regard to C.in honor of 答案C 7.Our bank provides youquick and_electronic remittance for individuals.A.

6、determinedB.convenient C.com for table 答案B 8.You are the right person for the jobthat_your application to the advertisement.A.relates B.recognizesC.replies 答案A 9.Sometimes your body language，gestures andexpressions may tell people_about you than the words you use.A.most B.more C.much 答案B 10.Our new

7、type oftreadmill_release next month.A.is due to B.is due for C.is due 答案B 11.We will_an order with your company for digital cameras.A.reserve B.book C.place 答案C 12.A sales department_manypeople who are based in different parts of the country or the world.A.consists of B.insists on C.persists in 答案A

8、13._you go to visit anew customer to negotiate a sale，you should find out as much as youcan about them.A.Soon after B.While C.Before 答案C 14.One of the waysto help you stay_is to engage in a quick conversation with high-energy colleagues.A.energized B.affected C.discouraged 答案A 15.Oneof the advantage

9、s of online banking is that it allows you to transfer moneybetween accounts_.A.relatively B.effectively C.emotionally 答案B16.According to law，they refer to transportation，construction，finance，insurance and_.A.others B.the things C.the like 答案C17.Are there any other features worth_about the organizati

10、on ofthe company?A.mentioning B.to mention C.mention 答案A 18.A goodsalesperson is good at listening to and taking note of_differentpeople tell him.A.what B.whether C.how 答案A 19._an effectivemanager lies in knowing the right management style.A.Be B.Is C.Being 答案C 20.An IT system at a personal computer

11、 manufacturer may help amanager_the information and recommend an action.A.analyzingB.analyze C.to analyze 答案B 三、阅读理解(每小题 4 分，共 40 分)21-25 题：阅读下列短文，从 A、B、C 三个选项中选出一个正确答案，并将答案序号写在答题纸上。Passage l Hard sell and soft sell are important business terms anduseful strategies for sales staff to know and unders

12、tand.Both of them canwork.The effect depends on the type of customers and the type ofproducts.A hard sell is a kind of more direct and forceful sales tactics.Thesalesperson just keeps explaining how good the product is，why peopleshould buy it and even how the prices might in er ease if the consumerw

13、alks off.A soft sell is a different approach.The salesperson tries to buildtrust with consumers.He doesnt put pressure on them to buy things，just recommending a product and letting the consumers make their owndecisions.An example of soft sell is to distribute free samples to whichcustomers often res

14、pond favorably.Businesses can use free samples tobuild rapport and engage customers in products or services，Recommending products between friends is a littlebit like doing softseling.People dont really care if someone else buys the product.They arejust giving their honest opinions and trying to be h

15、elpful.Humor inadvertising is also used to attra et the consumers attention and get theminterested in the products or services.Customers often resist hard salestactics，thus making soft-selling much more effective for success.21.Customers often_hard sales tactics，thus making soft-sellingmore effectiv

16、e for success，A.resist B.oppose C.object 答案A22.Examples of soft sell mentioned in the passage include_.A.collecting free samples from customer B.recommending productsamong friends C.telling customers that the products are good 答案B23.Making humorous advertisements is one of the approaches companiesus

17、e to_.A.reduce selling costs B.attract peoples interests C.avoidthe shortage of sales staff 答案B 24.According to the passage the authorindicates that_.A.soft sell is preferred by business companiesB.hard sell is rarely resisted by customers C.soft sell is expensive 答案A25.Whats the topic and main idea

18、 of the passage?_ A.SellingStrategy-Sales Staff B.Sales StaffWhat Sales Staff Should Know C.SellingStrategy Hard Sell and Soft Sell Strategies 答案C 26-30 题：根据短文内容判断给出的语句是否正确，正确的写“T”，错误的写“F”，并将答案写在答题纸上。Passage 2 International trade is the exchange of goods and servicesbetween countries.It gives consum

19、ers and countries the opportunity to beexposed to goods and services not available in their own countries.Almostevery kind of product can be found on the international market：food，clothes，spare parts，oil，jewelry，wine，stocks，currencies andwater.Services are also traded：tourism，banking，consulting andt

20、ransportation.A product that is sold to the global market is an export，and a product that is bought from the global market is an import.International trade can benefit us a lot.Trading globally allows us toexpand our markets for both goods and services that otherwise may nothave been available to us

21、.If you walk into a supermarket and are able tobuy Indonesian bananas，Brazilian coffee and a bottle of French wine，you are experiencing the effects of international trade.International tradebrings US both advantages and disadvantages.For instance，internationaltrade may also make the world economy ea

22、sily affected by factors likeprices，supply and demand，as well as global events.Political change inAs a，for example，could result in an increase in the cost of labor，thereby increasing the manufacturing costs for an American sneakercompany based in Malaysia，which would then result in an increase inthe

23、 price that you have to pay to buy the tennis shoes at your local mall.Adecrease in the cost of labor，on the other hand，would result in youhaving to pay less for your new shoes.26.International trade exchangesgoods and services between different countries and regions.答案T27.Every kind of goods and se

24、rvices can be found on the global market.答案F 28.A product that is bought from the global market is an export.答案F 29.International trade may easily affect world economy.答案T30.Political change in one country has nothing to do with internationaltrade.答案F 四、写作(一篇作文，共 20 分)31.根据要求写作文。Write a recommendation letter for Li Hua who has been working inyour company for 5years.You may include the information below：his work experience and strengths his character and personalityoh is reasons for leaving the present job，etc.备注翻译：为在贵公司工作 5 年的李华写一封推荐信，你可以包括以下信息：他的工作经验和长处 他的性格和个性 他离职的原因等。参考答案：