开题报告书模板 (237).doc

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1、Research on Chinese Translation Strategy of Business English Business CardA.Research purposesAs Chinas economy is in line with the international market, many of Chinas enterprises have business dealings with companies from all over the world. In the course of business, business cards have become pos

2、tcards for winning the first impression of foreign guests. The first priority of the management of a persons business is to exchange business cards, so that the other party has a preliminary understanding of their duties, names, contact information, and the units or departments in which they work, s

3、o that the next negotiation or business can be carried out. However, in real life, business cards do not have uniform specifications and fixed formats, but Chinese business cards are generally cards of different colors, the position of the name is the most prominent, and the other is the name of the

4、 unit and department is the most conspicuous, so that you can make The customer sees it clearly. The main purpose of this paper is to understand the constituent elements, specifications and styles of business cards, to understand the language features and translation skills of business cards, to und

5、erstand the characteristics of business English and the principles of translation. In addition, it is possible to use the relevant knowledge to translate English and Chinese business cards, and to accurately use Chinese and English business cards in the business environment. The above is the researc

6、h goal.B.Significance（1）Theoretical significanceIn foreign-related English, business English is used in business card translation, which requires different translation theories, through the translation of the semantic level. Translation of abbreviations, professional terms, etc. on business cards, d

7、iscussing business English business card translation from a pragmatic level, and paying attention to the context of translation. However, the translation theory of business cards is not standardized now, so this article sorts out various translation techniques and theories to promote the continuous

8、development of theoretical significance.（2）Practical meaningThis paper studies the English translation of business English business cards mainly to achieve the clarity and accuracy of business English business card translation. In business dealings, in order to avoid misunderstandings or disputes, w

9、e must consider the translation level and translation skills of business cards to ensure that After obtaining the business card, the customer can clearly know the name, position, unit and contact information registered on the business card. Otherwise, it is easy to cause trouble, bring unnecessary l

10、osses to the company, and ensure the smooth and smooth business communication. The study of English translation of business English business cards can inspire, and businessmen are also interested in it. After all, business cards are the face of businessmen, which can give customers a deep impression

11、 at the first time, attracting each other to further understand the company and realize business. Exchanges enable the two sides to achieve successful exchanges in the international business world. At the same time, in the process of research, research on the way of thinking in Europe and the United

12、 States, to ensure smooth progress in the following business transactions, from different angles, research in other areas of business, can deepen the understanding of business English business cards. In the in-depth study of business cards, the research theory can improve peoples academic theory and

13、 related knowledge level, and constantly improve their translation skills in the continuous translation of business cards, so that the business English business card translation level is higher.C.Research status at home and abroadWhen searching related documents, it was found that there are few or n

14、o special translations of business cards, so when I look through the literature, I look for different academic theories in various literatures. Learning and learning from translation skills. There is a great deal of literature that is studied from different perspectives of business English translati

15、on.For example, Qiao Jiaos Fuzzy Language in International Business English and Its Research on English-Chinese Translation Strategies proposes that English-Chinese translation strategies of vague language in international business English can be divided into two categories: the first is to use the

16、corresponding translation. Fuzzy expression to translate fuzzy expressions in the source language; the second type is to make appropriate changes in translation, such as addition or omission, and other adjustments, but does not affect the original intention. For the translation strategy mentioned ab

17、ove, the first category is a semantic translation and the second is a communicative translation. In the actual translation, semantic translation and communicative translation are combined to achieve translation equivalence. The most important point in the above English-Chinese translation strategy i

18、s that the pragmatic function expressed by the translated information must be consistent with the pragmatic function of the original information. The author proposes this English-Chinese translation strategy to help translators translate the vague language that appears in international business comm

19、unication better and more accurately. In addition, the author has elaborated and summarized some of the vague language commonly used in business English, and provided corresponding Chinese translations so that readers can better understand their translation methods. The purpose of this document is t

20、o help people more effectively translate vague language that appears frequently in international business English.The above is the study of vague language in international business language. Semantic translation and communicative translation are very important for the study of the translation princi

21、ple of business cards in this paper. It can be used in the paper.Tao Xins Study on the Translation of Long Sentences in Business English Contracts is based on the authors understanding of the language characteristics of English business contracts, and on this basis, he explores the translation strat

22、egies of long sentences in English business contracts, which is to improve business contracts. Translation quality and avoiding unnecessary contract disputes have important practical significance.Zhao Jinyans The Study of Nominalization and Translation in Business English News Based on Corpus is bas

23、ed on more than 40 kinds of news, newspapers and periodicals in foreign countries. Through comprehensive analysis of data, the following conclusions are drawn: 1. From the original vocabulary In terms of the overall level of the level and the clause level, there is a significant difference in the bu

24、siness English news written by Chinese writers and native authors, and there are differences in the process of nominalization. There are significant differences in the translation of nouns into verbs, adjectives, prepositions and meanings in the translation. There are only significant differences in

25、 the adverbials at the level of clauses. 3. As far as the nominal translation strategy is concerned, there are word class conversions, word meaning changes, word volume increase and decrease, and translation into clauses.Yin Qis Translational Study of Conceptual Metaphor in Business English proposes

26、 that the conceptual metaphor in the specific corpus of business English discourse is the research object, and the translation theory is used to explore the translation of conceptual metaphor in business English. It is more targeted and has a stronger practical significance. It can provide workers w

27、ith corresponding translation reasons in business activities. At the same time, this paper also has certain theoretical value. The research of this subject can be a linguistic study of business discourse. Provide new perspectives, new ideas, and thus enhance its theoretical height. As a relatively n

28、ew topic, the study of conceptual metaphor translation in business English needs to be further explored in many aspects.The above literature is a study of business English translation, corpus nounization, metaphor, etc., which provides more theoretical basis for the research and exploration of this

29、paper, and ensures that the writing of the article is more scientific and reasonable.D.The innovation, difficulty and difficulty of this paper (a) Innovation Because there is no separate study on the English translation of business cards in the current academic world.This article requires the author

30、 to discover and explore on his own, in order to innovate a translation principle and translation theory for business cards in the field of business English business cards.Research will lay a foundation for relevant theoretical research in the future. Through the research on the translation skills o

31、f business card specifications and important content, it provides translation theory for business enterprises to ensure the smooth flow of their business.(b) DifficultiesBecause this article has no guidance or reference theory in the research direction, there is a lack of research theory, and there

32、may be insufficient understanding of translation techniques or translation principles.Therefore, continuous improvement is needed.Therefore, what this paper needs to do is to put forward the theory and translation skills suitable for business English business card translation based on the existing b

33、usiness English translation theory, which makes the translation of business cards more accurate, concise, more communicative, combined with several combing Clear translation theory and translation skills play the true function of business cards.E.Content frameworkThere are four chapters in the thesi

34、s. The first chapter is the foreword. It introduces the content and function of business cards. It also includes the definition, characteristics and functions of business cards. It provides a comprehensive introduction to business cards.The second chapter is the literature review section, which main

35、ly refers to the research and research of various research literatures or materials about business English and business cards at home and abroad, as well as a brief introduction to the innovation of this paper.The third chapter is the focus of this paper. It is also the research on the translation o

36、f business cards. It mainly includes the translation research on the name of the holder, the research on the position or job moral translation, the translation research of the contact method, the translation research of the unit, and the guarantee on the business card. The research and exploration o

37、f the translation techniques and translation principles of important information.The fourth chapter is the last part of the thesis, and it is also the conclusion part. It is a summary of the research of this paper. It summarizes the papers understanding of the components, specifications and style of

38、 the business card, as well as the language features of the business card and the innovation of translation skills, which stimulates the re-creation of business cards and provides a good first impression for the further development of business activities. At the same time, it also summarizes the sho

39、rtcomings of this paper, and points out the road for the development of business cards.F.ConclusionThis paper studies the English translation of business cards, combines various translation theories, translation principles and translation techniques, and normalizes the translation theory of business

40、 cards, promote the continuous improvement of the English translation of business cards and play its role in business activities.At the same time, because of the lack of relevant theoretical foundations, there are still many shortcomings in the compilation of translation theories and techniques, whi

41、ch can only be studied in depth later.References1Feng H, Crezee I, Grant L. Form and meaning in collocations: a corpus-driven study on translation universals in Chinese-to-English business translationJ. Perspectives Studies in Translatology, 2018:1-14.2 徐贺. 目的论视角下公司企业简介的汉英翻译研究D. 华中师范大学, 2015.3尹晓晨. 商

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