大学开题报告 (111).docx

《大学开题报告 (111).docx》由会员分享，可在线阅读，更多相关《大学开题报告 (111).docx（7页珍藏版）》请在得力文库 - 分享文档赚钱的网站上搜索。

1、长江商学院攻读EMBA硕士学位选题报告及论文工作计划姓名：Name:入学日期：Date of Admission:论文类型：Thesis type:研究领域：Search field:指导教授：Supervisor:提交日期：Submit Date:论文题目：Title of Thesis:北京ABC餐饮有限责任公司企业发展战略研究英文题目：Title in English:Strategic planning of the Beijing ABC corp论文目的：Objective or Purpose of Study:With the development of economy, C

2、hinas catering industry is in the stage of rapid development, and it belongs to the development potential of many enterprises. It has a great market space. However, as the economy continues to develop, and the social environment changes with each passing day, the concept of health among consumers is

3、 becoming stronger and stronger. Changes in consumer psychology and tastes are fast and complex, leading to instability in the food and beverage market. Catering enterprises to fast and stable in the catering market development, in-depth understanding of the food and beverage industry trends and mus

4、t be combined with their own conditions and environmental conditions of the development strategy for the development of the enterprise.The development of the Chinese traditional cuisine essence on the inheritance and at the same time, both are to promote the development of the new delicacy, is the c

5、apital of the catering industry combines classic traditional flavor and taste are the best example of the new. However, ABC catering company is also facing some problems in the process of development, such as the enterprises long-term planning and development strategy, liquidity management and gener

6、al staff, the construction of customer relationship network, enhance customer satisfaction, corporate culture to adapt to the problems and so on, these issues deserve attention and solution, otherwise it will the long-term development of enterprises caused some damage.Along with our country national

7、 economy steady and rapid growth, the income level of urban and rural residents increased significantly, the catering market showed a strong momentum of development, especially the Beijing Municipal Bureau of Commerce to implement the Olympic Action Plan for three years, Beijing city food industry h

8、as ushered in new challenges and opportunities. Multiple complex competition environment and customer demands, enable enterprises to enter the comprehensive strength of the high level of competition, how to win in the competition every entrepreneur is very concerned about the problem, which all requ

9、ire enterprises to rely on long-term strategic planning and in accordance with its own characteristics to guide the implementation of brand building.This paper from the actual use of the relevant theories and methods of management, in-depth and detailed analysis of the current status of the enterpri

10、se and the environment, according to the modern catering enterprise system, study and formulate the development strategy of enterprises, improve the competitiveness of enterprises and visibility of the brand, diversification, internationalization and standardization the direction of development.论文提纲

11、：Abstract of Study:(one) the current situation and opportunities of Chinas catering industry(Two) competitor analysis(Three) analysis of the advantages and disadvantages of the enterprise(Four) enterprise development strategy and train of thought(Five) the main measures to realize the enterprise dev

12、elopment strategy(1) brand strategy(2) talent strategy(3) characteristic management(4) investment and financing management(5) marketing strategy理论架构及参考文献：（列出一些有关参考文献）Literature Review:1Liu Yisheng, modern enterprise management strategy, Tsinghua University press, 19952Ren Ruosi, managerial economics

13、. Beijing University of Aeronautics and Astronautics Press, 19923Wu Deqing, managerial economics. Renmin University of China press, 19874 Zhang De et al. (2001): organizational behavior, Tsinghua University press.5Zheng Shaolian, human resources development and management, Fudan University press, 19

14、946 Zhang Shiheng, enterprise strategy management, Sichuan University press7 Thomson Styr Clande (American), strategic management, Peking University press8 wrote the Fifth Discipline: the art and practice of learning organization, the fifth discipline sequel.9 Slater wrote Renaissance of General Ele

15、ctric Corporation, China foreign translation & publishing company, 1995.10 Drucker, innovation and entrepreneurship. Enterprise management press, 1989.11 Yang Guang of the Hunan University of Technology. The development of D. strategy of chain catering enterprises dumplings, 2015.12, Huang Yongs

16、heng, Hu Jianling. Research on development strategy of domestic high-end catering enterprises based on SWOT theory J. commercial economy research, 2015, (11): 21-24.13. style J. in Beijing Minfu and the quality of goods, food and beverage limited liability company 2013, (25): 16.14 Li Jun. Research

17、on the training system design of A catering company D. Kunming University of Science and Technology, 2013.15 Ge Bing, leaves Pacific Insurance. The development strategy of Guangxi Bai Di Le catering and entertainment Co. Ltd - a case study of J. management, a regional style KTV 2010, (21): 66-67.16

18、Li Qian is the catering information to fly - visit Beijing Sibelius catering management company information department manager Zhang sky J. information and computer, 2010, (06): 11-13.17. State. ABC engineering limited liability company performance, compensation program design, J. market weekly (The

19、oretical Research), 2009, (07): 142-143+137.18 Bo, Li Xiangling. The harmonious new compose a new discipline property - Beijing xinjijieyuan property management limited liability company J. Chinese property management, 2005, (09): 81-82.19 white Xijun. Datong coal mine (Group) demonstrates the devel

20、opment strategy of limited liability company will be held in Beijing J. science and technology of Datong, the the Great Wall Hotel, 2002, (04): 28.20 storm sword. The establishment of a modern enterprise system to create a youth work organization - practical exploration and thinking of youth work fu

21、nctions of the A. Beijing coal group company. The national coal enterprise reform and management of excellent papers and research reports: C., 2002:8.21., Beijing food company A., China business C. in the new century: 2002:1.22 Gu Minda. Development strategy seminar voeren Paper Co. Ltd. held in Bei

22、jing J. paper information, 2000, (12): 29.研究方法：（叙述企业名称，数据收集方式等。）Methodology:1) through the development process and business situation of ABC enterprises in detail2) a questionnaire survey was conducted to determine the decision level, management level and employees of ABC enterprises, and the relate

23、d data were obtained3) collect customers opinions through questionnaires资料来源与分析：（简略介绍分析方式）Analysis:1) collect and analyze the statistical data of the catering market by relevant organizations, and draw some conclusions and laws2) investigate the catering company, collect and analyze the related ente

24、rprises3) get the financial statements of enterprises in recent years, summarize, analyze, and then compare the data论文对企业、行业及学术的贡献：（从您或读者的角度探讨）Usefulness of Study:This paper through the collection and analysis of related enterprises on the whole industry, put forward the general development strategy

25、 of the enterprise and the relevant sub strategy, to the enterprise in the fierce competition in the market, timely adjustment of strategies, improving the competition ability of the enterprise, and the steady and rapid development to play a guiding role.Although the basic theory that this article r

26、elies on is general, the main research work is limited to ABC catering company, and the conclusions are mainly suitable for the company. Because the research time is limited, the analysis of data is still insufficient. In the future work, the proposed strategic measures do not have the ability of ti

27、mely monitoring. To be with the passage of time, the development process will follow enterprises, will develop the research work on dynamic strategy, and with the development of enterprises to make appropriate modifications of strategic measures, in order to better the development of enterprises. Mo

28、st of the management level of our catering enterprises is not high. The founders and managers of some catering enterprises most of the cultural level is not high, lack of the knowledge management system, decision-making is often made subjectively; and although some of the catering business entrepren

29、eurs or managers is well educated, but not professional counterparts, the management of the catering industry in the performance of the output from the heart the problem. Industry order and norms are in the process of formation, the corresponding lack of talent, and food, food and beverage hygiene a

30、nd other related standards and laws and regulations are not perfect, the industry market order depends on enterprise self-regulation. Therefore, the study of the development strategy of catering enterprises is urgently needed by the social and economic development of our country.论文密级：Sercret grade:申请密级理由：Apply reason:学员签名：Student Signature:日期：Date:指导教师评语：Supervisors Comments:指导教师签名：Supervisors Signature:日期：Date: