新兴产业6.pptx

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1、Emerging Industries,Unit 6,Unit 6 WeChat Business 1,1 Lead in,WeChat, on its face value, is a mobile messaging app which allows you to send a text message, voice recording, or do live chat or video chat using mobile broadband or Wi-Fi connectivity. Its also free to use. WeChat, however, is not just

2、a messaging platform. Instead, WeChat contains ten million third-party apps. Nearly any organization or company can make an app, known as an “official account,” on WeChat media companies, banks, celebrities, brands, and startups all have their own accounts. Individuals with accounts can access APIs

3、for features like direct messaging, voice messaging, payments, and location.,Once youre inside WeChats app, you can hail a cab, manage your credit card bills, check the news, and more, all from within the main app. Its this app-within-an-app functionality that has led WeChat to find success. WeChat

4、is almost like a browser, with each individual official account acting like a web page. In addition, one in five WeChat users use WeChats payments feature. Users upload their banking information or credit card number and can buy products or services from any official account in WeChats app.,1 Lead i

5、n,2. Dialogue,Ben: Hey, Amy, I heard you quit your job and opened up a new shop of your own on Taobao. That is really great. Congratulations! How are things going? Amy: Pretty good. SOHO life fits me. And I dont need to follow the strict schedules from the office, and struggle out of bed and rush to

6、 my workplace with endless tasks to finish. I can control my own destiny! Knowing for certain that I will reap what I plant is really encouraging and rewarding. But there is one thing I am not so happy about. Ben: Really? Whats the matter? Have you met some troublesome customers? Im told that there

7、are people who deliberately post false bad product reviews in exchange for some favors or discounts from shop owners.,2. Dialogue,Amy: No, most customers I encounter are reasonable. I just find communication with my customers quite inconvenient. For instance, I can only update product information on

8、ce a week on Taobao and have to announce the exact time they would appear on the webpage one week in advance. I really wish to inform my customers about the new arrivals instantly. Ben: Thats easy. Why not launch the same shop on WeChat, and then you can operate the two concurrently. You can do busi

9、ness any time you have new products arriving. Besides, you already had so many followers on Taobao, so running WeChat shop is just a new way to expand your business, and building trust is not an issue. Amy: For old customers, maybe yes, but for new customers, this may not be the case. Taobao offers

10、dissatisfied buyers refunds. Once a transaction is completed on Taobao, we have to wait for payment because it goes through Alipay, an escrow payment service. On WeChat, the money would go directly to us. So customers, in particular, new customers, would feel insecure about buying on WeChat.,2. Dial

11、ogue,Ben: I agree. A reliable third-party payment platform is necessary for WeChat. Amy: Market expansion on WeChat is quite a problem, because the friend circle market is quite limited. It is really hard to attract more customers. Ben: Yes, but doing business on WeChat is virtually or almost thresh

12、old-free. It wont cost you anything. Anyway, you can also create an official account for your shop. You can write or hire professionals to write for you some creative content to attract audiences, and even offer e-coupons to boost sales. Amy: You are right!,3.Language & Knowledge Points,SOHO concurr

13、ently Fefund Threshold e-coupon .,Language & Knowledge Points,原句：Pretty good. SOHO life fits me. 1.SOHO SOHO stands for “Small Office, Home Office”. To enter into the SOHO life, all you need to have is just a computer, a desk and a chair. Find a remote, good working environment that you can separate

14、 yourself and distinguish between your work time and your personal time. Write down all the resources you have, and then match them to your business ideas. “SOHO” lifestyle promises rewards and joys. However, there will also be great stress. You can never have a regular paycheck every month. Althoug

15、h you dont need to worry about being late for work, you are under a constant pressure of earning your bread for tomorrow. 原句：Thats easy. Why not launch the same shop on WeChat, and then you can operate the two concurrently. 2.concurrently It means taking place at the same time or in the same locatio

16、n.,Language & Knowledge Points,原句：Taobao offers dissatisfied buyers refunds. 3.refund It means to give back money. 原句：Yes, but doing business on WeChat is virtually or almost threshold-free. 4.threshold It means the starting point of an experience, event, or venture. So in the dialogue, threshold-fr

17、ee means anyone can start up his or her business on WeChat.,Language & Knowledge Points,原句：You can write or hire professionals to write for you some creative content to attract audiences, and even offer e-coupons to boost sales. 5.e-coupon In marketing, a coupon is a ticket or document that can be r

18、edeemed for a financial discount or rebate when purchasing a product. Customarily, coupons are issued by manufacturers of consumer packaged goods or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail, coupon envelopes, magazines, n

19、ewspapers, the Internet, directly from the retailer, and mobile devices such as cell phones. 有缘学习更多+谓ygd3076考证资料,1) SOHO stands for _. A. Small Office House OfficeB. Smart Office House Office C. Small Office Home Office D. Smart Office Home Office 2) Studies show that _ are second only to word-of-mouth when it come to influencing consumer purchasing decisions. Recommendations from trusted friends are influential, but many are surprised to learn that tickets of discount carry a similar power. A. promotions B. returns C. bonds D. coupons,4. Exercise,