新兴产业1财经英语看世界.pptx

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1、Emerging Industries,Unit 6,Unit 1 Animation Industry 1,1 Lead in,According to CNN, critics and disappointed movie goers say a newly-released Chinese animation is a copy of Pixars hit film franchise, but the filmmaker and production company have denied the accusations, insisting it is “independently

2、produced” and an “original” film.,In the movie poster of “The Autobots,” released in theaters on July 4th, 2015, the race car protagonist closely resembles that in the 2006 and 2011 “Cars” movies. The Chinese title of the movie is similar too to that used by “Cars.” Disappointed and angry viewers to

3、ok to the Internet, saying the movie “shamelessly” copied “Cars”.,1 Lead in,Cars,The Autobots,1 Lead in,On Douban, a Chinese social media website allowing users to score and review movies, it received an average of 2.1 points by around 3,900 viewers on a five point scale. “Many innocent movie goers

4、took their kids to the movie theater, believing it to be Cars,” and “The animation was so poorly made that it is no match for the average domestic cartoon series, and far worse than its not-so-good poster.” Douban user commented.,2 Dialogue,Amy: Hey, you look a little bit upset, whats the matter? Be

5、n: Oh, I went to saw this movie called Autobots, another big disappointment. Amy: Whats that? It sounds like a Sci-fi movie? Ben: Well actually no. Its a Chinese cartoon released by Chinese producers. And you know what, I really high hope for this movie. It has been such a long time since I actually

6、 pay to go see a Chinese animation. In fact, I think the last time was two years ago. And it was such a big disaster that Im still feeling the affect two years later. And then, to see this movie, I think my faith in Chinese animation has been shattered forever.,2 Dialogue,Amy: Come on. Youre a littl

7、e bit overreacting. OK, let me check my phone about the poster. Wow, look at this, it looks exactly like the Pixars “Cars 2”. Ben: Exactly, and you know what, I thought they were just going to share some of the ideas from that movie, but the story will be amazing, I was wrong however. This movie all

8、 the designs of the vehicles are exact rip-offs of the Pixars movie. And you know what, the story was so stupid and childish that I think its the worst Chinese cartoon in the history of Chinese cartoons.,Amy: Yeah, you are right. Look at it, it already start a heated debate on Weibo. You know, Zhuo

9、Jianrong, the director of this movie, he said he deny it is a copycat. He said “The storyline of this move is totally different with the Disneys. So they say like “Our goal is teaching the children about thinking and innovation.” Ben: What thats shameful! That definitely constitutes a violation of i

10、ntellectual property rights. And you know what? If this movie is a success, what will happen if he is not punished? Then all the other Chinese producers will follow suit and take these “sharing of ideas” a whole another step forward. Amy: I agree.,2 Dialogue,Language Points,Franchise Protagonist on

11、a five point scale Sci-fi Rip-off Violation follow suit,Language Points,原句：According to CNN, critics and disappointed movie goers say a newly-released Chinese animation is a copy of Pixars hit film franchise. 1.franchise 特许经营 Franchising is the practice of the right to use a firms business model and

12、 brand for a prescribed period of time. For the franchisor, the franchise is an alternative to building “chain stores” to distribute goods that avoids the investments and liability of a chain. The franchisors success depends on the success of the franchisees. 原句：In the movie poster of “The Autobots,

13、” released in theaters on July 4th, 2015, the race car protagonist closely resembles that in the 2006 and 2011 “Cars” movies. 2.protagonist 主角 A protagonist in a play, novel, or real event is one of the main people in it. For instance, the character Harry Potter is the protagonist of the series Harr

14、y Potter.,Language Points,原句：On Douban, a Chinese social media website allowing users to score and review movies, it received an average of 2.1 points by around 3,900 viewers on a five point scale. 3.on a five point scale 五分制 原句：Whats that? It sounds like a Sci-fi movie? 4.Sci-fi 科幻小说 Sci-fi is shor

15、t for “science fiction” 原句：This movie all the designs of the vehicles are exact rip-offs of the Pixars movie. 5.rip-off偷窃、骗取 It is a copy of something and has no original features of its own and is often of poor quality. Copycat has similar meanings.,Language Points,原句：What thats shameful! That defi

16、nitely constitutes a violation of intellectual property rights. 6.violation 违反、侵犯 It means to break a law, agreement or promise. 原句：Then all the other Chinese producers will follow suit and take these “sharing of ideas” a whole another step forward. 7.follow suit照着做 It means to conform to anothers a

17、ctions.,Knowledge Points,IPR: Intellectual property (IP) is a term referring to creations of the intellect for which a monopoly is assigned to designated owners by law. Some common types of intellectual property rights (IPR) are copyright, patents, and industrial design rights; and the rights that p

18、rotect trademarks, trade dress, and in some jurisdictions trade secrets: all these cover music, literature, and other artistic works; discoveries and inventions; and words, phrases, symbols, and designs.,Knowledge Points,Violation of intellectual property rights: called “infringement” for the respec

19、t to patents, copyright, and trademarks, are “misappropriation” with their respect to trade secrets, these may be a breach of civil law or criminal law, depending on the type of intellectual property involved, jurisdiction, and the nature of the action. As of 2011 trade in counterfeit copyrighted an

20、d trademarked works was a $600 billion industry worldwide and accounted for 5%7% of global trade.,Question: Whats your position on this event? Do you believe The Autobots violate the IPR of Pixar? State your reasons.有缘学习更多+谓ygd3076考证资料,3 Speaking Exercise,1) Subway is a privately held American fast

21、food restaurant _ that primarily sells submarine sandwiches and salads. A. franchisee B. franchise C. franchising D. chain 2)_may include trademarks, copyright, patents, industrial design rights, and in some jurisdictions trade secrets. A. IPR B. VIP C. GBP D. NPC 3) The _ of a story is the storys main character, which, just as the title of the book series suggests, is Harry Potter. A. antagonist B. heroine C. boss D. protagonist,4. Exercise,