Communication —Zte通信—中兴.doc

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1、Communication Zte Abstract: Zte is the worlds leading integrated communications manufacturing listed company and one of the global communications solutions providers. Ztes products cover five products fields like the core network, wireless products, bearing, business products, end products and so on

2、. This article make a comprehensive introduction from aspects like the development history of Zte enterprises, brand logo, product research and development, services, social activities, the company development, major events and wisdom city of Zte. Keywords: 4G,Intelligent Terminal；Enterprise Leader

3、通信中兴 摘 要 ： 中兴通讯是全球领先的综合性通信制造业上市公司和全球通信解决方案提供商之一。中兴通讯的产品涵盖核心网、无线产品、承载、业务产品、终端产品等五大产品领域。本文将从中兴企业的发展历史，品牌标志，产品研发，服务业务，社会活动，公司发展，重大事件，智慧城市等方面对中兴做出全面的介绍。 关键词 ：中兴通讯，4G，智能终端 。The development status of(1) According to IDC, according to data from 2012 year, the global handset shipments more than 1.7 billion

4、units Zte, fell 0.2% year on year.Zte handset shipments throughout the year to 65 million units, with the global market share of 3.8%, the worlds fourth (top three sam sung, nokia, apple, respectively).(2) By the end of December 2012, Zte mobile phone product system to get the application number of

5、the patent applications in China 7575, 3101 international patent applications.(3) Zte mobile phones have and more than 230 major carriers in 160 countries around the world and provider as a partner, including and 44 of the world top 50 operators have a strategic cooperation. Brand logoZte signs expr

6、essing robust, pragmatic and honest business style. Chinese and English logo pattern composed of two parts, Zte yes Zhong xing Telecom Equipment abbreviation, and Zte kanji logo consisting of an indivisible whole. Zte word in the logo can be viewed as a pattern, logo in blue called Zte blue, the col

7、or values are strict rules, please note that when used to identify color valuesC100, M70 and K100 (corresponding to the display color is R0, G78, B162 and R0, G0, B0). Technology research and developmentSynchronize with the world development levelZte in important cities such as shenzhen, nanjing, Sh

8、anghai, xi an has r&d center, and is equipped with independent hardware and software supporting platform, industrial design, research and development test platform, etc.Zte every year 10% of their income to the research and development.By the end of December 2012, Zte mobile phone product system to

9、get the application number to 7575 Chinese patent applications, to 3101 international patent applications.Zte is the worlds few have the ability to research and development of 2 g, 3 g, 4 g, mobile phone, wireless CARDS, monitors, wireless fixed-line nine categories such as whole series of one of th

10、e manufacturers of mobile terminal products, has been mastered in addition to part of the core chip development all of the other cell phone core technology.Can customize according to the network characteristics and business features of operators personalized end products.Zte mobile phone hardware an

11、d software research and development personnel more than 3500 people.In 3 g, 4 g terminal market, Zte as early as in 2005 began to participate in global competition, and in this area has a number of the worlds first, in video technology, mobile TV, multimedia data transmission and the UI and so on ha

12、s the rich experience. Social ActivitiesAs of 2008 , Zte tax cumulative total of six years has been more than 16 billion yuan . Establishment of Enterprise Charity Fund to provide assistance to groups with special difficulties suffered . Zte Yunnan, Jiangxi and other provinces to set up a number of

13、long-term assistance to the schools and maintain relationships , while Zte field condolences and aid long-term organizational war veterans .During the 1998 floods the country to Hubei, Hunan, Jiangxi , Heilongjiang and other hard-hit donate a total of nearly twenty million yuan .2000 , donated the t

14、own of Jian City Tianyu Zte Hope Primary School.2003 , donated Yunnan Honghe Bridge School Meng comprehensive teaching building .In December 2004 , after the Indian Ocean tsunami disaster , Zte donated to the tsunami- suffering country communications equipment worth $ 2.5 million . South Asia earthq

15、uake in 2005 , Zte was the first front-line condolences to China in disaster rescue team funded enterprises , donated property worth more than 200 million yuan, to support reconstruction . 2008 5.12 Wen chuan earthquake, the Association Zte Zte employees 10 million yuan donation . Actively participa

16、te in public welfare and community building , providing all kinds of sponsorship for the Global Summit on the Information Society , The 10th National Games , Asia-Europe Finance Ministers Meeting , APEC meetings and Boao Forum for Asia , etc., as of 2005 end , nearly a million Zte government sponsor

17、ed welfare . design conceptnew, Jane, concept of industrial designZte mobile phone division industrial design center was established in 1998, after 13 years of exploration and accumulation, from a small design team become the leading domestic large-scale design organization, the establishment of a r

18、igorous design specification and quality monitoring system, can have a full set of design, the successful development of hundreds of products for the global operators.Center is composed of six departments, more than 400 professional designers and engineers.Headquartered in Shanghai, and also in nanj

19、ing, xian, shenzhen, Europe, North America and India to set up the six design team, is one of the most powerful design group in China.Since 2005, Zte in line with the concept of design towards international successively participated in the IF, red dot and other international design awards.Since V260

20、 starts off in 2005, and emerging the D90, S900 ten multiple functions such as excellent design work.And all these is just the beginning., full keyboard 3 g mobile phone P721 in Shanghai in 2009 the years most successful design competition won the award of success, it has been seven design has won e

21、ight awards.In 2011, further put forward , new, Jane, design philosophy: kiss refers to through the design embodies the concerns for people, new and lead to innovation, Jane representative with concise contracted for beauty, thought in the design reflects the thinking of the future, embodies the soc

22、ial responsibility.Adhering to the idea, Zte mobile phone design will enter a whole new level. major productZte mobile phone production has several modern production lines, can be made 2 G, 3 G and 3.5 G, 4 G, mobile phone, wireless CARDS, monitors, wireless fixed-line nine categories such as whole

23、series of mobile terminals.Push together with China Unicoms first phone June 8 , for the Chinese market, Zte launched its first mobile phone Windows Phone Zte V965W. It is reported that Zte is the second HTC, Nokia , and the third will Windows Phone phone manufacturers into the Chinese market , but

24、also mainland China first launched Windows Phone manufacturers.In fact , Zte V965W has a better known name: Zte Tania, who in September 2011 in the China International Exhibition debut , and in February 2012 the first listing in the UK. WindowsPhone7.5 after the domestic release , we have chosen a s

25、trategic partnership with China Unicom , the Tania into China, jointly launched V965W. He Shiyou said.It is understood that Zte V965W black and white colors , equipped WindowsPhone7.5 operating system , equipped with 4.3 -inch touch screen, support for GSM / WCDMA dual network dual standby , body th

26、ickness of 10.7 mm . Compared with previously released in Europe Tania, Zte V965W has escalated in the hardware configuration, such as CPU clock speed upgrade from the original 1GHz to 1.4GHz, and uses Qualcomms high-end chip .It is reported that in June , after the domestic market sales, Zte V965W

27、end subsidies will be co- operator China Unicom to offer. The subsidy program in accordance with the contract mobile phone , if the user participation Stored send phone calls contract plan , signed in the net and choose 156 yuan and above stalls Unicom 3G package , you can achieve zero per purchase

28、.He Shiyou introduced this Windows Phone phone Zte has sold in the European market more than 100,000 , is expected in the next 2-3 months , V965W shipments in the China market will exceed 100,000 .WPphone shipments will rise to10%the proportion of Unlike other betting on Android or Windows Phone man

29、ufacturers, Zte is the choice of the strategies and work along both lines, increasing investment on Windows Phone platform.He Shiyou introduced this Windows Phone phone Zte has sold in the European market more than 100,000 , is expected in the next 2-3 months , V965W shipments in the China market wi

30、ll exceed 100,000 .WPphone shipments will rise to10%the proportion of Unlike other betting on Android or Windows Phone manufacturers, Zte is the choice of the strategies and work along both lines, increasing investment on Windows Phone platform.platform.He Shiyou introduced this Windows Phone phone

31、Zte has sold in the European market more than 100,000 , is expected in the next 2-3 months , V965W shipments in the China market will exceed 100,000 .WPphone shipments will rise to10%the proportion of Unlike other betting on Android or Windows Phone manufacturers, Zte is the choice of the strategies

32、 and work along both lines, increasing investment on Windows Phone platform.“Android智能机的市场份额已经到了最高点，日后必然会下滑。相反，WindowsPhone的份额现在还处在低位，但会快速上升。”何士友认为，当下正是中兴通讯进入WindowsPhone市场的最佳时期。Android intelligent machine market share has reached the highest point, the future will inevitably decline. In contrast, W

33、indows Phones share is still low, but rising fast. He Shiyou think, the present is the best period of Zte to enter the Windows Phone market. It is understood, in the intelligent mobile phone at present Zte overall shipments, Android mobile phone is still in the majority proportion, but the proportio

34、n of Windows Phone ascension has been put on the agenda. He Shiyou introduced, by the end of 2012, Windows Phone shipments in the Zte intelligent mobile phone in the proportion is expected to increase to 10%.这意味着，如果按照中兴通讯“2012年智能手机出货量超过3000万部”的计划，其WindowsPhone的整体出货量预计将达到300万部。This means that, if acc

35、ording to Zte intelligent mobile phone shipments in 2012 more than 30000000 plan, overall shipments of its Windows Phone is expected to reach 3000000.据何士友介绍，中兴WindowsPhone手机的价位将集中在1000-2000元之间，而这一价位处于中兴智能手机的“中间偏上”，将是提高该公司手机利润率的重要产品系列与Android相比，WindowsPhone的门槛相对较高、需要长期投入，所以国内少有厂商能坚持下来，也正因如此，WindowsPh

36、one市场还没有进入低价竞争的混战阶段。According to He Shiyou introduction, Zte Windows Phone mobile phone price will be concentrated in the 1000-2000 yuan between, and the price is in the intelligent mobile phone the center, the product series of mobile phone is very important to improve the companys profit margins -

37、 compared with Android, Windows Phone threshold is relatively high, the need to long-term investment, so few domestic manufacturers stick to it, and because of this, the Windows Phone market has not entered the melee phase of low price competition.不过，WindowsPhone被产业链及更多消费者接受还需要一个过程。何士友强调，即便是包括中兴在内的已

38、经提早布局这一市场的手机厂商，对WindowsPhone的投入也将是持续的、长期的过程However, Windows Phone is the industry chain and more acceptable to consumers also requires a process. He Shiyou stressed, even including itself has early layout of this market mobile phone manufacturers, Windows Phone spending will also be sustained, long-

39、term process after-sale serviceZte mobile phone after-sales service system of building since 2003, adhering to the Zte more than 20 years of independent innovation, steady growth, the deep background, in order to professional, standard, convenient for the service target, carefully to create a domest

40、ic palm service and Hearty service service brand, after years of continuous development, optimization, accumulation, has now set globalization after-sales service network, standardization of service channel management, professional after-sale technical research and development, efficient after-sales

41、 logistics operation, intelligent ECC information platform, advanced customer call center in the integration of after-sales service system.Zte mobile phones have been established in the global five call center: China, India and the United States (cover) of India, Indonesia, Brazil, Australia, realiz

42、e customer incoming calls advisory services, customer complaint handling, return visit customer satisfaction monitoring, the market situation investigation, value-added services (such as online mall), etc.At the same time, the sixth European mobile phone call center has set up a file in the construc

43、tion.Zte mobile phone call center since put into operation in 2003, continuous was awarded China top 80 customer care, Chinas best customer service center 30 strong, best customer service management team award, best customer hotline center (service) consumer market;Chinas best service management, an

44、d many other awards.And became the first in China to launch video call services, equipped with professional customer service personnel, to provide users with TD video service experience. Forged head 3G licensesOnce made international manufacturers monopolize Chinese 2G market fixed target, but also

45、to the international manufacturers 20 years after the defeat in the overall rise of Chinese enterprises, these hard targets, including advanced performance, price, service and smoother upgrade capability, including the screening system operators to tender .Communications Weekly learned in WCDMA tend

46、er, has turned out two years ago, the international manufacturers products to bidding. Unicom Technology executives admitted before 2006 WCDMA products and commercial cases outdated and not in the WCDMA / HSPA standard tender within sight. In this regard, the device showed a good domestic technical

47、update capability.Wei Sheng said Zte achievements in 3G network construction tender was mainly due to technological upgrading of competitiveness, the latest major upgrade of UMTS technology is reflected in the test scores, the field test the stability of the new generation 8000 series-based SDR The

48、base station also has a strong competitive edge.These products will get more applause at next weeks Barcelona Global Wireless Conference. Zte has announced that its two base products GSMA Global Mobile Awards Finalist Technology Innovation Award. GSMA Global Mobile Awards is one of the most authoritative international mobile communications awards, Zte was the only one to enter the selection of Chinese enterprises. Finalists based ZXSDRB8200 innovative products including SDR tech