《The Language Features of Modern Business English Correspondence现代商务英语函电的语言特色.docx》由会员分享，可在线阅读，更多相关《The Language Features of Modern Business English Correspondence现代商务英语函电的语言特色.docx（22页珍藏版）》请在得力文库 - 分享文档赚钱的网站上搜索。
1、 密级： 学号：本科生毕业论文（设计）现代商务英语函电的语言特色The Language Features of Modern Business English Correspondence院 别： 专 业： 班 级： 学生姓名： 指导老师： 完成日期： 学士学位论文原创性申明本人郑重申明：所呈交的设计（论文）是本人在指导老师的指导下独立进行研究，所取得的研究成果。除了文中特别加以标注引用的内容外，本设计（论文）不包含任何其他个人或集体已经发表或撰写的成果作品。对本文的研究作出重要贡献的个人和集体，均已在文中以明确方式表明。本人完全意识到本申明的法律后果由本人承担。学位论文作者签名（手写）：
2、签字日期： 年 月 日 学位论文版权使用授权书本学位论文作者完全了解学校有关保留、使用学位论文的规定，同意学校保留并向国家有关部门或机构送交论文的复印件和电子版，允许论文被查阅和借阅。本人授权江西科技学院可以将本论文的全部或部分内容编入有关数据库进行检索，可以采用影印、缩印或扫描等复制手段保存和汇编本学位论文。本学位论文属于保 密 ， 在 年解密后适用本授权书。不保密 。（请在以上相应方框内打“” ）学位论文作者签名（手写）： 指导老师签名（手写）： 签字日期： 年 月 日 签字日期： 年 月 日摘要随着国际互联网的普及和各国之间的贸易往来的不断加强，电子邮件在商务交流中起着越来越重要的作用。
3、在现代国际贸易中，商务英语函电绝大部分是由商务电子邮件来完成的。可以这么说，研究商务电子邮件的语言特色即是研究现代商务英语函电的语言特色。而商务电子邮件的写作也引起了语言研究者的关注。本文通过与传统商务英语函电的语言特色和写作原则进行比较，及对商务英语函电的发展趋势进行研究并结合对商务英语邮件的分析和研究，揭示了现代商务英语函电的语言特色和社会功能。关键词：传统商务英语函电；现代商务英语函电；语言特色；发展趋势；商务电子邮件AbstractAs the universalization of internet and the enhancement of business communicat
4、ion among countries around the word, E-mail plays a more and more important role in the business communication. In modern international trade, the majority of business English correspondence is operated by business E-mail. We can say that to study the language features of business English E-mail mea
5、ns to study the features of modern business English correspondence. And the writing of business E-mail has attracted the concern of linguistic experts.This paper indicates the language features and the writing principles of traditional business letters, and studies the development trend of business
6、English correspondence combined with the analysis of business English E-mail. Through the above study, this paper sums up the language features and the social functions of modern business English correspondence.Key Words: traditional business English correspondence; modern business English correspon
7、dence; language features; development trend; business E-mailContentsIntroduction.11 Theoretical Knowledge of Business English Correspondence.21.1 What is the Business English Correspondence? .21.2 The importance of Business English Correspondence.21.3 The history of business English correspondence31
8、.3.1 Early English Business Letters31.3.2 Development and Diversification of English Business Letters.41.3.3 Dramatic Changes in the World of Business.52 The Features and the Writing Principles of Traditional Business English Correspondence.72.1 The features of Traditional Business English Letters.
9、.72.2 Writing Principles of Business Letters.73 The Study of Modern Business English Correspondence.103.1 Developmental Tendency of Business English Correspondence. .103.2 The Features of Modern Business English Correspondence.103.2.1 Feature of Colloquialism.113.2.2 The feature of structure of sent
10、ence.123.2.3 The feature of flexibility123.2.4 Vocabulary feature133.2.5 Nonverbal intercommunication feature of E-mail.13Conclusion15References.16iii IntroductionThe 21st century has witnessed the globalization of economy, and China has established diplomatic relationships with other countries arou
11、nd the world. Especially, with the advance of the information era and the Olympic Games held in Beijing in 2008, the field of foreign trade in our country is experiencing an unprecedented evolution.As one of primarily important means of written communication, business correspondence plays a more and
12、 more important role in the international business communication. So in order to prevail in international trade, and to be successful in business with foreigners, we should proficiently apply the principles of business writing and comprehend the language features of business English correspondence.1
13、 Theoretic Knowledge of Business English Correspondence1.1 What is the Business English Correspondence?Correspondence is known as communication through exchange of letters. We communicate our feelings, thoughts etc. to our friends and relatives through letters that may be called personal corresponde
14、nce. A businessman also writes and receives English letters in his day-to-day transaction, which may be called business English correspondence. Business English correspondence or business English letter is a written communication between parties in English. Businessmen may write letters to suppliers
15、 of goods and also receive letters from the suppliers. Customers may write letters to businessmen for seeking information about availability of goods, price, quality, sample etc. or placing orders for purchase of goods. Thus, business English letter may be defined as a media or means through which v
16、iews are expressed and ideas or information is communicated in writing in the process of business activities.1.2 The importance of Business English CorrespondenceNowadays, business operations are not limited in any locality, state or nation. Today production takes place in one area but consumption t
17、akes place everywhere. Since the businessmen as well as customers live in far off places, they have no sufficient time to contact each other personally. Thus there arises the need for writing letters. Business letters were not essential in the old days. But now the importance of letters has increase
18、d because of vast expansion of business, increase in demand as well as supply of goods. The importance of business English correspondence is as follows:i) Inexpensive and convenient modeThough there are many other modes of communication like telephone, fax etc., business information can be offered a
19、nd obtained economically and conveniently by letters.ii) Help in maintaining proper relationshipNowadays, business activities are not confined to any one area or locality. The businessmen as well as customers are scattered throughout the word. Thus there is a need to maintain proper relationship amo
20、ng them by using appropriate means of communication. Here business letters play an important role. The customers can write letters to businessmen seeking information about products, and businessmen also supply various kinds of information to customers. This can help them to carry on business.iii) Cr
21、eate and maintain goodwillSometimes business letters are written to create and enhance goodwill. Businessmen at times send letters to enquire about complaints and suggestions of their customers. They also send letters to inform the customers about the availability of a new product, clearance sale, e
22、tc. All of this results in cordial relations with the customers, which enhances the goodwill of business.iv) Help in expansion of businessBusiness requires information regarding competing products, prevailing prices, promotion, market activities etc. If the trader has to run from place to another pl
23、ace to get information, it will result in loss of time. But through business letters, he can make enquiries about the products and markets. He can also receive orders from different countries and, thus enhance sales.v) Serve as evidenceWe can not expect a trader to memorize all facts and figures in
24、a conversation that normally take place among businessmen. Through letters, he can keep a record of all facts. Thus, letters can serve as evidence in case of dispute between the two parties.1.3 The history of business English correspondence1.3.1 Early English Business LettersAccording to experts spe
25、cialized in the history of business communication such as Malcolm Richardson and Luella M. Wolf, English business letters appeared around 14th century. Two letters written by the merchants of that time provided us with some glimpse of earliest English business letters. One letter was written by Will
26、iam Paston and the other by Cely family. The Pastons are a large and prosperous land-owning family of the later Middle ages. And Celly family is a well-to-do London family that thrived on the wool trade. Their letters are the only collection of merchants letters, which have been preserved and printe
27、d. The rising merchant class began writing letters though they were generally undereducated. Besides, the content of the letter is more holistic, including both family life and business affairs. By 1400, business correspondence was handled largely by a class of professional scribes, most of whom wer
28、e affiliated in some way with the Church. These men wrote exclusively in Latin or French and followed the rules of Dictamen strictly. Practically speaking, since the scribes were trained and employed by the Church and the aristocracy (which regarded French as the only true language of a noble), they
29、 would naturally prefer to write in the official languages of their patrons. Finally, the middle class, for which the use of Latin and French was of the greatest inconvenience, had no tradition of letter-writing. After 1400, increasing nationalistic forces gradually pushed Latin and French out of En
30、gland, and as a result, English business writing became the property of the merchant and agricultural classes as well as the Church and central government. British King Henry invaded France in 1415 and began the last phase of the Hundred Years War, which was to end disastrously for the English. Prob
31、ably as a propaganda measure to win the support of the middle class, Henry began to send his correspondence home from the war in English, thereby becoming the first English monarch to use the written vernacular with any regularity. The political movement in language also exerted influence on social
32、life especially business activities. 1.3.2 Development and Diversification of English Business LettersModel Books during Renaissance during 16th and 17th century, letters written in English were getting increasingly popular. In response to the common need for guidance, model books on letter writing
33、began to appear. The first English model book on letter writing was Fulwoods The Enemie of Idlenesse, which appeared in 1568. After that, purely English model books surfaced rapidly and in varied forms. Such books include The English Secretaire, A Panopolie of Epistles, The Promptors Packet, The Sec
34、retaries Studie, Hobsons Horse-Load of Letters, A Poste with a Madde Packet of Letters, and The Merchants Avizo. The study of these model books could offer us with some insight into the evolution of English business letters. Among these model books on letter writing, three are worth careful consider
35、ation-Fulwoods The Enemie of Idlenesse, Angel Days The English Secretaire and John Browns The Merchants Avizo, for these books enjoyed several editions, indicating that they were well received at that time. The Enemie of Idlenesse was first published in 1568 and by 1621 it had enjoyed 10 editions. T
36、he book, which is divided into four books, combines theory with practice. Although it was a translation of a French work on epistolary method, Fulwood adapted it to English usage and situation. A close study of the book shows the remaining influence of Dictamen, especially in salutation, inside and
37、outside superscriptions (the readers name and address).But more we can detect is deviation from and development of medieval Dictamen. Fulwood was strongly against the rigid, complicated format of Dictamen. Deeply influenced by Erasmus. By the mid-17th century, commerce and trade had become the most
38、important part of social life in England, especially in London. To sum up, during the 16th and 17th century, business letter writing in England underwent great changes not only in format but also in functions. Some prominent features are the growing attention to letters adjusted to various business
39、situations and a shift from rigid, complicated format to simplified one, from pompous diction to the one suited for the receiver. 1.3.3 Dramatic Changes in the World of BusinessAt the turn of the 20th century, North American continent was still in the course of Industrial Revolution, whose impact wa
40、s that it completely changed the nature of industry. Firstly, the scale of industrial enterprises continued to increase. Enormous factories appeared employing around twenty thousand workers producing farm machinery, textiles, electrical equipment and automobiles. Meanwhile, in factories, machines we
41、re replacing human labor, reducing many jobs while increasing efficiency. As a result, more and more Americans began to work as white-collars, taking the job of engineers, supervisors, clerical personnel and especially working in booming retail industry. With the advent of computers and the increasi
42、ng demand for efficient communication all around the globe, a new electronic medium of communication appeared in 1970s. Due to its convenience and efficiency, electronic mail messages are playing an increasingly important role in business communication and are receiving a growing attention from scho
43、lars. An analysis of electronic mail messages shows that people who invent this medium and compose such messages draw on inspiration from memos and business letters. Firstly, electronic mail messages often demonstrate some aspects of memos. For example, electronic mail messages are designed to consi
44、st of the heading of a memo. Many electronic mail messages especially those for formal business communication follow the format and principles of business letters with the salutation of Mr. or Ms. Yet, transformation in medium (from paper to electronic signals) has brought about new options and new
45、constraints. The near-simultaneity of the medium makes it possible for people to write to each other immediately after they receive the message, which leads to informal, conversational tone, many abbreviations for instant feedback, spelling and grammatical mistakes which were considered improper in
46、memos and business letters.2 The Features and the Writing Principles of Traditional Business English Correspondence2.1 The Features of Traditional Business English LettersBusiness English belongs to specialty English, having its own full set of expression forms of professional language. There are two features in business English letters:i) Having a strong practicalityIn order to explain all kinds
黑公网安备:91230400333293403D