《商务英语课程》课件.pptx

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1、Business English course目录contentsIntroduction to Business EnglishBasic knowledge of Business EnglishBusiness English communication skillsPractical Application of Business EnglishBusiness English Case AnalysisLearning Methods and Suggestions for Business English01Introduction to Business EnglishBusin

2、ess English originated in the 16th century when England established trade relationships with other countries It has developed gradually and become an essential communication tool in international business transactionsThe development of Business English is closely related to the expansion of global t

3、rade and the need for cross cultural communication It has continuously evolved and adapted to the changing business environmentThe popularization and standardization of Business English has contributed to the establishment of a global business community,facilitating the flow of goods,services,and ca

4、pital010203The Origin and Development of Business EnglishBusiness English is also characterized by its professional and formal language usage,as well as its adaptability to different cultural backgrounds and business environmentsBusiness English refers to the English language used in international b

5、usiness transactions and cross cultural communication It encompasses a range of skills,including listening,speaking,reading,writing,and translationThe characteristics of Business English include clarity,consistency,precision,and diversity It emphasizes the effective communication of information and

6、the establishment of business relationshipsThe Definition and Characteristics of Business EnglishApplication scenarios of Business EnglishBusiness meetings:Business English is essential for effective communication in business meetings,where they are face to face or virtual Participants need to under

7、stand each others ideas and positions clearly through Business EnglishContract negotiation:Contracts are an important part of business transactions,and Business English is used to negotiate and communicate the terms and conditions of contracts Accurate and professional language usage guarantees that

8、 all parties understand their rights and objectivesMarketing and promotion:Business English is important for marketing and promoting products or services in the global market It allows businesses to present their offers in a professional and attractive Manner and reach a wide customer baseCustomer s

9、ervice:Customer service often requires the use of Business English to provide support and handle inquiries from customers around the world Clear and friendly communication helps build trust and maintain relationships with customers02Basic knowledge of Business EnglishBusiness English Vocabulary Mast

10、er commonly used business English vocabulary,including professional terms in economics,trade,marketing,financial management,and other fields.Vocabulary application Able to correctly use business English vocabulary for written and oral expression,avoiding low-level errors in business situations.Busin

11、ess English VocabularyGrammar rules Familiarize and master the basic grammar rules of business English,such as tense,voice,tone,etc.,to ensure accurate language expression.Complex sentence structures Able to use complex sentence structures for business English writing and oral expression,improving l

12、anguage professionalism and persuasiveness.Business English Grammar Master the formal and informal expressions in Business English,and choose the appropriate expression according to different occasions.Expression Learn business English communication skills,such as polite language,euphemistic express

13、ions,vague language,etc.,to improve communication effectiveness.Communication skillsBusiness English expression methods03Business English communication skillsBusiness English Speaking SkillsFluency in PresentationThe ability to present ideas in a clear,coherent Manner,using appropriate language and

14、structureConfidence in ConversationsThe ability to hold conversations with ease,understanding and responding appropriately to different types of inquiriesAccuracy in PromotionPropose promotion and integration that allows for clear communicationVarying Language LevelsThe ability to adjust language ba

15、sed on the audience,whether its more formal or casualComprehension of Complex Ideas The ability to understand and process complex information during a presentation or conversation The ability to quickly identify the main points being made during a discussion or meeting The ability to listen for and

16、remember specific details that may be critical to the conversation or business deal The ability to interpret non verbal communication,such as tone or body language,that right completion or direct the spoon messageIdentifying Key PointsDistinguishing DetailsUnderstanding Non Verbal CuesBusiness Engli

17、sh Listening SkillsAnalyzing Text:The ability to read and understand business documents,such as emails,reports,or contracts,quickly and effectivelyUsing Prop Grammar and Vocabulary:Prop use of grammar and vocabulary specific to the business contextUnderstanding Different Styles of Writing:The abilit

18、y to write in different styles,depending on the purpose and audience,where its formal or caseClarity in Writing:The ability to write in a clear,consensus mann that gets the point across effectivelyBusiness English Reading and Writing Skills04Practical Application of Business EnglishNegotiation Prepa

19、ration01 Understanding the objectives of the negotiation,researching the other party,and preparing materials and data in English are essential stepsNegotiation Skills02 Effective communication,listening,and speaking skills are key to achieving success in business negotiationsNegotiation Styles03 Und

20、erstanding different negotiation styles,such as aggressive,passive,or collaborative,and adapting ones style is importantThe Application of English in Business NegotiationMeeting Protocol Understanding the property protocol for business meetings,including introductions,seating arrangements,and agenda

21、 settings,is essentialPresentation Skills Clear and decide delivery,visual aids,and slides in English can enhance the impact of ones message in a business meetingActive Listening Understanding the importance of active listening and asking questions to clarify or probe further during a business meeti

22、ng is criticalThe Application of English in Business Meetings Understanding the standard structure of a business report,including executive summary,methodology,results,and conclusions,is essentialReport Structure Adhering to a clear and consistent writing style in English,avoiding jargon or technica

23、l language,is critical for effective communicationReport Writing Style Understanding how to present data in a meaningful and graphical format in English can enhance the impact of ones reportData AnalysisThe Application of English in Business Reports05Business English Case AnalysisSuccess Case Analys

24、isAnalyze past successful business negotiation cases,explore key elements and strategies in negotiations,such as building trust,clarifying goals,using data and facts,etc.Analysis of successful business negotiation casesNegotiation skillsDeeply explore the techniques used in business negotiations,suc

25、h as questioning and answering,listening,and expressing opinions.Analysis of successful business negotiation casesNegotiation strategyAnalyze negotiation strategies in different contexts,such as dealing with tough opponents,dealing with deadlocks,reaching consensus,etc.,and provide practical case su

26、pport.Analysis of successful business negotiation casesEfficient Meeting AnalysisAnalyze efficient and inefficient business conference cases,explore best practices in conference preparation,agenda setting,time management,and other aspects.Case Analysis of Efficient Business MeetingsMeeting SkillsInt

27、roduce the techniques used in business meetings,such as effective speaking,asking and answering questions,and handling conflicts.Case Analysis of Efficient Business MeetingsVSMeeting StrategyAnalyze meeting strategies in different contexts,such as guiding discussions,promoting team collaboration,rea

28、ching consensus,etc.,and provide practical case support.Case Analysis of Efficient Business MeetingsProfessional Business Report Case AnalysisProfessional report analysisAnalyze professional and amateur business report cases,explore best practices in report structure,language use,data presentation,a

29、nd other aspects.Reporting skillsIntroduce the techniques used in writing business reports,such as using charts and images,expressing viewpoints clearly,and maintaining objectivity.Professional Business Report Case AnalysisReporting strategyAnalyze reporting strategies in different contexts,such as

30、reporting to senior management,presenting to the team,and sharing with external partners,and provide practical case support.Professional Business Report Case Analysis06Learning Methods and Suggestions for Business EnglishActive listening Pay attention to the speaker,understand the main points,and tr

31、y to predict the speakers next words or ideasBackground knowledge Have a basic understanding of the topic and industry related knowledge,which helps you better understand the content and context of the speechNote taking Summarize the key points and ideas during the speech,which helps you better unde

32、rstand and remember the contentPractice Listen to business English materials,such as podcasts,videos,and audio books,and try to understand and retell the contentMethods and suggestions for improving business English listening skills Practice speaking in different roles and scenarios,such as making p

33、hone calls,giving presentations,or having business meetingsRole playing Speak in front of a group of people to improve your confidence and ability to express yourself clearlySpeaking in public Speak in a natural and relaxed way,without too much emphasis on grammar or vocabularySpeaking naturally Spe

34、ak with native English speakers or other business English learners to improve your fluency and promotionPracticeMethods and suggestions for improving spoon business EnglishRead business materials Read business materials,such as reports,emails,and business plans,to improve your understanding of busin

35、ess English language and cultureGrammar check Use grammar checkers or ask native English speakers to check your writing to ensure correct grammar and speechFeedback Get feedback from native English speakers or other business English learners on your writing to improve your fluency and accuracyWrite practice Write business emails,letters,reports,and other materials to improve your writing skillsMethods and suggestions for improving business English reading and writingTHANKS感谢观看