2023年品牌一致.pdf

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1、TRAINING ACTIVITY OUTLINE 培训活动纲要 Task:Brand Identity 任务：品牌一致 Code 序号:OH-SM-CS-S003 Objectives：At the end of this session,each trainee will be able to ensure the protection and correct use of brand identity by sales associates.目的：课程结束后，每一个学员将能够确保保护和正确使用品牌。Standard：This policy will maintain the consis

2、tency and clarify of the St.Regis brand.It is the responsibility of the Director of Sales&Marketing to guard the correct use of brand identity that is a key component to the continued momentum of the brands success.The brand identity graphics standard is to be applied and used to ensure consistent a

3、pplication without compromise.标准：这个政策将保持持续及使瑞吉品牌更清楚。正确使用品牌是确保品牌成功的重要元素之一。品牌鉴别标准是要保持品牌使用要前后一致。Resources：Whiteboard,Flip Chart,Sales Kit,Giveaway,SPG,SPP or Star Choice Form 培训器材：白板，翻转展示板，销售资料夹，礼品，SPG 表格 Method 培训方式 Training Steps 培训步骤 Time 时间 Introduction Ice break 介绍 打破僵局 Raise interests 提高兴趣 Lectur

4、e F/C And Buzz group 讲解和集体讨论 提问 Summary Classic music and the trainer is in uniform of sales manager standing straightly and smile.高雅经典的音乐，训导师着销售经理制服站直，微笑。Self-introduction and give a warm welcome.自我介绍向学员表示欢迎。Question to test the trainees level:Does anyone know what kind of brand in Starwood Hotels

5、and Resortse?提问学员：谁知道在仕达屋集团有多少给酒店品牌？Answer:XXX/XXX/XXX/XXX/XXX/XXX 10 minutes 10 minutes 20 minutes 10 minutes 10 minutes Total 60 minutes 总结 Every associate must be know all the brand under XXX Hotels and Resorts 强调：酒店内任何一名员工都必须知道 XXX酒店集团的所有品牌酒店。我们从中能获得什么？We will know all brand under the XXX Hotels

6、 and Resorts and can get more confidence when we do sales calls or interview clients.Because all the brand must be market leader in hotel industry.我们将了解所有 XXX旗下的所有品牌，当我们同客户见面时获得更多的信心，因为每个品牌都是酒店行业的佼佼者。Divided trainees into several groups to discuss then critique after discussion.(How can we present o

7、ur brand in our service?)all examples will show to trainees.(SPG,Giveaway,Star choice sales kits etc.)(F/C 1)将学员分为几组讨论然后评估,展示样品。(我们如何在服务中向客人展示我们的品牌？)Question:Expect hotel brand identity,what other need we know as a sales person?除了品牌一致，作为销售人员我们还需要了解什么？all answers will be prepared before this session,

8、through LCD demonstration.所有的答案将事先准备好，运用 LCD 展示。Review all key points which are listed on flip chart.回顾翻转展示板上的要点。(F/C 2)Remarks:Every associates must be take responsibility to develop our hotel brand in any time.提示：每个员工任何时候都将有责任推广酒店品牌。培训器材白板翻转展示板销售资料夹礼品表格培训方式介绍打破僵局提高兴趣讲解和集体讨论提问培训步骤高雅经典 间总结强调酒店内任何一名员工都必须知道酒店集团的所有品牌酒店我们从中能获得什么我们将了解所有旗下的所有 样品我们如何在服务中向客人展示我们的品牌除了品牌一致作为销售人员我们还需要了解什么所有的答案将事先准备