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1、Unit 11 The Media3 The advertising gameWhat do you think of the advertisements below?Which one do you like or dislike?Why or why not?Useful keywordssimple,persuasive 有说服力的,boring,shocking,attractive,good-looking 好看的,tasteless,Humorous 幽默,surprising amusing,clever,offensive 冒犯的 serious,Paragraph 11.T
2、he simplest types of adverts are the ones that give information about finding certain products.Fast reading-Find out the topic sentence of each paragraphParagraph 22.A lot of money is spent on applying the latest techniques of graphic design to produce the best-looking adverts.Paragraph 33.Modern ad
3、verts must stand out in a world full of competition by combining the highest standards of graphic design with ideas linked with the products to make them more attractive.Paragraph 44.Todays award-winning advertisers believe that using humour,surprise and original ideas is important in modern adverti
4、sements.5.There are public adverts which encourage people to participate in improving their neighbourhood,protecting the environment,and helping other people.Paragraph 5Read the text again and answer the questions in Ex 3:1 They might be most effective for products that people need and if there is n
5、ot much competition.2 Because people are used to seeing high standards of graphic design.1.In what circumstances are the simplest types of adverts most effective?2.Why are the latest techniques of graphic design not enough for adverts to be noticed in modern cities?Read the text again and answer the
6、 questions in Ex 3:3.They use humor,surprise and original ideas in modern advertisements.4.The government has worked hard at using public adverts to educate the public on fighting against AIDS,saving water,helping the poor,giving up smoking,etc.3.What ides do todays award-winning advertisers use to
7、make you notice their products?4.What has the government done during the last decade?Analyze some long sentences:1.The classic advertisement is one that gives information about finding certain product.2.It is likely to be just the name of a company,part of which may be a general location.3.There are
8、 public advertisements which encourage citizens to participate in improving their neighbourhood,protecting the invironment,and helping other people.Demonstrate to the class with more adjectives or expressions to describe an advertisement,trying to be more specific,e.g.“The cake looks so attractive and delicious that I would like to taste it at once.”Have some students present the advertisement they have chosen and describe it in class.
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