新视野第三册第七单元.pdf

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1、新视野第三册第七单元Unit7Section A A Rose Is a Rose1.Pre-reading1.1 Background informationSt.Valentines Day(February 14h)圣瓦伦丁节，情 人 节(2 月 1 4 日，情人多在此日互赠礼物)Valentine was a priest in Rome at the time Christianity was a new religion.The Emperor of Romeat that time,Claudius II,ordered the Roman soldiers not to mar

2、ry or become engaged.Claudiusbelieved that as married men,his soldiers would want to stay home with their families rather thanfight his wars.Valentine broke the law and secretly married the young couples.He was eventuallyarrested,imprisoned,and put to death.Valentine was beheaded(斩首)on February 14th

3、.After hisdeath,Valentine was named a saint,and the day of his death was named Saint Valentine Day.1.2 Topic-related video1.3 Topic-related discussion2.While-reading2.1 Global reading2.1,1 Understand the major details of the text1)Why is selling rose no longer a beautiful experience to the tradition

4、al flower shops in theU.S?Because of the appearance of discount rose shops.2)What problems are domestic rose growers facing?Severe competition from foreign countries.3)Why do some people in the rose business long for the good old days?Changing conditions in the rose industry make them begin to lose

5、their share in themarketplace.3.1.2 Understand organization o f the textl)Main idea of the textThis passage is about how rose industry can adapt to the changing situation of the need for theroses in the market.2)Text structure analysisPart On e(Para.1)The rose is always the most popular flowers as a

6、 symbol of love and anychanging conditions in rose dealings mean much to the rose industry.Part Tw o(Para.2-6)Roses Only was transformed from a traditional shop and found somesolutions to the rose selling problem.Solution 1:Well-decorated shops attract customers and make them think they can buyroses

7、 cheap there.Solution 2:Encourage customers to buy in dozens instead of in ones,twos and threes bycutting down the price.Solution 3:To cut down the cost,the company grows its own roses to sell fresh roses viaovernight delivery and the company also sells other items such as balloons and stuffed anima

8、ls.Part Three(Para.7-12)U.S.Rose Growers are going bankrupt because of severeforeign competition and Johnson Flowers have adopted measures to deal with the problem.Johnson Flowers Solutions:Working with foreign flower growers,having a fewdistribution centers to sell imported roses,widening their bus

9、iness area and becoming arepresentative for overseas flower producers.Part four(Para 13-14)ConclusionAs a result of severe foreign competition,those in the rose business long for the good old dayswhereas ordinary people wonder about the rose price more than before.2.2 Detail reading2,2.1 Words and p

10、hrases1 )distribute(L.3)The company aims eventually to.在整个欧盟发售它的产品。to distributeits products throughout the European Union,(v.supply(goods)in a particular area,esp.to shop)The groups raise money and distribute it to help those in need,mainly through social workers.各小组筹集钱款，然后把钱分发给那些贫困的人以帮助他们，这个工作主要通过

11、社会工作者来做。(v.divide and give among several people,places)(英译汉)农民把肥料撒在田里。The farmer distributed manure over a fields.(v.spread out through an area)2)go out of style(L.6)这种家具早过时了。Such kind of furniture has long gone out of style.(be out of date)3)range from.to.在这家商店你可以看到种类繁多的电视，价格从100美元至1000美元不等。In由is s

12、tore,youcan find a wide variety of TV sets and their prices range from$100 to$1000.(vary or extendbetween certain limits)温故知新：Consciously or unconsciously,we show our true feelings with our eyes,faces,bodies and attitudes,causing a chain of reactions,ranging from comfort to fear.(Unit 4-A,Book 1 )词语

13、或析The prices of beer from 50 cents to$4 per liter during the summer season.A)altered B)ranged C)separated D)differed4 )circulate(L.20)首都被占领的谣言开始在当地人里流传开来。Rumors began to circulate among the local peoplethat the capital city had been conquered.(v.(cause to)spread widely)在这儿，你有机会四处走动，还可以随便聊天。Here,you

14、have a chance to circulate and chatinformally.(v.(cause to)move round or through)词语搭配in circulation 流通的out of circulation 不在流通的5)soar(L.28)近年来，新的公寓及房子的价格一直在猛升。The prices of new apartments and houses have beensoaring in recent years.(v.rise very quickly to a high level)老鹰在山巅翱翔。The eagle is soaring ov

15、er the mountains.(v.rise high in the air while flyingwithout moving the wings or using power)6)bloom(L.38)多亏了有效的管理方法，公司去年的生意兴隆。Thanks to the effectivemanagement method,the companys business bloomed last year.(v.develop very good,attractive,orsuccessful qualities.)这些花在九月初仍然像七月时那样绽放。The flowers still

16、bloomed as brightly in early Septemberas they had in July.(v.produce flowers,or(of a flower)open or be open.)所有的玫瑰都在每年的这个时候开始绽放。AH roses come into bloom at this time of the yeai*.(n.aflower on a plant)He was only nineteen_ 但是青春年少的光彩已从他的脸上消失。but the bloom ofyouth had already disappeared from his face

17、.(n.the best or most favorable time of sb./sth)7)bankrupt(L.39)这家公司因为产品销售不出去而破产了。The company went bankruptbecause it couldnt sell its products.(a.unable to pay what one owes)In this movie,you can see such a society 道德沦丧，政治不稳定。that is morallybankrupt and politically unstable.(a.lacking in some good q

18、uality)词语搭配go bankrupt8)account for(L.43)电脑软件占我们产品种类的 70%o Computers software accounted for 70%of our range ofproducts.(supply the amount that is mentioned)你如何解释你不请假而长期缺课的行为。How do you account for your long absence from classeswithout asking for leave?(explain or give a reason for sth.)温故知新：These un

19、conscious actions and reactions to them may in part account for our“feelings and“snapjudgments.(Unit 4-B,Book one)9)margin(L.47)去年这家电脑公司实现 30%的净利润率。The computer company had a net profit margin of 30%last year.(n.利润)The school has made a schedule 给学生留有充裕的自学时间。.that leaves a widemargin of time for stu

20、dents self-study.(n.差数，余地，余裕)学生们在书的页边空白处记笔记。The students wrote notes in the margin of the book.(n.页边，页边的空白)10)launch(L.48)The strike was launched with a press conference.(v.begin sth.or introduce sth new)Russias space industry has won a contract to 发 射 它 的 第 一 枚 西 方 卫 星.launch its first western sate

21、llite.(v.send(a new ship,etc.)into the water orsend(a rocket,satellite,etc.)into the space)由于天气不好，航天飞机的发射推迟了 2 4 小时。The launch of a space shuttle was delayed for 24hours because of bad weather.(n.the act of launching)11)release(L.50)最新的发展情况刚刚公布于众。The latest developments have just been released to th

22、e public.(v.allow(news,film,etc.)to be made known or to be shown)他从监狱里释放出来.He was released from prison after serving two years of afive-year sentence.(v.give freedom or free movement to)死 亡 对 他 来 说 是 一 种 仁 慈 的 解 脱.Death was a merciful release for him as he hadbeen through unbearable suffering all th

23、is time.(n.the act of setting free or being set free)她最近的一首新歌是关于无望的爱情。Her latest release is a song about hopeless love.(n.a book,film,record,piece of news,etc.that has been made available to the public)2.2.2 Sentence patternsTypical patterns for the exposition of sb.s way of doing sth.原句：The company

24、s formula for success is to hold prices down by controlling every link in therose chain.(L.32)该公司成功的秘诀是通过其销售链的每一个环节降低成本。提炼：Sb/s formula for(doing)sth.is to do sth.else.某人(做某事)的诀窍/秘诀是.应用:Toms formula for his success in passing the examination is to study on his own but ask theteacher for help wheneve

25、r he has any question.汤姆成功通过考试的秘诀就是坚持自学，但如有疑问，就请教老师。2,2,3Devices for Developing Paragraphs(五号字，斜体)One dominant writing technique that runs throughout the essay is a problem-solution pattern.Nowhave a look at Para7-Para 12 to find out problem-solution pattern.Problem:Severe foreign competition puts U

26、.S.rose growers on the edge of bankruptcy.JohnsonFlowers,a domestic rose grower,however,finds a way out.Johnson Flowers solutions(Para.11-12):1)Working with foreign flower growers.2)Having a few distribution centers to sell imported roses.3)Widening their business area and serving as a representativ

27、e fbr overseas flower producers.4)As a replacement for lost rose sales,the Johsons and other growers also are starting to sell othertypes of flowers.5)U.S.growers took advantage of a recent frost which killed 25%of Colombias rose crop.But theycannot pin their hope on natural disasters.3.Post-reading

28、3.1 Useful expressions1)破产 go bankrupt2)占据；解释 account for3)过时 go out of style4)推出新产品 launch a new product5)发行新唱片 release a new record6)流通的 in circulation7)渴望 long for8)压低；压制 hold down9)票价打折 discount fares10)消费价格指数 the consumer price index11)在.一边 on one5s side12)提供便利 offer convenience3.2 Summary writ

29、ingU.S.rose selling companies are(1)with the danger of being virtually(2)out ofbusiness with imported roses at(3)prices flowing into the country.To(4)to the changed conditions in the marketplace,the rose selling companies havemoved(5)and have their own rose farms in some foreign countries to grow ro

30、ses with lowlabor costs.They can also a r r a n g e(6)v ia overnight mail to anywhere in the country to bringbetter,(7),and cheaper grown roses.In addition,as a(8)for lost rose sales,thecompanies are starting to sell o t h e r(9)o f flowers.The company have managed to survive amid(10)foreign competi

31、tion.Key:1 threatened 2 chased 3 lower 4 adapt 5 overseas 6 delivery 7 fresher 8replacement 9 types 10 severe3.3 Writing问题解决型作文这类作文是针对某些情况或现象进行分析，然后提出自己的看法和对策，基本的结构为：1.现象的描述2.分析原因或列举利弊3.个人看法或解决措施Cheating on ExamsWith the more and more important role a degree certificate is playing in finding a job a

32、ftergraduation,some students are engaged in cheating during examination.Take our university as anexample.Half of the college students have admitted to cheating on exams at least once.Some evenhire ringers to take tests for them.Unfortunately,nowadays,many students in other universities are trying to

33、 fool the teachers inmuch the same way.Such academic dishonesty is extremely harmful to the society as well as to thecheaters themselves.Firstly,it puts honest students at a competitive disadvantage.Secondly,itundermines the very foundation of academic learning on campus.To make things worse,thedish

34、onest practice reveals the moral deficiencies as well as the academic weakness of the cheaters.So,it is high time we took measures to put an end to such dishonesty.In the first place,thecolleges and universities should make severe rules and policies to punish those who cheat on exams.In the second p

35、lace,the students themselves should always remember that,“Honesty is the bestpolicy”.Only in this way can students develop in a healthy way both academically and morally.3.4Assignments1)Finish all the exercises related to Section A of Unit 7.2)Preview Section B,including reading skills,the passage a

36、nd the related exercises.3)Oral exercise:paragraph recitationSection B The Chunnel1.Reading skillL 1 Identifying The Writer Purpose(I)Authors write for a reason.Three common purposes of writing are:1)to inform,2)to persuade or3)to entertain.Reading effectively means recognizing the author*s purposew

37、hich may not always be as easyas it sounds,especially when youre reading in a foreign language.Writers sometimes disguise theiraims:A text that appears to be factual information may really be full of emotional appeals meant topersuade you of the writers point of view;or an apparently serious piece o

38、f persuasion may in factbe a humorous text intended mainly to amuse you.There are also times when the question ofwhether a writer is serious may depend largely on each readers individual philosophy.However,there are some clues that effective readers can watch for to help them identify what kindof wr

39、iting theyre dealing with:1.Informational writing features facts and evidence,not opinions or value judgments.It oftencontains dates,statistics or other figures,and/or quotes from experts or witnesses.Depending on thesubject,the language may include technical jargon,but the vocabulary and sentence s

40、tructure areoften quite simple.2.Persuasive writing features emotional appeals:opinions and arguments(which may bepresented as if they were facts,so be careful!);rhetorical questions;evaluating language(good/bad,right/wrong,horrifying/wonderful,etc.)and/or judgmental language(must,should,had better,

41、etc.).3.Texts written mainly to entertain can,of course,be very variedbut they often use ratherinformal language,simple sentence structure,dialogs,puns and/or figures of speech.I.2 ExamplesLets have a look at an analysis of Passage A and then identify the writers aim.First,the title of the article i

42、s“A Rose Is a Rose”.At the first glance,you might guess thearticle is going to be something about love or about some romantic stories as you remember thefamous saying,“My love is like a red red rose”.Besides,a rose has always been a symbol of love,passion,or affection.However,when you come to the fi

43、rst paragraph and have gone through it,you know your guess isrejected as it talks about Valentines Day,the growing,sales and distributions of roses.You mayalso notice that the language in the paragraph is simple in diction and structure.Second,when you have read the whole article,you notice that the

44、 numbers in it are statistics(mainly prices)and dates.Besides,the quotes are from a director,a rose customer and a rose grower.All these indicate they are facts instead of opinions.Third,as the text is featured by statistics,dates,quotes,and simple language,we can say thewriter aims to be informatio

45、nal.L 3 Text reading1)exclude(L.5)Since our knowledge is l i mi t ed,那我们谁也不能排除会出错的可能性。none of uscan exclude the possibility of our being wrong.(vt.keep out)女孩们不许那个男孩力H 入她们的谈话。The girls excluded the boy from their conversation.词语搭配exclude sb from sth/doing sth 把不包括在内2)behind schedule(L.l 1)As soon as

46、 he entered the office,the director asked his secretary 是否总经理的飞机晚点、了。if the general managers train was behind schedule,(later than the planned time)词语搭配ahead of/on/behind schedule 提前/准点/晚点3)ave.in common(L.28)他最近的两本小说有许多共同之处。His latest two novels have many things in common.(shareinterests,characteri

47、stics,etc.)词语搭配have much/a lot/little/nothing in common 有许多/很少/没有 共同之处4)spur(L.36)Should we just enjoy the things that touch us in a painting 还是应该受其鞭策去学习更多的东西？or should it spur us on to learn more?(vt.strongly encourage sb/sth to do sth)政府削减利率来刺激需求。Governments cut interest rates to spur demand.对于变革来

48、说，科技是一种更加微妙的刺激物。Technology is a more subtle spur for change.(athing that encourages a person on to greater activity)5)equivalent(L.51)那件衣服花了 我一个星期的薪水。That dress cost the equivalent of a weeks salary,(n.a thing thatis equal in value,amount,meaning,importance,etc)改变他的工作就几乎等于解雇他。Changing his job was ro

49、ughly equivalent to firing him.(a.equalin value,amount,meaning,importance,etc.)她在一家新公司干相同的工作但薪水更多。She*s doing the equivalent job in the new companybut for more money.词语搭配be equivalent to sth 等于6)accuse sb./sth.of(L.58)这个中年人被指控谋杀了他的妻子。The middle-aged man has been accused of murdering hiswife.(v.指控;指责

50、)女孩指责她的男友胸襟狭窄。The girl accused her boyfriend of no being generous.7)reckon(L.67)人们认为约翰是一位聪明英俊的年轻人。People reckoned John as a smart and handsome youngman.(v.thing or consider)显然他估计任何压力都不会有效。He apparently reckoned any pressure wouldnt be effective.(v.calculateo approximately;guess)2.Revision2.1 Multipl