商务英语口语之展会.pptx

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1、商务英语口语之展会商务英语口语之展会Welcome to Canton FairWelcome to Canton Fair(Chinas No.1 Fair)(Chinas No.1 Fair)Notes:Notes:1.turnover1.turnover成交量成交量2.Ministry of Commerce2.Ministry of Commerce商务部商务部3.China Foreign Trade Centre3.China Foreign Trade Centre中国对外贸易中心中国对外贸易中心4.suspend 4.suspend 暂停暂停5.weatherglass5.we

2、atherglass晴雨表晴雨表6.vane6.vane风向标风向标7.pavilion(7.pavilion(博览会的博览会的)展示馆展示馆8.sound economy8.sound economy稳健的经济发展稳健的经济发展9.beneficiaries9.beneficiaries受益人受益人第1页/共22页Presentation 1.Main functions of trade fairs2.How to compete for attention at trend fairs?The presentation is around 5 min.You can use PPTLis

3、t only the important information第2页/共22页Main functions of trade fairs1.Finding agents.2.Enhancing brand awareness.3.Introducing new products.4.Comparing competitors.5.Expanding present markets.6.Collecting market information.第3页/共22页How to compete for attention at trend fairs?How to compete for atte

4、ntion at trend fairs?1.1.a stand with a unique designa stand with a unique design2.2.Remaining polite,friendly and professional.Remaining polite,friendly and professional.3.3.talking about the use,quality and specifications of talking about the use,quality and specifications of the productthe petiti

5、ve pricecompetitive price5.5.offering a proper discountoffering a proper discount6.6.Urging the buyer to act by mentioning that the Urging the buyer to act by mentioning that the product is in great demandproduct is in great demand第4页/共22页Words and Expressions1.1.博览会博览会2.2.展厅展厅3.3.参展商参展商4.4.展品展品5.5.

6、展位展位6.6.样品样品7.7.目录目录8.8.小册子小册子9.9.名片名片10.10.陈列柜陈列柜1.exposition2.exhibition hall3.exhibitor4.exhibit5.booth or stand 6.sample 7.catalogue 8.brochure9.name card10.showcase第5页/共22页Roles of situational dialogue in our bookMiss Tina Zhang,sales assistant of Sunshine Co.LtdMr.Anderson Cooper,sales manager

7、 of Silver Brothers IncMr.Jason Li,manager of Sunshine Co.Ltd第6页/共22页Suggested Procedures of DialoguesSuggested Procedures of Dialogues Greetings Introducing each other information of product and company Negotiation Farewells第7页/共22页Language expressionGreetings at trade fairsGreetings at trade fairs

8、Good morning!Welcome to our stand.Nice to meet you.What can I do for you?Introducing each other at trade fairsIntroducing each other at trade fairsLet me introduce you to Mr.Li,General Manager of our company.Id like to make a self-introduction.I am Richard,Sales Manager of IBM.What line of business

9、are you in?第8页/共22页Information about product and company Wont you have a look at the catalogue and see Wont you have a look at the catalogue and see what interests you?what interests you?What about having a look at our samples first?What about having a look at our samples first?Is there anything in

10、particular youre interested in?Is there anything in particular youre interested in?If there is anything I can do for you,please let me If there is anything I can do for you,please let me know.know.Have you seen our exhibits?Have you seen our exhibits?We have been in this line for twenty years.We hav

11、e been in this line for twenty years.Our companys contact information can be found Our companys contact information can be found in the brochure.in the brochure.第9页/共22页Information of product and company What are the strong points of your products?What are the strong points of your products?Well pro

12、vide regular maintenance checks for Well provide regular maintenance checks for free of charge.free of charge.Our product has a five-year guarantee Our product has a five-year guarantee accompanied by a very good after-sales accompanied by a very good after-sales service.service.We can make products

13、 as you demand,We can make products as you demand,especially in style.especially in style.For a few of series,we are already represented For a few of series,we are already represented in north America market.in north America market.If the items are favorable,well place a trial If the items are favor

14、able,well place a trial order.order.第10页/共22页Negotiating at trade fairsWe We are are satisfied satisfied with with the the quality quality of of your your samples,samples,so business will depend entirely on your price.so business will depend entirely on your price.To To a a certain certain extent,ex

15、tent,our our price price depends depends on on the the size size of your order.of your order.This This product product is is now now in in great great demand demand and and we we have have many inquiries from other countries.many inquiries from other countries.Would Would you you tell tell us us wha

16、t what quantity quantity you you require require so so that that we can work out the offer?we can work out the offer?Those Those are are our our indicative indicative prices.prices.If If you you can can tell tell the the quantity that you will order,we will give a firm offer.quantity that you will o

17、rder,we will give a firm offer.While we appreciate your interest,we regret to say While we appreciate your interest,we regret to say that we cant reduce our price any further.that we cant reduce our price any further.第11页/共22页FarewellsFarewellsThank you for your coming.Thank you for your coming.Have

18、 a nice day!Have a nice day!I I think think I I am am almost almost convinced.convinced.Could Could we we arrange arrange a a time for a further discussion?time for a further discussion?第12页/共22页Dialogue 1Ella Black is import manager of American Hunters Company.She comes to the booth.Lydia Wang trie

19、s to get her name,title,interest第13页/共22页WW：早上好，早上好，您需要什么您需要什么？Morning.What can I do for you?Morning.What can I do for you?B B：嗯，我不太确定，只是看看。嗯，我不太确定，只是看看。Well,IWell,I m not really sure.Im not really sure.I m just looking.m just looking.WW：噢，今年有很多可看的，您肯定跑了很多噢，今年有很多可看的，您肯定跑了很多地方地方I see.Well,thereI see.

20、Well,there s plenty to look at again this s plenty to look at again this year.Iyear.I m sure you have to walk miles to see each m sure you have to walk miles to see each stand.stand.B:B:确实。确实。ThatThat s true.s true.W:W:您要一杯咖啡吗？进来坐下休息一会儿吧。您要一杯咖啡吗？进来坐下休息一会儿吧。Would you like a cup of coffee?Come and sit

21、 Would you like a cup of coffee?Come and sit down for a minute.down for a minute.第14页/共22页B:B:噢，谢谢，但是噢，谢谢，但是Well,thatWell,that s very kind of you,buts very kind of you,butW:W:来，请进来吧。您是第一次来参加展销会吗？来，请进来吧。您是第一次来参加展销会吗？MissMissNow,please.Is this the first year youNow,please.Is this the first year you ve

22、 been to ve been to the fair,Missthe fair,MissB:B:是的。布莱克，我叫艾拉是的。布莱克，我叫艾拉 布莱克。布莱克。Yes.Black,Ella Black.Yes.Black,Ella Black.W:W:很高兴能认识您很高兴能认识您,布莱克小姐。我叫王莉迪布莱克小姐。我叫王莉迪,这是我的名片。这是我的名片。Very glad to meet you,Miss Black.My nameVery glad to meet you,Miss Black.My name s s Lydia Wang.Here is my card.Lydia Wan

23、g.Here is my card.第15页/共22页B:B:认识您很高兴认识您很高兴,我是美国汉特公司进口部经理。我是美国汉特公司进口部经理。Nice to meet you.I am import manager of Nice to meet you.I am import manager of American Hunters Company.American Hunters Company.W:W:布莱克小姐，您是在寻找什么特殊的商品呢还布莱克小姐，您是在寻找什么特殊的商品呢还是总体对皮革感兴趣？是总体对皮革感兴趣？W:Are you looking for anything par

24、ticular,Miss W:Are you looking for anything particular,Miss BlackBlack,or are you just interested in leather in,or are you just interested in leather in general?general?B:B:我负责采购童鞋。我负责采购童鞋。我负责采购童鞋。我负责采购童鞋。I I m interested in childrenm interested in children s footwear.s footwear.W:W:我们有一些最新款式，您愿意看看我

25、们的样品我们有一些最新款式，您愿意看看我们的样品我们有一些最新款式，您愿意看看我们的样品我们有一些最新款式，您愿意看看我们的样品吗？吗？吗？吗？布莱克小姐？布莱克小姐？布莱克小姐？布莱克小姐？We have some latest products in this line.Would We have some latest products in this line.Would you take a look at our samples,you take a look at our samples,Miss Black?Miss Black?第16页/共22页B B:这个设计是很有中国风这

26、个设计是很有中国风这个设计是很有中国风这个设计是很有中国风。B:This design has got a real China flavor.B:This design has got a real China flavor.W:W:这款式在去年的巴黎展销会上取得了很大的这款式在去年的巴黎展销会上取得了很大的这款式在去年的巴黎展销会上取得了很大的这款式在去年的巴黎展销会上取得了很大的成功。成功。成功。成功。W:It had a great success at the last exhibition W:It had a great success at the last exhibitio

27、n in Paris.in Paris.B:B:我认为这个产品可以使你们胜过竞争对手。我认为这个产品可以使你们胜过竞争对手。我认为这个产品可以使你们胜过竞争对手。我认为这个产品可以使你们胜过竞争对手。B:The product gives you an edge over your B:The product gives you an edge over your competitors,I petitors,I guess.W:W:谢谢您。是啊，虽然上市时间只有几个月，谢谢您。是啊，虽然上市时间只有几个月，谢谢您。是啊，虽然上市时间只有几个月，谢谢您。是啊，虽然上市时间只有几个月，但是在世界

28、市场上真的很有竞争力。但是在世界市场上真的很有竞争力。但是在世界市场上真的很有竞争力。但是在世界市场上真的很有竞争力。W:Thank you.Yes,although it has only been W:Thank you.Yes,although it has only been on the market for a few months,it is really on the market for a few months,it is really competitive in the world petitive in the world market.第17页/共22页B:B:我知

29、道，但有一个问题。我知道，但有一个问题。我知道，但有一个问题。我知道，但有一个问题。B:I see.But,thereB:I see.But,there s one problem.s one problem.W:W:什么问题什么问题什么问题什么问题?W:WhatW:What s that?s that?B:B:价格。价格。价格。价格。B:Price.B:Price.W:W:您是指价格吗？我想您不需要担心价格您是指价格吗？我想您不需要担心价格您是指价格吗？我想您不需要担心价格您是指价格吗？我想您不需要担心价格,我我我我们的产品价格是最优惠的们的产品价格是最优惠的们的产品价格是最优惠的们的产品价

30、格是最优惠的.W:You mean the price?I donW:You mean the price?I don t think you t think you have to worry about it.Our goods are sold at have to worry about it.Our goods are sold at the lowest price.the lowest price.第18页/共22页I.Substitution DrillsI.Substitution Drills1.1.1)Our company has been 1)Our company

31、has been in the line of in the line of exporting desktop computersexporting desktop computers for many years.for many years.2)Our company has been 2)Our company has been in the line of in the line of appliances productionappliances production for many years for many years2.2.1 1）YouYou ll find that

32、our price is most ll find that our price is most reasonable.reasonable.2 2）YouYou ll find our product excellent in quality ll find our product excellent in quality and reasonable in price.and reasonable in price.3.3.1)You can1)You can t buy products of similar quality at t buy products of similar qu

33、ality at such a low price anywhere else.such a low price anywhere else.2)You can2)You can t buy products of such high quality t buy products of such high quality at such a price anywhere else.at such a price anywhere else.第19页/共22页II.Sentence Interpretation1.Let me introduce myself.Im Wang Fang,the

34、sales manager of this company.May I have your name?2.Is there anything you are particularly interested in among these products?3.We are one of the leading exporters of plastic toys in China.4.Here is our illustrated catalogue for your reference.第20页/共22页5.Wed like some sample of your products in order to know the material and workmanship of your products.6.During the display period,all of our products have 20%discount.7.Thank you for coming to our stand.You would be welcome to visit our company if you need more information about our products.第21页/共22页感谢您的观看。感谢您的观看。第22页/共22页