《市场营销学》课程简介（本科）.docx

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1、市场营销学课程简介课程英文名Marketing课程代码Q1103Z38学分2总学时32理论学时32实验/实践学时0先修课程管理学原理、经济学原理适用专业公共关系学、公共事业管理内容简介 （中文）市场营销是现代化企业大生产和市场经济的产物，是企业长期营销实践的结 晶，是一门十分强调应用的课程，要求学生在学习过程中积极参与案例讨论，勤与 思考，以提高实际操作能力。通过本课程的教学，使学生达到以下要求：1.了解和掌握营销管理的基础知识， 了解营销管理的发展历程；2.了解当前营销管理的前沿内容，对营销管理涉及的热 点问题分析和掌握。课程内容主要涉及市场营销学中市场细分、市场定位、4P理论等相关知识。内

2、容简介 （英文）Marketing is the product of the modern enterprises large-scale production and market economy. It is the crystallization of the companys long-term marketing practice. It is a course that places great emphasis on application. Students are required to actively participate in case discussions du

3、ring the learning process, diligently and thinking to improve the actual operation, ability.Through the teaching of this course, students can meet the following requirements: 1. Understand and master the basics of marketing management, understand the development course of marketing management; 2. Understand the cutting-edge content of current marketing management, analyze and master the hot issues involved in marketing management.The course content mainly involves market segmentation, market positioning, 4P theory and other related knowledge in marketing.执笔人审定人制定时间2019年03月