CEO Report.ppt

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1、CEO ReportSGB MeetingJuly 31,2007New YorkOutlineACM OverviewMembershipFinancialsMember satisfactionAcross the BoardsEducationPublicationsProfessionsMembershipInitiativesOn goingNew CACMCouncil RetreatMembershipFY 07Professional members:62,360Student members:20,06382,423MembershipFY 07Professional me

2、mbership continues to increaseMembershipOther factsSIG memberships:44,491SIG+ACM33,937SIG Only10,554Chapter members:33,897SubscriptionsPrint:28,492Digital Library:Professional22,878Students 9,165FinancialsFinancialsFinancialsFinancialsFinancialsSIG ConferencesFinancialsFund BalancesFinancialsFund Ba

3、lances FinancialsFund Balances DL Distribution to the SIGsDL Distribution in perspective$1,574KDL Distribution to the SIGsDL Distribution in perspective$1,800KMember Satisfaction MembershipProfessional Members64%Practitioners&Managers30%Academics/Educators&Researchers Manager18%Other6%Researcher10%P

4、ractitioner46%Academic/Educator20%Customer Satisfaction StudySource:Table 7;S1Q5a:Taking everything into consideration,please select the response which best describes your overall satisfaction with your ACM membership.About You and ACMExtremely/very satisfied(7-6)Somewhat satisfied/neutral(5-4)Somew

5、hat/very/extremely dissatisfied(3-1)Mean Satisfaction:5.5 5.6 5.3 5.6 5.6 5.5 5.5 5.5 5.5 5.4 5.4 5.5Overall Satisfaction with ACM Membership =Significantly higher than 2006/2007 at 90%level of confidence.ProfessionalsStudentsActive 2007(n=1,597)Active 2006(n=1,870)Active 2005(n=2,910)Active 2004(n=

6、2,845)Active 2007(n=365)Active 2006(n=485)Active 2005(n=840)Active 2004(n=875)%6150615759555858354335383740383647444546Customer Satisfaction StudySource:Table 8;S1Q6:Please select the statement that best describes how relevant your ACM membership is to your job/overall career (education).About You a

7、nd ACMExtremely/very relevant Somewhat/slightly relevantNot relevantACM Membership Relevance to Job/Overall Career/Education =Significantly higher than 2006/2007 at 90%level of confidence.ProfessionalsStudentsActive 2007(n=1,597)Active 2006(n=1,870)Active 2005(n=2,910)Active 2004(n=2,845)Active 2007

8、(n=365)Active 2006(n=485)Active 2005(n=840)Active 2004(n=875)%4957445744425457473752385253423846455455Customer Satisfaction StudySource:Table 7;S1Q5a:Taking everything into consideration,please select the response which best describes your overall satisfaction with your ACM membership.About You and

9、ACM2007(n=1,597)2006(n=1,870)2005(n=2,910)2004(n=2,845)2007(n=361)2006(n=413)2005(n=652)2004(n=630)2007(n=283)2006(n=333)2005(n=533)2004(n=481)2007(n=687)2006(n=805)2005(n=1,243)2004(n=1,234)2007(n=160)2006(n=194)2005(n=290)2004(n=313)2007(n=106)2006(n=125)2005(n=192)2004(n=187)Overall Satisfaction

10、with ACM-%Extremely/Very Satisfied with Membership-(Active Professionals Only)=Significantly higher than 2006/2007 at 90%level of confidence.Total Active ProsAcademics/EducatorsManagersPractitionersResearchersOthersCustomer Satisfaction Study=Significantly higher than 2006/2007 at the 90%confidence

11、level.*5-point scale:1=not relevant;5=extremely relevant*5-point scale:1=will not renew;5=definitely will renewSource:Table 8;S1Q6:Please select the statement that best describes how relevant your ACM membership is to your job and/or overall career.Table 9;S1Q7a:Which of the following statements bes

12、t describes how likely you will be to renew your ACM membership?ACM Membership Relevance toJob/Overall Career-Extremely/Very Relevant*-About You and ACMLikelihood of RenewingACM Membership-Probably/Definitely Will Renew*-(n=1597)(n=1870)(n=687)(n=805)(n=361)(n=413)(n=283)(n=333)(n=160)(n=194)(n=106)

13、(n=125)TotalPractitionerAcademic/Educator ManagerResearcherOtherCustomer Satisfaction Study=Significantly higher than 2006/2007 at the 90%confidence level.(1)7-point scale:1=extremely dissatisfied;7=extremely satisfied(2)5-point scale:1=not relevant;5=extremely relevant*Percentages are based on tota

14、l answering.Source:Table 55;S3Q4a:Taking everything into consideration,please select the response which best describes your overall satisfaction with the ACM Digital Library.Table 56;S3Q5:Please select the response below which best describes how relevant the ACM Digital Library is to your job and/or

15、 overall career.Overall Satisfaction with ACM Digital Library(Very,Somewhat,Not Too Familiar withACM Digital Library*)-Extremely/Very Satisfied(1)-ACM Digital Library Relevance to Job/Overall Career(Very,Somewhat,Not Too Familiar with ACM Digital Library*)-Extremely/Very Relevant(2)-ACM Digital Libr

16、aryTotalPractitionerAcademic/Educator ManagerResearcherOther(n=1402)(n=1618)(n=580)(n=666)(n=332)(n=382)(n=243)(n=287)(n=154)(n=187)(n=93)(n=96)Customer Satisfaction Study*Caution:Small base size.=Significantly higher than 2006/2007 at the 90%confidence level.(1)7-point scale:1=extremely dissatisfie

17、d;7=extremely satisfiedSource:Table 95;S7Q1a:Are you a member of an ACM Special Interest Group(SIG)?Table 97;S7Q2a:Taking everything into consideration,please select the response which best describes your overall satisfaction with the ACM SIG which reflects your primary technical interest?Percent Me

18、mber of ACM SpecialInterest Group(SIG)Overall Satisfaction with ACM SIG MembershipWhich Reflects Primary Interest(ACM SIG Members)-Extremely/Very Satisfied(1)-Special Interest Groups(SIGs)(n=642)(n=750)(n=207)(n=243)(n=218)(n=249)(n=91)(n=108)(n=90)(n=112)(n=36)*(n=38)*TotalPractitionerAcademic/Educ

19、ator ManagerResearcherOther(n=1597)(n=1870)(n=687)(n=805)(n=361)(n=413)(n=283)(n=333)(n=160)(n=194)(n=106)(n=125)Customer Satisfaction Study=Significantly higher than 2006/2007 at the 90%confidence level.(1)7-point scale:1=extremely dissatisfied;7=extremely satisfied*Caution:Small base size.Source:T

20、able 100;S7Q5a:In the past 12 months,how many ACM Special Interest Group(SIG)Conferences have you attended?Table 102;S7Q6a:Taking everything into consideration,please select the response which best describes your overall satisfaction with the most important conference that you attended in the past 1

21、2 months.Percent Attended ACM SIGConferences Past 12 MonthsOverall Satisfaction with Most Important ACMSIG Conference Attended Past 12 Months(ACM SIG Conference Attendees)-Extremely/Very Satisfied(1)-Special Interest Groups(SIGs)(n=245)(n=289)(n=45)(n=66)(n=107)(n=119)(n=22)*(n=33)*(n=63)(n=63)(n=8)

22、*(n=8)*TotalPractitionerAcademic/Educator ManagerResearcherOther(n=1597)(n=1870)(n=687)(n=805)(n=361)(n=413)(n=283)(n=333)(n=160)(n=194)(n=106)(n=125)Across the Boards Education BoardReorganizedBoardCurriculumAccreditationOversight of the Education CouncilCouncilImagePublicationsAreas of focusNew jo

23、urnalsEICsDigital LibraryIssuesPublications business modelNext steps with the Digital LibraryProfessionsNew BoardFocusBest Practices site/serviceCase studies(ACM Perspective)CTO RoundtableSignificant overlap with the running of QueueMembershipFocusServing and satisfying membersCurrent concentrationS

24、tudent satisfactionChaptersDistinguished Speakers ProgramDigital Media Capture(DMC)Initiatives On-going InitiativesIndia/ChinaImage and health of the fieldDiversityRevitalization of CACMCouncil RetreatIndia and ChinaTwo task forces establishedChinaMet in OctoberInitial plans in placeACM China Secret

25、ariat at TsinghuaACM China website in Chinese served from the SecretariatConsidering co-publishing a Chinese software/systems journalConsidering translation of popular content(CACM,Queue)to ChineseNext meeting being plannedIndiaTask force is just now coming togetherMeeting this FallImage and Health

26、of the FieldLong-standing concern and focusActivitiesGlobalization ReportComputer Science Teachers AssociationImage Task ForceNational Center for Women and Information TechnologyACM Education Policy CommitteeDiversityGender equityYear long effort underway to rethink/revitalize ACM-WHub within the Na

27、tional Center for Women and Information Technology(NCWIT)Presenter of the Grace Hopper Celebration of Women annuallyEthnic diversityCosponsor of the Coalition to Diversify ComputingSponsor of the Tapia ConferenceA New CACM CACM HistoryLaunched in 1958By the late 1960s CACM was established as a premi

28、ere research journalThroughout the 1970s ACM was changingConscious effort to serve the broad practitioner communityBy the early 1980s there were a number of issues with,or related to,CACMResearch articles were difficult to understand for many membersResults reported were not relevant for an increasi

29、ng number of membersIncreasing backlogTransactions had emergedCACM HistoryFirst redesign early 1980sFrom a journal to a magazineTry to satisfy everyoneRegular columnsNews analysisHot technologiesInterviewsCase studiesTutorialsSome research articlesCACM HistorySecond redesign early 1990sFurther“magaz

30、ination”of CACMStronger focus on applicationsMore responsibility to professional staff Smaller role played by editorial boardWhy another redesign?Pervasive dissatisfaction with current CACMCurrent design over 20-year oldEvolving membershipInternet,WWW,Digital LibraryQueue(2003)CACM RedesignTask forc

31、e established by Dave Patterson in late 2005Options:Minor changeFully professional magazine(a la IEEE Spectrum)ACMs“Science”Preferred:“Science”CACM RedesignThe“Science”modelExtensive news sectionPremier research journalPerspectives(scientific or news)Other features(book reviews,policy,education,etc.

32、)51 issues per year,staff of 120Should CACM be a research journal(again)?No!CS research is conference drivenJournal review process problematicSolutionSolution:Research and Discovery(R&D)(“Best of Best”)section with perspectives.CACM RedesignTask Forces model for a new CACMNewsColumnsComputing Practi

33、cesR&D(with perspectives)Moshe Vardi invited to take the lead in shaping this into a real model and to be the EICDiscussions:SGB(February 5,2005)Three general discussions with membrersNew York(February 12,2005)San Francisco(March 16,2005London(March 23,2005)Publications Board(May 15,2005)Executive C

34、ommittee(May 18,2005)CACM RedesignWhat was learned from the discussion groups?ACM must have a print flagship publication.Idea of R&D articles is great,but do not just reprint original articles.Queue provides the right content for practitioners.CACM should continue to publish peer-reviewed articles.E

35、dgier opinions desired.New look&feel badly needed.Consider changing name.Moshes analysis of what went wrongUnder investment(5 FTEs vs.15 FTEs)Under involvement(by the Editorial Board)CACM RedesignNew content model for CACMNews:Unique CACM voice(in depth,global,cutting edge,people,ACM news)Opinions:C

36、olumns,viewpoints,counterpoints,interviews,etc.Technology:Queue content(with“perspectives”)R&D:Top articles from recent computing research(conference)literature(with perspectives)Peer-reviewed articles:Broad appeal,contributed and solicitedCACM RedesignEditorial model:“Active and Authoritative”Divid

37、e EB into six semi-autonomous committees,corresponding to CACMs sections plus website.Significant international involvement.Let committees devise editorial models for each section.Executive committee:EiC+committees chairs+publisher oversight and coordination.CACM RedesignImplementation plan:Hire mag

38、azine publisher(+other skills)Work out transition plan with QueueInitiate graphic redesign Form EB and refine editorial modelStart pipeline of R&D articlesBig-Bang issue:June 2008CACM RedesignSignificant investment 14 staff$4 MillionSignificant opportunityTo create the“Science Magazine”for computing

39、To create something of real value as the primary member benefitTo,in the long run,improve the prospects of acquiring and retaining membersApproved by ACM Council in JuneCouncil Retreat Two topicsACMs international modelACMs financial strategyCouncil RetreatInternational Model-ContextSince 1990 ACM h

40、as had a goal of being more internationalThis goal has resulted in varying objectives over the past 15 yearsIncreasing the number of conferences held outside the USIncreasing the number of local chapters outside the USBecoming an individual,international member of IFIPEnsuring non-US membership on C

41、ouncil,the EC,ACM Boards,and committeesIncreasing the number of non-US membersIncreasing the number of non-US universities participating in the ACM ICPCEnsuring international reach of the ACM Digital LibraryResults have been mixedLevel of activity outside the US has increasedYet,we are still viewed

42、as a US-centric organizationInternational Model-ContextKey issuesThere is a fairly consistent sense that ACM is somehow falling short in its role as an international societyYet,we have no clear goals or objectives against which to measure progressSo,in what way is ACM failing?Purpose of this discuss

43、ionReview where we really are as an organization(Re)define our goals and objectives relative to ACMs presence outside the US(Re)consider what is the right model for ACMs international reach given those goals/objectives?What actions do we need to take?The approachHQ collected a significant amount of

44、data on current engagement worldwideWorking group has helped shape the issue and the discussion outlineJoe Konstan,Michel Beaudouin-Lafon,Alain Chesnais,Wendy Hall,Andrew McGettrick,and Alex WolfCurrent International EngagementLook atDistribution of ACM membersGeographic diversity in usage of ACM pr

45、oducts and servicesGeographic diversity in leadership of ACMGeographic diversity in our current prioritiesCurrent International EngagementACM professional membersHow do we compare with the IEEE?Current International EngagementACM and IEEE professional membersHow does ACM compare to five years ago?Cu

46、rrent International EngagementACM from FY02 to FY07Current International EngagementCustomer engagementCurrent International EngagementOther activitiesCurrent International EngagementACM LeadershipCurrent International EngagementACM Technical LeadershipCurrent International EngagementACM RecognitionC

47、urrent International EngagementObservationsMore non-US members than FY02ACM geographic distribution is not that different from IEEE(65%US vs.59%US)Greatest geographic diversity is in and around research publicationsDL access and usage Journal/transactions editorsPubs BoardProgram committees for majo

48、r research conferencesLeast geographic diversity centers on ACM leadershipCouncil and BoardsSIG leadersInternational EngagementCouncil discussionLead from our strengths(research publications/conferences and education)when engaging outside the US.Research is a global endeavor,largely conducted in Eng

49、lish,and a major strength of ACM.Research assets do not need to be localized.We should work to increase geographic diversity in all aspects of ACM leadership.When reaching outside the research community to local practitioners,we should reconsider partnerships with national societies.China and India

50、should continue as a major focus.The EC agreed to take on the task of developing next steps based on this discussion.Financial Strategy Financial StrategyFocusACM General financial trends and issuesNot SIG financesMotivationFinancial StrategyApproachFinancial trendsStrategic look at spendingProgramm