(精品)英国国家概况-Printingmedia&ITmed.ppt

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1、Printing mediaIT mediaThe communication mediaPress PublishingBroadcastingThe internetReach audiences in the millions,from television,radio,Internet access and national newspapers to local papers and specialist periodicals.Print media is one of the oldest and basic forms of mass communication.It incl

2、udes newspapers,weeklies,magazines,monthlies and other forms of printed journals.A basic understanding of the print media is essential in the study of mass communication.The contribution of print media in providing information and transfer of knowledge is remarkable.What is According to a survey by

3、National Readership Survey Limited,during the year 2004/05 62 per sent of all people aged 15 and over in Great Britain read a national daily newspaper.Daily National NewspapersThe Sun The Daily MailDaily Mail The Daily TelegraphThe Daily ExpressDaily Star The TimesThe GuardianThe IndependentFinancia

4、l TimesI had the greatest difference in readership between men and women.Men outnumber women in newspaper readership,with the exception of meA large proportion of people read Sunday newspapers,compared with daily national papers.The News of the World was the most read Sunday newspaper,with 19 per ce

5、nt.Followed by The Mail on Sunday(14per cent)Younger age groupsThey are more likely to read newspapers than knowledge of their other leisure pursuits might imply.Older age groupThey prefer to read newspapers like The Daily News,The Daily Telegraph,The Daily Express.MagazinesPrivate Eye(most read for

6、tnightly magazine in 2004-2005)Take a Break(read by 12 per cent of women)FHM(most read monthly mens periodical).In term of circulation and readership,newspapers and magazines continue to have considerable impact as significant sources of information and belief.Print media has the advantage of making

7、 a longer impact on the minds of the reader,with more in-depth reporting and analysis.IT Media Inc.s seasoned team of domain experts comprise the industrys premiere resource for domain consultation services,providing competitive organizations and forward-looking entrepreneurs with the instruments an

8、d sound insight to navigate the complex world of domain acquisition,brokerage,branding and development.What is In 2004/05,over 60 per sent of all households had a personal computer.Despite its continued growth,almost half of the households in the UK did not have one.Why choose IT Media?Qualified lea

9、ds from the largest EMEA IT Decision Maker databaseExpertise in lead generation servicesBlue chip global client listFull service with dedicated account managementFTSE 250 listed companyIT Medias four step approach:Clients Include:What can we do onlineThere are many activities we can engage in:Email Looking for information about goods and services General browsingHigher income households are more likely to have a home internet connection than lower income households.Younger people are more likely to go on line.