商务英语翻译第一章企业宣传资料的翻译.ppt

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1、商务翻译实践第一章第一章企业宣传资料的翻译I、企业宣传资料的性质与功能Short Passage 1 Founded in 1837,Procter&Gamble is one of the largest consumer products companies in the world.I、企业宣传资料的性质与功能 Short Passage 1 Founded in 1837,Procter&Gamble is one of the largest consumer products companies in the world.宝洁公司始创于1837年，是世界上最大的日用消费品公司之一S

2、hort Passage 2 Founded in 1966 by Mr.Pierre Bellon,Sodexho made an initial public offering of shares on the Paris Bourse in 1983 and on new York Stock Exchange in 2000 and set up its global headquarter in Paris,France.Short Passage 2 Founded in 1966 by Mr.Pierre Bellon,Sodexho made an initial public

3、 offering of shares on the Paris Bourse in 1983 and on new York Stock Exchange in 2000 and set up its global headquarter in Paris,France.索迪斯集团由皮埃尔白龙先生创建于1966年，1983年在巴黎证券所上市，2000年于纽约上市，总部在法国巴黎。BackSummaryCharacteristics of passages 1&2？Hints:introduction of two companiesContents（2）:years of being fou

4、nded places in the same industry企业宣传资料第一部分的主要内容及作用？介绍公司的创立时间、行（企）业定位让读者认同、建立信任感Passage 3 A fortune 100 company with global presence and impact,Motorola had sales of US$35.3 billion in 2005.Passage 3 A fortune 100 company with global presence and impact,Motorola had sales of US$35.3 billion in 2005.摩

5、托罗拉是世界财富百强企业之一，拥有全球性的业务和影响力，2005年的销售额为353亿元。Short Passage 4 Today,with more than 40 years rich experience and successful operations on the five continents,Sodexho has grown to the largest multinational cooperation in catering and facility management field around the world.As a global Fortune 500 com

6、pany with more than 324,000 employees,Sodexho has established more than 24,000 contract operations in 76 countries by the end of 2005.今天，凭借40年的丰富经验以及在世界五大洲的成功经营，索迪斯联盟已成为世界上最大的从事餐饮服务及综合后勤管理的跨国公司之一，名列财富杂志全球500强企业名录。截止到2005年底，索迪斯联盟全球拥有员工32.4万人，在76个国家中设立了超过2.4万个分支企业。Summary Of Passage 3&4Hints:introduct

7、ion of Motorola/SodexhoContents（3）:rank/place Sales volumes Numbers of clients/employees企业宣传资料第二部分的主要内容及作用？介绍公司的排名、销售业绩、客户员工数量 证明实力 建立客户信心Passage 5 With global headquarters in Detroit,GM manufactures its cars and trucks in 33 countries.In 2005,9.17 million GM cars and trucks were sold globally under

8、 the following brand:Buick,Cadillac,Chevrolet,GMC,GM Daewoo,Holden,Hummer,Opel,Pontiac,Saab,Saturn and Vauxhall.Back通用汽车的的全球总部坐落在底特律，迄今在全球33个国家建立了汽车制造业务。2005年，通用汽车在全球售出917万辆轿车和卡车。通用汽车旗下的轿车和卡车品牌包括：别克、凯迪拉克、雪佛兰、GMC、通用大宇、霍顿、悍马、欧宝、庞蒂亚克、萨博、土星和沃豪。Summary Of Passage 5Hints:introduction of GM ManufacturersCo

9、ntents（1）:product brands 企业宣传资料第三部分的主要内容及作用？介绍公司的品牌（含推荐品牌）加深对企业的了解 推荐新产品Passage 6Research and Development Motorola has been a global leader in innovation in telecommunications.In China,Motorola has invested US$600 million in R&D,Building 17 R&D centers and labs in Beijing,Tianjin,Shanghai,Nanjing,Ch

10、engdu and Hangzhou.The number of R&D staff is about 3000 now.Motorola China R&D Institute has now become one of the world-class R&D base at Motorola.It has also evolved the largest R&D institute global companies have ever set up in China.研发与创新 摩托罗拉公司一直是全球电子通讯领域研发的领导者。摩托罗拉在中国的研发投资达6亿美元，在北京、天津、上海、南京、成

11、都和杭州等6个城市建立了17个研发中心和实验室，研发人员约3000人。摩托罗拉中国研究院已经成为摩托罗拉的全球研发基地之一，也是跨国公司在中国建立的最大的研发机构。Summary Of Passage 6Hints:introduction of Motorola Co.Contents（4）:innovation investment R&D centers and labs R&D staffs企业宣传资料第四部分的主要内容及作用？企业产品研发与创新相关信息 凸显企业发展动力和前景、强大实力；树立开拓进取、生机勃勃的企业形象Passage 7 In china,Unilever spons

12、ored 9 hope schools and launched the“Unilever Hope Star project in universities,helping 200 poor students for the 4-year college tuition.We also set up scholarship in Fudan University to reward students with excellent performance.Since 1996,we launched“Zhonghua”teeth protection campaigns across the

13、whole country.In 2000,we launched a tree-planting campaign in more than 10 provinces in China to increase peoples awareness of environmental protection.back联合利华在中国资助建立了9所希望小学;在高校开展“联合利华希望之星”项目，为200个贫困学生提供4年的大学费用；公司还在复旦大学设立奖学金，奖励品学兼优的学生。从1996年开始，公司还在全国范围开展“中华”护齿宣传的系列活动。2000年，联合利华在中国十几个省开展了植树活动，旨在提高人们

14、的环保意识。Summary of Passage 7Hints:introduction of UnileverContents（5）:Sponsored hope schools Helping poor students Set up scholarship Launched“Zhonghua”teeth protection campaign launched a tree-planting campaign企业宣传资料第五部分的主要内容及作用？企业公益活动记录 以社会公益活动开展促销活动，在社会公众心目中树立社会责任感、不忘回报社会的形象，提高美誉感美誉感和知名度知名度。Sample

15、8Touching Lives,Improving Life P&G in Greater China亲近生活，美化生活宝洁公司在中国The Miracles of Science-DU PONT创造科学奇迹杜邦P&G,High Quality Products宝洁公司,优质产品 Just do it-Jordan尽管去做乔丹Summary of Sample 8Hints:introduction of P&G/DU PONTContents（1）:Slogan企业宣传资料第六部分的主要内容及作用？企业标语和口号（特点：简洁、朗朗上口、亲切励志）对企业形象和产品形象的补充，留下深刻印象企业宣

16、传资料的性质与功能DO YOU KNOW?客观准确、翔实生动 see条理清晰，层次分明 see流畅简洁，富于美感 see企业宣传资料的语言与结构特征企业宣传资料的翻译方法顺译法结构调整法分句法编译法PracticeBlack&Decker Black&Decker is a global marketer and manufacturer of quality power tools,hardware,household appliances,plumbing and building products used in and around homes and for commercial a

17、pplications.Black&Decker Black&Decker is a global marketer and manufacturer of quality power tools,hardware,household appliances,plumbing and building products used in and around homes and for commercial applications.百得公司是世界上在电动工具、金属配件、家用小电器、管道设备及建筑用产品方面最大的市场占有者及生产商之一。百得所生产的产品广泛运用于家用及商业领域。Our produc

18、ts and services are marketed in more than 100 countries,and we have manufacturing operations in eleven countries,including three in china.Our products and services are marketed in more than 100 countries,and we have manufacturing operations in eleven countries,including three in china.目前，在世界上100多个国家

19、里，百得提供专业化的销售及市场服务。在世界上11个国家设有专业化的生产商，包括在中国的3个生产商。Throughout our businesses,we have established a reputation for product innovation,quality,design and value.Throughout our businesses,we have established a reputation for product innovation,quality,design and value.百得在产品更新、产品质量、产品设计方面有着很高的知名度。Our stron

20、g brand names and new product development capabilities enjoy worldwide recognition.百得强大的品牌知名度、新产品研发能力在全球范围内享有极高的声誉。Our distribution is unsurpassed in our industries and our globally recognized brands include Black&Decker,Dewalt,Kwikset,Delta,Porter Cable&Price Pfister,among others.Our distribution i

21、s unsurpassed in our industries and our globally recognized brands include Black&Decker,Dewalt,Kwikset,Delta,Porter Cable&Price Pfister,among others.百得是业内的领先者，全球化的品牌包括：Black&Decker,Dewalt,Kwikset,Delta,Porter Cable&Price PfisterHomework Search for an English introduction of a renowned company,and translate the passage into Chinese.