现代企业管理课件引论.ppt

《现代企业管理课件引论.ppt》由会员分享，可在线阅读，更多相关《现代企业管理课件引论.ppt（19页珍藏版）》请在得力文库 - 分享文档赚钱的网站上搜索。

1、The Importance and omnipresence of Managementn n阿波罗登月阿波罗登月n n工程开始于工程开始于19611961年年5 5月，至月，至19721972年年1212月月第第6 6次登月成功结束，次登月成功结束，历时约历时约1111年，耗资年，耗资255255亿美元。在工程亿美元。在工程高峰时期，参加工高峰时期，参加工程的有程的有2 2万家企业、万家企业、200200多所大学和多所大学和8080多多个科研机构，总人个科研机构，总人数超过数超过3030万人。万人。n nAs of 2005,the news collected by the AP is

2、published and republished by more than 1,700 newspapers,in addition to more than 5,000 television and radio broadcasters.The photograph library of the AP consists of over 10 million images.The Associated Press operates 243 news bureaus,and it serves at least 120 countries,with an international staff

3、 located all over the world.South parkn nan American animated sitcom created by Trey Parker and Matt an American animated sitcom created by Trey Parker and Matt Stone for the Comedy Central television network.Intended for Stone for the Comedy Central television network.Intended for mature audiences,

4、the show has become infamous for its crude,mature audiences,the show has become infamous for its crude,surreal,satirical,and dark humor that lampoons a wide range of surreal,satirical,and dark humor that lampoons a wide range of topics.The ongoing narrative revolves around four childrenStan topics.T

5、he ongoing narrative revolves around four childrenStan Marsh,Kyle Broflovski,Eric Cartman and Kenny McCormickand Marsh,Kyle Broflovski,Eric Cartman and Kenny McCormickand their bizarre adventures in and around the small Colorado town.their bizarre adventures in and around the small Colorado town.n n

6、South Park debuted in August 1997 with great success,consistently South Park debuted in August 1997 with great success,consistently earning the highest ratings of any basic cable program.earning the highest ratings of any basic cable program.n naverage increases in monthly charges of 3.7 percent for

7、 basic average increases in monthly charges of 3.7 percent for basic service,from$13.93 to$14.45;10.8 percent for the expanded basic service,from$13.93 to$14.45;10.8 percent for the expanded basic service,from$19.88 to$22.02/data from 2002service,from$19.88 to$22.02/data from 2002Wallace&Gromit:The

8、Curse of the Were-Rabbitn nWallace&Gromit:The Curse of the Were-Rabbit is a Wallace&Gromit:The Curse of the Were-Rabbit is a 2005 British clay-mation animated film,the first 2005 British clay-mation animated film,the first feature-length Wallace and Gromit film.It was feature-length Wallace and Grom

9、it film.It was produced by DreamWorks Animation and Aardman produced by DreamWorks Animation and Aardman Animations,and released by DreamWorks Pictures.Animations,and released by DreamWorks Pictures.The film was directed by Nick Park and Steve Box and The film was directed by Nick Park and Steve Box

10、 and produced at the Aardman Animations studio in Bristol,produced at the Aardman Animations studio in Bristol,United Kingdom.United Kingdom.n nRunning time 85 minutes Running time 85 minutes n nProduction Duration:5 yearsProduction Duration:5 years n nBudget$30 million Budget$30 million n nGross re

11、venue$192,610,372 Gross revenue$192,610,372 n nDevelopmentThe script is written and drafted into a workable DevelopmentThe script is written and drafted into a workable blueprint for a film.blueprint for a film.n nPre-productionPreparations are made for the shoot,in which Pre-productionPreparations

12、are made for the shoot,in which cast and crew are hired,locations are selected,and sets are built.cast and crew are hired,locations are selected,and sets are built.n nProductionThe raw elements for the finished film are recorded.ProductionThe raw elements for the finished film are recorded.n nPost-P

13、roductionThe film is edited;production sound(dialogue)Post-ProductionThe film is edited;production sound(dialogue)is concurrently(but separately)edited,music tracks(and songs)is concurrently(but separately)edited,music tracks(and songs)are composed,performed and recorded,if a film is sought to have

14、are composed,performed and recorded,if a film is sought to have a score;sound effects are designed and recorded;and any other a score;sound effects are designed and recorded;and any other computer-graphic visual effects are digitally added,all sound computer-graphic visual effects are digitally adde

15、d,all sound elements are mixed into stems then the stems are mixed then elements are mixed into stems then the stems are mixed then married to picture and the film is fully completed(locked).married to picture and the film is fully completed(locked).n nSales and distributionThe film is screened for

16、potential buyers Sales and distributionThe film is screened for potential buyers(distributors),is picked up by a distributor and reaches its cinema(distributors),is picked up by a distributor and reaches its cinema and/or home media audience.and/or home media audience.管理 1-administrationn n1.the man

17、agement of any office,business,or 1.the management of any office,business,or organization;direction.organization;direction.n n2.the function of a political state in exercising its 2.the function of a political state in exercising its governmental duties.governmental duties.n n3.a body of administrat

18、ors,especially in government.3.a body of administrators,especially in government.n n4.(often initial capital letter)the executive branch of 4.(often initial capital letter)the executive branch of the U.S.government as headed by the President and in the U.S.government as headed by the President and i

19、n power during his or her term of office:The power during his or her term of office:The Administration has threatened to veto the new bill.Administration has threatened to veto the new bill.The Reagan administration followed President The Reagan administration followed President Carters.Carters.n n5

20、.the period of service of a governmental 5.the period of service of a governmental administrator or body of governmental administrators.administrator or body of governmental administrators.管理管理2-supervisen noversee(a process,work,workers,etc.)during execution or performance;管理管理3-regulationn n2.A pr

21、inciple,rule,or law designed to control or govern conduct.n n3.A governmental order having the force of law.管理管理4-management管理定义的多样化管理定义的多样化n n泰勒的定义：泰勒的定义：管理是一门怎样建立目标管理是一门怎样建立目标,然后用然后用最好的方法经过他人的努力来达到的艺术。最好的方法经过他人的努力来达到的艺术。n n法约尔的定义：法约尔的定义：管理就是计划管理就是计划,组织组织,控制控制,指挥指挥,协调。协调。n n西蒙的定义：西蒙的定义：管理就是决策。管理就是决

22、策。n n马克斯韦伯定义马克斯韦伯定义：管理就是协调活动。：管理就是协调活动。n n美国管理协会的定义：美国管理协会的定义：管理是通过他人的努力管理是通过他人的努力来达到目标。来达到目标。对管理定义的归纳对管理定义的归纳强调作业过程强调作业过程：管理是计划、组织、领导、控制的过程；强调管理的核心环节：强调管理的核心环节：管理就是决策；强调对人的管理：强调对人的管理：管理就是通过其他 人把事办好；强调管理者个人作用：强调管理者个人作用：管理就是领导；强调管理的本质：强调管理的本质：管理就是协调。宏观管理和微观管理宏观管理和微观管理n n宏观-外部-产业行业n n微观-内部-企业n n前者为被管理

23、n n后者为管理事业课程结构课程结构n n管理原理管理原理n n微观管理：微观管理：横向横向-业态业态-出版新闻广电演艺广告动漫体育休出版新闻广电演艺广告动漫体育休闲闲 纵向纵向-管理职能管理职能-计划组织控制领导计划组织控制领导-战略运营营战略运营营销知识产权销知识产权n n宏观管理：产业政策，行业管理，创新宏观管理：产业政策，行业管理，创新n n理论理论-实践实践参考书目参考书目n n孙萍.文化管理学.中国人民大学出版社,2006.n n田川流,何群.文化管理学概论.云南大学出版社,2006.n n余丁.艺术管理学概论.高等教育出版社,2008.n n赵晶媛.文化产业与管理.清华大学出版社，2010.n n管顺丰等.艺术管理.北京大学出版社，2008.n n William J.Byrnes.Management and the Arts(4th ed).Focal Press,2009.n nIain Robertson and Derrick Chong.The Art Business.Routledge,2008.n n其他书目