星巴克英文介绍.ppt

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1、小组成员：戴宏涛 胡晓辉 吴晓明 张宁 万阿东 Were not just selling a cup of coffee,we areproviding an experience.-Howard SchultzHoward D.SchultsHoward D.Schults(born July 19,1953)is an American business man.He is best known as the chairman and CEO of Starbucks and a former owner of the Seattle SuperSonics.He was a membe

2、r of the Board of Directors at Square,Inc.In 1998In 1998,Schultz co-founded Maveron,an investment group,with Dan LevitanIn 2012In 2012,Forbes magazine ranked Achultz as the 354th richest person in the United Stares,with a net worth of$1.5 billion.BeveragesFoodTeaCupEspresso浓缩咖啡Frappuccino星冰乐Coffee&T

3、eaIced Caff Latte 冰拿铁 Caramel Macchiato焦糖玛奇朵Espresso Con Panna 浓缩康保蓝 Vanilla Latte香草拿铁可可碎片星冰乐Java Chip FrappuccinoCaramel Coffee Frappuccino焦糖咖啡星冰乐摩卡星冰乐Mocha FrappuccinoGreen Tea Frappuccino抹茶星冰乐密斯朵咖啡Caff Misto英式红茶拿铁Full Leaf Black Tea Latte经典热巧克力Hot Chocolate星巴克英式红茶English Breakfast Tea冰摇柠檬茶Iced Sh

4、aken Lemon TeaStrenghsWeaknessesOpportunitiesThreats Starbucks has stores all over the world Starbucks corporations is a very profitable organization A high-end brand of coffee Starbucks cultureShort of capitalHigh priceHigh concentration levelLack of diversificationEmerging international marketsTec

5、chological advancementEconomy experiencing a recessionEmergence of competitorsRise in the cost of coffee&dairy productsStarbucks has stores all over the world Starbucks corporations is a very profitable organization A high-end brand of coffee Starbucks cultureShort of capitalHigh priceHigh concentration levelLack of diversificationEmerging international marketsTecchological advancementEconomy experiencing a recessionEmergence of competitorsRise in the cost of coffee&dairy products1.Developing Competitive Advantage2.Developing a strategic focus.Thank you!