商务英语写作教案(共31页).doc

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1、精选优质文档-倾情为你奉上Unit One. Teaching Objectives1. Let the students have a good understanding of business writing specifications and requirements.2. Enable the students to enumerate the major steps of writhing process. Teaching Difficulties1. The definition of some major terms and concepts related to busi

2、ness writing.EG: Expressive writing Communicative writing Business writing2. Some techniques that are useful to solve possible writing problems. Teaching MethodsDiscuss & Teaching. Teaching Periods4 periodsV. Teaching Content（1）The importance of business writing1. cost of poor communicationDifficult

3、 to read;Waste the readers time;May not produce the desired result2. benefits of good communicationSave time;Increase confidence;Increase efficiency and effectiveness;Build goodwill(2) Art of writing1. Purpose of the writer expressive writing communicative writing2. Style & Manner of writing clarity

4、plain styleconcisionrhetoric(3) Aspects of business writing(4) Business writing process1. planning2. researching3. organizing4. composing5. revising6. editing and proofreading. Teaching AssignmentsKeys to In-class Exercise1T 2F 3T 4T 5T 6F 7T 8F 9T 10F 11F 12T 13F 14T 15T 16T 17T 18F 19T 20T Keys to

5、 After-class Exercise1. Expressive writing Expressive writing is mainly concerned with academic learning. It is personal and informal, employed to encourage comprehension and reflection on the part of the writer. Open-ended and creative, expressive writing is a good way to start learning about a top

6、ic. The process of writing a restless cycle of inquiry, composition, and revision pushes students and learners toward the true goals of higher education: critical thinking, creativity, analysis, synthesis, and informed judgment. In this view, then, writing is primarily about thinking and learning, n

7、ot showing off what you already know. If a writing task teaches you nothing, assignment has been a failure. 2. Communicative writing By contrast, communicative writing is analytic, formal and more or less impersonal. It presupposes that the writer already has considerable knowledge and understanding

8、 of the topic, and is writing to inform or to persuade a reader. It demands adherence to established conventions of tone, voice, diction, evidence, and citation; these conventions will vary according to discipline and type (e.g. memo, E-mail, business report, plan, and proposal, lab report, history

9、paper, legal brief). Writers communicate their thoughts to others in writing via proper application of methods of Persuading and Informing.3. Business According to the lexical definitions, the term of business covers operations of all organizations, not just confined to the commercial organizations.

10、 Every organization or every business transaction (or dealing) requires communication a phone call, meeting, letter, memo, oral presentation, formal report, contract, complaint or claim and the success of the business dealings depends on the effectiveness of the oral and written communications. One

11、of the clichs in business is that nothing happens until somebody sells something. Communication is central in business because it is central in life: it establishes relationships, and makes human organization possible.4. Business writing It goes without saying that “business” covers an extremely bro

12、ad spectrum of entities and activities, and you probably also aware, at least intuitively, that “business writing” covers an equally broad spectrum of organizations and business activities. Therefore, when we talk about “business writing,” were talking about a great many different things. In other w

13、ord, nobody reads business documents or writings for pleasure. Business writing differs from other writings in the following features: Purposeful It solves problems, conveys information, calls for actions, records events and so on; Transactional (result-oriented) Each writing or document must accomp

14、lish one specific task. If not, the writing is meaningless; Reader-oriented - It focuses on the receiver, not the sender; Dynamic Business writers are writing in the dynamic and changing business environments; and Economical Time is money, and resources are limited. We must make full use of them, in

15、cluding time.5. Writing process The writing process consists of series of steps (of planning, research, organization, composition, revision, editing & proofreading) carried out to complete a writing job in a definite order. It provides a framework to learn about business writing. Since writing is a

16、recursive rather than linear business activities, it compels us to realize that writing is an ongoing, dynamic process. Indeed, a piece of writing is never really finished its merely delivered to a deadline. Unit Two. Teaching Objectives1. Let the students learn what resumes are, and how to formulat

17、e a quality resume for themselves;2. Let the students study what resume cover letters are, and how to project themselves right in the right content format;3. Examine how to formulate other employment-related letters. Teaching Difficulties1. Common resume formats2. Essential contents of resumes3. The

18、 writing of Thank-you letter, Job rejection letter, Job acceptance letter and Resignation letter. Teaching Methods Teaching & Writing Practice. Teaching Periods 6 periods. Teaching Content(1) Resume Writing1. The definition of resumeA resume is a brief summary of ones life history or the main events

19、 of his/her life, and gives a brief, factual summary of your qualifications beginning with the writers birth and listing his/her education background, work experience, professional accomplishments and hobbies.A shorter and more generic definition of resume is: resumes are the sum total of the reason

20、s you give a prospective employer to hire you.2. Different meanings of the termsBio DataIt is a document containing the history of ones professional and academic career, skills and goal sets.The difference between a Curriculum Vita and a Resume3. Common Resume FormatsChronological ResumeFunctional R

21、esumeCombination ResumeTargeted Resume4. Five primary goals of good resumeCut the clutterCatch the eyeSell your skillDirect the reader your wayGet you to the next step5. Essential Contents of a Resume Identification (Personal Data) Objective Qualifications Work experience Achievements Publications R

22、eferences(2) Resume Cover Letter Writing1. The definition of a resume cover letter A resume cover letter introduces your resume and covers points that the resume does not. It is a well-written outline, with a brief summary of who you are and what you are doing, and what you want to do for the prospe

23、ctive employer.2. Types of Resume Cover Letter3. Content Format of a Resume CoverFirst ParagraphWhy you are writingMiddle ParagraphWhat you have to offerConcluding ParagraphHow you will follow up(3) Other letters concerning employment1. Follow-up Letter2. Thank-you Letter3. Job Rejection Letter4. Jo

24、b Acceptance Letter5. Resignation Letter6. Farewell Letter.Teaching AssignmentsKeys to In-class Exercise1F 2T 3T 4T 5T 6F 7F 8T 9T 10T 11F 12T 13T 14T 15T 16T 17T 18T 19T 20TKeys to After-class Exercise1. Common resume formats p.212. Essential contents of a resume - p.223. Resume objectives - p.234.

25、 Types of resume covering letters - p.255. Content format of a resume cover - p.266. Five important tips for writing a good cover letter p.27. Supplementary MaterialsUseful expressions related to resume cover letter writing:(1) Reference to advertisement1. I am writing in response to the position yo

26、u advertised in the Nov. 9 issue of China Daily.2. I am interested in the post you advertised in yesterdays China Daily.3. I am submitting my resume in response to your advertisement which was issued in Nov. 9.4. I should like to apply for the position of which you advertised in the Nov. 9 issue of

27、China Daily.5. I read your advertisement with interest.6. I noted your advertisement for . in .7. Your advertisement in . Seems a good match for my qualifications/ credentials/ background8. I should very much like to be considered for the post of which was advertised in9. I see from your advertiseme

28、nt in that 10. The job which you described in your advertisement in the Nov. 9 issue of China Daily is one for which I think I can show you some excellent qualifications.11. I am looking for a job as , and would be grateful if you would consider me for such a post in your firm/ company./ university/

29、 institute12. I am writing to inquiry about possible position as , my colleague/supervisor/friend, suggested I contact you.(2) Brief summary of qualifications or credentials (with reference to position requirements)1. I am a graduate of with a degree in 2. As you can see from my resume, I hold a deg

30、ree in 3. My qualifications include.4. My strength is in (3) Enclosure explanation1. Please find enclosed my resume, which highlights.2. Please review the enclosed resume.3. The enclosed resume will provide you with 4. Enclosed is my resume which contains details of .(4) Salary expectations (optiona

31、l)1. My salary expectations are in the range between and 2. My compensation requirements are in the $ to $.(5) Request for response or contact information1. Thank you for your time and consideration, and I look forward to hearing from you shortly.2. I appreciate your consideration, and I look forwar

32、d to the opportunity to have an interview.3. Thank you for taking the time to review my resume.4. Should you be interested in my qualifications/ credentials/ background, I would be pleased to meet with you.5. I look forward to hearing from you and I do hope I shall have the opportunity of an intervi

33、ew.6. I welcome the opportunity to talk to you at your earliest convenience.7. I can come for an interview at any time convenient to you.8. I can be reached by telephone/ E-mail/ Application for entry to a university. I am writing to ask whether you could send me some information about your universi

34、ty and for the application forms. I am writing to you in the hope that I may obtain an opportunity to do graduate/ postgraduate study in your university.Application for scholarships/ assistantships/ memberships I am thinking of applying for the scholarship of your institute. I would be grateful if y

35、ou would let me know how I should go about it. I am writing to apply for membership of your club. Would you be kind enough to let me know the facilities you provide? I should be pleased if you could let me have details of any teaching assistantships in electric engineering. I should like to apply fo

36、r one of the scholarships that your university may be offering to students from other countries. Would you please send me the necessary application forms and any further details about the scholarships?Unit Three. Teaching Objectives1. Let the students have a general knowledge about the basics of bus

37、iness memo and letter writing.2. Discuss the writing qualities of message formation.3. Examine short document writings. Teaching Difficulties1. The format of a business memo2. 8 Cs for message formationClarity correctness concreteness completeness Consideration courtesy conciseness coherence. Teachi

38、ng Methods Teaching & Practice. Teaching Periods 4 periods. Teaching Content(1) Basics of Memos and Business Letters1. The definition of Memo A memo is a short note written as a reminder.2. Format of a business memo Heading SegmentMemorandum/ MemoTO:FROM:DATE:SUBJECT:Body Segment Opening paragraphs

39、Discussing paragraphs Closing paragraph(2) The 8 Cs for message formation1. clarity 2. correctness 3. concreteness 4. completeness 5. consideration 6. courtesy 7. conciseness 8. coherence(3) Writing Short Documents. Teaching AssignmentsKeys to In-class Exercise1T 2F 3T 4F 5T 6T 7T 8T 9T 10TKeys to A

40、fter-class Exercise1. Clarity - The baseline of workplace writing is clarity, particularly in international communications. Letters must be clear in what they say. Clarity is a presupposition for other prescriptions, and is stressed by management theorists, gurus and practitioners. It involves a con

41、scientious effort to ensure that our writing to both internal and external customers is as dear and easy to understand as possible. All writing advice has boiled down to one sentence; be succinct. Keep your message short and to the point. Good writer build ideas from sentence to sentence. The simple

42、 declarative sentence is the easiest way to process information. Sentences that differ from that simple structure may cause readability problems. The trick is to use conversational tone for your business writing because language used in letters and emails was supposed to be modeled on everyday speec

43、h of well-educated person, without slipping into vulgarities. 2. Correctness Correctness is all about making it right. Letters filled with errors are distracting. Readers get so distracted by misspelled words and poor grammar that they miss the point. If you send a letter thats filled with mistakes,

44、 your real message is that you are sloppy and careless. So, correctness is primarily concerned with the mastery of English grammar. This is no surprise. With a clear understanding of the fundamentals of grammar, one has a solid base on which to continually refine ones knowledge of grammar.Allied wit

45、h this competence is the mastery of the mechanics of writing. Again, this is no surprise. The ability to form coherent sentences and paragraphs is essential for great writing. One can also develop powerful skills such as predominantly using action words, delimiting subject matter within each paragra

46、ph, editing ones writing so it read smoothly, and so on.3. Concreteness Concreteness is about making it concrete rather than abstract. Concrete and abstract patterns of language reflect an authors word choice. Abstract words (for example, “wisdom,” “power,” “beauty” and “dedication”) refer to general ideas, qualities, or conditions. They represent an abstract or intangible concept. Concrete words name material objects and items associated with the five senses words like “rock,” “computer,” “operating manual” and “basketball.” T