跨文化交际(unit-5)知识分享.ppt

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1、跨文化交际(UNIT-5)Warm Up Please read the story on page 156.What may have been the factors contributing to the failure of the presentation?What can we learn from the story?It is often customary for Americans to start their talk with some jokes or humorous anecdotes,but Germans have different ideas and th

2、ey tend to consider telling jokes inappropriate in talks on serious matters.And in German culture,executives who occupy important positions are usually senior in age,and they had not expected the American manufacturer to send a young man as their representative to start business with them,a reputabl

3、e German distributor.They may have found it difficult to trust such a young person.Supplement:VerbalCommunication Verbal communication happens when people from different cultural backgrounds communicate with each other by using language.In intercultural communication,we use words tocommunicate with

4、the outside world,share the past,exercise some control over the present,form images of the future.Supplement:VerbalCommunication VerbalCommunicationStyles(p179-183):Direct/Indirect Self-enhancement/Self-effacementElaborate/Exacting/SuccinctPersonal/ContextualInstrumental/Affective Supplement:VerbalC

5、ommunication 1.DirectandIndirectVerbalInteractionStylesIn the direct verbal style,statements clearly reveal the speakers intentions.Eg.U.S.Americans tend to use a straightforward form of request.In the indirect verbal style,on the other hand,verbal statements tend to hide the speakers actual intenti

6、ons.Eg.Chinese tend to ask for a favor in a more roundabout and implicit way.Supplement:VerbalCommunication 2.Self-EnhancementandSelf-Effacement VerbalStylesThe self-enhancement verbal style emphasizes the importance of boasting about ones accomplishments and abilities.Eg.In the classified ads,Ameri

7、can ad might begin with,“A handsome,athletic male with a good sense of humor seeks a fun-loving partner”The self-effacement verbal style,on the other hand,emphasizes the importance of humbling oneself via verbal restraints,hesitations and modest talk.Eg.In the classified ads,Japanese ad might read,“

8、Although I am not very good-looking,Im willing to try my best.”Supplement:VerbalCommunication 2.Self-EnhancementandSelf-Effacement VerbalStylesCompare the following ways to serve tea:Japanese:This is not very delicious,but American:This is the best I can offer.Supplement:VerbalCommunication 3.Elabor

9、ate,ExactingandSuccinctStylesAn elaborate style emphasizesflashy and embellished language.This style of communication can be seen in many Arab,Middle Eastern,and Afro-American cultures.An exacting style,where persons say no more or less than is needed,is used by Americans.A succinct style is charact

10、erized by the use of concise statements,understatements,and even silence.A succinct style can be found in Japan,China,and some Native American culturesSupplement:VerbalCommunication 3.Elaborate,ExactingandSuccinctStylesCompare the followings:Arab:#%&$%$*&%#.American:Just the facts!Chinese:Silence is

11、 Golden.Supplement:VerbalCommunication 4.PersonalandContextualStyleThe personal communication style emphasizes the individual identity of the speaker.Eg.English has only one form for the second person,that is,you.The contextual style highlights ones role identity and status.Eg.Chinese,German and Fre

12、nch,for example,have informal and formal forms of the pronoun you(你/您;du/Sie;tu/vous).Supplement:VerbalCommunication 5.InstrumentalandAffectiveStyleAn instrumental verbal style is sender-based and goal-outcome based.The instrumental speaker uses communication to achieve some goal or outcome.The burd

13、en of understanding often rests with the speaker.An affective communication style is receiver and process oriented.The affective speaker is concerned not so much with the outcome of the communication,but with the process.The responsibility of understanding rests with both the speaker and the listene

14、r.Supplement:VerbalCommunication In verbal communication,LC interaction emphasizes direct talk,person-oriented focus,self-enhancement mode,and the importance of“talk”.HC interaction,in comparison,stresses indirect talk,status-oriented focus,self-effacement mode,and the importance of nonverbal signal

15、s and even silence.Reading I Read the article of“Understanding the Culture of Conversation”(p157-160).What are the different cultures of conversation among people from different countries?Conversation is a rich point(a rich point is something in one culture that makes it difficult to be connected wi

16、th another culture).It isnt any particular word or grammatical construction that produces the rich point;it is something about the way things are going,something about peoples ideas about how to do a conversation.To handle the rich points,old unconscious ways of doing things are dusted off,new ways

17、are built up.To converse in the new ways,you have to experience culture and manufacture some frames.If you dont figure out the frames,you might speak grammatically correct English,but what you communicate will differ from what you intended.Reading IConversation cultures of different countries:Mexica

18、n:The conversation may start with one topic,and if another interesting topic seeps in you ride it around for a while.Sticking to the first topic is less important than having an interesting conversation.American:The conversation usually has a topic,and the speaker wants to take a straight line throu

19、gh it from the beginning to end.The Americans expect an answer to the orienting question,that is to lance their conversation with self-promotion-heres who I am,heres why Im good at it,heres why you should pay attention to me.Reading IConversation cultures of different countries:Swedish:The Swedish c

20、onversational ideal is to respond in a concise manner without elaborating specific details,esp.those for self-promotion.Thus,what causes miscommunication is often the way ideas are put together into an argument,the way some ideas are selected for special emphasis,or the way emotional information abo

21、ut the ideas is presented.Finish Exercises on page 161.What are different conversation cultures between American English speakers and Athabaskans?Fill-in Task(161)Whats confusing to American English Speakers about Athabaskans?They do not speak and avoid situations of talking.They 7.keep silent.They

22、only want to talk to 6.close acquaintances.They play down their own abilities.They avoid direct questions.They never 9.start a conversation.They never say anything 1.about themselves.They are 8.slow to take a turn in talking_.They talk with a flat tone of voiceThey are 11.too indirect and inexplicit

23、.Fill-in Task(161)Whats confusing to Athabaskans about American English speakers?They talk 12.too much.They always talk first.They often talk to 10.strangers or people they dont know.They 5.brag about themselves.They 4.ask too many questions _.They always interrupt.They only talk 2.about what they a

24、re interested in.They dont give others a chance to talkThey are 3.always getting excited when they talk.They are not careful when they talk about things or people.Fill-in Task(161)Different conversation cultures between American English speakers and Athabaskans:Who speaks first(who opens the convers

25、ation);Who controls the talk;When its time for a new person to take a turn,such as the length of a pause;(who talks next)How long one should talk;How a conversation should close;(who closes the conversation)Thus,if American English speakers and Athabaskans tend to judge the others way of talk accord

26、ing to their own ideas about what is the appropriate way for talking,they would have mostly negative impressions of each other concerning the way they talk.Reading IIApart from differences in grammar,vocabulary,and pronunciation,what other differences can you find between Chinese and English?Read th

27、e article of“The Way People Speak”(p165-169).From the example of the conversation between an Italian and an American,we can see the different conversation patterns in these two cultures.The Americans do not enjoy verbal conflicts over politics or anything else while the Italians welcome them.Reading

28、 IIHigh involvement conversation patterns and high considerateness patterns(Deborah Tannen)(p165):High involvement patterns:talk more;interrupt more;expect to be interrupted;talk more loudly at times and talk more quickly.Many enjoy arguments.e.g.Italian,Russian,Greek,Spanish,South American,Arab,and

29、 African.High considerateness patterns:speak one at a time;use polite listening sounds;refrain from interrupting and give plenty of positive and respectful responses to their conversation partners.e.g.Asian Cultures like Chinese and Japanese,mainstream Americans.Reading IIThere are also significant

30、differences between the various cultures of the same conversation pattern.Even within the United States there are important regional and ethnic differences in conversation styles.The important differences in communication create problems of stereotyping and incorrect judgments among members of diver

31、se groups.Cultural beliefs differ as to whether directness or indirectness is considered positive.In the mainstream American culture,the ideal form of communication includes being direct rather than indirect.Latin Americans and many Asians value indirectness.Reading IIPing-Pong conversational style

32、and Bowling styleIn an American“Ping-Pong”conversation,one person has the ball and then hits it to the other side of the table.The other player hits the ball back and the game continues.Each part of the conversation follows this pattern:the greeting and the opening,the discussion of a topic,and the

33、closing and farewell.However,in a Japanese“Bowling”conversation,each participant waits politely for a turn and knows exactly when the time is right to speak.That is,they know their place in line.In Japanese conversation,long silences are tolerated.For Americans,even two or three seconds of silence c

34、an become uncomfortable.ConclusionSo far,we can see that there are the Cultural Relativity of Communication-when to talk,what to say and how to say differ from culture to culture.(i)When to talk(the example of the conversation between Anglos and Athabaskans)Athabaskan Indians consider it inappropria

35、te to talk to strangers.They have negative stereotypes of non-Athabaskans as ridiculously garrulous(talkative in an unfavorable sense)and also hypocritical.Anglos would consider it awkward to have a long period of silence when having a conversation.They conclude that Indians are uncooperative,even s

36、tupid.Conclusion(ii)How to talk(the example of the conversation between Anglos and Athabaskans)Pacing and pausing Meaning:How fast do you speak?How long do you wait following another speakers utterance,before concluding the other has no more to say?Listenership(the example of the conversation betwee

37、n Anglos and Athabaskans)Mostly it is connected with nonverbal behaviors such as eye contact.Indirectness Meaning:Only a part of meaning resides in the words spoken;the largest part is communicated by hints,assumptions,and listeners filling-in from context and prior experience.Conclusione.g.A Greek

38、wife(or daughter):Can I go to the marketplace?Husband or father:(never say no)If you want,you can go.meaning No.Yes,of course,go.meaning Yes.(iii)What to say-topics(See the exercises on p164)Conversation is used as an icebreaker and to create warm memories for everyone attending a social or business

39、 function.There are topics you can,and will discuss,with your dearest friends.However,when youre among a group of acquaintances or business associates keep your conversational topics neutral.(p164)Which topics are regarded as the appropriate ones in conversations?Weather,Pet,Work,Hobby,Sex,Family,Ag

40、e,Income,Property,Marital status,Politics,Religious belief,Disease,Death,DisabilitytopicsIn English-speaking culturesIn Chinese cultureAcceptable topics of conversationWeather PetWork HobbySexFamily AgeIncome PropertyMarital statusUnacceptable topics of conversationAge,especially a ladys ageMarital

41、statusPropertyPoliticsReligious beliefDiseaseDeathSexPregnancyDisabilityGroup Work(p170-172)Read the three dialogues on page 170-172,then try to find out the problems and ways to avoid such problems in intercultural communication.Group Work(p170-172)Dialogue1It means that“I agree that there is need

42、for keeping the production line running on Saturday”.The Chinese employee should say:“Id love to,but Ive promised my son to celebrate his birthday with him on this Saturday.Im sorry I may not be able to come in.”The American is cultivated in a low-context culture while the Chinese employee comes fro

43、m a high-context culture.In general,the Chinese mode of communication is often indirect and implicit while the Western mode of communication tends to be direct and explicit.Group Work(p170-172)Chinese and westerns have different approaches to refusing requestsChineseEnglishIn order to avoid direct c

44、onflicts and losing face when confronted with a problem or when refusing a request,Chinese usually use indirect refusal ways,so as to let the other people withdraw gracefully.British people may respond with an excuse,and those excuses are often called“white lies”,lies told with good intentions.The s

45、ame purpose:both want to avoid losing ones face or hurting other people by using polite expressions when giving refusals.Group Work(p170-172)Dialogue2The boss refuses to tell the employee directly what he actually feels about his work because he thinks that that may make the American employee lose f

46、ace.It is natural for the employee to press for definite answers to his questions because he is American and,in his culture,it is usually right to do so even when one is communicating with ones boss.Group Work(p170-172)Dialogue3The American supervisor uses a“straight talk”low-context approach in dea

47、ling with the work problem,whereas the Greek subordinate uses a“face talk”high-context approach in dealing with the issue.Compliments(p162-163)DifferentWaysofRespondingtoComplimentsChineseEnglishA typical Chinese reaction is to show modesty and humility by saying such words as:buhao(not good)or chad

48、eyuan(far from being good)British people respond by saying“thank you”.Tips:Incross-culturalcommutation,weneedntbetooworriedaboutculturaldifferences.Rememberthererealsosimilarities,mutualadjustment,andtolerancebetweenpeoplefromdifferentcultures.Making Good Introduction Suppose an important client is

49、visiting your corporate headquarters.Youre having a conversation when the president of your company walks into the room.Its up to you to make the introductions.But whom do you introduce to whom?Which persons name do you state first?Your client is important to you and your company,but certainly the c

50、ompany president is also important.Do you have a dilemma?Not if you understand the background of making introductions,which is basically,“Thepersonwithgreaterimportancetakesprecedence.”Making Good Introduction Sequence of introduction-a useful format:Always state the name of the most important perso