【精品】it专业英语unit16 e-commerce business（可编辑.ppt

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1、IT专业英语UNIT16 E-commerce BusinessUNIT 16 E-commerce Business UNIT 16 E-commerce Business UNIT 16 E-commerce Business 16-1 Technical Part 16-1-1 DefinitionElectronic commerce,commonly known as e-commerce or e-comm.,refers to the buying and selling of products or services over electronic systems such a

2、s the Internet and other computer networks.UNIT 16 E-commerce Business Electronic commerce draws on such technologies as electronic funds transfer,supply chain management,Internet marketing,online transaction processing,electronic data interchange(EDI),inventory management systems,and automated data

3、 collection systems.Modern electronic commerce typically uses the World Wide Web at least at one point in the transactions life-cycle,although it may encompass a wider range of technologies such as e-mail,mobile devices and telephones as well.UNIT 16 E-commerce Business UNIT 16 E-commerce Business U

4、NIT 16 E-commerce Business Business to business E-commerce(B2B)Business to business electronic commerce(B2B e-commerce)occurs when a business sell product and service through e-commerce customers who are primarily other businesses.For example,Gates Rubber Company makes rubber and synthetic-based pro

5、duct such as belts and hoses for car.But Gates doesnt sell directly to you.Instead,parts dealer and automakers buy its products.UNIT 16 E-commerce Business Consumer to Consumer E-Commerce(C2C)Consumer to Consumer E-Commerce(C2C e-commerce)occurs when a person sells products and service to another pe

6、rson through e-commerce.The most well known Web site that supports C2C e-commerce is (),baixing(),eBay(),etc.UNIT 16 E-commerce Business Business to Government E-commerce(B2G)Business to Government E-commerce includes business transactions with government agencies,such as paying taxes and filling re

7、quired reports.An increasing number of states have web sites that help companies do business with state government agencies.UNIT 16 E-commerce Business 16-1-3 Application Case or Example 1.Online Shopping ProcessOnline shopping is a type of E-commerce used for B2B and B2C transactions.Consumers find

8、 a product of interest by visiting the website of the retailer directly,or do a search across many different vendors using a shopping search engine.Once a particular product has been found on the website of the seller,most online retailers use shopping cart software to allow the consumer to accumula

9、te multiple items and to adjust quantities,by analogy with filling a physical shopping cart or basket in a conventional store.UNIT 16 E-commerce Business Today shopping cart are a standard of e-commerce.A shopping cart also sometimes called shopping bag or shopping basket,keep track of the items the

10、 customer selected and allows customer to view the contents of their carts,add new items or remove items,to order an item,the customer simply click the item.All of the details about the item,including its price,product number,and other identifying information,are stored automatically in the cart.If

11、the customer changes his mind about the item,he can view the carts contents and remove the unwanted items.When the customer is ready to conclude the shopping session,the click of a button executes the purchase transaction.Figure 16-1 shows a typical shopping basket page at an e-commerce site.UNIT 16

12、 E-commerce Business Clicking the checkout button usually displays a screen that asks for billing and shipping information and that confirms the order.The shopping cart software keeps a running total of each type of item.The shopping cart calculates a total as well as sales tax and shipping costs.UN

13、IT 16 E-commerce Business Figure 16-1 shopping basket page at AmazonUNIT 16 E-commerce Business 2.Security of E-commerceGiven the lack of ability to inspect merchandise before purchase,consumers are at higher risk of fraud on the part of the merchant than in a physical store.Merchants also risk frau

14、dulent purchases using stolen credit cards or fraudulent repudiation of the online purchase.UNIT 16 E-commerce Business Source Socket Layer(SSL)encryption has greatly solved the problem of credit card numbers being intercepted in transit between the consumer and the merchant.Identity theft is still

15、a concern for consumers when hackers break into a merchants web site and steal names,addresses and credit card numbers.Computer security has this become a major concern for merchants and e-commerce service providers,who deploy countermeasures such as firewalls and antivirus software to protect their

16、 networks.UNIT 16 E-commerce Business Phishing is another danger,where consumers are fooled into thinking they are dealing with a reputable retailer,when they have actually been manipulate into feeding private information to a system operated by a malicious party.To protect your private information

17、not be stolen and better keep safety process of your e-commerce,youd better follow the suggestions as below:UNIT 16 E-commerce Business Sticking with known stores,or attempting to find independent consumer reviews of their experience,also ensuring that there is comprehensive contact information on t

18、he website before using the service,and noting if the retailer has enrolled in industry oversight programs such as trust mark or trust seal.UNIT 16 E-commerce Business Ensuring that the retailer has an acceptable privacy police posted.For example,note if the retailer does not explicitly state that i

19、t will not share private information with others without consent.Ensuring that the vendors address is protected with SSL when credit card information is entered.If it is,the address on the credit card information entry screen will start with“HTTPS”.UNIT 16 E-commerce Business Using strong passwords

20、without personal information.Another option is a“passphrase,”which might be something along the lines:“I shop 4 good a buy!”It is difficult to hack,and providers a variety of uppercase,lowercase,and special characters and could be site specific and easy to remember.Figure 16-2 shows the consumer log

21、in in the typical e-commerce web site.UNIT 16 E-commerce Business Figure 16-2 Interface of login in the typical e-commerce web siteUNIT 16 E-commerce Business 16-2 Reading Material 16-2-1 Reading comprehension Electronic CommerceElectronic Commerce or e-commerce refers to the exchange of goods and s

22、ervices by means of the Internet or other computer networks.E-commerce follows the same basic principles as traditional commerce-that is,buyers and sellers come together to exchange goods for money.But rather than conducting business in the traditional way-in mores or through mail order catalogs and

23、 telephone operators-in e-commerce buyers and sellers do business over networked computers.UNIT 16 E-commerce Business E-commerce offers buyers convenience.They can visit the World Wide Web sites of multiple sellers 24 hours a day and seven days a week to compare prices and make purchases,without ha

24、ving to leave their homes or offices.In some eases,consumers can immediately obtain a product or service,such as an electronic book,a music file,or computer software,by downloading it over the Internet.UNIT 16 E-commerce Business For sellers,e-commerce offers a way to cut costs and expand their mark

25、ets.They do not need to build staff,or maintain a store or print and distribute mail order catalogs.Because they sell over the global Internet,sellers have the potential to market their products or services globally and are not limited by the physical location of a store.UNIT 16 E-commerce Business

26、E-commerce also has some disadvantages,however,consumers are reluctant to buy some products online.Online furniture businesses,for example,have failed for the most part because customers want to test the comfort of an expensive item such as a sofa before they purchase it.Many people also consider sh

27、opping a social experience.For instance,they may enjoy going to a store or a shopping mall with friends or family.Consumers also need to be reassured that credit card transactions are secure and that their privacy is being respected.UNIT 16 E-commerce Business Words&Expressionsprinciple n.原则，原理 trad

28、itional a.传统的，惯例的exchange vt.交换，调换，兑换world Wide Web=WWW 【电脑】全球资网ease n.容易，不费力 UNIT 16 E-commerce Business disadvantage n.不利条件reassure vt.使放心，使消除疑虑privacy n.隐居，秘密transaction n.办理，交易distribute vt.分发，散布 UNIT 16 E-commerce Business 16-2-2 Exercises I.Multiple Choices.1.What is the similarity between E-c

29、ommerce and traditional commerce?A.Do business in stores.B.Do business over networked computers.C.Buyers and sellers come together to exchange goods for money.D.Do business through mail order catalos and telephone operators.UNIT 16 E-commerce Business 2.For buyers,which of the following does not bel

30、ong to the advantages of E-commerce?A.Consumers can compare prices and make purchases without leaving their homes.B.E-commerce offers buyers convenience.C.Consumers can immediately obtain a product or service.D.Consumers can test the comfort of an expensive item.UNIT 16 E-commerce Business 3.For sel

31、lers,which of the following does not belong to the advantages of E-commerce?A.Sellers can reassure the consumers that credit card transactions are secure.B.Sellers do not need to build staff.C.Sellers can easily market their products or services globally.D.Sellers do not need to maintain a store or

32、print and distribute mail order catalogs.UNIT 16 E-commerce Business 4.Which of the following is true about the disadvantages of E-commerce?A.Customers can test the comfort of an expensive item.B.Consumers are reluctant to buy some products online.C.Customers can enjoy going to a store or a shopping

33、 mall with friends or family.D.Consumers are reassured that their privacy is respected.UNIT 16 E-commerce Business II.Read&Translate.1.They can visit the World Wide Web sites of multiple sellers 24 hours a day and seven days a week to compare prices and make purchases,without having to leave their h

34、omes or offices.2.Because they sell over the global Internet,sellers have the potential to market their products or services globally and are not limited by the physical location of a store.UNIT 16 E-commerce Business 3.Online furniture businesses,for example,have failed for the most part because customers want to test the comfort of an expensive item such as a sofa before they purchase it.4.Consumers also need to be reassured that credit card transactions are secure and that their privacy is being respected.