中南国际商城可行性研究报告.doc

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1、dinner!Lesson 12 Goodbye and good luck 再见，一路顺风Our ncighbour, Captain Charles Alison, will sail from Portsmouth tomorrow. We shall meet him at the harbour early in the morning. He will be in his small boat, Topsail.Tapsail is a famous little boat. It has sailed across the Atlantic many times. Captain

2、 Alison will set out at eight oclock so we shall have plenty of time. We shall see his boat and then we shall say good-bye to him. He will be away for two months. We are very proud of him. He will take part in an important race across the Atlantic.Lesson 13 The Greenwood Boys 绿林少年The Greenwood Boys

3、are a group of popular singers. At present, they are visiting all parts of the country. They will be arriving here tomorrow. They will be coming by train and most of the youngpeople in the town will be meeting them at the station. Tomorrow evening they will be singing at the Workers Club. The Greenw

4、ood Boys will be staying for five days. During this time, they will give five performances. As usual, the police will have a difficult time. They will be trying to keep order. It is always the same on these occasions.Lesson 14 Do you speak English? 你会讲英语吗？I had an amusing experience last year. After

5、 I had left a small village in the south of France, I drove on to the next town. On the way, a young man waved to me. I stopped and he asked me for a lift. As soon as he had got into the car, I said good morning to him in French and he replied in the same language. Apart from a few words, I do not k

6、now any French at all. Neither of us spoke during the journey. I had nearly reached the town, when the young man suddenly said, very slowly, Do you speak English? As I soon learnt, he was English himself!Lesson 15 Good news 佳音 The secretary told me that Mr. Harmsworth would see me. I felt very nervo

7、us when. I went into his office. He did not look up from his desk when I entered. After I had sat down, he said that business was very bad. He told me that the firm could not afford to pay such large salaries. Twenty people had already left. I knew that my turn had come. Mr. Harmsworth, I said in a

8、weak voice. Dont interrupt, he Said. Then he smiled and told me I would receive an extra &100 a year!Lesson 16 A polite request 彬彬有礼的要求If you park your car in the wrong place, a traffic policeman will soon find it. You will be very lucky if he lets you go without a ticket. However, this does not alw

9、ays happen. Traffic police are sometimes very polite. During a holiday in Sweden, I found this note on my car: Sir, we welcome you to our city. This is a No Parking area. You will enjoy your stay here if you pay attention to our street signs. This note is only a reminder. If you receive a request li

10、ke this, you cannot fail to obey it!Lesson 17 Always young 青年常驻My aunt Jennifer is an actress. She must be at least thirty-five years old. In spite of this, she often appears on the stage as a young girl. Jennifer will have to take part in a new play soon. This time, she will be a girl of seventeen.

11、 In the play, she must appear in a bright red dress and long black stockings. Last year in another play, she had to wear short socks and a bright, orange-coloured dress. If anyone ever asked her how old she is, she always answers, My dear, it must be terrible to be grown up!lesson18 He often does th

12、is! 他经常干这种事！After I had had lunch at a village inn, I looked for my bag. I had left it on a chair beside the door and now it wasnt there ! As I was looking for it, the inn-keeper came in. Did you have a good meal ? he asked. Yes, thank you, I answered, but I cant pay the bill. I havent got my bag. T

13、he inn-keeper smiled and immediately went out. In a few minutes he returned with my bag and gave it back to me. Im very sorry, he said My dog had taken it into the garden. He often does this.Lesson19 Sold out 票已售完The play may begin at any moment, I said. It may have begun already, Susan answered.I h

14、urried to the ticket-office. May I have two tickets please ? I asked.Im sorry, weve sold out, the girl said.What a pity! Susan exclaimed.Just then, a man hurried to the ticket-office.Can I return these two tickets? he asked.Certainly, the girl said.Could I have those two tickets please ? I asked.Cer

15、tainly, the girl said, but they are for next Wednesdays performance.I might as well have them, I said sadly.Lesson20 One man in a boat 独坐孤舟Fishing is my favourite sport. I often fish for hours without catching anything. But this does not worry me. Some fishermen are unlucky. Instead of catching fish

16、, they catch old boots and rubbish. I am even less lucky. I never catch anything-not even old boots. After having spent whole mornings on the river, I always go home with an empty bag. You must give up fishing! my friends say. Its a waste of time. But they dont realize one important thing. Im not re

17、ally interested in fishing. I am only interested in sitting in a boat and doing nothing at all !Lesson21 Mad or not? 是不是疯了？Aeroplanes are slowly driving me mad. I live near an airport and passing planes can be heard night and day. The airport was built during the war, but for some reason it could no

18、t be used then. Last year, however, it came into use. Over a hundred people must have been driven away from their homes by the noise. I am one of the few people left. Sometimes I think this house will be knocked down by a passing plane. I have been offered a large sum of money to go away, but I am d

19、etermined to stay here. Everybody says I must be mad and they are probably right.Lesson22 A glass envelope 玻璃信封My daughter, Jane, never dreamed of receiving a letter from a girl of her own age in Holland. Last year, we were travelling across the Channel and Jane put a piece of paper with her name an

20、d address on it into a bottle. She threw the bottle into the sea. She never thought of it again, but ten months later, she received a letter from a girl in Holland. Both girls write to each other regularly now. However, they have decided to use the post-office. Letters will cost a litt1e more, but t

21、hey will certainly travel faster. Lesson23 A new house 新居I had a letter from my sister yesterday. She lives in Nigeria. In her letter, she said that she would come to England next year. If she comes, she will get a surprise. We are now living in a beautiful new house in the country. Work on it had b

22、egun before my sister left. The house was completed five months ago. In my letter, I told her that she could stay with us. The house has many large rooms and there is a lovely garden. It is a very modern house, so it looks strange to some people. It must be the only modern house in the district.Less

23、on24 It could be worse 不幸中之万幸I entered the hotel managers office and sat down. I had just lost &50 and I felt very upset. I left the money in my room, I said, and its not there now. The manager was sympathetic, but he could do nothing. Everyones losing money these days, he said. He started to compla

24、in about this wicked world but was interrupted by a knock at the door. A girl came in and put an envelope on his desk. It contained &5o. I found this outside this gentlemans room she said. Well, I said to the manager, there is still some honesty in this world !lesson25 Do the English speak English?

25、英国人讲的是英语吗？I arrived in London at last. The railway station was big, black and dark. I did not know the way to my hotel, so I asked a porter. I not only spoke English very carefully, but very clearly as well. The porter, however, could not understand me; I repeated my question several times and at la

26、st he understood. He answered me, but he spoke neither slowly nor clearly. I am a foreigner, I said. Then he spoke slowly, but I could not understand him. My teacher never spoke English like that! The porter and I looked at each other and smiled. Then he said something and I understood it. Youll soo

27、n learn English! he said. I wonder. In England, each man speaks a different language. The English understand each other, but I dont understand them ! Do they speak English ?lesson26 The best art critics 最佳美术评论家I am an art student and I paint a lot of pictures. Many people pretend that they understan

28、d modern art. They always tell you what a picture is about. Of course, many pictures arc not about anything. They are just pretty patterns. We like them in the same way that we like pretty curtain material. I think that young children often appreciate modern pictures better than anyone else. They no

29、tice more. My sister is only seven, but she always tells me whether my pictures are good or not. She came into my room yesterday. What are you doing ? she asked. Im hanging this picture on the wall, I answered. Its a new one. Do you like it ? She looked at it critically for a moment. Its all right,

30、she said, but isnt it upside-down ? I looked at it again. She was right! It was!Lesson27 A wet night 雨夜Late in the afternoon, the boys put up their tent in the middle of a field. As soon as this was done, they cooked a meal over an open fire. They were all hungry and the food smelt good. After a won

31、derful meal, they told stories and sang songs by the camp fire. But some time later it began to rain. The boys felt tired so they pet out the fire and crept into their tent. Their sleeping-bags were warm and comfortable, so they all slept soundly. In the middle of the night, two boys woke up and beg

32、an shouting. The tent was full of water! They all leapt out of their sleeping-bags and hurried outside. It was raining heavily and they found that a stream had formed in the field. The stream wound its way across the field and then flowed right under their tent!Lesson28 No parking 禁止停车Jasper White i

33、s one of those rare people who believes in ancient myths. He has just bought a new house in the city, but ever since he moved in, he has had trouble with motorists. when he returns home at night, he always finds that someone has parked a car outside his gate. Because of this, he has not been able to

34、 get his own car into his garage even once. Jasper has put up No Parking signs outside his gate, but these have not had any effect. Now he has put an ugly stone head over the gate. It is one of the ugliest faces I have ever seen. I asked him what it was and he told me that it was Medusa, the Gorgon.

35、 Jasper hopes that she will turn motorists to stone. But none of them has been turned to stone yet!Lesson29 Taxi! 出租汽车！Captain Ben Fawcett has bought an unusual taxi and has begun a new service. The taxi is a small Swiss aeroplane called a Pilatus Porter. This wonderful plane can carry seven passeng

36、ers. The most surprising thing about it, however, is that it can land anywhere: on snow, water, or even on a ploughed field. Captain Fawcetts first passenger was a doctor who flew from Birmingham to a lonely village in the Welsh mountains. Since then, Captain Fawcett has flown passengers to many unu

37、sual places. Once he landed on the roof of a block of flats and on another occasion, he landed in a deserted car park. Captain Fawcett has just refused a strange request from a businessman. The man wanted to fly to Rockall, a lonely island in the Atlantic Ocean, but Captain Fawcett did not take him

38、because the trip was too dangerous.Lesson30 Football or polo? 足球还是水球？The Wayle is a small river that cuts across the park near my home. I like sitting by the Wayle on fine afternoons. It was warm last Sunday, so I went and sat on the river bank as usual. Some children were playing games on the bank

39、and there were some people rowing on the river. Suddenly, one of the children kicked a ball very hard and it went towards a passing boat. Some people on the bank called out to the man in the boat, but he did not hear them. The ball struck him so hard that he nearly fell into the water. I turned to l

40、ook at the children, but there werent any in sight: they had all run away! The man laughed when he realized what had happened. He called out to the children and threw the ball back to the bank. Lesson31 Success story 成功者的故事Yesterday afternoon Frank Hawkins was telling me about his experiences as a y

41、oung man. Frank is now the head of a very large business company, but as a boy he used to work in a small shop. It was his job to repair bicycles and at that time he used to work fourteen hours a day. He saved money for years and in 1938 he bought a small work-shop of his own. During the war Frank u

42、sed to make spare parts for aeroplanes. At that time he had two helpers. By the end of the war, the small work-shop had become a large factory which employed seven hundred and twenty-eight people. Frank smiled when he remembered his hard early years and the long road to success. He was still smiling

43、 when the door opened and his wife came in. She wanted him to repair their sons bicycle! Lesson32 Shopping made easy 购物变得很方便People are not so honest as they once were. The temptation to steal is greater than ever before-especially in large shops. A detective recently watched a well-dressed woman who

44、 always went into a large store on Monday mornings. One Monday, there were fewer people in the shop than usual when the woman came in, so it was easier for the detective to watch her. The woman first bought a few small articles. After a little time, she chose one of the中南国际商城可行性研究报告咨询资质：甲 级发证机关：湖南省科

45、技咨询协会国家商业网点建设开发中心市场建设研究所湖南省新世纪经济专家咨询有限公司年月目 录第一章 总 论一、项目名称二、项目的由来及背景三、项目概况四、项目投资单位基本情况 五、项目可行性论证的主要依据六、项目建设的原则七、项目的主要经济技术指标第二章 长沙市商贸发展概况一、长沙商贸发展的现状 二、长沙商贸发展目标第三章 投资项目的战略可行性研究一、项目的经济地理位置选择二、项目在长沙商贸发展中的战略定位三、项目建设的主要目标第四章 中南国际商城可行性分析 一、中南国际商城的含义二、中南国际商城建设的可行性三、中南国际商城的商圈分析四、政策环境分析第五章 项目的市场前景预测 一、投资环境二、市

46、场现状分析 三、长沙市居民消费需求分析 四、价格走势分析 第六章 投资估算及资金筹措一、投资估算范围二、估算依据三、投资概况估算四、资金筹措第七章 经济分析与评估一、经营收入及税金估算二、总成本费用估算三、利润估算四、财务盈利能力分析五、综合经济效益分析第一章 总 论一、项目名称中南国际商城二、项目的由来及背景大型购物中心，这种被认为21世纪最重要的复合商业业态，在中国经历了它的实验阶段后，如今正在以数量上的迅速递增而引发着零售业的变革，他包括百货店、大卖场以及众多专业连锁零售店在内的超级商业中心。 世界的大型购物中心最早从欧美发展而来，大多分布在郊区，其价格普遍低出城区20以上；亚洲一些国家

47、根据自己面积小、人口多集中在市区的特点，在繁华的城市商业区建立了大型购物中心。我国的大型购物中心有两个起源，一是上世纪90年代中期，和记黄埔、长江实业等香港房地产巨头在京沪等大城市的黄金商圈兴建高档写字楼，大多附带有大面积的商场裙房，从而形成了具有香港特色的购物中心，如国贸商城等。二是传统的百货店不断增添餐饮、娱乐等新的功能，从而形成大型购物中心的雏形，如王府井的新东安市场等.中南国际商城同样是一个复合商业业态，位于雨花区境内，与芙蓉区交界。该处是长沙市商贸批发市场的中心，是长沙市商贸市场发展的重点区域，亦是芙蓉区和雨花区商贸发展的战略重点。在距该点3公里的区域内，有长沙市常住人口约50万；位

48、于京珠高速与机场高速的交汇点，是联接长沙五大商圈的核心区域，地处进出长沙最快捷的交通要道。高桥附近有较高的人气和商业聚合效应。中南国际商城西邻高桥大市场，附近还有三湘、南湖、马王堆、万家丽等专业批发市场，它们可以构成极好的扎堆效应，周边是收入水平较高的居民小区。三、项目概况 该项目占地270亩，总投资12亿元，有效用地总面积227.1亩,地上总建筑面积45.46万平方米，其中，百货32024.6平方米,沃尔玛超市裙楼39697.17平方米，商铺150338.59平方米，酒店、餐饮楼46431.84平方米，公寓、办公楼186128.47平方米。地下总建筑面积15.71万平方米，主要为，地下车库地下车库、地下发电机机房、变电房、空调房、消防控制室等。集购物、休闲、娱乐、餐饮美食、健身、旅游于一体，打造中南地区目前规模最大、功能配套齐全的现代化商业中心。 该项目由国际知名的美国JWDA公司设计，该公司专业从事商业地产设计，其设计效果将是长沙市第一流的。第一期工程为沃尔玛大型超市和公寓及商铺，建筑面积92667平方米及地下停车