marketing-strategy-of-coca-cola.pptx

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1、 Group Member:TheMarketingStrategyofThe Marketing Strategy of Coca-Cola1.Introduction of the Coca-Cola company 2.How it segment its potential market3.What is the target market of Coca-Cola4.How it positioning its product in the target market5.How to improve the existing marketing strategyThe Marketi

2、ng Strategy of Coca-Cola1.Introduction of the Coca-Cola company 2.How it segment its potential market3.What is the target market of Coca-Cola4.How it positioning its product in the target market5.How to improve the existing marketing strategy1.Introduction of the Coca-Cola company The Coca-Cola Comp

3、any was founded in May 8,1886,headquartered(总部)in American Georgia(referred to as GA)in Atlanta(亚特兰大),is the worlds largest beverage(饮料)company with 48%of global market share,the top three global beverage two(可口可乐排名第一,百事可乐第二,低热量可口可乐第三)Coca-Cola has 160 beverage brands in 200 countries,including soft

4、 drinks,sports drinks,milk drinks,fruit juice,tea and Coffee.It is also the worlds largest juice beverage dealers(including Minute Maid brand).Coca-Cola ranked first in USA for its share of more than 40%of the market,and Sprite(雪碧)is the most growth fast drink.The Marketing Strategy of Coca-Cola1.In

5、troduction of the Coca-Cola company 2.How it segment its potential market3.What is the target market of Coca-Cola4.How it positioning its product in the target market5.How to improve the existing marketing strategyThe Marketing Strategy of Coca-Cola1.Introduction of the Coca-Cola company 2.How it se

6、gment its potential market3.What is the target market of Coca-Cola4.How it positioning its product in the target market5.How to improve the existing marketing strategyProduct mix of Coca-ColaSparking Beverages:Coca-Cola,Coke Light sprite,Striking sodaStill Beverages:Qoo&Minute Maid Water Vitamin dri

7、nkTea drinks品牌名称 target-consumer天与地茶 young people who pursue the style of modern life岚风茶 Successful young women阳光茶 A new generation of Youth Sunshine雀巢冰爽茶 young people who are between 16 to 29 and pursue the life of western countries茶研工坊 modern people who pursue delicacy and convenience健康工坊 women wh

8、o pursue beauty care and healthy原叶茶Middle Aged as well as youth between 20 to 40Carbonated drinks&FRUIT Juices品牌名称 target-consumer可口可乐Faithful consumers:children,youth,and adults雪碧young men who pursue excitement,personality,and adventurous 芬达A new generation of young people who pursue bold and innov

9、ation健怡可口可乐Those who Love to drink Coca Cola but afraid of high-calorie 酷儿nutritious,mainly for play kids and pupils 醒目汽水饮料A new generation of young people who pursue bold and innovation水森活lazy people who pursue convenience,suitable for family or traveling.Target marketCoca-Cola has always used is n

10、o difference in market coverage strategy,target customers become more widely accepted.The Coca Cola is aimed more at teenagers than any other groupsThe Marketing Strategy of Coca-Cola1.Introduction of the Coca-Cola company 2.How it segment its potential market3.What is the target market of Coca-Cola

11、4.How it positioning its product in the target market5.How to improve the existing marketing strategyThe Marketing Strategy of Coca-Cola1.Introduction of the Coca-Cola company 2.How it segment its potential market3.What is the target market of Coca-Cola4.How it positioning its product in the target market5.How to improve the existing marketing strategy THANKS FOR LISTENING