m4u1reading.ppt

《m4u1reading.ppt》由会员分享，可在线阅读，更多相关《m4u1reading.ppt（39页珍藏版）》请在得力文库 - 分享文档赚钱的网站上搜索。

1、1The taste is great!Happy every moment,my Copico.Tides in,dirts out.Dont let your tears become the last drop.Love others,love yourself.Fruit juice,cool to death!下岗下岗 找到合适的土壤找到合适的土壤生命就会焕发新的光彩生命就会焕发新的光彩Revision:Revision:完全讲实话完全讲实话有说服力的语言有说服力的语言:推销产品推销产品公众服务公众服务 /公益公益旨在旨在过幸福的生活过幸福的生活上当，受骗上当，受骗:拒绝毒品拒绝毒品

2、Tell the complete truthTell the complete truthpersuasivepersuasive languagelanguagepromotepromote productsproducts public servicepublic serviceleadlead a happy lifea happy lifefall forfall forBe meant toBe meant tosay no to drugssay no to drugsProtect water,Protect ourselves.少了这一点就不是一个完整的中国少了这一点就不是一

3、个完整的中国Lead-inHow many types of advertisements are there?What are they?Two.Commercial ads and public service mercial adsPSAs1.What do ads try to persuade people to do?2.What does PSA stand for?3.What do PSAs aim to do?Fast readingTo buy a product or service or believe in an idea.Public service advert

4、isements.To educate people about health,safety orany other issue which affects public welfare.A:拒绝迷信活动拒绝迷信活动B:禁止拍照禁止拍照C:保护水资源保护水资源D:关爱动物关爱动物A:茶叶故乡，茶文化茶叶故乡，茶文化B:保护水资源保护水资源C:绿化中国，防沙种树绿化中国，防沙种树D:一个中国，祖国统一一个中国，祖国统一A:警惕高空坠物警惕高空坠物B:小心地雷小心地雷C:高处危险高处危险D:战争空投，反战宣传战争空投，反战宣传A:prenatal and postnatal care优生优育优生优

5、育B:the great power of union团结力量大团结力量大C:Laid-off下岗再就业下岗再就业D:universalization of compulsory education普及义务教育普及义务教育PracticeReading strategy:reading expository writing（说明文）（说明文）introduction of subjectsupporting detailsconclusiona subjectExpository writing（说明文说明文）paragh1paragh2paragh3paragh4paragh5paragh1

6、paragh2paragh3paragh4paragh5(A)(B)Step 3Discuss the structure of the text Ads are an 1._ part of our lives.Include 2._ads and PSAs.Use 3._ pictures and clever language.Encourage us to buy a product or service or believe in an idea.Be aware of the skilful methods.Try not to 4._ for the trick.What is

7、a PSA?Mean to teach us.Help us 5._ better lives.We must use our 6._ and not be a slave to ads.What is an ad?Does an ad tell people the complete truth?commercialimportantintelligencefallleadIntroduction（para 1)Conclusion(para 5)Supporting details(para 2-4)attractiveExpository writing（说明文）（说明文）Similar

8、itiesCommercial Commercial ads ads PSAsPSAspurposecostfreeplacesmethodsbelievabletricksteachnewspapers magazinesthe Internet radio TVattractive pictures clever languagepurposecostreliancereliance not freepersuade to buyDifferencesDifferencesAfter advertising,more wonderfulAfter advertising,more wond

9、erful 广告之后广告之后,更精彩更精彩1 Where are the advertisements most commonly found?2 What is the major distinction between CAs and PSAs?3 Why are some of the ads clever according to the article?4 When did China begin a nationwide public service advertising campaign?5 Why should we follow the advice in PSAs?The

10、y are most commonly found in newspapers and magazines,on billboards,the Internet,radio and TV.A commercial advertisement is one which someone had paid for to promote a product or service,while a PSA is often placed for free,and is intended to educate people about issues which affect public welfare.B

11、ecause although the ads do not lie,they do not tell you the complete truth.In 1996.Because they are meant to be helpful,and by following the advice in PSAs,we can often learn a lot.Choose the correct answer according to the text.1.Which of the following is true according to this reading passage?A.Al

12、l people enjoy seeing and hearing all kinds of advertisements.B.Many people think advertisements are the most important in their everyday life.C.Many people are quite used to seeing and hearing various advertisements.D.All advertisements give people very important information.C2.The writer of this r

13、eading passage wants to _.A.tell his readers what are advertisement B.share some important information about advertisements with readers C.tell his readers how important advertisements are D.tell his reader why people are used to seeing and hearing all kinds of advertisementsB3.Which of the followin

14、g can not be regarded as an advertisement _?A.Yes to life,no to drugs.B.Project Hope-school every child.C.Good to the last drop.D.The car accident kills four passengers.D4.The main difference between commercial advertisements and public service advertisements is that _.A.public service advertisement

15、s cost only a little money while commercial ones cost a lot B.public service advertisements deal with public issues but commercial ones dont C.commercial advertisements sometimes deal with serious social problems D.public service advertisements tell the complete truth but commercial ones dont B5.Som

16、e of the advertisements are clever because _.A.they dont tell the complete truth to customers though they dont lie B.they use the most beautiful language and images C.they are made so beautiful and can be found almost everywhere D.they dont tell lies directly to the customersA6.Which of the followin

17、g topics will be talked about in a public service advertisement _?A.A new car factory that will be built in China next year.B.A good harvest of oranges is expected this year.C.Tea will take the place of coffee.D.A paper bag will make your home cleaner.D 1.Most people are not aware of how many ads ar

18、e around them.2.Advertisements are always meant to promote a product or service.3.PSAs are only found in newspapers and on TV.4.PSAs and commercial ads use some of the same methods.5.Commercial ads can give us valuable information about how to live our lives.6.An ad warning people against smoking is

19、 an example of a PSA.Further Readingnot always not only PSAsT /FAfter advertising,more wonderfulAfter advertising,more wonderful 广告之后广告之后,更精彩更精彩Words-matching1.persuade2.welfare3.skilful4.cure5.mental6.trick7.motto8.intelligencea the ability to learn,understand and think about sth.b.good at doing st

20、h.,especially sth.that needs ability or trainingc.the general health,happiness and safety of a person or a groupd.make an illness or problem go awaye.a short sentence or phrase that tells the aims and beliefs of a person or a groupf.related to the thoughts and the mindg.sth.done to fool someone else

21、,or as a jokeh.make someone do sth.by giving them good reasons consolidation 1 Types of adsSimilaritiesDifferencesExamplesPlaces foundMethods usedPurposeCostCAsPSAsBillboardsNewspapersmagazines,the internet,radio and televisionPersuasive language,exiting imagesTo promote a product or serviceTo educa

22、te people about health,safety or other issuesNeed to be paid forare often placed for free“Bright teeth fights bad health ”“yes to life,no to drugs”Consolidation 2Commercial adsPublic service ads1.A commercial ads is one which someone has _ to _ a product or service.1.A PSA is often run _,and are _to

23、 educate people about health,safety,or any other problem that affects_.2.Not all ads tell people the _ truth,so people must _the skilful methods used in ads to try and sell us things.2.PSAs also use _ pictures and clever language,but they are made to serve the public.PSAs are _ to teach people and h

24、elp people lead better lives.paid foradvertisecompletebe aware offor freepublic welfaremeantConsolidation 3meantattractive服服务务大众大众 过过上更好的日子上更好的日子全国性的公益广告活全国性的公益广告活动动 涉及普遍存在的社会涉及普遍存在的社会问题问题使大众收益使大众收益 听从建听从建议议的奴隶的奴隶 告告诫诫某人不要吸某人不要吸毒毒(两种方法翻两种方法翻译译)had no comprehensionserve the public lead better livesna

25、tionwide public service advertising campaign deal with widespread social concerns benefit the public follow the advice be a slave to warn sb against drugs warn sb not to take drugs不理解不理解使某人注意使某人注意/意意识识到到 某人周某人周围围的危的危险险拒拒绝绝毒品毒品 社会社会问题问题公共公共/大众福利大众福利 保保护护（某人）使免遭（某人）使免遭完全完全说实话说实话 对对恭恭维话维话感感觉觉良好良好掉掉进这进这

26、种陷阱中种陷阱中 捉弄某人捉弄某人make sb.aware of the dangers around sb.say No to drugsproblems in society/social problemstell the complete truth protect sb from sth public welfarefeel pleased with the nice commentfall for the trickplay tricks on Doing business without advertisements is like wink at a girl in the d

27、ark.You know what you are doing,but nobody else does.-Stewart H.Britt 做生意没广告犹如女孩眨眼你知道你在做什么，但做生意没广告犹如女孩眨眼你知道你在做什么，但没有其他人知道没有其他人知道 布列特布列特 You can tell the ideals of a nation by its advertisements.-Norman Douglas从一个国家的广告可以看出这个国家的理想从一个国家的广告可以看出这个国家的理想 道格拉斯道格拉斯1.Yes to life,no to drugs.2.Knowledge change

28、s life.3.Project hope schooling every child.4.Smoking is committing suicide.珍惜生命，远离毒品珍惜生命，远离毒品知识改变命运知识改变命运希望工程让孩子们都上学希望工程让孩子们都上学吸烟等于慢性自杀吸烟等于慢性自杀 Group 1 Advertising has a positive effect on our lives.Group 2 Advertising has a negative effect on our lives.BecauseUseful expressions a good way totell p

29、eople keep away frombe likely to be influenced byeducate people abouttell the truthaffect public welfare(福利事业福利事业)a waste of artistically(有艺术地有艺术地)misadvise(误导误导)stimulate competition(刺激竞争刺激竞争)Debate:Advantages Disadvantages Make life colorfulIncrease the cost of productsEnlarge our field of visionU

30、nhealth ads pollute cultureStimulate consumption（刺激消费）（刺激消费）Untrue ads cheat consumersSpread information&knowledgeComplete with others to see who is superiorOpen new market,promoting competitions&distribution Hedonism（享乐主义）（享乐主义）,money worship Homework:1 Write a composition about the advantages and disadvantages of ads.2 Preview for next class.