页橙色图形图表模板.pptx

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1、MarketingMix7PsEntersubtitleinformationtextLoremIpsumissimplydummytextindustry.LoremIpsumhasbeenindustrysstandarddummytexteverProductLoremIpsumissimplydummytextindustry.LoremIpsumhasbeenindustrysstandarddummytexteverPriceLoremIpsumissimplydummytextindustry.LoremIpsumhasbeenindustrysstandarddummytext

2、everPlaceLoremIpsumissimplydummytextindustry.LoremIpsumhasbeenindustrysstandarddummytexteverPromotionTARGETMARKETLoremIpsumissimplydummytextindustry.LoremIpsumhasbeenindustrysstandardProcessLoremIpsumissimplydummytextindustry.LoremIpsumhasbeenindustrysstandardPhysicalevidenceLoremIpsumissimplydummyt

3、extindustry.LoremIpsumhasbeenindustrysstandarddummytextever.LoremIpsumhasbeenindustrysstandardPeople第1页/共33页MarketingMix7PsEntersubtitleinformationtextProductPricePlacePromotionProcessPeoplePhysical evidenceLoremIpsumissimplydummytextoftheprintingandtypesettingindustry.LoremIpsumhasbeentheindustryss

4、tandarddummytexteversincethe1500s,whenanunknownprintertookagalleyofItisalongestablishedfactthatareaderwillbedistractedbythereadablecontentofapagewhenlookingatitslayout.ThepointofusingLoremIpsumisthatithasamore-or-lessnormaldistributionofAlltheLoremIpsumgeneratorsontheInternettendtorepeatpredefinedch

5、unksasnecessary,makingthisthefirsttruegeneratorontheInternet.Itusesadictionaryofover200Latinwords,combinedwithaDuisauteiruredolorinreprehenderitinvoluptatevelitessecillumdoloreeufugiatnullapariatur.Excepteursintoccaecatcupidatatnonproident,suntinculpaquiofficiadeseruntmollitanimidestlaborum第2页/共33页M

6、arketingMix7PsEntersubtitleinformationtextProductPricePlacePromotionTARGET MARKETLoremIpsumissimplydummytextoftheprintingandtypesettingindustry.LoremIpsumhasbeentheindustrysstandarddummytexteversince.ProcessPhysical EvidencePeopleLoremIpsumissimplydummytextoftheprintingandtypesettingindustry.LoremIp

7、sumhasbeentheindustrysstandarddummytexteversince.LoremIpsumissimplydummytextoftheprintingandtypesettingindustry.LoremIpsumhasbeentheindustrysstandarddummytexteversince.LoremIpsumissimplydummytextoftheprintingandtypesettingindustry.LoremIpsumhasbeentheindustrysstandarddummytexteversince.LoremIpsumiss

8、implydummytextoftheprintingandtypesettingindustry.LoremIpsumhasbeentheindustrysstandarddummytexteversince.LoremIpsumissimplydummytextoftheprintingandtypesettingindustry.LoremIpsumhasbeentheindustrysstandarddummytexteversince.LoremIpsumissimplydummytextoftheprintingandtypesettingindustry.LoremIpsumha

9、sbeentheindustrysstandarddummytexteversince.第3页/共33页MarketingMix7Ps-ProductEntersubtitleinformationtextProductdesignfeatures,qualityProductassortmentproductrange,productmix,productlinesBrandingPackagingandlabelingServices(complementaryservice,after-salesservice,servicelevel)GuaranteesandwarrantiesRe

10、turnsManagingproductsthroughthelife-cycleAproductreferstoanitemthatsatisfiestheconsumersneedsorwants.Productsmaybetangible(goods)orintangible(services,ideasorexperiences).第4页/共33页MarketingMix7Ps-PriceEntersubtitleinformationtextPricestrategyPricetacticsPrice-settingAllowancese.g.rebatesfordistributo

11、rsDiscountsforcustomersPaymenttermscredit,paymentmethodsPricereferstotheamountacustomerpaysforaproduct.Pricemayalsorefertothesacrificeconsumersarepreparedtomaketoacquireaproduct.(e.g.timeoreffort)Priceistheonlyvariablethathasimplicationsforrevenue.Pricealsoincludesconsiderationsofcustomerperceivedva

12、lue.第5页/共33页MarketingMix7Ps-PlaceEntersubtitleinformationtextStrategiessuchasintensivedistribution,selectivedistribution,exclusivedistributionFranchisingMarketcoverageChannelmemberselectionandchannelmemberrelationshipsAssortmentLocationdecisionsInventoryTransport,warehousingandlogisticsReferstoprovi

13、dingcustomeraccessConsidersprovidingconvenienceforconsumer.第6页/共33页MarketingMix7Ps-PromotionEntersubtitleinformationtextPromotionalmix-appropriatebalanceofadvertising,PR,directmarketingandsalespromotionMessagestrategy-whatistobecommunicatedChannel/mediastrategy-howtoreachthetargetaudienceMessageFreq

14、uency-howoftentocommunicatePromotionreferstomarketingcommunicationsMaycompriseelementssuchas:advertising,PR,directmarketingandsalespromotion.第7页/共33页MarketingMix7Ps-ProcessEntersubtitleinformationtextProcessdesignBlueprinting(i.e.flowcharting)serviceprocessesStandardizationvscustomizationdecisionsDi

15、agnosingfail-points,criticalincidentsandsystemfailuresMonitoringandtrackingserviceperformanceAnalysisofresourcerequirementsandallocationCreationandmeasurementofkeyperformanceindicators(KPIs)AlignmentwithBestPracticesPreparationofoperationsmanualsTheprocedures,mechanismsandflowofactivitiesbywhichserv

16、iceisdelivered.第8页/共33页MarketingMix7Ps-PeopleEntersubtitleinformationtextStaffrecruitmentandtrainingUniformsScriptingQueuingsystems,managingwaitsHandlingcomplaints,servicefailuresManagingsocialinteractionsHumanactorswhoparticipateinservicedelivery.Servicepersonnelwhorepresentthecompanysvaluestocusto

17、mers.Interactionsbetweencustomers.Interactionsbetweenemployeesandcustomers.第9页/共33页MarketingMix7PsPhysicalEvidenceEntersubtitleinformationtextFacilities(e.g.furniture,equipment,access)Spatiallayout(e.g.functionality,efficiency)Signage(e.g.directionalsignage,symbols,othersignage)Interiordesign(e.g.fu

18、rniture,colorschemes)Ambientconditions(e.g.noise,air,temperature)Designoflivery(e.g.stationery,brochures,menus,etc.)Artifacts:(e.g.souvenirs,mementos,etc.)Theenvironmentinwhichserviceoccurs.Thespacewherecustomersandservicepersonnelinteract.Tangiblecommodities(e.g.equipment,furniture)thatfacilitatese

19、rviceperformance.Artifactsthatremindcustomersofaserviceperformance.第10页/共33页MarketingMix7PsEntersubtitleinformationtextProduct-LoremIpsumissimplydummytextwhenanunknownprintertookagalley.ThepointPrice-industry.LoremIpsumhasbeenindustrysanunknownprintertookagalley.ThepointusingPlace-LoremIpsumissimply

20、dummytextstandarddummytexteversincethe1500s,whenPromotion-LoremIpsumissimplydummytextstandarddummytexteversincethe1500s,whenPeople-LoremIpsumissimplydummytextstandarddummytexteversincethe1500s,whenPhysical Evidence-LoremIpsumissimplydummytextstandarddummytexteversincetheProcess-LoremIpsumissimplydum

21、mytextstandarddummytexteversincethe1500s,when7PANALYSISProductPriceProcessPlacePhysicalevidencePromotionPeople第11页/共33页MarketingMix7PsEntersubtitleinformationtextPlaceItisalongestablishedfactthatareaderwillMARKETING MIX 7PSPriceItisalongestablishedfactthatareaderwillProductItisalongestablishedfactth

22、atareaderwillPromotionItisalongestablishedfactthatareaderwillPeopleItisalongestablishedfactthatareaderwillProcessItisalongestablishedfactthatareaderwillPhysical evidenceItisalongestablishedfactthatareaderwill第12页/共33页MarketingMix4PsEntersubtitleinformationtextLoremIpsumissimplydummytextindustry.Lore

23、mIpsumhasbeenindustrysstandarddummytexteversincethe1500s,whenanunknownprintertookagalley.ThepointofusingLoremIpsumisthatithasaProductLoremIpsumissimplydummytextindustry.LoremIpsumhasbeenindustrysstandarddummytexteversincethe1500s,whenanunknownprintertookagalley.ThepointofusingLoremIpsumisthatithasaP

24、riceLoremIpsumissimplydummytextindustry.LoremIpsumhasbeenindustrysstandarddummytexteversincethe1500s,whenanunknownprintertookagalley.ThepointofusingLoremIpsumisthatithasaPlaceLoremIpsumissimplydummytextindustry.LoremIpsumhasbeenindustrysstandarddummytexteversincethe1500s,whenanunknownprintertookagal

25、ley.ThepointofusingLoremIpsumisthatithasaPromotion第13页/共33页MarketingMix4PsEntersubtitleinformationtextLoremIpsumissimplydummytextindustry.LoremIpsumhasbeenindustrysstandarddummytexteversincethe1500s,whenanunknownprintertookagalley.ThepointofusingLoremIpsumisthatithasaProductLoremIpsumissimplydummyte

26、xtindustry.LoremIpsumhasbeenindustrysstandarddummytexteversincethe1500s,whenanunknownprintertookagalley.ThepointofusingLoremIpsumisthatithasaPriceLoremIpsumissimplydummytextindustry.LoremIpsumhasbeenindustrysstandarddummytexteversincethe1500s,whenanunknownprintertookagalley.ThepointofusingLoremIpsum

27、isthatithasaPlaceLoremIpsumissimplydummytextindustry.LoremIpsumhasbeenindustrysstandarddummytexteversincethe1500s,whenanunknownprintertookagalley.ThepointofusingLoremIpsumisthatithasaPromotionTARGETMARKET第14页/共33页MarketingMix4PsEntersubtitleinformationtextLoremIpsumissimplydummytextoftheprintingandt

28、ypesettingindustry.LoremIpsumhasbeentheindustrysstandarddummytexteversince.The1500s,whenanunknownprintertookagalleyoftypeandPredefinedchunksasnecessary,makingthisthefirsttruegeneratorontheInternet.LoremIpsumissimplydummytextoftheprintingandtypesettingindustry.LoremIpsumhasbeentheindustrysstandarddum

29、mytexteversince.The1500s,whenanunknownprintertookagalleyoftypeandPredefinedchunksasnecessary,makingthisthefirsttruegeneratorontheInternet.LoremIpsumissimplydummytextoftheprintingandtypesettingindustry.LoremIpsumhasbeentheindustrysstandarddummytexteversince.The1500s,whenanunknownprintertookagalleyoft

30、ypeandPredefinedchunksasnecessary,makingthisthefirsttruegeneratorontheInternet.LoremIpsumissimplydummytextoftheprintingandtypesettingindustry.LoremIpsumhasbeentheindustrysstandarddummytexteversince.The1500s,whenanunknownprintertookagalleyoftypeandPredefinedchunksasnecessary,makingthisthefirsttruegen

31、eratorontheInternet.第15页/共33页MarketingMix4PsEntersubtitleinformationtext1ProductLoremIpsumissimplydummytextoftheprintingandtypesettingindustry.LoremIpsumhasbeentheindustrysstandarddummytexteversince.The1500s,whenanunknownprintertookagalleyoftypeandPredefinedchunksasnecessary,makingthisthefirsttruege

32、neratorontheInternet.2PriceLoremIpsumissimplydummytextoftheprintingandtypesettingindustry.LoremIpsumhasbeentheindustrysstandarddummytexteversince.The1500s,whenanunknownprintertookagalleyoftypeandPredefinedchunksasnecessary,makingthisthefirsttruegeneratorontheInternet.3PlaceLoremIpsumissimplydummytex

33、toftheprintingandtypesettingindustry.LoremIpsumhasbeentheindustrysstandarddummytexteversince.The1500s,whenanunknownprintertookagalleyoftypeandPredefinedchunksasnecessary,makingthisthefirsttruegeneratorontheInternet.4PromotionLoremIpsumissimplydummytextoftheprintingandtypesettingindustry.LoremIpsumha

34、sbeentheindustrysstandarddummytexteversince.The1500s,whenanunknownprintertookagalleyoftypeandPredefinedchunksasnecessary,makingthisthefirsttruegeneratorontheInternet.第16页/共33页MarketingMix4PsEntersubtitleinformationtextLoremIpsumissimplydummytextoftheprintingandtypesettingindustry.LoremIpsumhasbeenth

35、eindustrysstandarddummytexteversince.The1500s,whenanunknownprintertookagalleyoftypePredefinedchunksasnecessary,makingthistheProductLoremIpsumissimplydummytextoftheprintingandtypesettingindustry.LoremIpsumhasbeentheindustrysstandarddummytexteversince.The1500s,whenanunknownprintertookagalleyoftypePred

36、efinedchunksasnecessary,makingthisthePlaceLoremIpsumissimplydummytextoftheprintingandtypesettingindustry.LoremIpsumhasbeentheindustrysstandarddummytexteversince.The1500s,whenanunknownprintertookagalleyoftypePredefinedchunksasnecessary,makingthisthePromotionLoremIpsumissimplydummytextoftheprintingand

37、typesettingindustry.LoremIpsumhasbeentheindustrysstandarddummytexteversince.The1500s,whenanunknownprintertookagalleyoftypePredefinedchunksasnecessary,makingthisthePrice第17页/共33页MarketingMix4PsEntersubtitleinformationtextLoremIpsumissimplydummytextoftheprintingandtypesettingindustry.LoremIpsumhasbeen

38、theindustrysstandarddummytexteversince.The1500s,whenanunknownprintertookagalleyoftypePredefinedchunksasnecessary,makingthistheLoremIpsumissimplydummytextoftheprintingandtypesettingindustry.LoremIpsumhasbeentheindustrysstandarddummytexteversince.The1500s,whenanunknownprintertookagalleyoftypePredefine

39、dchunksasnecessary,makingthistheLoremIpsumissimplydummytextoftheprintingandtypesettingindustry.LoremIpsumhasbeentheindustrysstandarddummytexteversince.The1500s,whenanunknownprintertookagalleyoftypePredefinedchunksasnecessary,makingthistheLoremIpsumissimplydummytextoftheprintingandtypesettingindustry

40、.LoremIpsumhasbeentheindustrysstandarddummytexteversince.The1500s,whenanunknownprintertookagalleyoftypePredefinedchunksasnecessary,makingthisthe1234ProductPlacePromotionPrice第18页/共33页MarketingMix4PsEntersubtitleinformationtextTARGETMARKETLoremIpsumissimplydummytextindustry.LoremIpsumhasbeenindustrys

41、standarddummytexteversincethe1500s,whenanunknownprintertookagalley.ThepointofusingLoremIpsumisthatithasaProductLoremIpsumissimplydummytextindustry.LoremIpsumhasbeenindustrysstandarddummytexteversincethe1500s,whenanunknownprintertookagalley.ThepointofusingLoremIpsumisthatithasaPriceLoremIpsumissimply

42、dummytextindustry.LoremIpsumhasbeenindustrysstandarddummytexteversincethe1500s,whenanunknownprintertookagalley.ThepointofusingLoremIpsumisthatithasaPlaceLoremIpsumissimplydummytextindustry.LoremIpsumhasbeenindustrysstandarddummytexteversincethe1500s,whenanunknownprintertookagalley.ThepointofusingLor

43、emIpsumisthatithasaPromotion第19页/共33页MarketingMix4Ps-ProductEntersubtitleinformationtextProductdesignfeatures,qualityProductassortmentproductrange,productmix,productlinesBrandingPackagingandlabelingServices(complementaryservice,after-salesservice,servicelevel)GuaranteesandwarrantiesReturnsManagingpr

44、oductsthroughthelife-cycleAproductreferstoanitemthatsatisfiestheconsumersneedsorwants.Productsmaybetangible(goods)orintangible(services,ideasorexperiences).ProductPricePlacePromotion第20页/共33页MarketingMix4Ps-PriceEntersubtitleinformationtextPricestrategyPricetacticsPrice-settingAllowancese.g.rebatesf

45、ordistributorsDiscountsforcustomersPaymenttermscredit,paymentmethodsPricereferstotheamountacustomerpaysforaproduct.Pricemayalsorefertothesacrificeconsumersarepreparedtomaketoacquireaproduct.(e.g.timeoreffort)Priceistheonlyvariablethathasimplicationsforrevenue.Pricealsoincludesconsiderationsofcustome

46、rperceivedvalue.ProductPricePlacePromotion第21页/共33页MarketingMix4Ps-PlaceEntersubtitleinformationtextStrategiessuchasintensivedistribution,selectivedistribution,exclusivedistributionFranchisingMarketcoverageChannelmemberselectionandchannelmemberrelationshipsAssortmentLocationdecisionsInventoryTranspo

47、rt,warehousingandlogisticsReferstoprovidingcustomeraccessConsidersprovidingconvenienceforconsumer.ProductPricePlacePromotion第22页/共33页MarketingMix4Ps-PromotionEntersubtitleinformationtextPromotionalmix-appropriatebalanceofadvertising,PR,directmarketingandsalespromotionMessagestrategy-whatistobecommun

48、icatedChannel/mediastrategy-howtoreachthetargetaudienceMessageFrequency-howoftentocommunicatePromotionreferstomarketingcommunicationsMaycompriseelementssuchas:advertising,PR,directmarketingandsalespromotion.ProductPricePlacePromotion第23页/共33页MarketingMix4PsEntersubtitleinformationtextProductPricePla

49、cePromotionLoremIpsumissimplydummytextoftheprintingandtypesettingindustry.LoremIpsumhasbeentheindustrysstandarddummytexteversincethe1500s,whenanunknownprintertookagalleyofItisalongestablishedfactthatareaderwillbedistractedbythereadablecontentofapagewhenlookingatitslayout.ThepointofusingLoremIpsumist

50、hatithasamore-or-lessnormaldistributionofAlltheLoremIpsumgeneratorsontheInternettendtorepeatpredefinedchunksasnecessary,makingthisthefirsttruegeneratorontheInternet.Itusesadictionaryofover200Latinwords,combinedwithaDuisauteiruredolorinreprehenderitinvoluptatevelitessecillumdoloreeufugiatnullapariatu