牛津英语高一.pptx

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1、Lead-in第1页/共21页Reading(On page 2)第2页/共21页Imagination From the title,What might be discussed in the article?(in the form of questions)What is an advertisement?How many kinds of?What are they?What are the differences between them?第3页/共21页1.Do you like advertisements?Where can we find them?2.Why do com

2、panies and organizations advertise?Because advertisements are a good way to p_ products or service.3.How many types of advertisement do you know?What are they?Commercial advertisements and public service advertisements.On the Internet,in newspapers,on TV in magazines,or in buses etc.romoteFast readi

3、ng第4页/共21页 1 What do advertisements encourage people to do?2 What does PSAs stand for?3 What are PSAs meant to do?Listen to the tape and answer the questionsTo buy a product or service or believe in an idea.Public service advertisements.To educate people about health,safety orany other issue which a

4、ffects public welfare.第5页/共21页第6页/共21页下岗 找到合适的土壤生命就会焕发新的光彩第7页/共21页第8页/共21页 少了这一点就不是一个完整的中国第9页/共21页Discuss the structure of the texti of advertisementsc and p service adsauthors sPara 1Para 2-4Para 5ntroductionommercialublicuggestions第10页/共21页 1.How does an ad provides information?A.By using honest l

5、anguage and beautiful images.B.By using persuasive language and attractive images.C.By giving the customers some samples for free.D.By educating people about health,safety and so on.Multiple choice:BCareful reading第11页/共21页 2.Sometimes PSAs play tricks on people in order to_.A.make us laugh.B.help u

6、s to be smarter C.teach and help us lead better lives.D.teach us a lessonC第12页/共21页3.In China the government permits _but forbids _.A.PSAs,ads that lieB.PSAs,commercial adsC.commercial ads,PSAsD.PSAs,people to believe commercial ads about products or services.ANow we can have a better understanding

7、of the text.第13页/共21页Commercial adsPublic service ads第14页/共21页Advertisements,which often use p_language and e_ images,play an important p _ of our lives.There are two main t_ of advertisements.One is called c _ advertisements,which are meant to p _ a product or s _.But they dont tell c _ the c _ tru

8、th.Another one is called PSAs,which use a_ and o_ images and c_ language,are often placed for f_.They d_ with many social i_,which often affect public w_.ersuasivexcitingartypesommercialromoteerviceustomersompletettractiveriginalreativereeealssueselfareMake a summary about the passage第15页/共21页Simila

9、rDifferentPlaces foundPurposesMethods usedValidity(正确性)The similarities and the differences between commercial ads and public service ads第16页/共21页After advertising,more wonderful 广告之后,更精彩第17页/共21页 Group 1 Advertising has a positive effect on our lives.Group 2 Advertising has a negative effect on our

10、 lives.BecauseUseful expressions a good way totell people keep away frombe likely to be influenced byeducate people abouttell the truthaffect public welfare(福利事业)a waste of artistically(有艺术地)misadvise(误导)stimulate competition(刺激竞争)Debate:第18页/共21页 Finally,I wish to tell you like this:think about why

11、 you should do the things the advertisements suggests,or buy the product or service the advertisements promotes.We all want to be smart about what we believe,so be smart about advertisement.Friendly Advice第19页/共21页 1 We learned something about advertisements,especially the differences between Commercial and PSA advertisements.2 We can have our own attitudes towards advertisements now.What we learned today?第20页/共21页感谢您的观看！第21页/共21页