BEC商务英语高级写作书信.pptx

《BEC商务英语高级写作书信.pptx》由会员分享，可在线阅读，更多相关《BEC商务英语高级写作书信.pptx（30页珍藏版）》请在得力文库 - 分享文档赚钱的网站上搜索。

1、会计学1BEC商务英语高级写作商务英语高级写作(xizu)书信书信Letter第一页，共30页。九大常用九大常用(chn yn)公务信函公务信函n n申请申请(shnq(shnq ng)ng)信信n n资询信资询信n n推荐信推荐信n n感谢信感谢信n n投诉信投诉信 n n道歉信道歉信n n邀请信邀请信n n订货信订货信n n建议信建议信第1页/共30页第二页，共30页。Letter 例题例题(lt)n nYour company has been approached by an American motor Your company has been approached by an A

2、merican motor vehicle company which wants you to act its agent,selling its vehicle company which wants you to act its agent,selling its products in your country.You have been asked to write back to products in your country.You have been asked to write back to the US firm.the US firm.n nWrite the let

3、ter,giving aWrite the letter,giving a description of your country and its description of your country and its marketsmarkets.Describe.Describe the sort of productsthe sort of products which sell well in your which sell well in your country,the country,the kind of customerskind of customers that migh

4、t be interested in that might be interested in American vehicles and American vehicles and what problemswhat problems the US company might the US company might face.face.n nWrite 200-250 words on your Answer Sheet.Write 200-250 words on your Answer Sheet.第2页/共30页第三页，共30页。Letter的两种基本的两种基本(jbn)格式格式n n

5、 Block Style Block Stylen n要求要求letterletter每部分从左边顶格写起，段落之间每部分从左边顶格写起，段落之间n n空一行。空一行。n n Indented Style Indented Stylen n信头和信内地址缩行写，它要求每一行均比信头和信内地址缩行写，它要求每一行均比n n上一行缩进一格，呈梯形状。日期位于上一行缩进一格，呈梯形状。日期位于(wiy)(wiy)右上右上n n方。方。n n结尾敬辞位于结尾敬辞位于(wiy)(wiy)中间偏右处。中间偏右处。第3页/共30页第四页，共30页。Letter写作写作(xizu)规范规范Salutation

6、Salutation常用的表达：常用的表达：常用的表达：常用的表达：Dear Sir or Madam-Yours faithfullyDear Sir or Madam-Yours faithfullyDear Mr./Miss./Ms.Smith-Yours sincerelyDear Mr./Miss./Ms.Smith-Yours sincerelyToTo whom it may concern Smith-Yours sincerely whom it may concern Smith-Yours sincerelyDear John-Best wishes (Dear John

7、-Best wishes (关系比较亲密关系比较亲密关系比较亲密关系比较亲密(qnm)(qnm)注意：注意：注意：注意：英式：末尾逗号；美式，末尾冒号英式：末尾逗号；美式，末尾冒号英式：末尾逗号；美式，末尾冒号英式：末尾逗号；美式，末尾冒号英式：英式：英式：英式：Mr,Mrs,Messrs,(Mr,Mrs,Messrs,(不加点不加点不加点不加点)美式：美式：美式：美式：Mr.,Mrs.,Messrs.,(Mr.,Mrs.,Messrs.,(加点加点加点加点)第4页/共30页第五页，共30页。日期日期(rq)写作写作英文日期的四种英文日期的四种英文日期的四种英文日期的四种(s zh(s zh

8、n n)写法：写法：写法：写法：12 June,2012;12 June,2012;12th June,2012;12th June,2012;June 12,2012;June 12,2012;June 12th,2012 June 12th,2012 第5页/共30页第六页，共30页。书信的写作书信的写作(xizu)框架框架开头(ki tu)段写作：若是主动去函，一般则写：“个人，公司介绍”+“写作目的”若是回函，一般则写：“表示收到来信”+“写作目的”第6页/共30页第七页，共30页。回函常用回函常用回函常用回函常用(chn(chn yn yn)的表达方法的表达方法的表达方法的表达方法n

9、 nThank you for your letter of/dated 15 July.Thank you for your letter of/dated 15 July.n nWith reference to/Further to/In reply to/With With reference to/Further to/In reply to/With regard toregard ton nWe have received your letter of(date),enclosing We have received your letter of(date),enclosing

10、n nA point in your letter gives us great concern that A point in your letter gives us great concern that 第7页/共30页第八页，共30页。告知告知(o zh)写信目的写信目的I am writing to enquire aboutI am writing in the purpose ofI am writing to confirmI am writing with reference to第8页/共30页第九页，共30页。中间部分中间部分(b fen)的写作的写作基本原则：每一段落展

11、开一个(y)提纲，一般有4个提纲左右,每个提纲用3，4句话展开：改写提纲一 改写提纲二 改写提纲三 改写提纲四第9页/共30页第十页，共30页。中间段常用的连接中间段常用的连接(linji)词词句句“引入提纲引入提纲(tgng)(tgng)主题主题”的表达方法的表达方法 As As toto/for/for With reference With reference toto Further Further toto With regard With regard toto Regarding Regarding In terms of In terms of In regards In re

12、gards toto Concerning Concerning 第10页/共30页第十一页，共30页。表明表明(biomng)原因原因n nThis is owing to n nDue ton nAs a result of n nBecause of n nOn account of 第11页/共30页第十二页，共30页。要求要求(yoqi)采取行动采取行动n nPlease could youn nPlease do me a favor ton nWe would be grateful if you couldn nWe would appreciate it if u could

13、 as soon as possible 第12页/共30页第十三页，共30页。结尾结尾(jiwi)段段n n“有问题(wnt)请告知我方”+表示感谢+期待回应n n 表示“有问题(wnt)请告知我方”的表达：n n（1）Should you have any questions,please do not hesitate to.n n（2）If you have any further questions,please contact me on n n (3)Please feel free to contact me if you have any further questions.

14、第13页/共30页第十四页，共30页。表示表示“感谢感谢(gnxi)”的表达的表达（1）My appreciation to you for your generous help is beyond words.（2）Words fail me when I want to express my sincere gratitude to you.（3）I take this opportunity to show my heartfelt appreciation for the kind assistance you rendered me.第14页/共30页第十五页，共30页。期待期待期待

15、期待(qdi)(qdi)回应回应回应回应n nI look forward to receiving your I look forward to receiving your reply/order/products/etc.reply/order/products/etc.n nLooking forward to hearing from you.Looking forward to hearing from you.第15页/共30页第十六页，共30页。Sample Sample Dear Sirs,Dear Sirs,Thank you very much for you lette

16、r dated July 10th,2008,Thank you very much for you letter dated July 10th,2008,inviting us to act as your agent to sell your vehicles in China.inviting us to act as your agent to sell your vehicles in China.We really appreciate your interest in our firm and are writing We really appreciate your inte

17、rest in our firm and are writing to discuss the details of the cooperation.to discuss the details of the cooperation.As you may know,China is a huge market with 1.3 million As you may know,China is a huge market with 1.3 million consumers,whose GDP has been growing at around 10%in consumers,whose GD

18、P has been growing at around 10%in past decades ever since reform and opening-up in 1978.past decades ever since reform and opening-up in 1978.Therefore,we can predict the market potential here is huge.Therefore,we can predict the market potential here is huge.第16页/共30页第十七页，共30页。However,China is sti

19、ll a developing country,and customers However,China is still a developing country,and customers here still can not afford the luxury cars.As a result,small-here still can not afford the luxury cars.As a result,small-sized and energy-saving automobiles are favored by sized and energy-saving automobil

20、es are favored by consumers here,as illustrated in the sales bulletin published consumers here,as illustrated in the sales bulletin published by the relevant authorities.by the relevant authorities.In terms of potential customers,successful businessmen,city In terms of potential customers,successful

21、 businessmen,city white-collars for foreign companies and civil servants could white-collars for foreign companies and civil servants could gradually improve their economic situation and become your gradually improve their economic situation and become your target customers.target customers.第17页/共30

22、页第十八页，共30页。As for the possible problems we might face,I want to draw As for the possible problems we might face,I want to draw your attention is the possible stiff competition,insufficient your attention is the possible stiff competition,insufficient infrastructure and the lack of parking facilities

23、 in China.infrastructure and the lack of parking facilities in China.When designing your production as well as marketing When designing your production as well as marketing Strategies,I hope you could take these thorny issues into Strategies,I hope you could take these thorny issues into considerati

24、on and get well prepared.consideration and get well prepared.However,with the speedy economic development,we are However,with the speedy economic development,we are confident these problems will be worked out and your confident these problems will be worked out and your products will have a bright f

25、uture Here.We look forward to products will have a bright future Here.We look forward to our future cooperation and believer it will lead to our our future cooperation and believer it will lead to our mutual benefit.mutual benefit.第18页/共30页第十九页，共30页。Exercise one Your company has been approached by a

26、 big British Your company has been approached by a big British telephone company asking you to be the agent in China telephone company asking you to be the agent in China for their new mobile phones.You have been asked to for their new mobile phones.You have been asked to write back to the British f

27、irm.write back to the British firm.Write the letter,Write the letter,giving a description of your country and giving a description of your country and its marketsits markets.Describe the mobile phone market at the Describe the mobile phone market at the momentmoment,its,its likely development and fu

28、turelikely development and future and and what the what the British firm will need to do to compete.British firm will need to do to compete.Indicate any Indicate any particular problems the British company may have to particular problems the British company may have to face.face.Write 200-250 words

29、on your answer sheet.Write 200-250 words on your answer sheet.第19页/共30页第二十页，共30页。March 16,2003March 16,2003Dear Mr.Robinson,Dear Mr.Robinson,Thank you for your letter of 6 March 2003,asking if Thank you for your letter of 6 March 2003,asking if we would consider marketing your new mobilewe would con

30、sider marketing your new mobilephones in China.phones in China.In principle,we are definitely interested,but we need In principle,we are definitely interested,but we need to make certain facts clear to you.to make certain facts clear to you.Some five years ago,there were very few mobile Some five ye

31、ars ago,there were very few mobile phone uses in China.Now,use of mobile phones is phone uses in China.Now,use of mobile phones is accelerating every day and more people use them as accelerating every day and more people use them as essential tools in the world of business.essential tools in the wor

32、ld of business.第20页/共30页第二十一页，共30页。With a population of one billion,ChinaWith a population of one billion,China s market for s market for mobile phones is extremely promising at the moment,mobile phones is extremely promising at the moment,but some major companies in this field,such as but some majo

33、r companies in this field,such as Motorola,Ericsson and Nokia,already have a strong Motorola,Ericsson and Nokia,already have a strong base throughout China.base throughout China.China Telecom still have the monopoly of providing China Telecom still have the monopoly of providing the network service

34、throughout China,but,by the network service throughout China,but,by analogy with what has happened in other countries,analogy with what has happened in other countries,an enormous demand for cheap mobile phones and an enormous demand for cheap mobile phones and cheap service will probably cause Chin

35、a Telecom to cheap service will probably cause China Telecom to lose its service monopoly.You should,therefore,be lose its service monopoly.You should,therefore,be thinking in terms of setting up a network in China thinking in terms of setting up a network in China and not just selling telephone equ

36、ipment.and not just selling telephone equipment.第21页/共30页第二十二页，共30页。There are some problem you will have to face.Mobile There are some problem you will have to face.Mobile phone manufacturers in China now are constantly phone manufacturers in China now are constantly upgrading their models,makes the

37、m smaller,and upgrading their models,makes them smaller,and even giving them the ability to send and receive fax even giving them the ability to send and receive fax and e-mail messages.You will need to provide all and e-mail messages.You will need to provide all these facilities and more.Chinese cu

38、stoms duties are these facilities and more.Chinese customs duties are very high and,therefore,very high and,therefore,we will need to set-up joint-venture factories in China we will need to set-up joint-venture factories in China itself,to avoid prohibitive import taxes.itself,to avoid prohibitive i

39、mport taxes.第22页/共30页第二十三页，共30页。I hope the above information is helpful,I think we I hope the above information is helpful,I think we should meet as soon as possible to consider future should meet as soon as possible to consider future arrangements.arrangements.I look forward to hearing from you.I l

40、ook forward to hearing from you.Yours sincerely,Yours sincerely,Wu Mou HuaWu Mou Hua第23页/共30页第二十四页，共30页。SampleDear Students,Dear Students,My name is peter,manage ring director for Education for My name is peter,manage ring director for Education for All Institute.Thank you for your letter dated July

41、 3rd,All Institute.Thank you for your letter dated July 3rd,2009,inquiring information on the benefits to the city 2009,inquiring information on the benefits to the city from the presence of our organization.And we warmly from the presence of our organization.And we warmly welcome requests for aid i

42、n research,especially from welcome requests for aid in research,especially from students.students.第24页/共30页第二十五页，共30页。Let me start by explaining about the relationship Let me start by explaining about the relationship between us and the citybetween us and the city.The burgeoning.The burgeoning devel

43、opment has unfortunately also caused the development has unfortunately also caused the impoverished and the underprivileged to be impoverished and the underprivileged to be solely neglected.We attempt to bridge this gap by solely neglected.We attempt to bridge this gap by providing free education to

44、 children between the providing free education to children between the ages of 5 to 17 from scheduled castes and tribes.ages of 5 to 17 from scheduled castes and tribes.We also regularly interact with the state We also regularly interact with the state government on issues of legislature and governm

45、ent on issues of legislature and educational policy.It is our aim to push for aeducational policy.It is our aim to push for amandate on inclusive education and aid in the mandate on inclusive education and aid in the construction of schools friendly to the disabled.construction of schools friendly t

46、o the disabled.第25页/共30页第二十六页，共30页。Over our five years inception,we have Over our five years inception,we have successfully educated over 250 students and successfully educated over 250 students and secured employment on further vocational secured employment on further vocational training for close

47、to a 100.training for close to a 100.As for our future plansAs for our future plans,we hope to double these statistics in the next five we hope to double these statistics in the next five years and construct our very own institution for years and construct our very own institution for those with spe

48、cial needs.Of course,we will those with special needs.Of course,we will continue to lobby for increased expenditure on continue to lobby for increased expenditure on educational infrastructure and making it disable-educational infrastructure and making it disable-Friendly.Friendly.第26页/共30页第二十七页，共30

49、页。I would very much like to discuss your project I would very much like to discuss your project further and invite you to visit us at our head office.further and invite you to visit us at our head office.It would enable you to meet some of our project It would enable you to meet some of our project

50、leaders and engage in interactive discussions leaders and engage in interactive discussions outlining our present and future ventures.Please outlining our present and future ventures.Please contact me to discuss this further.contact me to discuss this further.Looking forward to receiving you.Looking