东城攻略销售报告10661.docx

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1、东城攻略略第一现现场项目名 东城攻攻略 数据据提供者者：部门门 策划二二部 姓名名 王璐 刘星 一、 项目综述述1、 位置交通图项目地址址：成都都海椒市市街8号号锦江区区中医院院旁接待地址址：西大大街1号号，新城城市广场场合能集集团项目目展示中中心2、 项目总体体经济指指标 土地面面积: 1001699.488平方米米 容容积率: 约约5.992 总建建筑面积积: 601169.65平平方米 住住宅建筑筑面积 不详(规划305508平平方米) 商业业建筑面面积: 不详详 栋数数: 1 总总套数: 8816套套 住宅套套数停车位 土地受受让日期期 3、 当期推出出产品综综述（1）当当期经济济指标

2、 占地面面积 容积积率 建建筑覆盖盖率 绿化率率 无建筑面积积 住宅建建筑面积积 商业业建筑面面积栋数 1 总套数数； 3000 住宅套套数 3300 停车车位；无无（2）当当期住宅宅产品的的分析楼栋位置置（图片片说明）楼栋户型型分布情情况楼栋户型面积区间间套数1幢(55-200层)一房45447-66519m22091幢(55-200层)二房74558-887255m2981幢(117-220层)三房11056m24户型配比比列表表；户型套数比例面积区间间一房2096577%45447665.119二房10533%74.558-887225m2三房41266%110.56mm2注备:无无样板

3、房房 二、活动动1、现场场（1）选选房流程程及其要要点（流流程图表表）进入选房区选定房号预选区预选外场登记签署房号确认单核对并盖章整理,结束签署认购协议书换定金收据或交2万元定金（2）现现场人流流、车流流、外场场包装（照照片）（3）各各区采用用方式、存存在的弊弊端、值值得借鉴鉴的策略略、采用用这种策策略的前前提。 销售现现场分为为预选区区和选房房确认区区,预选选区次序序较杂乱乱.预选选区摆出出很多座座椅供客客户休息息,并为为客户提提供了面面包和牛牛奶作为为早餐.但现场场无沙盘盘和模型型.选房房区只允允许已预预的客户户进入进进行选房房确认并并办理相相关手续续.可现现场排号号,选房房考虑时时间限定

4、定为一分分钟,对对选定房房号在大大厅内广广播.销销售现场场较火暴暴销售气气氛较好好.2、销售售（1）优优惠措施施:A. 一次性付付款一次次性优惠惠2B. 按揭优惠惠：直客客式按揭揭贷款 优惠11普通按揭揭贷款 无无优惠C. 加入合能能会,A级会员员 优惠11330000元现金金.普通会员员 优惠惠1持项目优优惠卡 优惠惠现金110000元（2）销销售情况况：销控控板情况况、内部部信息。（3）销销售产品品位置、比比例；剩剩余产品品情况。销售情况况：户型推出销售剩余面积区间间（M22）套数比例套数比例套数比例套一45447665.11920965.77%14675.776324.33套二74.55

5、8-88722510533%4623.885976.22套三110.5641.266%115385合计31819360.66912539.331注：(1) 开盘当天天推出楼楼栋共有有3188套房源源，开盘盘之前内内部认购购17套套 包括括套一，110套；套二，66套；套套三1套套。剩3301套套开盘当当天推出出。(2) 开盘当天天销售套套一， 1366套；套套二400套；套套三，无无。开盘当天天实际销销售率：60.69。（截截至4月月14日日下午22：000）热销户型型、滞销销户型（图图片）和和简单评评述。热销户型型:户型点评评:空间间紧凑,浪费面面积小,采光较较好.滞销户型型：户型点评评:；

6、面面积过大大，不符符合购房房者的心心理需求求。三、客户户1、活动动前期客客户累计计情况 截至220077 年44 月月 144 日，共共累计排排号客户户数量；约2000人开盘当天天到场客客户数量量约2550人左左右；客户分析析：1、活动动前期客客户累计计情况排号客户户数量:2000余个开盘当天天到场客客户数量量:约2250人人（客户户分析：主力客客户以225-440岁中中青年居居多，购购房客户户大多关关注套一一户型。）2、活动动当天客客户对项项目的反反应 部分客客户认为为价格较较高，超超出预想想，不太太能能接接受其价价格，但但大多客客户看好好项目自自身的发发展及片片区远景景。四、价格格各户型价

7、价格及销销控表细细表幢号单元楼层 房号 套型建筑面积积(m22)销售单价价(元)销售总价价(元)115501套一59.442510003030042115502套一49.114528332596607115503套二87.225498444348854115504套二79.889520664159907115505套一45.888528332423384115506套一45.888527992422201115507套一45.888528332423384115508套一45.888528332423384115509套一45.996535002458886115510套一47.3315373

8、32541197115511套一47.116529662497759115512套一62.776480003012248115513套二78.339528334141134115514套二77.669527004094426115515套一65.119498113247711115516套二75.226534774024415115517套一60.772494663003321115518套一51.661530662738843115519套一51.775530662745586115520套一54.884525772882294115521套二76.774531114075566115522

9、套二76.001529664025549116601套一59.442511553039933116602套一49.114529882603344116603套二87.225499994361163116604套二79.889522114171106116605套一45.888529882430072116606套一45.888529442428889116607套一45.888529882430072116608套一45.888529882430072116609套一45.996536552465575116610套一47.331538882549906116611套一47.116531112

10、504467116612套一62.776502883155557116613套二78.339530114155545116614套二77.669528554105592116615套一65.119497553243320116616套二75.226536224035544116617套一60.772496113012232116618套一51.661532112746617116619套一51.775532112753362116620套一54.884527222891116116621套二76.774532664087717116622套二76.001531114036689117701套一

11、59.442513003048825117702套一49.114531332610081117703套二87.225501444374472117704套二79.889523664183304117705套一45.888531332437760117706套一45.888530992435577117707套一45.888531332437760117708套一45.888531332437760117709套一45.996538002472265117710套一47.331540332556616117711套一47.116532662511174117712套一62.77650433316

12、4499117713套二78.339531664167721117714套二77.669530004117757117715套一65.119499113253363117716套二75.226537774046673117717套一60.772497663021143117718套一51.661533662753391117719套一51.775533662761138117720套一54.884528772899939117721套二76.774534114098868117722套二76.001532664048829118801套一59.442515333061191118802套一49

13、.114533662622211118803套二87.225503774394478118804套二79.889526444205541118805套一45.888534112450045118806套一45.888533772448862118807套一45.888534112450045118808套一45.888534112450045118809套一45.996540882485552118810套一47.331542662567704118811套一47.116531992508844118812套一62.776506553178879118813套二78.3395338841844

14、46118814套二77.669532334135544118815套一65.119501443268863118816套二75.226540004064404118817套一60.772499883034479118818套一51.661535992765578118819套一51.775535992773328118820套一54.884531002912200118822套二76.001534994065577119901套一59.442516883070083119902套一49.114535112629948119903套二87.225505224407787119904套二79.8

15、89527994217739119905套一45.888535662457733119906套一45.888535222455550119907套一45.888535662457733119908套一45.888535662457733119909套一45.996542332492241119910套一47.331544112574414119911套一47.116536442529966119912套一62.776508003188821119913套二78.339535334196622119914套二77.669533884147709119915套一65.119502993278841

16、119916套二75.226541554075533119917套一60.772501333043389119918套一51.661537442773352119919套一51.775537442781105119920套一54.884532552920023119921套二76.774537994127784119922套二76.001536444077718111010011套一59.442518333079974111010022套一49.114536662636685111010033套二87.225506774420096111010044套二79.88952944422993811

17、1010055套一45.888537112464421111010066套一45.888536772462238111010077套一45.888537112464421111010088套一45.888537112464421111010099套一45.996543882499930111010100套一47.331545662581123111010111套一47.116537882536626111010122套一62.776509553197762111010133套二78.339536884207798111010144套二77.669535334158875111010155套一6

18、5.119504443288818111010177套一60.772502883053300111010188套一51.661538992781126111010199套一51.775538992788881111010200套一54.884534002928846111010211套二76.774539444139936111010222套二76.001537994088858111111011套一59.442519883088865111111022套一49.114538112644422111111033套二87.225508224434405111111044套二79.88953099

19、4241136111111055套一45.888538662471110111111066套一45.888538222469926111111077套一45.888538662471110111111088套一45.888538662471110111111099套一45.996545332506620111111100套一47.331547112588833111111111套一47.116539442543381111111122套一62.776511003207704111111133套二78.339538334219973111111144套二77.669536884170040111

20、111155套一65.119505993297796111111166套二75.226544554097791111111177套一60.772504333062211111111188套一51.661540442789900111111199套一51.775540442796657111111200套一54.884535552936668111111211套二76.774540994150087111111222套二76.001539444099998111212011套一59.442521333097756111212022套一49.114539662651159111212033套二87

21、.225509774447713111212044套二79.889532444253334111212055套一45.888540112477798111212066套一45.888539772476614111212077套一45.888540112477798111212088套一45.888540112477798111212099套一45.996546882513309111212100套一47.331546882586691111212111套一47.116540992550088111212122套一62.776512553216645111212133套二78.339539884

22、231149111212144套二77.669538334182205111212155套一65.119507443307774111212177套一60.772505883071122111212188套一51.661541992796675111212199套一51.775541992804433111212211套二76.774542444162238111212222套二76.001540994111138111313011套一59.442522883106648111313022套一49.114541112658897111313033套二87.2255112244600221113

23、13044套二79.889534664270092111313055套一45.888542442488853111313066套一45.888542002486670111313077套一45.888542442488853111313088套一45.888542442488853111313111套一47.116542442557796111313122套一62.776514003225586111313133套二78.339541334243325111313144套二77.669539884193371111313155套一65.119508993317752111313166套二75.

24、226547554120049111313177套一60.772507333080033111313188套一51.661543442804449111313199套一51.775543442812210111313200套一54.884538552953313111313211套二76.774543994173389111313222套二76.001542444122278111515011套一59.442525883124430111515022套一49.114544112673371111515033套二87.225541224721197111515044套二79.8895376642

25、94489111515055套一45.888545442502230111515066套一45.888545002500046111515077套一45.888545442502230111515088套一45.888545442502230111515111套一47.116545442572211111515122套一62.776517003244469111515133套二78.339544334266677111515144套二77.669542884217701111515155套一65.119511993337708111515166套二75.22655055414330611151

26、5177套一60.772510333098854111515188套一51.661546442819997111515199套一51.775546442827762111515200套一54.884541552969959111515211套二76.774546994196691111515222套二76.001545444145559111616011套一59.442527333133322111616022套一49.114545662681108111616033套二87.225515774499948111616044套二79.889539114306687111616055套一45.8

27、88546992509918111616066套一45.888546552507734111616077套一45.888546992509918111616088套一45.888546992509918111616099套一45.996553662544435111616111套一47.116546992579918111616122套一62.776518553254411111616133套二78.339545884278853111616144套二77.669544334228867111616155套一65.119513443346685111616166套二75.22655200415

28、4435111616177套一60.772511883107765111616188套一51.661547992827771111616199套一51.775547992835538111616222套二76.001546994156699111717011套一58.889531993132236111717022套一48.77550222679947111717033套二86.446520334498851111717044套二79.117543774304447111717055套一45.447551552507767111717066套一45.4475511125055851117170

29、77套一45.447551552507767111717099套一62.119523113253316111717100套二77.668550444275551111717111套二76.999548994225598111717122套一64.66518003346628111717133套二74.558556664151112111717144套一60.117516443107718111717155套一51.114552552825549111717166套一51.228552552833322111717177套一54.334548662981109111717188套二76.0045

30、53004205501111717199套二75.332551554153390111818011套一58.889532993138825111818022套一48.77551222684434111818033套二86.446521334507716111818044套二79.117544774312239111818055套一45.447552552512222111818066套一45.447552112510040111818077套一45.447552552512222111818088套三110.56539335962250111818099套一62.119524113259938

31、111818100套二77.668551444283328111818122套一64.66519003352274111818133套二74.558557664158858111818144套一60.117517443113320111818155套一51.114553552830060111818166套一51.228553552838835111818177套一54.334518662818807111818199套二75.332552554161143111919011套一58.889533993144414111919022套一48.77552222689921111919033套二8

32、6.446523884528877111919044套二79.117545774320031111919055套一45.447553552516676111919066套一45.447553112514495111919077套一45.447553552516676111919088套三110.56540335973356111919099套一62.119525113265560111919100套二77.668552444291104111919111套二76.999550994241138111919122套一64.66520003359920111919133套二74.558558664166604111919144套一60.117518443119921111919155套一51.114554552835571111919166套一51.228554552843348111919177套一54.334549662986653111919188套二76.0045