口红效应ppt-经济学课件.ppt

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1、资金是运动的价值，资金的价值是随时间变化而变化的，是时间的函数，随时间的推移而增值，其增值的这部分资金就是原有资金的时间价值From the womens love to the world economy situation.We can see that women has influenced the world.资金是运动的价值，资金的价值是随时间变化而变化的，是时间的函数，随时间的推移而增值，其增值的这部分资金就是原有资金的时间价值When the economy in the downturn,but the sales of lipsticks go up.Then people

2、 find this insteresting rule and called it lipstick effect.It means that people goes after the cheap but useful goods.And this even makes another economic bandwagon.Why people do this?And what it expresses in each country and time?Today we want to discuss it from the view of essentials of economics.

3、资金是运动的价值，资金的价值是随时间变化而变化的，是时间的函数，随时间的推移而增值，其增值的这部分资金就是原有资金的时间价值From the next part we can learn more lTHE HISTORY OF LIPSTICK EFFECTlTHE OPPORTUNITY OF MARKETlINFLUENCE PREDICTIONlTHE APPLICABLE CONDITIONS资金是运动的价值，资金的价值是随时间变化而变化的，是时间的函数，随时间的推移而增值，其增值的这部分资金就是原有资金的时间价值As far back as 1930s,Lipstick Effec

4、t,the way of saying a thing has appeared.In one day,a female typist of an office,because of the economic great depressing,was fired.The day she was fired,she came to the shop and bought two lipstick which she liked for a long time(that didnt make her life worse),and said,when I spread the morst lips

5、tick on my lip,i felt more peaceful.When the economy is bad,the stress of life will increase.The heavy life need something easy to relax.So the things like lipstick which wont cost much,will be better.WHENWEMETIT资金是运动的价值，资金的价值是随时间变化而变化的，是时间的函数，随时间的推移而增值，其增值的这部分资金就是原有资金的时间价值The world lipstick effect

6、came from the 30s American.In the time of The Great Depression(from 1929 to 1939),everything got a shock.But except the industry of maquillages.It rose in an amazing speed.Each women also want to be a little bit beautiful under the recession.They didnt have much money,and the lipsticks cost little,b

7、ut useful.19291933 the unemployment rate in American 资金是运动的价值，资金的价值是随时间变化而变化的，是时间的函数，随时间的推移而增值，其增值的这部分资金就是原有资金的时间价值The global financical crisis in 2008 has brought market to the lipstick.The American media said that the sales of the lipsticks and the facial masks has been rising.However,the relax co

8、msuption,such as doing hair and massage,is very popular.It presents a sharp contrast with other commodities and the downturn in sales of luxury goods.Several major global sales of cosmetics giant confirmed this view,including l oreal of France,Germany,byers dole,corporation and Japan shiseido compan

9、y,etc.L oreal had a falling market growthof 5.3%in the first half of 2008.Lipstick effect began to emerge,and the lipstick effect theory put forward in the 1930 s also appearance in the overseas media unceasingly.资金是运动的价值，资金的价值是随时间变化而变化的，是时间的函数，随时间的推移而增值，其增值的这部分资金就是原有资金的时间价值资金是运动的价值，资金的价值是随时间变化而变化的，

10、是时间的函数，随时间的推移而增值，其增值的这部分资金就是原有资金的时间价值From those cases,we can see that during the recession,peoples income and expectations of the future will be reduced,at this time,the first cut is the Consumption ofCommodities.Such as buying a house,a car,travel abroad and so on.In this way,there may be more mone

11、y than normal times,just go to buy some cheap but unnecessary things,to stimulate the consumption of these cheap commodities rise.people choose goods like lipsticks to enrich their consumption psychology.And in the book of essentials of economics(p64),we know the market demand for a good is simply t

12、he sum of all individual consumer demand.Hence the market demand for a specific product is determined byTasteIncomeExpectationsOther goods(their avilability and price)The number of consumers in the market资金是运动的价值，资金的价值是随时间变化而变化的，是时间的函数，随时间的推移而增值，其增值的这部分资金就是原有资金的时间价值As in japan,the beauty mentality i

13、s very popular.Making up themselves is very important for the japanese women.Making up can not only improve ones appearance,but also can reflect ones self-cultivation and respect for others.So the cosmetics play an important role in interpersonal communication.However,Japanese women with melting and

14、 lovely style think bright lipstick color can instantly make them look better and vivid.Even can let the mood become clear.TASTE资金是运动的价值，资金的价值是随时间变化而变化的，是时间的函数，随时间的推移而增值，其增值的这部分资金就是原有资金的时间价值The determinants of demand do change,of course,particularly over time.accordingly,the demand schedule and curv

15、e remain unchanged only so long as the underlying determinants of demand remain constant.And the entir demand curve shifts to the right when taste increase.OpportunityLipstick effect is a kind of mentality of consumption,which created culture production.To the consumers of enjoyment of culture,aside

16、 from lipstick effect and the law that content is king and service is important，when economic situation becomes bad,people will be stress.They need something to relax to relieve pressure.So the enjoyment places which are not so expensive place are very popular.It is a typical example of lipstick eff

17、ect in modern times.When economic downturn is coming,clothing sales in Japan are not very popular.But the shops of mending clothes are very hot.Nowadays,these new patterns of sales and shopping are very popular.Originating in Japan,these became popular in Hongkong,China in land.That is lipstick effe

18、ct.According to the opportunity,we can get these conclusions.The market demand for a specific product is determinded by income.When people get low income,the lipstick effect becomes hot.Consumers are willing to buy larger quantities of a good only at lower prices.With given income,taste,expectations

19、,and prices of other goods and services,people are willing to buy additional quantities of a good only if its price falls.资金是运动的价值，资金的价值是随时间变化而变化的，是时间的函数，随时间的推移而增值，其增值的这部分资金就是原有资金的时间价值MarketDuring the depression,the demand of luxury and high-grade products must decrease，but necessities dont decrease

20、.Market demand is determined by the number of potential buyers and their respective tastes，incomes，other goods，and expectations.资金是运动的价值，资金的价值是随时间变化而变化的，是时间的函数，随时间的推移而增值，其增值的这部分资金就是原有资金的时间价值Trading off and taking turns，so textile industry and light industry will get progress because of lipstick effe

21、ct.The income of workers are decreasing，they have no money to buy houses and cars，so they have extra money to buy cheap things like applications，new clothes and leather shoes.Of course，textile industry and light industry are reviving.资金是运动的价值，资金的价值是随时间变化而变化的，是时间的函数，随时间的推移而增值，其增值的这部分资金就是原有资金的时间价值When

22、 the money is limited,the opinion becomes more obvious.In 2008,the big three of the USAs auto industry-gm,ford and Chrysler sales fell sharply,especially gm and Chrysler lack funds seriously,facing bankruptcy threat.The Chinese auto market has a cold winter,or even be a bad luck affecting by it.Many

23、 people who want to buy cars before chose to continue to cash pending.According to the survey data,in 2009 about 40%of Chinas car dealers will collapse or takeover.Although oil prices down,but,after all,relative to the expensive car is a drop in the ocean.资金是运动的价值，资金的价值是随时间变化而变化的，是时间的函数，随时间的推移而增值，其增

24、值的这部分资金就是原有资金的时间价值Internet industryInternet industry：At the same time，many people have more free time，the best way of save money is to use the Internet.Thus，the shopping online like taobao and tianmao，online game company like snail and NHN，advertisements are get more and more.All of these will bring

25、 a large change in Internet industry.Under the compete of demand and invest，heavy industry dont have obviously increase.资金是运动的价值，资金的价值是随时间变化而变化的，是时间的函数，随时间的推移而增值，其增值的这部分资金就是原有资金的时间价值ConclusionConclusion：To find out what price will be charged，weve got to know something about the behavior of people wh

26、o sell goods and services.this is to say，we need to examine the supply side of the marketplace。The market supply of a good reflects the collective behavior of all firms that are willing and able to sell that good at various prices.Applicable conditionsGoods must have other value,aside from practical value.Goods have low prices.Business should make use of scene to attract consumers attention,which can desire to consume.资金是运动的价值，资金的价值是随时间变化而变化的，是时间的函数，随时间的推移而增值，其增值的这部分资金就是原有资金的时间价值Thank you