跨文化商务交际 教案 Chapter 6 Correspondence for Business Purpose--Chapter 9 and Chapter 10 课后习题.docx

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1、跨文化商务交际教案4. Reading TaskDirections: Please read aloud the third and the last paragraphs in the text and try to learn them by heart.5. Comprehension Task(1) According to (he passage, what kind of interaction will be apt to foster a solid and long lasting business relationship?(2) Why is it necessary

2、to set aside extra time in travel arrangements?(3) What details would you check with your clients before a visit?(4) “ Consider using a specially designed tool, which syncs your itinerary with work calendars, and allows you to share this with colleagues. Could you recommend any office software or ap

3、p about the above mentioned “specially designed tools”？(5) What does dress code imply?6. Multiple Choice TaskDirections: Please base on the information given in the text and the cultural notes and pick out from the choices marked A, B. C and D the best answer to the unfinished statements or question

4、s.引入式教学法概括法作业、讨论题、思考题：1. Part 1 English-Chinese TranslationDirections: Please put the following English paragraph into Chinese.2. Part 2 Chinese-English TranslationDirections: Please put the following Chinese paragraph into English.课后小结：商务访问涉及出差。商务旅行者主要关注的是查看相关的旅行公告，获得必要的旅行装 备，并以最快和最方便的方式从一个地方旅行到另一个

5、地方。抵达目的地后，商务旅行 者希望迅速查看当地的文化亮点和景点，然后在提供美味餐饮和标准商务服务的舒适酒 店安顿下来。抵达指定的会议地点，保持良好的休息是商务旅行的主要目标之一。跨文化商务交际课程教案课次11授课方式 （请打）理论课 讨论课口实验课口习题课口其他口课时安排2授课题目（教学章、节或主题）：Chapter 8 Business Negotiation教学目的、要求（分掌握、熟悉、了解三个层次）：掌握：Chapter8中的关键词和关键句。熟悉：国际商务谈判相关知识。了解：商务谈判、中国式谈判等相关概念。教学重点及难点：教学重点：Chapter 8中的关键词和关键句；国际商务谈判相关

6、知识。教学难点：Chapter 8中的听力及写作。教学基本内容方法及手段1. Key Sentences(1) For newcomers co the Chinese market, as well as fbr (hose with established business relationships, Chinas expanding economy and ballooning consumer demands can exert an irresistible pull. Such conditions also create competitive challenges for f

7、oreign players.(2) When adapting to Chinese style negotiations, task based and time conscious foreign partners must balance the need for quick settlement on specific issues and contract terms with the slower paced and seemingly abstract building of interpersonal relationships.(3) We are becoming inc

8、reasingly conscious of our cultural values and practices and how they affect our interactions with people of different cultures under the context of globalization.(4) The global economic slowdown and debt crises in the Western hemisphere have spurred many corporations to look east for new多媒体、板书启发式提问

9、法business opportunities.(5) To become or remain competitive in China, corporations may have toenter second or third-tier cities, build relationships with regional and niche players, or cultivate deals in Chinas interior provinces.(6) These strategic paths will take companies beyond the cosmopolitan

10、comforts of Beijing and Shanghai to the regions and cities wherebusiness dealings frequently include more traditional Chinese characteristics and follow local rhythms.(7) Negotiation is a must for multinational corporations working in China, whether for acquiring new businesses, managing ongoing ven

11、tures, or coping with the rapidly changing business environments.(8) When adapting (o Chinese style negotiations, (ask-based and time-conscious foreign partners must balance (he need for quick settlement on specific issues and contract terms with the slower-paced and seemingly abstract building of i

12、nterpersonal relationships.2. Key Words讲授法aggressive积极进取的leap into 跃入accommodate 适应ongoing正在进行debt crises债务危机competitive edge 竞争优势3. Listening TaskDirections: please scan the QR code and listen to the recording of the举例分析法unit version.4. Reading TaskDirections: Please read aloud the third and the la

13、st paragraphs in the text and try to learn them by heart.5. Comprehension Task讨论法(1) Whats the motivation of Western corporations looking fbr new business opportunities in China?(2) According to the passage, how can Western corporations remain competitive in China?(3) From the Chinese perspective, w

14、hats the kernel of a business negotiation?(4) For a foreign business partner in China, how does he or she adapt to the Chinese style negotiation to achieve an ideal result?(5) What is cultural awareness? How do you cultivate your cultural awareness in your daily life as a college student?(6) Multipl

15、e Choice TaskDirections: Please base on the information given in (he text and the cultural notes and pick out from the choices marked A, B, C and D the best answer to the unfinished statements or questions.引入式教学法概括法作业、讨论题、思考题：1. Part 1 English-Chinese TranslationDirections: Please put the following

16、English paragraph into Chinese.2. Part 2 Chinese-English TranslationDirections: Please put the following Chinese paragraph into English.课后小结：国际商务谈判存在着巨大的差异。文化会以不同的方式影响谈判风格，谈判者在语言、 信仰、行为礼仪、思维方式、价值观和态度上都是不同的。即使谈判者做好了充分的准 备，要达成令人满意的协议仍然不是那么容易。如果缺乏对文化的理解，谈判很容易破 裂。如果想在跨文化商务谈判中取得成功，充分了解文化差异对谈判的影响是至关重要 的。跨

17、国文化商务交际课程教案课次12授课方式 （请打）理论课 讨论课口实验课口习题课口其他口课时安排2授课题目（教学章、节或主题）：Chapter 7 and Chapter 8 课后习题教学目的、要求（分掌握、熟悉、了解三个层次）： 掌握：英文关键句在段落中的作用。熟悉：说明文的写作规则和思路。教学重点及难点：教学重点：段落中的关键句；计划书的写作技巧。教学难点：段落中的关键句：计划书的写作技巧。教学基本内容方法及手段Chapter 7课后习题1. Part 1 English-Chinese TranslationDirections: Please put the following Engl

18、ish paragraph into Chinese.(1) Britain is a classical country which has a long historical culture and highly developed business models and systems. There are many famous enterprises, universities and aristocratic high end brands. British business visits mainly investigate the financial, media and ed

19、ucation industries that are also the three most successful industries in the UK. Every year, many enterprises and social organizations visit Britain to learn and experience management and culture of the elite.(2) France has played an important role for centuries as a cultural center and is noted for

20、 its cosmopolitan, civilized approach to life, combined with a great concern for style, fashion and appearance. The distinguished individuality of the French is an important cultural characteristic that is encapsulated by the French passion for uniqueness多媒体、板书、举例讲解启发式提问法and freedom of opinion, both

21、 in society and in business.讲授法(3) As the third largest economy in the world, Japan is an attractive market for Western companies looking to expand internationally. To do successful businesses in Japan, however. Westerners need to understand the Japanese culture and business etiquette. The strongly

22、hierarchical group mentality and distinct social etiquette in Japan require careful consideration in your business proceedings.2. Part 2 Chinese-English TranslationDirections: Please put the following Chinese paragraph into English.进行商务洽谈时，双方可以从天气、儿童、体育活动等简单的话题谈 起。尽量不要涉及敏感话题，不要询问客户的政治观点、宗教信仰、婚 姻状况、个

23、人收入、年龄等。3.Directions: Please base on the following information to draw a travel itinerary in about 120 words.A travel itinerary outlines all elements of a trip, from hotel stops to讨论法destinations. It can be indispensable, whether youre planning a weekend vacation or an extended trip. A good itinerar

24、y gives a trip structure and maximizes the amount youll be able to see and do.Though it seems a daunting task, an itinerary is simple to develop. With your basic travel information and a map, you can plan an entire trip out in an efficient and organized manner.Try to draw up a travel itinerary and y

25、ou should map out the important information for your (rip, for instance, the luggage, transportation, stops, budget and hotel reservation.引入式教学法Chapter 8课后习题1. Part 1 English-Chinese TranslationDirections: Please put the following English paragraph into Chinese.(1) The first step of a negotiation is

26、 to understand that both you and the概括法other side have a certain set of interests, which is why both of you are at the negotiating table. Although you should know your own interests, understanding what the other wants or needs will help you to leverage that knowledge to reach your desired outcome.(2

27、) Know what you need to tell the other side and, equally important, how you need to (ell it (o them. This could include everything from how you talk, or whether you use notes or slides. Although your communication style may vary based on the other sides style, there is one crucial basic skill that c

28、an help you to communicate effectively.(3) Obviously, a successful negotiation closes with both sides committing to act on the negotiated settlement. However, commitments are important throughout a negotiation and start with the simple commitment to negotiate. As the sides work together to commit on

29、 the time and place of the negotiation, they build positive momentum toward a final settlement.2 . Part 2 Chinese-English TranslationDirections: Please put the following Chinese paragraph into English.影响国际商务谈判的因素很多，如国际经济、政治环境、法律和文化的多元化。其中，文化是最难把握的因素。文化的差异会引发不同文 化之间的冲突，从而引发谈判的中止甚至失败。因此，只有正确认识 国际商务谈判中

30、的文化差异，克服文化差异的障碍，才能使谈判顺利 进行。3 .Directions: Please base on the following information to draw a travel itinerary in about 120 words.Finish (he following dialogue with your partner by putting the Chinese into English. You can certainly extend the dialogue by providing more information but your attention

31、 to (he correctness of trade (erms and sentence structure should be paid.作业、讨论题、思考题：根据课堂的讲解修正各人的作业;完成后再次上交。课后小结：首先讲解英译汉，然后讲解汉译英，重点讲解翻译的基本功问题，大概用时30分钟。然后，重点讲解英文作文写作，以优秀作也为例，讲解英文写作的基本功，大概用时30 分钟。最后，用大概2()分钟时间学习Case Study。跨文化商务交际课程教案课次13授课方式 （请打）理论课 讨论课口实验课口习题课口其他口课时安排2授课题目（教学章、节或主题）：Chapter 9 Business

32、 Logistics教学目的、要求（分掌握、熟悉、了解三个层次）： 掌握：Chapter 9中的关键词和关键句。熟悉：国际商务中的物流相关知识。了解：黑色星期五、营销策略等相关概念。教学重点及难点：教学重点:Chapter 9中的关键词和关键句;Chapter 9中的写作。教学难点：Chapter 9中的听力及写作。教学基本内容方法及手段1. Key Sentences(1) Getting products or services from suppliers to consumers is called business logistics (hat involves everything

33、 from acquisilion from wholesalers and suppliers to manufacturing, and storage and delivery to customers.(2) Business owners can help improve the customer experience by automating as many things as possible including inventory control so they always know what is in stock and what is running low.(3)

34、Once the apple is picked, it is (hen put in an apple crate, sorted, stored, and eventually shipped to its final location.(4) Business owners can help improve the customer experience by automating as many things as possible including inventory control so they always know what is in stock and what is

35、running low.(5) Factory managers need to know how many units of their products are多媒体、板书、举例讲解启发式提问法available for customer orders. Restaurants need to order more food based on their current supplies and menu needs.(6) This method of storage and distribution is usually cost effective because (he busin

36、ess can use inventory and labor resources to provide products through multiple channels.(7) Getting products or services from suppliers to consumers is called business logistics that involves everything from acquisition from wholesalers and suppliers to manufacturing, and storage and deliveiy to cus

37、tomers.(8) It is imperative for business owners to have a strong understanding of his logistics system to ensure they are maximizing profits and can give their customers (he most positive experience possible.(9) It is also important to constantly provide customers with updates and feedbacks, which l

38、ets the customers know that the orders havent fallen through the cracks. Send delivery tracking numbers so the customers are empowered to follow the orders.(10) The customer might think that the company is no longer able to fulfill the order if the problem goes on for any length of time.(11) Compani

39、es typically set a normal spoilage rate for lines of products which they produce and assign the costs of such spoilage to the costs of goods sold (COGS).2. Key Wordsspoilage 损耗inventory count 清点存货run out断货shortage 断货delivery tracking 配送追踪replenishment 补货overhead管理费用讲授法讨论法跨文化商务交际课程教案课次8授课方式 （请打）理论课 讨

40、论课口实验课口习题课口其他口课时安排2授课题目(教学章、节或主题)：Chapter 6 Correspondence for Business Purpose教学目的、要求（分掌握、熟悉、了解三个层次）： 掌握：Chapter 6中的关键词和关键句。熟悉：国际商务通信中的相关知识。了解：直邮营销、理想客户等相关概念。教学重点及难点：教学重点：Chapter 6中的关键词和关键句；国际商务通信中的写作。教学难点:Chapter 6中的听力与写作.教学基本内容方法及手段1. Key Sentences(1) For example, the sender may use customer segm

41、entation techniques to ensure that the message is sent to the right customer and use personalization techniques to ensure the mail (o be sent to the recipient himself or herself.(2) In contrast to the bombardment approach of spam, the concept behind direct e-mail marketing is that it makes more sens

42、e to send attractive, professional and evocative ads to a smaller group of recipients that might actually be interested in receiving such messages.(3) Direct c-mail marketing messages often include the mechanisms that provide the sender with feedbacks on the effectiveness of a campaign, by making it

43、 possible to track metrics such as the number of messages that were opened, the number of clicks (hat were generated from a message, the number of recipients that requested removals from the senders list, and the number of messages that were bounced by the recipients server.(4) However, a more compl

44、ete understanding of your customers profiles like their shopping and purchasing behaviors in other categories, their attitudes toward trends, products, marketing and media, or their lifestyle habits can help you become even more effective in both your customer讨论法引入式教学法销中心都需要货物的稳定流动。通过有效地实施商业物流，公司可以使

45、用更少的资源来 交付相同数量的产品或服务，这通常会转化为更大的利润率，并转化为对其竞争对手越 来越大的优势。3. Listening TaskDirections: please scan the QR code and listen to the recording of the unit version.4. Reading TaskDirections: Please read aloud the third and (he last paragraphs in the text and try (o learn them by heart.5. Comprehension Task(1

46、) Why should business owners have a strong understanding of the logistics system?(2) If you are an apple fanner, what would you concern most in the harvest season?(3) What would result in the spoilage to a business owner?(4) How could a business owner save money and increase profit margins?(5) What

47、does a customer care about most? How do you enhance the customer experience as an online vendor?6. Multiple Choice TaskDirections: Please base on the information given in the text and the cultural notes and pick out from the choices marked A, B, C and D the best answer to (he unfinished statements o

48、r questions.概括法启发式提问法作业、讨论题、思考题：1. Part 1 English-Chinese TranslationDirections: Please put the following English paragraph into Chinese.2. Part 2 Chinese-English TranslationDirections: Please put the following Chinese paragraph into English.课后小结：商业物流是计划、组织和控制供应、库存和信息在公司内部流动的过程。它通常涉及货 物和信息的流入和流出，从原材料的采购到不同生产阶段的货物运输，一直到货物分配 给最终用户。通过有效地实施商业物流，一个公司可以节省时间、资源和成本。管理过 程的很大一部分是以物流为中心的，因为几乎所有的公司流程，包括生产线、仓库和分