《ComprehensiveBusinessEnglish (21).pdf》由会员分享，可在线阅读，更多相关《ComprehensiveBusinessEnglish (21).pdf（1页珍藏版）》请在得力文库 - 分享文档赚钱的网站上搜索。
1、Source:English Language Adaptation Edition Experiencing Business English Coursebook 3,published by Higher Education Press Limited Company,Copyright 2020.Father of the feel-good factory(by Jenny Wiggins;adapted from the Financial Times)Sir Lindsay Owen-Jones does not like being photographed.Do I have
2、 to smile?he says gruffly.He exudes the air of a man who has done this many,many times before.Such expertise derives from the fact that Sir Lindsay is frequently photographed with models,girls far taller than he is,who wear lipstick,eyeshadow and nail polish made by LOral,the company he has worked f
3、or since 1969.For nearly 20 years,he was Chief Executive of LOral,the worlds biggest beauty company and owner of brands such as Maybelline,Redken,Lancme and Vichy.Although he stepped back from the day-to-day running of the company two years ago,handing over the job to Jean-Paul Agon,he remains Chair
4、man.Sir Lindsay,who turns 62 this month,has spent the better part of his life trying to convince women and men that buying LOrals lotions and shampoos will make them feel good.LOral is a curious destination for a man who had no intention of taking a job in the consumer goods industry.Yet he was draw
5、n to the beauty company.It was still quite a small company,but was thought to be going places and was considered a great example of creative marketing and original advertising campaigns.Cosmetics is a business of intuition.Consumers dont tell you what they need;youve got to guess.He credits his pred
6、ecessor,Franois Dalle,with teaching him basic business sense while he was working his way up the ranks of LOral.He single-handedly ran this company and did every marketing job for every brand,all at the same time.But he was a genius.I think one of the reasons I got responsibility so young was that I
7、 could interpret the things he said,which often were the opposite of what he actually said literally.So when I got the job as Chief Executive,it came totally naturally to me that my priority was going to be to write LOral in the sky of every country in the world.Under Sir Lindsays leadership,LOral d
8、id just that.Annual sales rose from a few million euros to more than 17bn as the company acquired foreign cosmetic groups such as Shu Uemura in Japan,Kiehls in the US and the Body Shop in Britain.Sir Lindsay harboured international ambitions even as a child.My mother dreamed of parties at Monte Carlo and the bright lights.She transmitted to me the idea that excitement and fun was being international and travelling and speaking languages.It was easy as a teenager in a slightly grim 1950s Britain to see the cars going into Monte Carlo and to say,“Wow,one day Im going to be there.”
黑公网安备:91230400333293403D