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1、 Pepsico Pepsico 主演主演 :女一号:周赛男女一号:周赛男 女二号:徐洁女二号:徐洁 男一号:张雪男一号:张雪 男二号:张长东男二号:张长东ContentContentHistoryHistoryBrief introductionBrief introductionProductsProductsCore ValueCore Value1 12 23 34 4PepsiCo Inc.PepsiCo Inc.isanAmericanmultinationalfoodandbeverage(饮料)corporationheadquarteredinPurchase,NewYork
2、,UnitedStates.PepsiCoPepsiCoranked1onCoreBrandslistoftheMostRespectedCompanies.PepsiCoPepsiCoranked37amongtheTop50companiesonFortunes2013WorldsMostAdmiredCompanieslist.PepsiCoPepsiCoalsoranked137onFortunes2013.HistoryHistoryDevelopment:In1893,thefirstPepsi-ColadrinkwasformulatedbyCaleb BradhamCaleb
3、Bradham,HecreatedthePepsi-ColaCompanyin1902.In1950,Pepsifocusedonsupermarkettake-homesales.Moreover,Pepsiintroducedthefirst24-ouncebottleforfamilyuseandlaunchedseveralsuccessfuladvertisingsalescampaigns.Salesgrewover300percentfrom1950-58.Intheearly1960s,Pepsi-Colasproductlinesexpandedwiththecreation
4、ofDietPepsiandpurchaseofMountainDew.Development:In1965,thePepsi-ColaCompanymergedwithFrito-Lay,Inc.tobecomePepsiCo,Inc.Betweenthe1960sand1970s,theunitsalesandprofitsofPepsiincreasedfasterthanCoca-Colas.In1975,PepsihadgainedmarketshareleadershipinU.S.foodstoresales,beatingCokeforthefirsttime.Betweent
5、helate-1970sandthemid-1990s,PepsiCoexpandedviaacquisitionofbusinessesoutsideofitscorefocusofpackagedfoodandbeveragebrands;howeveritexitedthesenon-corebusinesslineslargelyin1997,sellingPizzaHut(必胜客),TacoBell,KFC(肯德基)DevelopmentPepsiCopurchasedtheorangejuicecompanyTropicanaProducts(纯果乐)in1998,andmerge
6、dwithQuakerOatsCompany(桂格燕麦)in2001,addingwithittheGatorade(佳得乐)sportsdrinkline.InFebruary2011,thecompanymadeitslargestinternationalacquisition(收购)bypurchasingatwo-thirds(majority)stakeinWimm-Bill-DannFoods,PepsiCobecamethelargestfoodandbeveragecompanyinRussia.In2012,PepsiCoannouncedajointventurewith
7、theTheoMullerGroupwhichwasnamedMullerQuakerDairy.ThismarkedPepsiCosfirstentryintothedairyspaceintheUS.ProductsProductsFrito-Lay snacks Frito-Lay snacks 菲多利休闲食品菲多利休闲食品Pepsi-Cola beverages Pepsi-Cola beverages 百事可乐饮料百事可乐饮料 Gatorade sports drinks Gatorade sports drinks 佳得乐运动饮料佳得乐运动饮料 Tropicana juices T
8、ropicana juices 纯果乐果汁纯果乐果汁 Quaker foods Quaker foods 桂格麦片食品桂格麦片食品PEPSI SPORTSPEPSI SPORTS 百事运动百事运动Principal BusinessesPrincipal Businesses DrinksFoodPEPSI SPORTSPEPSI SPORTSTrade markCore ValueCore ValueCore ValueCore ValueThePromiseofPepsiCoHumanSustainabilityEnvironmentalSustainabilityTalentSustai
9、nabilityHuman SustainabilityHuman SustainabilityProviding people with choices:Providing people with choices:AtPepsiCo,ourpromiseistoencouragepeopletolivebalancedandhealthierlives.WerecommittedtoofferingbalanceinourportfolioforconsumerstohavearangeofenjoyableandwholesomefoodsandbeveragesEnvironmental
10、 SustainabilityEnvironmental SustainabilitySupporting our planet:Supporting our planet:we have invested in research,systems and we have invested in research,systems and facilities improvements.All of which facilities improvements.All of which decrease waste to landfills,create more decrease waste to
11、 landfills,create more sustainable packaging,reduce our carbon sustainable packaging,reduce our carbon footprint,lower our energy and water use footprint,lower our energy and water use and improve the efficiency of our and improve the efficiency of our operations.operations.Talent SustainabilityTalent SustainabilityInvesting in our people:Investing in our people:HelpingourassociatessucceedandacquiretheskillsthatenablegrowthalsowillhelptosustainPepsiCoslong-termgrowth.Thank you!