1919酒类直供介绍(中英对译版).pptx

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1、An Innovative Leading Brand which Intergrates Online and Offline Wine & Spirits Selling1919 WINE & SPIRITS IMPORTER AND RETAILER1919现状介绍现状介绍 1919 Current Situation企业介绍企业介绍 Corporation Introduction品牌基础品牌基础Brand Foundation公司规模公司规模Corporation Scale商业模式商业模式Business Model品牌优势品牌优势Brand Advantages品牌荣誉品牌荣誉B

2、rand Honors1919未来规划未来规划1919 Future Planning上市计划IPO planning 门店销售规划Retailer-shops Sales Planning媒介计划Media Planning附：旗舰店项目介绍附：旗舰店项目介绍Enclosed:Flagship Shop Program Introduction卓越商圈Excellent Business Cycle品类丰富Diversified Products多元体验Diversified Experience全球采购Global Purchase前瞻设计Foresighted Design目录 Cata

3、log1 12 23 3附：央视广告片及媒体报道附：央视广告片及媒体报道Enclosed: CCTV Advertisement Video and Media Reporting 品质篇品质篇 “Quality”Chapter立即送篇立即送篇“Instant Delivery” Chapter随随E购篇购篇“Easy Buy” Chapter品种篇品种篇 “Category” Chapter部分媒体报道部分媒体报道Portion of Media Reporting4 4 19191919现状介绍现状介绍 1919 Current Situation企业简介 Corporation Intr

4、oduction1998六月June正式成立酒类销售公司，成为酒类中间商正式成立酒类销售公司，成为酒类中间商Wine&spirits selling company was formally founded. Being wine and spirits middle-man.2005一月January筹备筹备1919酒类连锁酒类连锁Preparing 1919 Wine&Spirits Chain Store2006二月February1919酒类连锁第一家门店开业（个体性质）酒类连锁第一家门店开业（个体性质）First 1919 Wine and Spirits Chain retaile

5、r shop was opened (individual properties)2011十二月December市区门店数量达市区门店数量达26家，销售达家，销售达2.4亿，确定省内扩张策略亿，确定省内扩张策略Number of local retailer shops reached 26, sales volume reached 2.4 hundred million(CNY). Confirmed expansion strategies in the same province.2012六月June1919酒类连锁超市更名为1919酒类直供。The name of “1919 Win

6、e & Spirits Chain Supermarket “was changed to” 1919 Wine & Spirits Importer and Retailer” 商标：1919，壹玖壹玖（已获得35类相关类别国家注册证） Trademark: 1919 (acquired 35 related categories registration) 商号：1919酒类直供 Brand Name:1919 WINE & SPIRITS IMPORTER AND RETAILER 名称：四川壹玖壹玖企业管理连锁有限公司 Corporation Name: SICHUAN 1919 EN

7、TERPRISE MANAGEMENT CO.LTD 特许备案号：1510102011200058 Approved Registration Number:1510102011200058 2013十二月December全国近200家门店，销售达15亿。确定全国规模扩张策略 股东会通过决议，正式确立上市规划Number of retailer shops reached 200, sales volume reached 15 hundred million(CNY). Confirmed the expansion strategy in the whole country. Equity

8、 holder meeting approved the decision of Initial Public Offerings, IPO. The preparation of IPO was confirmed and begun. 15年酒水行业经验；7年连锁管理经验；3000万打造的连锁信息系统；15大职能部门为核心的系统性优势；年销售额200%增长；成就1919行业领导者地位。品牌基础 Brand Foundation15 Years wine and spirits selling experience7 years chain management experience30 m

9、illion valued chain communication systemSystematic management advantage, 15 core departmentsAnnual sales growth reaches 200%Construct Leading Position in the industry公司规模 Corporation Scale 旗下共拥有5种运营业态：1919酒类连锁超市、1919进口酒商店、1919商场店中店、1919酒类网上商城、1919战略合作配送商 现已于国内拥有近200家直营零售店（点） 2014年成长为覆盖全国31个省级行政区，全国销

10、售网点达1800个。There are five forms of business, which are 1919 wine&spirits chain supermarket,1919 import wine&spirits shop,1919 shop in shopping mall,1919 wine&spirits online shop, and 1919 strategically cooperating distributor.At present, there are 200 direct selling retailer shops (distribution point

11、s) in China.It is proposed that 31 provinces in the whole country will be covered in 2014. The number of distribution points will reach 1800.门店发展状况 Retailer shop delevelopment progress 3家门店，销售额300万3retailer-shops，sales volume:3million200620073家门店，销售额800万3retailer-shops，sales volume:8million20086家门店，

12、销售额3000万6retailer-shops，sales volume:30million200911家门店，销售额6000万11retailer-shops，sales volume:60million201016家门店，销售额1.4亿16retailer-shops，sales volume:140million201126家门店，销售额2.4亿26retailer-shops，sales volume:240million201240家门店，销售额4亿40retailer-shops，sales volume:400million2013约200家门店，销售额15亿200retaile

13、r-shops，sales volume:1500million年份 Year:酒类直供：是酒类行业中先进的、创新的销售模式。是传统实体连锁和电商融合的酒类销售模式，是线上和线下相融合的双向O2O。Wine & Spirits Importer and Retailer,a new selling method in wine selling industry, is the combination of traditional chain store and online shop .which is also the intergration of online and offline,

14、known as two directional O2O.商业模式商业模式 Business mode1919酒类直供 Wine &Spirits Importer and Retailer : 0+0=100%以资金使用效率最高、资本收益最大化为前提；Our first target is to maximize the capitial Usage and capitial return 与上游厂家或供应商保持最直接合作关系；We maintain most direct relatioship with upstream factories and suppliers杜绝中间销售环节，不

15、依赖并跨过所有终端；We ban middle sellig process,not rely and jump over the middle-man直接向客户实现销售；Direct sales to cosumers100%全球优质产品；100% Highest quality products100%绝对低价和超高性价比；100% absolute low price and high cost-performance ratio 100%全面深度服务体系；100% all-rounded service provided100%我们和厂家 0 距离Distance between 19

16、19 and factories is zero我们和消费者0 距离Distance between 1919 and consumers is zero品牌优势一 Brand Advantages 西南地区最专业、规模最大的酒类连锁 国内知名度、美誉度、购买度最高的酒类销售企业The most professional and biggest wine selling chain store in southwest region.Highest popularity, reputation and purchase ratio in wine selling industry in Chi

17、na.品牌优势二 Brand Advantages www.1919.CnOfficial WebsiteCallcentreThird party online shop partners ,like DB.com,Tmall,dangdang,etc1919WINE&SPIRITS IPORTER AND RETAILERInstant Delivery Service5000+原产地直供、品种丰富1919和国内外数百家著名厂家、优秀供应商建立了直接、无缝的紧密合作关系，完全以消费者需求为导向，销售商品均源自著名品牌；品种近5000种，为国内第一，充分保证了消费者对优质商品的丰富选择权。品

18、牌优势三 Brand Advantages IIIProducts come from origin directly, variety type of product1919 cooperates with hundreds of famous factories and suppliers and builds up direct and close cooperating relationships with them. It is completely consumer demand-oriented. Also,all products come from world famous

19、brands.We offer approximately 5000 types of products to fully secure the right of consumers to choose high quality products.溯源管理 Traceability Management空间管理Space Management产品密保管理Product safety management销售行程管理LBS Management二维码商品溯源 Barcodes/QR codes to trace the source of the products三层高科技防伪封口Three l

20、ayers high techology anti-fake packaging高档商品的动态加密Dynamic Encryption on High-class products人员车辆LBS移动行程跟踪监控LBS traces and supervises the movement and path of the vehicles and delivery staff. 连锁店（点）和库房360 实时监控Real time supervision on retailer shops and warehouses自主投入巨资打造了国内行业最完备、最严密的4M全程质量管控系统Invested

21、tremendous capital to construct the tightest and the most well-rounded 4M Total Quality Management system. 溯源管理 Traceability Management空间管理SpaceManagement销售行程管理LBS Management4M全程质量管控系统Total Quality Management system产品密保管理Product safety Management品牌优势四 Brand Advantages 凭借酒类行业最领先的会员营销系统已配合全球数十家著名厂家举办了

22、上百场品鉴会和原产地旅游活动和战略伙伴民生银行合作组建了面向高端会员的餐饮增值服务专业运营公司“嘴上功夫”为十万名会员提供了独有的、极具竞争力的“餐饮管家”等一条龙的增值服务，充分让消费者体验到酒类消费带来的高品质快乐生活！品牌优势五 Brand AdvantagesOwns the latest membership system in the industryCooperated with tens of famous factories to organize over a hundred of wine tasting and birthplace tourist activities

23、 Cooperates with the strategy partnerChina MinSheng Banking Corp., LtdConstructs dining value-adding company Catering and Comment (ZUI SHANG GONG FU) to provide unique and competitive value- adding services to one hundred thousand of members Enable consumers to experience high quality and joyful liv

24、ing! 品牌荣誉 Brand Honors“中国十佳酒水经销商”“商业模式黑马50强”“最具成长力连锁品牌”“中国最具竞争力酒类渠道品牌”“中国最具公信力保真品牌”“影响酒类连锁营销格局的标杆品牌”“中国保真酒品连锁市场最具投资价值品牌” “中国保真酒品连锁市场最具竞争力品牌” 等诸多殊荣。China Top 10 Wine Dealer“50 Strongest Business Mode Dark Horse The Rapidest Growing Chain Store BrandChinese Most Competitive Wine Selling BrandChinese M

25、ost Reputed BrandLeading Brand who Affect Sales Pattern of Wine SellingChinese Highest Investment Value Brand in Fidelity Wine Chain MarketChinese Most Competitive Brand in Fidelity Wine Chain Market and other honors 19191919未来规划未来规划 1919 Future Planning成为公众化公司的上市计划IPO planningto be listed company19

26、19计划于2013年在新三板挂牌成为公众化公司。而IPO上市，将会在2016年以后才进行。因为相比所谓的上市“圈钱”，我们更加看重自身的稳健健康发展，没有财务压力和相对从容稳定的心态才会帮助公司未来在公众关注下良性发展并充分市场化，将来的成长性相信也会更佳。1919 is planning to be broad listed at “Xinsan” board in 2013.For the IPO public offering, it will be conducted after 2016. The reason for this is that comparing to the pu

27、blic offering to “collect capital”, we more focus on the stable and healthy development of ourselves. We strongly believe that a company can only develop healthily and fully undergo marketization in relatively unhurried and stable status without financial pressure. Also, the future development must

28、also be improved. 年份Year项目Item直营店（省会城市）Direct Manage Shop(Capitial cities)合作店（二线城市）Partnership Shop(Second-tier cities)加盟店（三线城市） Franchisee (Third-tier cities)大卖场店中店Shops at Shopping Mall合计Total2012数量Quantity25105040销售额Sales Volumn3.4亿340 million0.5亿50 million0.1亿10 million04亿400 million利润Profit2700

29、万27million400万4 million100万1million3200万32 million2013数量Quantity12550250200销售额Sales Volumn12.5亿1250 million2.1亿210 million0.4亿40 million15亿1500 million利润Profit1亿100 million1570万15.7 million430万4.3 million1.2亿120 million2014数量Quantity2007030150450销售额Sales Volumn21.5亿2150 million4.5亿450 million1亿100 m

30、illion8亿800 million35亿3500 million利润Profit1.7亿170 million3000万30 million800万8 million5000万50 millions25800万258 million门店销售规划 Retailer Shop Sales Planning年份Year广告投入Advertisment Expense重点区域Focus Area传播平台Media Platform影响人次Number of Audience传播效果Advertisting Result20132000万20 millions西南市场South-West Marke

31、t央视广告+核心区域市场精耕CCTV+Advertisments at core area1.5亿150 millions西南市场第一品牌Top Brand in South-West Market20146000万60 millions西南+华中South-West+Central China 央视+卫视+核心市场精耕CCTV+satellite TV +Advertisments at core area3.5亿350 millions中国酒类连锁代表性品牌Representative brand in Chinese wine selling20151.5亿150 millions全国市

32、场Whole China Market央视+全国重点省市深层精耕CCTV+Advertisments at major cities and provinces over the whole China6亿600 millions中国专业酒水连锁领导品牌Professional leading brand of wine selling in China媒介计划 Media Planning 附：附：旗舰旗舰店项目介绍店项目介绍 将于2013年10月19日隆重开业Enclosed:Flagship Shop Program Introductionwill be opening at 19th

33、October,2013卓越商圈 国际零售之地标 比邻全国春季糖酒会永久会址新世界环球购物中心，作为城市发展的新驱动核心地标建筑，即将成为成都国际化的购物和消费中心的最前沿 ,根据政府规划，这里是西部地区的金融机构中心、西部金融市场和交易中心。这里汇集了LV、GUCCI等众多世界知名品牌比邻全国春季糖酒会永久会址, 是各大品牌在春季糖酒会期间，集中展示的又一优势平台极为便捷的交通网络，更让该区域的未来走势如虎添翼Superior Business Area Global Retail LandmarkNear permanent Location of China Spring Candy &

34、 Wine Trade Fair New World global shopping mall, which is the core landmark boosting the development of the city, will be the leading edge of Chengdus international shopping and consumption center. According to the planning of the government, here will be the center of financial organizations, finan

35、cial market and trading in western area.It combines global famous brands like LV,GUCCI, etcIt is another excellent platform for different giant brands to display their products during the China Spring Candy & Wine Trade FairHaving extremely convenient transport network which lead to even more promis

36、ing future development品类丰富，足以傲视同侪 Variety of Product, Top in the industry多达5000多个的产品条码这里有全国最大的世界葡萄酒王系列名庄酒馆涵盖全球所有著名产地和品牌的白兰地、威士忌以及伏特加等包括比利时修道院麦牙啤酒和瑞士雪山水啤酒在内的世界啤酒系列至于白酒等国产酒类，自然不在话下As many as 5000 product barcodes Here are the countrys largest world wine series , famous village Covers all world-famous

37、brandy, whisky and vodka brands. Provides world beer series including Belgium Abbey Malt Beer and the Swiss Mountain Beer ,not to mention the Chinese liquor.多元体验,尽享购物乐趣 Diversified Experience, Enjoy Shopping Pleasure我们不仅仅卖酒，也出售生活方式。旗舰店专辟了品鉴区、休闲活动区、全国最专业的酒具区以及雪茄馆。全球知名酒类品牌推广活动轮番上演，各类主题活动和会员活动应接不瑕。独有的专

38、业酒类咨询师，将为消费者提供细心周到的现场服务。We not only sell wine, but also life style.Flagship store is categorized as tasting area, leisure area, wine vessel area which is the most professional in the country and cigar hall.The world famous wine brands promotion activities turns staged. Theme activities and membershi

39、p activities are organized non-stop.Unique professional wine consultant, who will provide thoughtful on-site service for consumers全球采购，融合东西 Purchase globally ,Crossover East and West我们依托自有终端，精确制定采购计划，与多家国际著名酒庄和酒商建立了长期的合作关系。同时，与政府共建保税仓库，打通入关口岸，积极筹建大型酒类物流仓储中心，从而覆盖整个西部。We rely on our own terminal shops

40、, and accurate procurement plans.We have established the long-term cooperation with many international famous wineries and wine merchants. At the same time, we cooperate with the government to build bounded warehouses, construct the ports of entry, and actively develop wine logistics and storing war

41、ehouses in order to cover the western region.国际化前瞻设计 彰显时尚潮流 Internaional Foresighted Design ,Highlight the Fashion and Trend 设计者深谙酒文化之道，秉承国际时尚的剧场式设计理念，强调光影视觉效果和个性化购物体验，必将令消费者耳目一新。Designers deeply understand the wine culture, obedience to theatre design concept of international fashion.Emphasis on li

42、ght and shadow, visual effects and personalized shopping experience. It will definitely make consumers find everything fresh and new.旗舰店空间效果展示 Flagship Shop Space Effect Display旗舰店细节效果展示 Flagship shop Detail Display 附：央视广告片附：央视广告片+ +部分相关媒体报道部分相关媒体报道 Enclosed: CCTV Advertisement Videos and Media Repo

43、rting 品质篇（央视主打广告片）Quality Chapter (CCTV main advertisment video) (在观影模式下点击上述标题即可在线观看、或输入网址：http:/ It can be played online by clicking the topic above simply in view mode or typing the website above （在观影模式下点击上述标题即可在线观看、或输入网址：http:/ Instant Delivery ChapterIt can be played online by clicking the topic

44、 above simply in view mode or typing the website above随E购篇 Easy BuyChapter （在观影模式下点击上述标题即可在线观看、或输入网址：http:/ can be played online by clicking the topic above simply in view mode or typing the website above品种篇 “Category” Chapter （在观影模式下点击上述标题即可在线观看、或输入网址：http:/ can be played online by clicking the top

45、ic above simply in view mode or typing the website above部分相关媒体报道 Portion of Related Media Reporting （在观影模式下点击相关报道即可进入网页链接 Clicking the relevant reports can enter the webpage in view mode )五粮液等名酒价格体系崩盘：门店价差多则几百Price of famous Chinese liquor, such as Wuliangye, varies at different retailers, differenc

46、e up to hundreds of yuan传统酒企电商化革命箭在弦上 电子支付成助力Traditioal wine selling company changes to online ship,Electronic payment assit the transform“行业公敌”杨陵江：白酒之乱祸起团购 Industry EnermyYang Lingjiang :Trouble from group purchase一场由贵州茅台引发的投资较量 An investment war from Kweichow Moutai “周转率”成白酒行业竞争法宝 Turnover into th

47、e liquor industry competition 成都1919酒类连锁近日生意火爆 Chengdu 1919 Corporation recently Hot Business 杨陵江：“冲”出来的酒类连锁 Yang Liangiiang: Wine Chain Store fromRushing迷乱白酒:涨声中雪崩传言四起 芮成钢爆料某白酒销量降7成 Rumour of Liquor Price Avalanche ,Rui chenggang from CCTV reports sales volume of a liquor drops 70%杨陵江：三开公司均陷困境 最后赢在

48、终端模式 Yang Liangiiang: Win at termial mode after failure of opening 3 companies successively泸州老窖1573去年12月成都商超销量暴降90% A Chinese liquor sales volume at Chengdu drop 90%茅台、五粮液销量雪崩 棒喝经销商“死守”价限 Moutai, wuliangye sales avalanche ,asked dealers to insist price limit开店方法论 Opening Shops Method杨陵江的1919情怀 Yang Liangiiangs Love of 1919 杨陵江：以专业叫板现有终端 Yang Lingjiang: Promote Modern Terminal by Professtional壹玖壹玖：打造酒业另类连锁 1919: Constructs Unique Wine Chain Store成都地区白酒商务消费调查 Chengdu Liquor Consumer Behaviour Investigation恭喜你，获得拼刺刀奖！ Congratulation! You won Gold Throat!