湖南省高中英语 Unit1 Advertising Reading 2精品课件 牛津译林必修4.ppt

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1、dvertisingAUnit 1Reading Advertisements2021/8/8 星期日1Never delete GreenKeep it Forever!Enjoy a group of pictures2021/8/8 星期日2Sedal ShampooEverything is possible!2021/8/8 星期日3Cherish your life!2021/8/8 星期日4More ads for you to discuss:Protect water,Protect ourselves.Can you think about a good slogan fo

2、r each ad?2021/8/8 星期日5Enjoy your music,Enjoy your Sony!2021/8/8 星期日6Shoes can fly!So do your dreams!2021/8/8 星期日7Taiwan,China!2021/8/8 星期日8Stop smokingTo protect our environment!2021/8/8 星期日9How much do you know about advertisements?Before reading information persuasive language exciting imagesEnco

3、urage people to buy a product or service or believe in an idea.2021/8/8 星期日10Reading strategy:reading expository writingIntroduction of subjectSupporting detailsConclusionIt usually follows the same basic format格式格式:2021/8/8 星期日11How can we divide the article?Part 1Part 2 Part 3 Para 1 introduction

4、Paras 2-5 supporting detailsPara 6 conclusion2021/8/8 星期日12Fast-reading1 What do advertisements encourage people to do?2 What does PSAs stand for?3 What are PSAs meant to do?To buy a product or service or believe in an idea.Public service advertisements.To educate people about health,safety orany ot

5、her issue which affects public welfare.2021/8/8 星期日13Careful-reading1 Where are the advertisements most commonly found?2 What is the difference between commercial advertisements and PSAs?They are most commonly found in newspapers and magazines,on billboards,the Internet,radio and TV.A commercial adv

6、ertisement is one which someone had paid for to promote a product or service,while a PSA is often placed for free,and is intended to educate people about issues which affect public welfare.C 12021/8/8 星期日143 Why are some of the ads clever according to the article?4 When did China begin a nationwide

7、public service advertising campaign?5 Why should we follow the advice in PSAs?Because although the ads do not lie,they do not tell you the complete truth.In 1996.Because they are meant to be helpful,and by following the advice in PSAs,we can often learn a lot.2021/8/8 星期日151)Advertisements are found

8、 in many places.()2)PSAs are only found in newspapers.()3)All advertisements tell the complete truth.()4)PSAs and commercial ads use some of the same methods.()5)Commercial ads can often give us somevaluable information about how to live our lives.()6)An ad warning people against smoking is an examp

9、le of a PSA.()TTTFFFC 22021/8/8 星期日16Words-matching1 persuasive2 promote3 intended4 be aware of5 cure6 nationwide7 schooling8 committing suicidea sendingb able to make someone believe somethingc meant or planned to dod killing oneselfe help a thing or an idea become popularf know or realizeg makes a

10、n ill person better or solves a problem h happening throughout a countrybecfghadDetailed-reading D 2021/8/8 星期日17Fill in the blanks with the following words:advertisements;public welfare;intended;campaigns;encourage;persuasive;nationwide;promote;advice;customersDear Professor Liu Kai,I want to thank

11、 you for offering me such useful(1)_ during my research.I have completed my article about advertisements,and Im quite satisfied with it.It has just been published on our school website.advice 2021/8/8 星期日18I never knew that(2)_ were so interesting!The information I found will really help me to educa

12、te others.I hope that after they read my article,my schoolmates will understand that PSAs are(3)_to educate us about(4)_ issues,public welfare intended advertisements 2021/8/8 星期日19and that commercial ads are meant to(5)_products and services.Before our talk,I did not think very much how an advertis

13、er might be trying to trick(6)_into buying a product or a service.Now I think I will be much smarter about what things to buy.promote customers 2021/8/8 星期日20Even if there are lots of exciting images and(7)_ language,I will remember to think about the things I buy.I will also pay a lot more attentio

14、n to the(8)_ public services ad(9)_,because I know how helpful they can be.I will(10)_ my friends to pay attention to them as well.Thank you again for helping me find so much useful information!Yours faithfullyQian Liliencourage campaigns nationwide persuasive 2021/8/8 星期日21Advertisement types:comme

15、rcial advertisements public service advertisements Whats the difference between commercial advertisements and public service advertisements?Detailed-reading2021/8/8 星期日22Fill in the chartTypes of adsSimilaritiesDifferences places foundmethods usedpurposesValidity正确性正确性Commercial ads PSAs?2021/8/8 星期

16、日23 SimilaritiesPlaces foundMethods used _ language_imagesBillboardsNewspapers MagazinesThe internet RadioTelevisionpersuasive excitingattractiveoriginal2021/8/8 星期日24Types Differences purposes validity确实性Comme-rcial adsPSAsTo promote a product or service.To educate people about health,safety or any

17、 other issue which affects public welfare.They are helpful and we can learn a lot by following the advice they give.2021/8/8 星期日25What we learned today?1 We learned something about Advertisements,especially the differences between Commercial and PSA advertisements.2 We can have our own attitudes tow

18、ards advertisements now.2021/8/8 星期日261.We are so used to them that we often do not even realize how many we see and hear in a day.(line 1)我们对此是如此熟悉以至于我们根本我们对此是如此熟悉以至于我们根本意识不到我们一天看的和听到多少意识不到我们一天看的和听到多少(广告广告)2021/8/8 星期日27be/get/become used to sth.熟悉熟悉,习惯习惯Tom is quite used to(doing)this kind of job.

19、汤姆习惯了（做）这种工作。汤姆习惯了（做）这种工作。be used to do sth used to do sth.被用来做被用来做过去常常做某事过去常常做某事(暗示现在已经结束暗示现在已经结束)2021/8/8 星期日28I used to go to the movies,but now I usually watch TV at home.我过去经常去看电影，而现在通常在家里我过去经常去看电影，而现在通常在家里看电视。看电视。It is known to all that bamboo can be used to make fine paper众所周知，竹子可以用来造优质纸。众所周知

20、，竹子可以用来造优质纸。2021/8/8 星期日29so(adj./adv.)that如此如此以至于以至于His English was so limited that he couldnt understand what the native speakers said.他的英语有限，听不懂当地人的话。他的英语有限，听不懂当地人的话。2021/8/8 星期日302.I did some research on advertisements,and have some very important information to share with you.(line2)我对广告做了一些研究我

21、对广告做了一些研究,这里有一些非这里有一些非常重要的知识同大家分享常重要的知识同大家分享.2021/8/8 星期日31share sth.with sb.与某人分担与某人分担,分享某物分享某物The boy shared his toys with other children.那男孩和其他小孩一起玩玩具那男孩和其他小孩一起玩玩具.2021/8/8 星期日323.An advertisement provides information and uses persuasive language and exciting images to encourage people to buy a p

22、roduct or service or believe in an idea.(line 5)广告通过提供有关信息、使用劝导性语言和广告通过提供有关信息、使用劝导性语言和令人兴奋的图象去鼓励人们购买某种产品或令人兴奋的图象去鼓励人们购买某种产品或服务或是相信某种理念。服务或是相信某种理念。2021/8/8 星期日33persuasive adj.劝导性的，有说服力的劝导性的，有说服力的 Their arguments are very persuasive.他们的论点很具有说服力。他们的论点很具有说服力。persuade v.劝说，说服劝说，说服 persuade sb.to do(into

23、 doing)sth 说服某人做某事（表示成功做成某事）说服某人做某事（表示成功做成某事）不要被说服去买你并不需要的东西。不要被说服去买你并不需要的东西。Dont let yourself be persuaded into buying things you dont really need.2021/8/8 星期日344.PSAs are often placed for free,and are intended to educate people about health,safety,or any other issue which affects public welfare.(l

24、ine 11)公益广告往往是免费投放的，其目的公益广告往往是免费投放的，其目的是就健康是就健康、安全或者其他影响到公众、安全或者其他影响到公众利益的问题对老百姓进行教育。利益的问题对老百姓进行教育。2021/8/8 星期日35place vt 安排，放置安排，放置)He placed the books in the right order.他把书按正确的顺序排列。他把书按正确的顺序排列。intend to do sth 打算、意图做某事打算、意图做某事他打算明年到国外进修。他打算明年到国外进修。He intends to receive further education abroad ne

25、xt year.2021/8/8 星期日365.Does an advertisement tell people the complete truth?(line17)广告会百分之百的讲真话吗？广告会百分之百的讲真话吗？2021/8/8 星期日37a complete edition of Shakespeares works莎士比亚全集莎士比亚全集It was a complete surprise to me.这对我来说完全是个意外。这对我来说完全是个意外。complete adj.完整的完整的,完全的完全的,vt.完成；完成；2021/8/8 星期日38completely adv 完

26、全地；彻底地完全地；彻底地I completely forgot about my appointment with the doctor.约好去看医生，我却全忘了。约好去看医生，我却全忘了。2021/8/8 星期日396.However,we still must be aware of the methods used in advertisment to try and sell us things.(line15)尽管如此，我们还得留意商业广尽管如此，我们还得留意商业广告中促使人们购买东西的方法。告中促使人们购买东西的方法。2021/8/8 星期日40be aware of 知道，明白

27、，意识到知道，明白，意识到 We must be fully aware of the importance of the international situation today.我们必须全面认识当今国际局势的重要性。我们必须全面认识当今国际局势的重要性。2021/8/8 星期日41awareness n觉察；自觉；觉悟觉察；自觉；觉悟cultural awareness 文化意识文化意识political awareness 政治常识政治常识2021/8/8 星期日427.Even if an ad does not lie,it does not mean it tells you t

28、he complete truth.(line 17)一则广告即使不说慌，也并不意味着它会一则广告即使不说慌，也并不意味着它会跟你百分之百的讲真话。跟你百分之百的讲真话。2021/8/8 星期日43even if 即使即使She wont attend such parties even if she is invited 即使受到邀请，她也不会参加这样的晚会。即使受到邀请，她也不会参加这样的晚会。lie vi撒谎，说谎；撒谎，说谎；n谎言谎言对某人撒谎对某人撒谎:lie to sb；善意恶意的谎言善意恶意的谎言:a whiteblack 1ie；撒谎撒谎:tell a lielies2021

29、/8/8 星期日44Dont lie to me!不要欺骗我。不要欺骗我。He lied to me that he had a headache.他向我撒谎说他头痛。他向我撒谎说他头痛。2021/8/8 星期日45lie v.躺；位于，躺；位于，A map of China lies on the table 桌子上有一张中国地图。桌子上有一张中国地图。lie-lied-liedlying 撒谎撒谎lie-lay-lainlying 躺，卧；位于；躺，卧；位于；Ex:He told me that he had _in bed for the whole morning.But I knew

30、 that he was _ to me.lainlying2021/8/8 星期日468.The advertisers want you to read the word fights and think that the toothpaste cures bad breath,but it does not say that!(line 18)广告商想要你看到广告商想要你看到“挑战挑战”这个词这个词,并认为这种牙膏能够治愈口臭并认为这种牙膏能够治愈口臭,但广告但广告上其实并没有这样说！上其实并没有这样说！2021/8/8 星期日47cure vt.治愈；治疗治愈；治疗 n.治疗治疗(法法

31、)；This kind of medicine will cure your headache 这种药可以治愈你的头痛。这种药可以治愈你的头痛。治疗疾病治疗疾病;改掉恶习改掉恶习:cure sb./a disease cure sb.of(doing)sth.2021/8/8 星期日489.Not all ads play tricks on us though.(line 28)然而然而,并非所有的广告都给我们设陷阱。并非所有的广告都给我们设陷阱。当当not和和both,always,all以及由以及由every构成的合成词构成的合成词连用时连用时,表示部分否定表示部分否定,而不而不是全部否

32、定是全部否定,这一点值得注意。这一点值得注意。2021/8/8 星期日49Not all the athletes were able to get medals in a game 并非所有的运动员在比赛中都能得到奖牌并非所有的运动员在比赛中都能得到奖牌.Not both the students enjoy pop songs.两个学生并非都喜欢流行歌曲。两个学生并非都喜欢流行歌曲。Not everyone has the chance to enter the college。并非每个人都有上大学的机会。并非每个人都有上大学的机会。2021/8/8 星期日50play a tricktr

33、icks on sb.捉弄某人捉弄某人 We used to play tricks on those men.我们以前常常捉弄那些人。我们以前常常捉弄那些人。2021/8/8 星期日5110.These ads deal with large social issues.(line 35)这些广告涉及社会热点问题。这些广告涉及社会热点问题。deal with 处理处理,对付对付;和和有关有关;2021/8/8 星期日52The teacher knows well how to deal with children.那位老师知道如何与小孩相处。那位老师知道如何与小孩相处。The newly-

34、published book deals with the ancient history of China.新出版的书谈论中国古代史。新出版的书谈论中国古代史。2021/8/8 星期日53do with与与deal with 用于特殊疑问句时用于特殊疑问句时,deal with常与常与how连用连用,do with常与常与what连用。连用。How will you deal with the problem?=What will you do with the problem?你怎样处理这个问题？你怎样处理这个问题？2021/8/8 星期日5411.I have completed my

35、article about advertisments,and Im quite satisfied with it.(P5 Para 1)我已经写完了论述广告的文章我已经写完了论述广告的文章,对对这篇文章我很满意。这篇文章我很满意。2021/8/8 星期日55be satisfied with 对对感到满意感到满意be satisfied to do 对做对做感到满意感到满意 2021/8/8 星期日56I was not satisfied with the result of the experiment 我对实验的结果不满意。我对实验的结果不满意。He was quite satisf

36、ied to win the race.他很满意赢得了比赛。他很满意赢得了比赛。2021/8/8 星期日571.You should _ your books_ your desk-mate.2.I _ getting up early in the morning.3.He _ finish the project ahead of time,but he failed.4.I will never _ the words of door-to-door salesman.sharewitham used tointended tofall forExercise for consolida

37、tion:be used to do research on play tricks onsharewith encourage believe in lie for free protect from intend tobe aware of connect with fall for2021/8/8 星期日58be used to do research on play tricks onsharewith encourage believe in liefor free protect from intend tobe aware of connect with fall for bel

38、ieve in is aware offor freedo research onprotectfrom5.I never _ God.6.She _ the danger around her.7.You will get a book _.8.The teacher asked us to _ environment protection.9.The special clothes will _ you _ being attacked by wild animals.2021/8/8 星期日5910.You are actually _ her laziness if you do ev

39、erything for her.11.She _ to us about what she did just now.12.Dont _ me!I am angry!13.If you _ the machine _the electricity,it will work.be used to do research on play tricks onsharewith encourage believe in liefor free protect from intend tobe aware of connect with fall for encouragingliedplay tri

40、cks onconnectwith2021/8/8 星期日602021/8/8 星期日619、静夜四无邻，荒居旧业贫。2022/11/262022/11/26Saturday,November 26,202210、雨中黄叶树，灯下白头人。2022/11/262022/11/262022/11/2611/26/2022 9:07:14 PM11、以我独沈久，愧君相见频。2022/11/262022/11/262022/11/26Nov-2226-Nov-2212、故人江海别，几度隔山川。2022/11/262022/11/262022/11/26Saturday,November 26,2022

41、13、乍见翻疑梦，相悲各问年。2022/11/262022/11/262022/11/262022/11/2611/26/202214、他乡生白发，旧国见青山。26 十一月 20222022/11/262022/11/262022/11/2615、比不了得就不比，得不到的就不要。十一月 222022/11/262022/11/262022/11/2611/26/202216、行动出成果，工作出财富。2022/11/262022/11/2626 November 202217、做前，能够环视四周；做时，你只能或者最好沿着以脚为起点的射线向前。2022/11/262022/11/262022/11

42、/262022/11/269、没有失败，只有暂时停止成功！。2022/11/262022/11/26Saturday,November 26,202210、很多事情努力了未必有结果，但是不努力却什么改变也没有。2022/11/262022/11/262022/11/2611/26/2022 9:07:14 PM11、成功就是日复一日那一点点小小努力的积累。2022/11/262022/11/262022/11/26Nov-2226-Nov-2212、世间成事，不求其绝对圆满，留一份不足，可得无限完美。2022/11/262022/11/262022/11/26Saturday,November

43、 26,202213、不知香积寺，数里入云峰。2022/11/262022/11/262022/11/262022/11/2611/26/202214、意志坚强的人能把世界放在手中像泥块一样任意揉捏。26 十一月 20222022/11/262022/11/262022/11/2615、楚塞三湘接，荆门九派通。十一月 222022/11/262022/11/262022/11/2611/26/202216、少年十五二十时，步行夺得胡马骑。2022/11/262022/11/2626 November 202217、空山新雨后，天气晚来秋。2022/11/262022/11/262022/11/

44、262022/11/269、杨柳散和风，青山澹吾虑。2022/11/262022/11/26Saturday,November 26,202210、阅读一切好书如同和过去最杰出的人谈话。2022/11/262022/11/262022/11/2611/26/2022 9:07:14 PM11、越是没有本领的就越加自命不凡。2022/11/262022/11/262022/11/26Nov-2226-Nov-2212、越是无能的人，越喜欢挑剔别人的错儿。2022/11/262022/11/262022/11/26Saturday,November 26,202213、知人者智，自知者明。胜人者有

45、力，自胜者强。2022/11/262022/11/262022/11/262022/11/2611/26/202214、意志坚强的人能把世界放在手中像泥块一样任意揉捏。26 十一月 20222022/11/262022/11/262022/11/2615、最具挑战性的挑战莫过于提升自我。十一月 222022/11/262022/11/262022/11/2611/26/202216、业余生活要有意义，不要越轨。2022/11/262022/11/2626 November 202217、一个人即使已登上顶峰，也仍要自强不息。2022/11/262022/11/262022/11/262022/11/26MOMODA POWERPOINTLorem ipsum dolor sit amet,consectetur adipiscing elit.Fusce id urna blandit,eleifend nulla ac,fringilla purus.Nulla iaculis tempor felis ut cursus.感感 谢谢 您您 的的 下下 载载 观观 看看专家告诉2021/8/8 星期日62