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1、MicrosoftContentsI.IntroductionII.ThemarketingstrategiesofMicrosoftIII.ConclusionThebasicinformationaboutthecompanyThe address Company headquarters:RedmondChief executive officer(CEO):StevenA.BallmerCountry:AmericaStaff number:90000Products range windowsHardware productsApplication software web serv
2、iceInadditiontothelaunchoftheMicrosoftWindowscomputeroperatingsystemcalledWindows.Alongwiththecomputerhardwareandsoftwareofthesystemcontinuouslyupgrade,MicrosoftsWindowsoperatingsystemareconstantlyupgradingfrom16bits,32bitsto64bitsoperatingsystem.Main productsoperating systemThe most famous Applicat
3、ion is Microsoft Application Center 2000.It is a deployment and management tool.Hardwareproducts:WindowsMobile6.1WindowsMediaPlayer11DesktopSearch1999MSNMessengerMSNisMicrosoftintroducedchattingtool,likeQQ,usuallyeverybodychatwitheachotherbyMSNinforeigncountries.Microsoft Flight SimulatorXBOX360Shad
4、owrunGamesAge of Conan:Hyborian Adventure)The marketing strategies of MicrosoftI.Leading the New Era,Winning the Future-Microsoft Announces Development Strategy in China September 6,2012,BeijingMicrosoftChinatodayannounceditsnewstrategyandcommitmenttopartneringwiththecountryforaninnovative,competiti
5、veandtalentedChinabyfurtherenhancingandacceleratinginvestments.MicrosoftsannualR&Dinvestmentwillexceed$500million,andthecompanywillexplorelocalmarketsinmoreprovincesanddeepenitsengagementinindustrialnormalization.II.Expand Microsofts footprint in local marketsIII.Accelerate local partner ecosystems
6、and expand service coverageIV.Foster talents in a large scaleIts easy,right?uProduct=thebestthereisuPrice=thecheapestoneuPlace=ubiquitousuPromotion=$megamillionsBuilding collaborative relationships with a wide range of organizations to raise awareness of the importance of accessibility in meeting the technology needs of people with disabilities.Promoting innovation of accessibility in the development community and working with industry organizations to encourage innovation.ConclusionThankyou!