商业计划书模板（英文版）59644.docx

《商业计划书模板（英文版）59644.docx》由会员分享，可在线阅读，更多相关《商业计划书模板（英文版）59644.docx（54页珍藏版）》请在得力文库 - 分享文档赚钱的网站上搜索。

1、 BUSINESS PLAN TEMPLATEBUSINNESSS PLLANMy CComppanyy123 MMainn SttreeetAnytoown, USSA 1100000123-445677Yourr NaameDATEETABLEE OFF COONTEENTSSExecuutivve SSummmaryy1Managgemeent1Comppanyy HHisttoryy1Prodductt/Seerviice Deescrripttionn1Objecctivves1Compeetittorss1Compeetittivee Addvanntagges1Innovvati

2、ion1Priciing1Speciificc Maarkeets1Growtth SStraateggy1Markeet SSizee annd SSharre1Targeetinng NNew Marrketts1Locattionn1Manuffactturiing Plaan1Reseaarchh & Devveloopmeent1Histooriccal Finnancciall Daata1Profoormaa Fiinannciaal DDataa1Profoormaa Baalannce Sheeet1Cost Conntrool1Effeccts of Loaan oor I

3、Inveestmmentt1Attacchmeentss1 Execuutivve SSummmaryyMy CComppanyy wwas forrmedd ass a prroprriettorsshipp, pparttnerrshiip, corrporratiion inn MMontth, Yeaar in Ciity, Sttatee, by Joohn Doee iin rrespponsse tto tthe folllowwingg maarkeet ccondditiionss:Starrtupp, ggrowwth oppporrtunnitiies exiist in

4、 Prroduuct/Serrvicce.The nneedd foor uuse of effficiientt diistrribuutioon aand finnancciall meethoods in theese oveerloookeed mmarkketss.I/Wee hhavee seeverral cusstommerss whho aare willlinng tto pplacce llargge ordderss,coontrractts witthinn thhe nnextt thhreee moonthhs.Severral othher proospeect

5、iive cuustoomerrs/cclieentss hhavee exxpreesseed sseriiouss innterrestt inn dooingg buusinnesss wiithiin ssix monnthss.I/Wee pprevviouuslyy owwnedd a commpanny tthatt waas aactiive in thee wiidgeet mmarkketss. Oveer tthe passt ffew yeaars I sspennt mmuchh tiime stuudyiing wayys tto iimprrovee ovvera

6、all perrforrmannce andd inncreeasee prrofiits. TThiss pllan is a rresuult of thaat sstuddy.The bbasiic ccompponeentss off thhis plaan aare:1. Compeetittivee prriciing2. Expannd tthe marrketts3. Increeaseed aadveertiisinng4. Lowerr ouur uunitt coostss,5. Thereeby achhievvingg hiigheer pproffitss.1. S

7、ign conntraactss2. Increeaseed aadveertiisinng3. Increeasee offficce sstafffTo thhis endd, I/wwe neeed iinveestmmentt frrom priivatte iindiividdualls aand/or commpanniess. A ttotaal oof $XXXX iss beeingg raaiseed wwhicch wwilll bee ussed to finnancce wworkkingg caapittal, pllantt annd eequiipmeent.

8、TThe commpanny wwilll bee inncorrporrateed aand commmonn sttockk isssueed tto iinveestoors. TThe commpanny wwilll bee ruun aas aa ppropprieetorrshiip, parrtneershhip, coorpoorattionn.Finannciaal GGoallsYear 1Year 2Year 3Saless$1,0000,0000$1,4000,0000$1,6000,0000Net IIncoome$25,0000$250,0000$375,0000

9、Earniingss peer ssharre.01.12.14 ManaggemeentNameeTitlleExpperiiencceSSalees ggrowwth froom zzeroo too $11,0000,0000 in fivve yyearrs.LLed marrkett inn maarkeet ssharre - 300%.Formuulatted advverttisiing buddgetts & caampaaignns.Pioneeereed nnew disstriibuttionn chhannnelss.Estabblisshedd naatioonal

10、l saaless foorcee.Estabblisshedd naatioonall reepaiir & seerviice cennterrs.Brougght neww annd iinnoovattivee prroduuctss too thhe mmarkket. Desiggnedd poointt-off-puurchhasee maaterrialls.EduccatiionUniveersiity of BosstonnBostoon, MAB.A. - CCompputeer SScieenceesShortt BiiogrraphhiessPresiidenntJo

11、hn Q. Doee, CChieef EExeccutiive Offficeer, andd Diirecctorr siincee Feebruuaryy 19988 andd Prresiidennt ssincce JJanuuaryy 19990. MMr. Dooe wwas thee fooundder andd Chhieff Exxecuutivve OOffiicerr off thhe oorigginaal ooperratiing commpanny kknowwn aas RRanddom Exccesss, IInc. HHe hhas hadd exxperr

12、iennce in thee wiidgeet ffielld wwithh hiis oown firrm, Johhn DDoe Co., oof OOshkkoshh (Wiiscoonsiin), frrom 19880 tto 119877. Thiis ffirmm waas ssoldd too FaatCaat WWidggetss, IInc. iin 119877. Mr. DDoe hass heeld a ssalees pposiitioon wwithh U S WWestt Innc. siincee thhen. MMr. Dooe ggradduatted f

13、room tthe Uniiverrsitty oof CColooraddo iin 119811 wiith a bbachheloorss deegreee iin pphillosoophyy. Mr. DDoe is empployyed by thee Coompaany on a ffulll-tiime bassis.Chieff Fiinannciaal OOffiicerrRichaard Roee, CCPA, Chhieff Fiinannciaal OOffiicerr, TTreaasurrer andd Diirecctorr. Mr. RRoe joiinedd

14、 Raandoom EExceess, Innc. inn Deecemmberr 19988 as a ccorpporaate conntroolleer aand wass naamedd Chhieff Fiinannciaal OOffiicerr inn Juuly 19889. Mrr. Roee waas aappoointted Treeasuurerr annd aa Diirecctorr inn Juuly 19990. Hee seerveed aas ccorpporaate conntroolleer oof XXYZ Lummberr Coompaany fro

15、om AAuguust 19881 tto DDeceembeer 119888. Mr. RRoe graaduaatedd frrom Mettroppoliitann Sttatee Coolleege in Dennverr, Coolorradoo inn 19976 witth aa baacheelorrs deggreee inn acccouuntiing. SSincce 119799 hee haas bbeenn liicennsedd ass a Cerrtiffiedd Puubliic AAccoounttantt inn thhe SStatte oof CCo

16、looraddo aand is a mmembber of thee Ammeriicann Innstiitutte oof CCerttifiied Pubblicc Acccouuntaantss. Mr. RRoe is empployyed by thee Coompaany on a ffulll-tiime bassis.Vice PreesiddenttJoe DDokees, Seccrettaryy, EExeccutiive Vicce PPressideent andd Diirecctorr. Mr. Dookess suuperrvisses thee coomp

17、aanys ssalees aand impplemmenttatiionss too itts llarggestt coorpooratte ccusttomeers, inncluudinng UUS WWestt, GGreaat WWestt Liife Inssuraancee, eetc. MMr. Dokkes hass seerveed aas SSecrretaary andd a Dirrecttor sinnce Febbruaary 19888, Vicce PPressideent of Opeerattionns ffromm Feebruuaryy 19988

18、to Deccembber 19888, Preesiddentt off thhe CComppanyy frrom Deccembber 19888 tto JJanuuaryy 19990 andd Viice Preesiddentt off Coontrractt Saaless siincee Jaanuaary 19990. Hee haas bbeenn innvollvedd siincee 19986 witth tthe priivatte ccomppanyy orrigiinallly forrmedd ass Raandoom EExceess, Innc., wh

19、heree hiis ddutiies inccludded mannagiing thee puurchhasiing andd saaless deeparrtmeent. FFromm Noovemmberr 19984 to Mayy 19986 he mannageed tthe salles depparttmennt aat IInteegraatedd Maanaggemeent Sysstemms, Incc. Froom JJunee 19983 to Octtobeer 119844 hee waas aa buuyerr foor AAdamms CCounnty, C

20、oolorradoo, Scchoool DDisttricct 550. Mrr. Dokkes atttendded Okllahooma Staate Uniiverrsitty iin 119800 annd 119811 annd TTrinnidaad SStatte CColllegee inn Trriniidadd, Coolorradoo inn 19981 andd 19982. HHe ddid nott reeceiive a ddegrree froom eeithher uniiverrsitty. Mrr. Dokkes is empployyed by the

21、e Coompaany on a ffulll-tiime bassis.Vice PreesiddenttSallyy Seeauggh VVicee Prresiidennt oof MMarkketiing. MMs. Seeauggh hhas beeen tthe Commpannyss Viice Preesiddentt off Maarkeetinng ssincce NNoveembeer 119888. Froom SSepttembber 19886 tto OOctooberr 19988 shee waas iinvoolveed iin bbusiinesss dd

22、eveeloppmennt aand marrkettingg foor UUnitted Bannk oof AAuroora (Coolorradoo). Frrom Febbruaary 19880 tto AAuguust 19886 sshe wass seelf-empployyed as an inddepeendeent oill annd ggas lanndmaan. Mss. Seaaughh grraduuateed ffromm thhe UUnivverssityy off Deenveer iin 119744 wiith a bbachheloorss deeg

23、reee iin EEduccatiion. SShe is empployyed by thee Coompaany on a ffulll-tiime bassis.RespoonsiibillitiiesJohn Q. Doee, CChieef EExeccutiive Offficeer - Reespoonsiiblee foor eentiire opeerattionn. Oveerseees mannageemennt ffuncctioon aand alll ottherr exxecuutivves.Salarry - $660,0000.Richaard Roee,

24、CCPA, Chhieff Fiinannciaal OOffiicerr - Ressponnsibble forr fiinannciaal ooperratiionss, aaccoountts ppayaablee, aaccoountts rreceeivaablee, iinteeracctioon wwithh auudittorss, iinveestoor rrelaatioons. SSalaary - $40,0000Joe DDokees, Exeecuttivee Viice Preesiddentt - Ressponnsibble priimarrilyy foo

25、r ssalees aand salles suppporrt.Salarry - $335,0000Sallyy Seeauggh VVicee Prresiidennt oof MMarkketiing. RRespponssiblle ffor marrkettingg, hhumaan rresoourcces andd trrainningg. Salarry - $330,0000.Totall Exxecuutivve CComppenssatiion $1665,0000. Thiss Paage is forr ann Orrgannizaatioon CCharrt, if

26、 apppliccablle.Comppanyy HHisttoryyIn MMontth, Yeaar I/we foormeed aa PProdductt/Seerviice coompaany thaat mmanuufaccturred staart-of-thee-arrt ccompplexx wiidgeetryy. Thiis ccomppanyy waas llocaatedd inn CCityy, SStatte. I/wwe forrmedd thhis commpanny aas aa ppropprieetorrshiip, parrtneershhip, coo

27、rpoorattionn. Ottherrs iinvoolveed iin tthiss buusinnesss weere: nnamees.The mmainn gooal of thiis ccomppanyy waas tto expplaiin.Finanncinng wwas arrrangged thrrouggh homme eequiity loaans, saavinngs, veentuure cappitaal, friiendds aand fammilyy, eetc. Expplaiin ttermms, rattes andd abbiliity to rep

28、pay.This vennturre wwas verry ssucccesssfull inn geenerratiing andd inncreeasiing salles, buut wwas nott efffecctivve iin aachiieviing proofittabiilitty. Thhe mmainn reeasoon ffor thiis wwas thee ammounnt oof aactuual oveerheead expperiiencced. TThiss ovverhheadd waas nnot iniitiaallyy annticcipaate

29、dd byy mee att thhe bbegiinniing of thaat vventturee. Iteems inccluddingg crrediit cchecckinng, warrrannty proograam mmanaagemmentt, eexteensiive traavell, mmainntaiininng wwareehouuse stoock andd thhe mmanaagemmentt annd eexpeensee off a nattionnal salles forrce werre eexpeensees nnot oriiginnallly

30、 fforeecasst oor eexpeecteed. Wiith thiis lleveel oof ooverrheaad, it wass maatheematticaallyy immposssibble to achhievve pproffitaabillityy.or:This vennturre wwas verry ssucccesssfull inn geenerratiing andd inncreeasiing salles, ass weell as efffecttivee inn acchieevinng pproffitaabillityy. Thiis w

31、was duee too thhe ffolllowiing reaasonns:Reasson 1Reasson 2Reasson 3OR:My CComppanyy wwas reccenttly connceiivedd annd iis sstilll iin tthe begginnningg sttagees. Too thhis poiint thee foolloowinng hhas beeen aaccoompllishhed: A teaam cconssisttingg off llistt naamess annd pprimmaryy reespoonsiibill

32、ityy. (i.ee Joohn Doee - Marrkettingg) hhas beeen fformmed. A proospeectiive cuustoomerr/clliennt lisst hhas beeen ddrawwn uup. Strattegyy meeetiingss arre bbeinng hheldd evveryy Moondaay, Weddnessdayy annd FFridday eveeninngs. This bussineess plaan hhas beeen ddrawwn uup.Now linnk tthe passt tto tt

33、he futturee - whyy a forrmerr coompaany willl lleadd innto thiis oone or howw yoour preesennt ccomppanyy annd hhisttoryy wiill leaad iintoo anny ffutuure plaans. AA shhortt paaraggrapph sshouuld suffficce. We arre nnow ablle tto aadeqquattelyy adddreess thee maarkeets we havve ttarggeteed. Wee haave

34、 adjjustted ourr sttafff, rrediirecctedd ouur aadveertiisinng aand salles forrce, annd hhavee adddedd thhe pprodductts nneceessaary to meeet tthe neeeds andd exxpecctattionns oof oour cusstommerss.Prodductt/Seerviice DeescrripttionnMy CComppanyy iinteendss too offferr pprodductt/seerviice. Thiis pro

35、oducct/sservvicee ooffeers ourr cuustoomerrs tthe besst pposssiblle ssoluutioon aas iit: Offerrs tthe lowwestt prricee onn thhe mmarkket Is thhe mmostt teechnnicaallyy addvanncedd Offerrs mmoree ussefuul ffeatturees Savess thhem timme aand monney Offerrs oour useers bettterr vaaluee peer ddolllar sp

36、eent Proviidess ann allterrnattivee waay tto aachiievee a simmilaar ttaskk. Proviidess a serrvicce wwhicch iis nnot preesenntlyy avvaillablle iin tthiss arrea. Is sttrenngthheneed bby aa teeam witth ccombbineed eexpeerieencee off XXX yeearss. Savess thhem timme aand monney Proviidess ann allterrnatt

37、ivee, ccostt efffecctivve wway forr thhem to reaalizze aa siimillar goaal.We haave a coppyriightt, sservvicee maark, trradeemarrk or exxcluusivve aagenncy, maarkeetinng rrighhts foor tthiss pprodductt/seerviice. Thiis aagenncy willl llastt unntill XXXX aat wwhicch ttimee itt maay bbe eexteendeed ffo

38、r XX yeaars or terrminnateed. Thhis ageencyy aggreeemennt iis ccanccelaablee uppon XX dayys wwritttenn nooticce.The prooducct/sservvicee hhas a uusefful liffe oof XXX yyearrs. Too diistrribuute thiis pprodductt soo thhat it remmainns uusabble forr ouur ccusttomeers, wee muust usee thhe ffolllowiing

39、metthodds oof sstorragee annd ttrannspoortaatioon:1. Overnnighht ddeliiverry2. Cold stooragge3. Incorrporratee prreseervaativves4. Shipmmentt wiithiin ttwo weeeks to disstriibuttorss.5. Speciiallly ppaddded boxxcarrs.Even thooughh thhe ttechhnollogyy ussed to creeatee thhis prooducct iis nnew, wee e

40、xxpecct tthatt ottherrs wwilll bee abble to subbstaantiiallly rreprroduuce ourr paatenntedd reesullts witthinn XXX yeearss. To remmainn onn thhe lleaddingg eddge of thiis pprodductt, wwe wwilll neeed to devvotee appprooximmateely XX% off reevennuess toowarrd rreseearcch aand devveloopmeent. AAlsoo d

41、uue tto tthe fasst cchannginng nnatuure of thiis iinduustrry, we willl nneedd too reetroofitt thhesee maachiiness wiithiin XXX yyearrs aat ccusttomeer eexpeensee. Ourr maanuffactturiing plaan hhas connsiddereed tthiss.If ggeneerall seerviice to be offfereed iis nnot obvviouus, succh aas ccarppet cle

42、eaniing, saaless reep, lawwn ccaree, cconssulttingg, eetc. eexpllainn whhat serrvicce iis. Thhen givve aa deetaiiledd deescrripttionn off yoour parrticculaar sservvicee annd iits uniiqueenesss.Shortt Exxamppless:1. Ourr caarpeet ccleaaninng mmachhineery is staate-of-thee-arrt.2. Ourr coonsuultiing p

43、raactiice willl aaddrresss thhesee sppeciialiizedd arreass: lisst3. We willl oonlyy reep tthesse sspeccifiic pprodductt liiness. lisstEven thooughh att thhis timme oour expperttisee iss unniquue iin tthe marrkettplaace, wee exxpecct aadvaancees tto bbe mmadee annd ccomppetiitorrs tto aarisse aand of

44、ffer simmilaar sservvicees. Wee wiill meeet tthiss chhalllengge bby:1. Hirinng sstafff sspecciallizeed iin tthesse nnew areeas.2. Increeasee ouur cconttinuuingg edducaatioon aand traainiing exppensse.3. Addinng ccompplemmenttaryy liiness.4. Make reggulaar iinveestmmentts iin nnew equuipmmentt.ObjecctivvesLong TerrmMy CComppanyy bbeliievees vveryy sttronnglyy inn teechnnicaal, finnancciall, bbusiinesss aand morral exccelllencce. Too seecurre aa sttablle ffutuure forr alll tthosse cconnnectted witth My Com