企业文化概论作业-案例分析瑞典宜家(IKEA)终结版.ppt

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1、（IKEA）InternationalhomeproductscompanyinSwedenThe Development of IKEAThe success of IkeaIKEA Basic InformationIKEA in China 4123ContentsPart one:basic informationFounderofIKEAIngvar KampradIngvar Kamprad The company is the worlds largest furniture retailer.Founded in 1943 by 17-year-old Ingvar Kampr

2、ad in Sweden,the company is named as an acronym comprising the initials of the founders name(Ingvar Kamprad),the farm where he grew up(Elmtaryd),and his home parish(Agunnaryd,in Smland,South Sweden).Furniture Houses,flats Family MobileManufacturingProductsThe company mottoMy house,my life To create

3、a better everyday life for the many people.BasicInformationSloganTheLogoofIKEAPart two:DevelopmentPresent and pastIKEA originally sold pens,wallets,picture frames,decorative tablecloths,watches,jewelry and nylon stockings and so on.That what Ingvar can think of almost any low-price products.Until 19

4、51,The founder of IKEA saw a large-scale furniture supplier opportunities.Further expandSoon,he decided to stop production of all other products and concentrate on producing low-price furniture,we are familiar today from Ikea was born.First steptExpandHistoryofIKEAn1943 Ingvar Kamprad registers IKEA

5、 as a company.n1955 IKEA starts designing its own furnituren1958 The first IKEA store opens in lmhult,Swedenn1998 The first IKEA store opens in Chinan2006 IKEA enters JapanThird part:SuccessThesuccessofikeaGoalcreate a better life for the many people.use the most of materials,in order that people be

6、 able to provide quality products at affordable prices to meet peoples needs and tastes.Do its best to make people comfortableFactorsofsuccess Product design value customers needsCare more about customers.The pattern of DIY(Do It Yourself)Store layout fully humain IKEAsbusinessphilosophyphilosophy5

7、54 41 12 23 3Strategy of prouductsLow priceShow of sales fieldchoose customers as tutorPromotionachievementsofIKEAShowofsalefieldsPart four:IKEA in ChinaClicktoedittitlestyleBeiJingShangHaiChengDuDaLianWuHanNanJingShenzhenGuangZhouIKEA in China has nine branches in Beijing,Shanghai,Guangzhou,Chengdu

8、,Shenzhen,Nanjing,wuhan,tianjin and DalianIKEATianjinStrategyofchina.Costleadershipstrategy.Differentiationstrategy.FocusstrategyThesituation The development of Ikea from 2009 to 2011.We can see the sales are continuing incresing.InspirationstoChinan Accurate positioning（Research、Service、Consumer gu

9、ide）n No borders,no difference in the product strategy（Convergence）nThe spread of corporate culture and transformationn Centralized coordination and control and the standardization of operation mode of promotion Innovative resources（Material science、Talent）ConclusionnThe future belongs to those who in the same way the manufacture and sale of no matter where are applicable to the same product companyBy:Ccile,Annabelle,Victoria 2012年年4月月