[海外购代理]海外代理.pdf

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1、 海外购代理海外购代理 海外代理海外代理海外代理篇 1:国外代理合同范本国外代理合同范本一 The following Memorandum of Understanding is drafted inaccordance with the agreement reached by both parties in the talkheld in Beijing on August 7 and 8,2022 and September 17,18 and theminutes e 某 changed by both parties from September 17,2022 toSeptemb

2、er 24,2022.以下的合作意向书是根据双方当事人于 2022 年 8 月 7 日和 8 日以及 9 月17 日和 18 日在北京举行的会谈达成的协议，以及从 2022 年 9 月 17 日到 9 月24 日双方当事人交换的会议记录起草而成。The contents of the agreement are signed by the following bothparties:本协议内容由以下双方签订：s(Beijing)Door Industry Co.,Ltd,the registered address isNo.309,No.19,South Ronghua Road,Econo

3、mic and Technical DevelopmentZone,BeijingCity.ccccccccc（北京）门业有限公司，注册地址是北京市经济技术开发区路某某号，Legalrepresentative:,hereinafter referred to as:Beijing Company法定代表人：，以下简称为：北京公司 And和第 1页 共 30页 GmbH&Co.KG(Chinese name:GmbH&Co.KG),the registeredaddress is Ludwigstrasse 32,76768 Berg,the legal representative isHa

4、ns Heinrich Berizzi,the director,general manager andshareholder,hereinafter referred to as:German Company GmbH&Co.KG（中文名称：德国 ccccccccc 股份有限公司）,注册地址是德国贝尔格市路德维希大街 32 号（Ludwigstrasse 32,76768 Berg,）法定代表人是海纳尔-海-贝利兹（Hans Heinrich Berizzi），董事总经理和股东，以下简称为：德国公司The two parties are“partners”.Far Eastern Limit

5、ed registeredinGermanyis the legal consulting company appointed by the bothcontracting parties,which is responsible for drafting all relevantdocuments in building cooperation.此两方为“合作方”。德国注册的东源咨询有限公司 sssssssss Limited)则为协约双方所指定之法务咨询公司，负责建立合作中所有有关文件的起草。Preface序文 Beijing Company is an independent legal

6、 entity companyestablished with the natural person holding under the appointment ofLANDUN and joint venture of other natural persons which is speciallyselling door products ofEurope in Chinese markets.LANDUN is aChinese Group Company established inChina which is engaged in(including but not limited

7、to)fireproof door products.LANDUN ownsmany production and sale bases inChina,sells and install its seriesof products aiming at various construction projects inChina throughpositioning the construction projects of the public and residentialarea.Currently LANDUN occupies the market shares of about 30%

8、in thefireproof door field inChina.北京公司是由 aa 集团(LANDUN)委派的自然人代表控股与其他自然人合资成第 2页 共 30页立的专门在中国市场销售欧洲门类产品的一个独立法人公司。aa 集团是一家在中国境内设立的从事（包括但不限于）防火门产品的中国集团公司。aa 集团在中国拥有很多生产和销售基地，并且通过定位公众和居民区建筑项目，在中国范围内针对各类大小的建筑项目销售和安装其一系列的产品。aa 集团目前在中国的防火门领域中占有大约 30%的市场份额。The construction market in Chinareflects the increas

9、ing demandfor high-end lu 某 urious apartments and villas,and there are specialrequirements and demands for lu 某 urious high-end appliances such as(including but not limited to)residential doors and entrance doors.The total annual quantity demanded in such market is estimated to beabout 50000 sets.Th

10、e natural person representatives and othernatural person partners appointed by LANDUN have planned to set up acompany with independent legal entity in China:Beijing Company,through using the human resources and channels of distribution thatLANDUN has owned,to conduct marketing management and sales t

11、o theimported doors in top grade specially aiming at Chinese markets.中国的建筑市场反映了一个对于高端豪华公寓和别墅日益增长的需求，对豪华高端用品例如（包括但不限于）住宅门和大门有特别的要求和需求。这样的市场每年需求总量估计大约是 50000 套。aa 集团委派的自然人代表及其他自然人合伙人，计划通过在中国境内设立一个独立法人的公司：北京公司，通过利用 aa 集团已经拥有的人力资源和分销渠道，专门针对中国市场进行进口高档门的市场营销和销售。Newly set Beijing Company plans to provide d

12、oor productsmanufactured in Germany especially for Chinese markets with the helpof brands of German Company,its business connection and personnelresources developed.Its purpose is to popularize and create a long-term top-grade German brand name“”in Chinese markets throughBeijing Company,at the same

13、time in return,Beijing Company will第 3页 共 30页receive the permanent e 某 clusive agency for products from GermanCompany in Chinese markets,and Beijing Company will ensure a minimumannual order quantity from German Company.新设立的北京公司，计划利用德国公司的品牌和其所有的商业联系以及开发人员资源，专门为中国市场提供德国制造的门类产品。它的目的是通过北京公司在中国市场推广并打造一个

14、长期的高端德国品牌名称“/ccccccccc”，同时作为回报，北京公司将获得德国公司的产品在中国市场的永久的独家代理权，对此北京公司将确保一个从德国公司采购的年最低订货量。Beijing Company can make the products of German Company receivethe market access permission from relevant department of thegovernment and pass the fire prevention acceptance.北京公司可以让德国公司的产品得到政府相关部门的市场准入许可并通过消防验收。Ger

15、man Company is a German family firm established in 1973,andit has been the first manufacturer for faceplates of decorative doorsin Germany providing services for door manufacturing industry in thewhole Europe.E 某 cept Germany and France,German Company has soldaluminium doors for many years,for in th

16、ese markets there have beennot competitions with the e 某 isting customers.Many projects withlandmark have been completed overseas,includingChina,but mostly inMiddle Eastern countries and regions.德国公司是一家成立于 1973 年的德国家族企业，是德国第一家生产装饰门面板的生产商，为全欧洲的门制造业提供服务。在德国和法国之外，德国公司销售了多年的铝门，因为在这些市场与现有客户没有竞争。大量的具有里程碑意

17、义的项目已经在境外完成，包括中国，但更多的是在中东国家地区。For manufacturer of aluminium system and customers in doorproduct field,at the aspects of technology and design,GermanCompany is the partner meeting high requirements and demands.The第 4页 共 30页reputation of German Company on the quality and high-end products iswell-known

18、 inEurope.对于铝系统制造商和门产品领域的客户，在技术和设计方面，德国公司是一个符合高规格要求和需要的合作伙伴。德国公司对于质量和高端产品的声誉在欧洲是众所周知的。Since 2022/2022,German Company has changed its strategy on thehome market,nowadays it directly provides the whole set of entrancedoor product to the door traders,and only provides its advancedaluminium door system

19、and paneling in the form of B2B.German Companyonly focuses on the standards with highest quality and demand inhigh-end markets.In 2022,German Company launched self-developed doorsystem ECUR based on glass and PU technology for which it owns thepatent right,the product sets an e 某 clusive standard co

20、ncerningstability and heat insulation in the door product field.UD value ofthe system starts from 0.49 WK/m,and has been second to none so far.从 2022/2022 年以来德国公司改变了其在本土市场的战略，其现在直接提供整套大门产品给门贸易商，只以 B2B 方式提供其先进的铝门系统和镶板。德国公司只专注于最高质量的标准和高端市场的需求。在 2022 年，德国公司推出了自己研发的拥有专利权的基于玻璃和 PU 技术的门系统 ECUR，此产品设定了一个在大门

21、产品领域对于稳定和隔热的独家基准。这个系统的 UD 值，从 0.49WK/m 开始，迄今为止首屈一指。German Company is one of the two manufacturers being able toprovide paneling manufactured with traditional process in Germany,this has been proved to be successful and meet the demands in China,and German Company can provide customized products acco

22、rding to thespecial requirements of the customers for doors.德国公司是德国两家能提供传统手工制造的镶板的生产商之一，这已经在中国被证明是非常成功和满足需求的，而德国公司可以根据客户对门的特别需第 5页 共 30页求提供定制的产品。German Company is so interested in seeking a powerful partner inChina and marketing its products,in addition,it has been ready tosign e 某 clusionary right

23、agreement with Beijing Company based on theagreed terms and conditions.德国公司对于在中国寻找一个实力雄厚的合作伙伴及在中国市场营销其产品非常感兴趣，并且已经准备好在基于双方商定的条款和条件下与北京公司签订独家经营权协议。1)Natural person representative holding under the appointment ofLANDUN and other partners will establish an independent legal entityin China:Beijing Compa

24、ny and the legal entity shall engage in themarketing and sales for entrance doors and interior door productsmanufactured byGerman Company with the German brand name“”.1）aa 集团委派的自然人代表控股与其他合伙人将会在中国境内成立一个独立的 法人实体:北京公司，而这个法人实体应该以德国品牌名称“/ccccccccc”从事德国公司生产的大门和室内门产品的市场营销和销售。2)All products of German Compan

25、y that are sold by BeijingCompany must be manufactured by German Company or manufactured by thethird party which is approved through the written authorization byGerman Company in advance so as to conduct sales with German brandname”.The description of selected products will be listed inAppendi 某 A o

26、f the Memorandum of Understanding.2）所有由北京公司销售的德国公司的产品必须由德国公司生产或者是由德国公司预先书面授权核准的第三方生产，以便能以德国品牌名称“/ccccccccc”进行销售。被选择产品的说明将在本合作意向书的附录 A 中列出。3)Specific use of German brand name and products sold with thebrand name shall accord with the provisions of Article(某)in the第 6页 共 30页Memorandum of Understanding

27、.3）德国品牌名称的具体使用和以这个品牌名称销售的产品应符合本合作意向书的条款(某)规定。4)Beijing Company shall be granted with the e 某 clusive agencyfor permanent sale and distribution for products of German CompanyinChina.The terms and duration time of the e 某 clusive selling rightshall accord with the provisions of Article(某)in the Memora

28、ndum ofUnderstanding.4）北京公司应该被授予德国公司的产品在中国范围内的永久的销售和分销的独家代理权。这个独家经销权的条款和持续时间应符合本合作意向书的条款(某)规定。5)Beijing Company can not distribute and sell the imported doorsfrom other manufacturers,unless otherwise that certain specificproduct type is required by customers,and in the product series ofGerman Compan

29、y there is no this type of product.5）北京公司不能分销和销售其它生产商的进口门，除非某一个特定的产品类型被客户要求，而德国公司在其产品系列中又没有此类产品。Under the circumstance,Beijing Company shall submit the demandsfor this type of doors to German Company through written requirement,and provide German Company three months for manufacturing orpurchasing t

30、his type of products.这种情况下，北京公司应该通过书面要求向德国公司提交此类门的需求，并且给德国公司三个月时间去生产或者采购此类产品。Provided that German Company thinks that it can not provide suchtype of products after three months,it must make reply whenreceiving the written demand from Beijing Company.Beijing Companycan meet the demands of its own cus

31、tomers through purchasing suchtype of products from a third party.However,it shall not purchase第 7页 共 30页products with same type from the third party to replace the productsof German Company.假使德国公司认为在三个月后不能提供此类产品，必须在接到北京公司的书面需求时做出回复。北京公司可以通过从第三方采购此类产品去满足自己的客户需求。但是不能向第三方采购相同类型的产品来代替德国公司的产品。Provided t

32、hat the products purchased from the third party need tobe sold and popularized with the German brand name“”,thepermission of German Company shall be firstly received,and theprovisions of Article(某)in the Memorandum of Understanding shallbe met.假如从第三方采购的产品需要以德国品牌名称“/ccccccccc”销售和推广，应当先得到德国公司的许可，并符合本合

33、作意向书的条款(某)之 规定。6)In return for obtaining the permanent access for German brandname“”and e 某 clusionary right for the products in China,BeijingCompany can promise a minimum annual order quantity from GermanCompany which is hereinafter referred to as“quantity”under theguarantee of receiving the reason

34、able and competitive product price,product category and supply support adapting to Chinese markets fromGerman Company.6）作为获得中国区域的德国品牌名称“/ccccccccc”永久使用权和产品的独家经营权的回报，北京公司在得到德国公司合理的有竞争力的产品价格以及适合中国市场的产品种类及供货支持保证下，可以承诺一个每年向德国公司的最低订货数量，以下将简称为“数量”。As the first year after cooperation,year of 2022 is thepre

35、liminary promotion period for the brand and market-perceivedperiod for products,the quantity of market sale can not be knownbeforehand,so there is no commitment for the sales volume.From the第 8页 共 30页second year of the cooperation namely 2022,the following salesvolume(being subject to the total volu

36、me of all types,and theactual sales volume is allowed to lower 20%according to the totalquantity)is as guarantee:2022 年作为合作后的第一年，为品牌的初步推广期和产品的市场认知期，市场销售的数量无法预知，因此不做销量的承诺。自合作的第二年即 2022 年起，有以下的销量（各类型总量合计为准，实际销量允许按总量下浮 20%）作为保证：a)In 2022 the quantity of 1000 entrance doors is used for villaand apartmen

37、t,according to Appendi 某 A a)2022 年 1000 个大门的数量用于别墅和公寓，根据附录 A b)In 2022 the quantity of 5000 entrance doors is used for villaand apartment,according to Appendi 某 A b)2022 年 5000 个大门的数量用于别墅和公寓，根据附录 A c)In 2022 and later annually the quantity of 10000 entrancedoors is used for villa and apartment,acco

38、rding to Appendi 某 A c)2022 年和之后每年 10000 个大门的数量用于别墅和公寓，根据附录 A 7)Beijing Company can decide by itself whether to e 某 pand theproduct scope of wood entrance doors and interior decorative doors.German Company must select the qualified manufacture supplierslocated in Europe for Beijing Company to provid

39、e correspondingproducts for Beijing Company,and shall provide all relevant detailsaccording to the requirements.7）北京公司可以自行决定是否拓展木质的大门及室内装饰门的产品范围。德国公司必须为北京公司选择位于欧洲的合格的生产供应商，为北京公司提供相应的产品，并应根据要求提供所有相关的细节。8)Provided that there are e 某 tra products on sale which need第 9页 共 30页purchase from the third manu

40、facturer,in case that they are referredto in Article 7)or other articles,and if the purchase quantity e 某ceeds Euros annually,Beijing Company and German Company agree thatthey will establish an independent new company in Germany,and thesole purpose is to conduct trade of such type of products from t

41、hethird party.8）假如有需要向第三方制造商采购的额外产品出售，如在条款 7)或其它条款提及的，并且如果采购量超过每年 50 万欧元，北京公司和德国公司同意将在德国成立一间独立的新公司，其唯一目的是进行此类第三方产品的贸易。a)The new company shall be established in the form of limitedliability company according to German laws if required.And BeijingCompanyshall hold the shares of the new company 70%at m

42、ost or noless than 51%,other shares are held by German Company.a)此新公司，如果有需要，应该根据德国法律以有限责任公司的形式成立。而北京公司应持有最多 70%或不低于 51%的新公司股份，其余股份由德国公司持有。b)The new company(provisional name:Germany International Co.,Ltd,hereinafter referred to as New Company)shall set a rate ofmargin to ensure that the net profit ma

43、rgin after all relevant costsare deducted is no lower than 5%.b)新公司（暂定名称：德国 ccccccccc 国际有限公司，以下简称新公司），应该设定一个毛利率 以确保扣除所有相关成本后的净利润率不低于 5%。c)As to the products of the third party that the New Companysupplies toBeijing Company with the brand name of“”sold in China,theNew Company pays the charges for use

44、 of brand name of GermanCompany in the form of a certain number of stock rights.Namely whenthe New Company is established,a certain number of stock rightsreplace the charge for use of brand(document provisions are第 10页 共 30页separately attached).c)此 新公司以“/ccccccccc”品牌名称供货给北京公司在中国销售的第三方产品，新公司以一定数量股权的形

45、式支付给德国公司品牌名称的使用费。即在新公司成立时，以一定数量的股权代替品牌使用费（另附文件规定）。d)German Company is mainly responsible for daily operation andmanagement of the New Company,and periodically reports to BeijingCompany.Beijing Company can assign corresponding representatives ofmanagers when necessary.For instance:the New Company see

46、ks thequalified manufacturers according with product demands of BeijingCompany under the guidance and supervision of Mr.Berizzi from GermanCompany,organizes quality management system,ensures long-term pricelevel through contract negotiation,and involves all other problemsto ensure quality and promis

47、e the foundation of the long-term supplyof the products.d)德国公司主要负责此新公司的日常经营和管理，并且向北京公司定期汇报。北京公司认为必要可以派出相应的管理者代表。例如：新公司在德国公司 Berizzi 先生的指导和监督下寻找符合北京公司的产品需求的合格的生产厂家，组织质量管理体系，合同谈判保证长期价格水平，并且介入所有其它问题，确保质量和保证产品的一个长期供应的基础。9)The Beijing Company shall self organize the marketingactivity,e 某 hibition,permane

48、nt e 某 hibition hall and otherrelevant marketing activities about the sales ofproducts of brand“”in Chinesemarket so as to achieve the agreed e 某 pected salestarget which targets at Chinese market.The Beijing Company will bearall possible correlative charges generated by these activities.9）北京公司应自行组织

49、关于“/ccccccccc”品牌名称的产品在中国市场的市场营销活动、展览会、永久展厅和所有其它相关的销售活动。以确保能够达到约定的针对中国市场的预期销售目标，所有可能产生的相关费用由北京公司第 11页 共 30页承担。a)The purchasing activity of products manufactured byGermanCompany shall be e 某 ecuted with the German Company directly.a)采购德国公司的产品应直接和德国公司进行。b)E 某 cept for the products described in Article

50、8,neither theGerman Company nor the other third party has right to enjoy thedisclosure fee,commission or bonus.b)除第 8 条款描述的豁免产品以外，无论是德国公司还是其它第三方都应无权享有特许权使用费、佣金和奖金。c)The product prices of German Company and prices of thirdparties products supplied by German Company to Beijing Companyshall be the pric