商务个案研究.ppt

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1、商务个案研究 Still waters run deep.流静水深流静水深,人静心深人静心深 Where there is life,there is hope。有生命必有希望。有生命必有希望2Congratulations!uYou have now completed your study of the Modern English Business Guide.You can be proud of your achievement,because if you are successfully able to communicate using the English in this

2、guide,and fully understand the concepts and material presented,you are definitely more proficient in the use of business English than most students of the language.Keep on practicing to keep your skills sharp.3Could you understand the following underlined business vocabulary from contextBusiness Cas

3、e Study4uWe shall give you a special discount on an order exceeding 10,000pieces.折扣折扣如果订货超过一万件如果订货超过一万件,我方将给予你公司我方将给予你公司一个特别折扣。一个特别折扣。5uThe exporter may take the accepted bill to a discount bank before the maturity if he is in urgent need of the amount of money.贴现贴现出口商如果急需用这笔钱，他可以把这出口商如果急需用这笔钱，他可以把这

4、个承兑了的汇票拿去贴现银行贴现。个承兑了的汇票拿去贴现银行贴现。6uExchange dealers only work with these differences,i.e.with premium and discount expressed in decimal points,between the spot and forward prices.贴水贴水外汇经纪人只赚取这些差额，既利用既外汇经纪人只赚取这些差额，既利用既期汇率与远期汇率之间的差价，以小数期汇率与远期汇率之间的差价，以小数点表示的贴水和升水。点表示的贴水和升水。7uBreakage is a special risk,f

5、or which an extra premium will have to be charged.保险费保险费破碎险是一个特殊险，为此要加收额外破碎险是一个特殊险，为此要加收额外的保险费。的保险费。8uThere is a premium of 10 dollars for a unit on differences between the base price and computed price.增价增价根据基价与推算价间的差额，每单位产根据基价与推算价间的差额，每单位产品的增价为品的增价为10美元。美元。9uThe forward price of a currency is almo

6、st always at a“premium”or at a discount in term of another.升水升水远期汇价在兑换另一种货币时几乎总有远期汇价在兑换另一种货币时几乎总有“升水升水”或或“贴水贴水”情况。情况。10uThat company is quick to fill an order.定货定货那家公司交付定货很及时。那家公司交付定货很及时。11uWeve received an order for twenty tons of coal.定单定单我们收到了一份我们收到了一份20吨煤的定单。吨煤的定单。12uOrder bills of lading are ne

7、gotiable.指示提单指示提单指示提单可以转让。指示提单可以转让。13uHe gave his house as（a）security.抵押抵押他以房子作抵押。他以房子作抵押。14uTreasury securities are revalued daily.国库证券国库证券国库证券证券每天都重新估计。国库证券证券每天都重新估计。15uForeign exchange exposure is usually categorized according to whether it falls into one or more of the following categories:trans

8、action exposure,translation exposure,and economic exposure.换算风险换算风险外汇风险通常可归纳为以下的一种或几外汇风险通常可归纳为以下的一种或几种：交易风险、换算风险和经济风险。种：交易风险、换算风险和经济风险。16uWhat is your quotation for these shoes?报价报价这些鞋你方报价多少？这些鞋你方报价多少？17uWe hereby engage the bills shall be duly honored on presentation.承兑承兑我们在此保证，单据一经提出，我们会如我们在此保证，单据

9、一经提出，我们会如期承兑。期承兑。18uFirms were invited to tender for the construction of the new motorway.投标各公司受邀投标承建新的高速公路。各公司受邀投标承建新的高速公路。19uThe total of our current assets and fixed assets comes to 15,550,000 dollars.流动资产流动资产我们流动资产与固定资产之和达我们流动资产与固定资产之和达1555万万美元美元20uSavings accounts pay the depositor interest but

10、 current/checking accounts do not.活期存款账户活期存款账户定期存款帐户有存款利息，活期存款帐户定期存款帐户有存款利息，活期存款帐户则没有。则没有。21NO:18uThe firm has an annual turnover of$75 million.销售额销售额这家公司的年销售额为这家公司的年销售额为7500万英镑。万英镑。22uWe aim for a quick turnover of stock in our store.周转率周转率我们的目的是要加快本店的库存周转率。我们的目的是要加快本店的库存周转率。23uWhy does your compan

11、y have such a rapid turnover of staff?变动率变动率贵公司的人事变动率为什么这么高？贵公司的人事变动率为什么这么高？24uIt hasnt been making much money-a 2%net margin on revenue of$470 million in the fiscal year that ended in June.净利润净利润它还没有挣多少钱它还没有挣多少钱在六月结束的会计在六月结束的会计年度中，净利润为年度中，净利润为4。7亿美元年收入的亿美元年收入的2%。25uThe original margin is submitted

12、to the clearing company when the account is opened.原始保证金原始保证金原始保证金在开户时交给结算公司。原始保证金在开户时交给结算公司。26uThe cross-margining system significantly enhances both the efficiency and financial integrity of the clearing system.交叉保证金交叉保证金交叉保证金制度显著增加了结算制度的效交叉保证金制度显著增加了结算制度的效率与财务健全性。率与财务健全性。27uIn a society devoid of

13、 physical money,checks,drafts,money orders,travelers checks,as well as letters of credit,acceptances,and other financial instruments would remain in regular use.信用证信用证在一个没有有形货币的社会里，不仅信用证、承兑汇票、而且支票、汇票、汇款单、旅行支票以及其他一些金融工具仍会照常使用。28uAt least$200m may have been diverted from credits granted to the country

14、 by the International Monetary Fund.贷款贷款国际货币基金组织提供给该国的贷款中，国际货币基金组织提供给该国的贷款中，至少有至少有2亿美元可能已被挪作他用。亿美元可能已被挪作他用。29uIs this item a debit or a credit?贷方贷方这笔账属于借方还是贷方。这笔账属于借方还是贷方。30uI bought the car on credit.赊购赊购我是以赊购方式买的这辆车。我是以赊购方式买的这辆车。31uHow much do I have to my credit?账上存款账上存款我账上还有多少存款？我账上还有多少存款？32uThe

15、 Microsoft chairman faces an anti-trust suit in the United States.反托拉斯反托拉斯微软的董事长在美国面临反托拉斯诉讼案。微软的董事长在美国面临反托拉斯诉讼案。33uAn important issue for each futures clearing entity is the appropriate size of its trust fund or guarantee fund.保证基金保证基金每个期货结算系统面临的一个重要问题，每个期货结算系统面临的一个重要问题，就是要具备适当数量的保证基金。就是要具备适当数量的保证基金。