菲利普采购-在台國際採購處與大陸台商的供應關係.ppt

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1、菲利普采购菲利普采购-在台國際在台國際採購處與大陸台商的採購處與大陸台商的供應關係供應關係Contents2 P I/Philips&IPO in Taiwan2 P II/Global IPOs Activities in Taiwan2 P III/IPO&Suppliers Relationship2 P IV/New Era with New Concept2An introduction on Philips November 20013Global electronics company,established in 1891 as a lamp factoryShares lis

2、ted on New York,London,Amsterdam and other stock exchangesMultinationalworkforceof 219,400employeesHeadquarters:AmsterdamThe Netherlands Results 2000in millions EUR USDSales37,862 34,864Net income 9,602 8,842Sales andservicein 150 countriesRoyal Philips Electronics4Technology Leadership AreasDisplay

3、Display Consumer TVConsumer TV One-Chip TVOne-Chip TV LG.PhilipsLG.Philips Light EnginesLight Engines 3D medical3D medicalimagingimagingStorageStorage Audio/DVDAudio/DVD Optical StorageOptical Storagemodulesmodules Consumer ICsConsumer ICsDigital VideoDigital Video TV/DVDTV/DVD Set-top boxesSet-top

4、boxes TriMedia/TriMedia/NexperiaNexperia RF tunersRF tunersConnectivityConnectivity WirelessWirelesshandsetshandsets Set-top boxesSet-top boxes Bluetooth ICsBluetooth ICs5Philips Product DivisionBoard of ManagementLightingConsumer ElectronicsDomestic Appliances&Personal CareComponentsSemiconductorsM

5、edical Systems6Philips Purchasing Organization/Corp.PurchasingE-Proc.Programme Mgt.&IS Dev.Purchasing Process Dev.Leveraged Purchasing Mgt.&Support incl.IPOsControllerNPR Progr.Mgt.Management C.P.Board of ManagementSecretaryHRM DevelopmentTraining Product Division Purchasing CentersDirect Responsibi

6、litiesFunctional Responsibilities7I nternationalP urchasingO ffice Paul Lin27FB,No.66,Chung Hsiao W.Rd.,Sec.1Taipei,TaiwanTel:886-2-2382-4546Fax:886-2-2382-4544/45E-mail:WebSite:http:/8Philips Taiwan Locationss Joint Venture Philips Organizationsl n l l n Taipei Head Office:The Central Services&The

7、Domestic BusinessHeadquarters l l s Chungli MonitorsTayuan LightingDapon Color Monitor TubesChupei GlassTSMCKaohsiung Semiconductorsl 2001 BudgetPersonnel 7,816Total Assets NTD 58.6BSales NTD 238.7Be:DATAPRESENT2presen for MOEA-2.PPT(01-10-17)9產業轉型過程產業轉型過程 Changing Pattern of Philips in Taiwans Busi

8、ness 勞力密集型勞力密集型 Labor Intensive資本與技術密集型資本與技術密集型 Capital/Technology Intensive腦力與知識密集型腦力與知識密集型 Intelligence/Knowledge Intensive角色轉型角色轉型 Changing Role of Philips in Taiwan海外代工海外代工 Off-shore Assy Center國際生產中心國際生產中心International Production Center 亞太及全球事業群組織亞太及全球事業群組織 Asia Pacific&Global Business Manageme

9、nt Center 研發中心研發中心 Research&Development Center10Strength of Taiwan1.Well Educated HI-TEK Human Resource2.Highly Dev.on PCs being a Leading Multi-Media/I.A.Mfg&Supply Center3.Towarding High Tech/Capital Involved Industries(Semiconductor Fields)4.Being the Asia-Pacific Operation Center5.Being the Supp

10、ly Center of the Whole Range of MEMORY&LCDs(Color/Mono)6.As an Advanced,Creative&Dynamic Country of Elec.Industry&aiming on Volume Qty,Mfg.Oriented11Major Economic Indicators-Taiwan1213Function:As A BRIDGE in Between Philips Worldwide and SuppliersObjectives:Max.purchasing PROFITABILITY for Philips

11、WorldwideMax.Philips organization SATISFACTIONCO-MAKER-SHIP with Key Suppliers14IPOPHILIPS Taiwan IPO ActivitiesINFORMATION FLOW&P.O.INFORMATION FLOW&P.O.GOODS FLOW CASH FLOW CUSTOMER SUPPLIERNOTE:“INFO.FLOW”including-Advance/Initial Purchasing,Quality Assurance (Selection/Auditing/Rating)as well as

12、 financing&closing.15Business Per Area2000($135M)American Far East Europe1999($115M)16Supplier NumberCustomer Number25613817Distribution of T/O per Product2000($135M)1999($115M)CRT RAM ELEC MECH F/G E/M18IPO TURNOVER STATUS(1993-2001)USD:Million 20 20 19 19 20 18 14 14 14PersonPlan191.Advanced/Initi

13、al Purch.&Procur.,even incl.Q.A.are all interactive,like an integrated function of a human body.2.Package service would be e.g.0Quality:-Selecting,Auditing,Up-grading,Adopting0Cost:-Leverage power of P.D.s/B.G.s consolidation0Delivery:-Availability thru well allocation0Flexibility:-Local&prompt cont

14、act with supplier0Entrusting:-Diff.service required v.s.diff.site/region3.Side Effects:PHILIPS in Region of Info.collection Real Customers of Purchasing To have optimum on communication,traveling&etc.Lubricating any ConflictIPO Taiwan Working ScopeCustomer Friendly,FootholdsExtended ArmEffective/Eff

15、icient Costs(OCoO)(Buffer)20NORTH-TOWARD POLICY,JAPANTTiming (天時天時)TRegion (地利地利)TPersonnel(人和人和)-Yen Appreciation-Near by Taiwan-Good FriendshipFrom zero/93 to USD 56M/Now-a-days!21PHILIPS IPO TAIWANPHILIPS IPO TAIWANOUR ADDED VALUEOUR ADDED VALUE1.TEAMWORK APPROACH1.TEAMWORK APPROACH2.NO COMMUNICA

16、TION GAP2.NO COMMUNICATION GAP3.WELL EXPERIENCED 3.WELL EXPERIENCED CAPABILITYCAPABILITY4.TAIWANS COMPETENCE4.TAIWANS COMPETENCE(TAIWAN,H.K.&CHINA)(TAIWAN,H.K.&CHINA)5.5.CONSTRUCTIVE ADVICES CONSTRUCTIVE ADVICES(T.Q.R.D.)(T.Q.R.D.)6.NON-DISCLOSURE 6.NON-DISCLOSURE AGREEMENTAGREEMENT7.REASONABLE RECO

17、VERY RECOVERY8.LEVERAGE POWER FROM FROM ALL PDs NEEDSALL PDs NEEDS9.9.WIN-WIN TARGETWIN-WIN TARGETYour Global Purchasing Partner In Taiwan22IPO Taiwan 2001 SloganWe Commit to Deliver Our BEST!以客為尊以客為尊 無微不至無微不至23Whats BEST?+B usiness+E xcellence through+S peed&T eamwork24Global IPOs Activities in Tai

18、wanP II25 What are IPOs Activities in Taiwan?P II/Global IPOs Activities in Taiwan26T/O Maping of W-wide IPOs in Taiwan(2000)Unit:USD M50M100M500M1,000M+PhilipsArp-datacomAlps-Taiwansenatek、Alpha Data、Aurora、Kodak、XeroxSamsungSonyGEAashimaLiaisonWintopHitachiKQ TaipeiTriGemDatecA&ANokiaLucentCompaqA

19、ppleToshibaSiemensEpsonIntelHP250M27W-wide IPOs in Taiwans T/O(2000 v.s.1999)unit:USD BSource：OCIID/MOEA28Remark：Year 2000a.TOP 10 US IPO APPLE、A&A、COMPAQ、DELL、GATEWAY、HP、IBM、INTEL、INGRAM MICRO、SOLECTRONb.TOP 5 Japan IPO FUJITSU、HITACHI、MITSUBISHI、NEC、TOSHIBA c.TOP 5 European IPO AASHIMA、ACTEBIS、ERI

20、CSSON、NOKIA、SIEMENSd.W-wide IPOs in Taiwan for T/O 37.6B purchased in 2000(x66 companies)29Global Share of Taiwans 3Cs(in 2000)Source:MIC,Taiwan30 How IPOs to Evaluate Partner?31Satisfaction of OEM/ODM Trade-termsSource:MIC,Taiwan5045454134272315532012345678910PriceFlexibilityDelivery Lead TimeLogis

21、ticTime to MarketQualityInfrastructureR&D ResourceGovernment IncentiveTaiwanJapanKoreaGood010Fine5ExcellentNG312IPOs Assessments Among Supplies in Taiwan/Japan/Korea33IPOs Views of Taiwans Overall Competition0 People Level/160 Supply Chain/160 Transportation/9 0 Customs Clearance/90 Basic Infrastruc

22、tures/80 B2B Environment/60 Customs Duty/60 Governmental Efficiency/20 Others/20 Governmental Efficiency/240 Transportation/15 0 Customs Clearance/140 Basic Infrastructures/120 Customs Duty/11 0 B2B Environment/8 0 Supply Chain/7 0 People Level/4 0 Others/1Better PointsNeed to Improve34Conclusion(I)

23、vEst.USD 7 12B/year being increased of Global IPOs buying from Taiwan.(e.g.in 2000 is$37.6B&2001 aiming$47.6B)vMajor items are:NB PC,Monitor,MPCBA,IC,LCD,DVD/CDs Barebone,DTPC,DSC,M.P.,I.A.etc.vW-wide top IT Industry companies:Compaq,IBM,HP,Dell,Intel,Toshiba,Sony,NEC,Ericsson,Nokia,Samsung,Philips

24、etc.are all purchasing in Taiwan,grown-up Taiwans international position.35vTaiwan Government is supporting on the fields of IC,LCD,Wireless,Communication,IA etc.there are coping with IPOs interesting on purchasing.vPer MICs forecast,major Ind.mfg values are:-H.Ware$30.2B($23.2B)-Semi.$35B($22.4B)-F

25、DS$5.6B($2.7B)-Network$4.5B($3.0B)-W.Comm.$3.1B(0.9B)-IA$3.3B($1.4B)vTaiwans Competences:Price,Quality,Flexibility,Time to market,Speed of new development etc towarding to HVE production would be sustained as w-wide leading capabilities.Conclusion(II)2002 v.s.(2000)36 IPO&Suppliers RelationshipP III

26、37Bridging Customer&Supplier-On top of the business prime-mover/shaker-IPO would be the supporter to supplier on the followings:1.Schedule Arrangement2.Accommodation Booking3.Agenda Preparation4.Facility Provider5.Communication Supporter6.Minutes Taken7.Action Follow-up8.Tooling Control 9.Pre-qualif

27、ication10.Technical Advisor11.Troubles Shooting12.Cost Analyst13.Logistics Arrangement14.Conflict Buffer15.Payment Endorser16.Multi-winners Creatore:DATAPRESENT2presen for MOEA-2.PPT(01-10-17)38SWOT Analysis Strength 1.IPO as special A/C for Sales2.Global Logistics Exp./Operation3.Materials Localiza

28、tion4.Lasting International Competition5.Knowledge Base Service Oriented(SCM)6.Leading Professional Skill in w-wide (Tooling Design/Making)39SWOT Analysis-Weakness1.Less Mass Production in Taiwan2.Speediness of Basic Mtls Dev.3.Less advanced IT in Communication4.Less control on sub-sub-contracting40

29、SWOT Analysis-Opportunity1.MIC-Low Cost,High Volume2.Emerging High end/Tech.Product Dev.(Opto-Elec.,LCDs,ICs)3.Expecting“Large three links”being opened ASAP4.Enlarged Biz/Mktg Scope WTOs41SWOT Analysis-Threat1.Raising up Operation Costs(O/H)2.Forcing to Close Taiwans Operation3.Personnel Mgt in Big

30、Challenging4.Social Unrest Crossing Strait5.Creating Potential Local Competition42新紀元新紀元 與與 新思維新思維 P.IV/New Era with New Concept1.順應時代潮流To Follow Times Trend2.創造競爭優勢To Create Competitive Power3.改變運作方式To Change Operation Principle43 電腦化電腦化 Computerization 改善改善 與與 創新創新 Improvement&Innovation 知識管理知識管理

31、Knowledge Management 合縱合縱 與與 連橫連橫 Mergence or Alliance 專業代工專業代工 相對相對 垂直整合垂直整合 CEMS v.s.Vertical Integration 客戶滿意客戶滿意 與與 價值鏈價值鏈 Customer Satisfaction&Value Chain時代潮流時代潮流(Times Trend)44掌握成本掌握成本 Total Cost Owner-ship +獲利能力獲利能力 Ensure Profitability -藉藉 由由 thru.the way of 競爭優勢競爭優勢 Competitive Power45 營運效

32、率營運效率 Operation Efficiency *技術技術 Leading Technology *管理管理 Better Managements 與與 and策略地位策略地位 Strategic Position *特色特色 Characteristic *服務服務 More Services *價值價值 Added Value競爭優勢競爭優勢 Competitive Power46 歐盟歐盟/歐元歐元 對對 世界世界/美元美元 EEC/EURO v.s.W-wide/USD 交易價格交易價格 FOB CIF DDU(Delivery Duty Unpaid)付款條件付款條件 Paym

33、ent Terms L/C D/A O/A 60 days運作方式運作方式 Operation Principle47配套供應配套供應,合併出貨合併出貨 Package Deal&Consolidation廠商庫控廠商庫控 Consigned Stock Vendor Hub VMI (Vendor Managed Inventory)線上交貨線上交貨 STL(Ship to Line)運作方式運作方式 Operation Principle48改變 是一條 不變 的路Changing is a way of Un-change用 心 看近 用 腦 想遠Near:by Heart Far:from Brain因此因此 so that49敬敬 請請 指指 教教再再 會會50