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1、会展旅游课程教学大纲课程负责人:刘睿编写大纲教研室:旅游管理编写日期:2015 年 4 月 10 日一、课程基本信息1课程编号:2学分:3 3学时:54 课时,其中:理论36,实践 18 4课程类别:专业课5考试/考查:考查6适用专业:旅游管理二、课程性质和教学任务、目标1课程性质会展旅游是以会议、会展、奖励旅游、节事活动及其与之相关的社会经济活动为研究对象,以旅游六要素的供给与需求核心内容的一门综合性课程,属于旅游管理的核心课程之一。当前,会展业正以前所未有的速度迅猛发展,特别是2010 年上海世博会、2008 年北京奥运会等大型节事活动的影响,会展人才供需矛盾越来越突出,会展业中的新情况、
2、新问题更是层出不穷,急需系统地加以论述,以指导会展业的实践和会展人才的培养。而会展旅游就属于整个会展业中的一部分。我们不仅需要会议展览本身,我们更需要通过它们找到附加价值,带动整个经济的发展。旅游正是和会展有着密切联系的附加价值,因此会展旅游能让我们跳出传统的旅游范围,找到高附加价值的新的旅游发展点。2教学任务让学生了解会议、展览、节事、奖励旅游的相关知识,了解旅游六要素在会展旅游中的配置与安排。重点掌握本学科的学习方法,并能初步运用相关理论去分析解剖实践中的相应问题。3教学目标1.知识目标:学生了解会议、展览、节事、奖励旅游的相关知识,了解旅游六要素在会展旅游中的配置与安排。2.能力目标:学
3、生掌握本学科的学习方法,并能初步运用相关理论去分析解剖实践中的相应问题。三、本课程与相关课程的衔接、配合关系是旅游学概论、管理学原理、旅游心理学、旅游市场营销等课程的后续课程;是会展策划的先导课程。四、教学方法和教学形式的建议1教学方法本课程主要采用理论讲授和实践教学相结合的方法。加强会展旅游能力的实践练习。有条件的话应该组织现场参观和实习。2教学形式在教学中,以多媒体教学和实训实践相结合,突出应用能力的训练。3实践性环节教学要求本课程除按教学计划的要求除30个理论学时以外,还应安排 18个实践学时,突出对学生实践应用能力的培养。五、教学过程建议1学时分配:总课时:54 其中理论教学课时数30
4、,实践课时数 18,在多媒体教室、校园内或相关会展场所进行。2教材:建议教材:会展旅游、苏英主编、上海交通大学出版社,第一版,2012 年,普通高等学校高职高专旅游管理类专业精品课程规划教材。建议参考教材:(1)郑岩、曾武灵主编:会展与事件旅游.中国科学技术出版社,2008 年 8月。(2)王宝伦编:会展经营与管理.北京大学出版社,2006 年 8 月。(3)会展旅游概论,胡平主编,立信会计出版社,2003.8 3考核形式:本课程为考查课。最终课程成绩采用百分制,主要分为平时成绩(20%)、大作业(40%)、编制会展策划书(40%)。六、教学课时分配章节课程内容理论课时实训课时项目一项目一:会
5、展旅游认知3 项目二项目二:会展旅游的发展3 3 项目三项目三:会议旅游3 文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5
6、 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P
7、10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 Z
8、G5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10
9、G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5
10、R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G1
11、0R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3
12、A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7项目四项目四:展览旅游3 项目五项目五:奖励旅游3 3 项目六项目六:节事旅游3 项目七项目七:会展旅游策划6 6 项目八项目八:会展旅游营销3 6 项目九项目九:会展旅游过程管理3 项目十项目十:会展旅游危机管理3 项目十一项目十一:会展旅游评估3 合计36 18 七、教学内容与要求项目一 会展旅游认知教
13、学内容:会展与旅游的关系。会展旅游的重要作用。我国会展旅游的概念、类型和特征。教学要求:1能说出对我国会展旅游的认识及理解。2能够掌握会展旅游存在的问题及其原因。3了解我国会展旅游发展的紧迫性、存在的问题及其原因。教学重点难点:1重点:会展旅游概念。2难点:会展旅游的特征。项目二会展旅游的发展教学内容:国际会展旅游发展的历史与现状。近年来我国会展旅游的迅猛发展趋势。教学要求:1能把握国际会展旅游发展的概况并展望未来。2能掌握发展我国会展旅游的对策及措施。教学重点难点:1重点:我国会展旅游发展的对策。2难点:会展旅游发展历史。文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG
14、5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G
15、10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R
16、3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10
17、R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A
18、10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1
19、J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10
20、W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J1
21、0 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7项目三会议旅游教学内容:会议旅游的概念、特点和类型。会议旅游的运作方式。策划会议旅游。教学要求:1能够独立识别哪些是会议旅游。2能够基本掌握会议旅游涉及的组织流程。教学重点难点:1重点:会议旅游运作方式。2难点:会议旅游运作方式。项目四展览旅游教学内容:展览旅游的背景和发展现状。展览旅游的概念、特点和类型。国内外展览旅游的运作模式。教学要求:1能区分各种类型的展览旅游及辨别其特点。2掌握展览旅游主题。客体、与其他要素的关系。3掌握展览旅游运作基本模式
22、。教学重点难点:1重点:展览旅游的运作模式。2难点:展览旅游的运作模式。项目五奖励旅游教学内容:奖励旅游的起源与概念。奖励旅游的特点与类型、作用。国内外奖励旅游发展历程与现状。教学要求:1理解客源地与目的地选择对奖励旅游策划的重要性,2掌握奖励旅游的运作模式与管理过程。教学重点难点:1重点:奖励旅游运作模式。2难点:奖励旅游运作模式。项目六节事旅游文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5
23、ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P1
24、0G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG
25、5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G
26、10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R
27、3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10
28、R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A
29、10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7教学内容:节事旅游的形成条件、基本
30、概念及特点。我国节事旅游的发展状况。教学要求:1能说出节事旅游的具体作用及意义。2能根据不同情况选择节事旅游运作模式并说出理由。教学重点难点:1重点:节事旅游运作模式。2难点:节事旅游运作模式。项目七会展旅游策划教学内容:会展旅游策划的原理和流程。会展旅游策划书的基本内容。会展旅游策划书的撰写原则与技巧。教学要求:1能够设计会展旅游活动主题与自行拟定会展旅游初步方案。2能够独立完成会展旅游策划书的编写教学重点难点:1重点:策划书编写。2难点:策划书编写。项目八会展旅游营销教学内容:会展旅游市场的特征和营销的趋势。会展旅游营销STP与营销组合。教学要求:1会展旅游营销可行性分析。2能策划会展旅游
31、营销方案。教学重点难点:1重点:会展旅游营销方案2难点:会展旅游营销方案。项目九会展旅游过程管理教学内容:文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1
32、J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10
33、W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J1
34、0 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W1
35、0I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10
36、HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I
37、7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN
38、9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7会展旅游操作流程。会展旅游导游服务的管理。教学要求:1能有效的对会展旅游过程进行管理。2为游客提供优质的导游服务。教学重点难点:1重点:会展旅游的操作流程。2难点:会展旅游的操作流程。项目十会展旅游的危机管理和纠纷处理教学内容:会展旅游危机的分类和特征。会展旅游危机管理中的注意
39、事项。教学要求:1能够进行危机前的预测与防范。2做好危机的处理。教学重点难点:1重点:危机处理。2难点:危及预测。项目十一会展旅游评估教学内容:会展旅游满意度。会展旅游评估的过程。教学要求:1能够独立设计会展旅游满意度调查问卷。2能够根据调查内容进行评估报告的撰写。教学重点难点:1重点:会展旅游满意度。2难点:会展旅游评估方案撰写。八、实训教学部分见课程实训大纲。文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y
40、1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编
41、码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O
42、1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:
43、CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z
44、2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC
45、10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7文档编码:CC10P10G10R1J10 HN9Y1O1Z2H5 ZG5R3A10W10I7