BEC口语素材口语素材口语素材口语打印版.doc

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1、BEC口语素材口语素材口语素材口语素材 In developing new products, I think market research is very important. By carrying out market research, a company can get such information as whether there exists a niche market for a new product, and what are customers needs and tastes for the new product, therefore, the new pro

2、duct will sell well when it is launched into market. Next, I think costs are also important. A products cost determines the products price. Other costs like for marketing, advertising and managing will also be involved in. So cutting down the unnessary costs is a crucial step. Finally, screening is

3、also a significant factor, because it separates ideas with potential from those that cannot meet company objectives. Poor screening may lead to product failure. When planning health and safety training for employees, it is important to select the right and related topics. Take chemical training as a

4、n example, relevant and important topics should be included, such as the methods used to detect the presence or release of hazardous chemicals, the physical and health problems posed by hazardous chemicals, and the ways by which employees can protect themselves from chemical dangers and so on. High

5、topics achieve purposes. In addition to selecting topics, selecting related staff to attend is also important. If it can serve for target people and meet certain requests, the company can achieve the training purpose. Besides, the length of training and opportunity for re-training can be important a

6、s well because safety and health knowledge needs to be emphasized and reinforced from time to time, and lengthy training can be boring and have negative effects on trainees. In cost management, efficiency of production is an important aspect to consider. When introducing a production line, it is imp

7、ortant to consult an ergonomics expert and see that its user-friendly and will not cause too much physical stress and strain. Meanwhile, workers should get fully-trained to work more efficiently on the line. It is also important to cut down the cost of raw materials, as to a large extent, it helps t

8、o determine the product prices. Cost-conscious companies always seek to work with good suppliers who can offer quality raw materials with reasonable prices. Low quality materials from suppliers are actually a waste of money. Measures should also be taken to eliminate waste. On top of that, managemen

9、t should develop good benefits system to boost the morale of the workers. When organizing work time, time management skills are important. They are essential skills for effective people. Having clear objectives would help you concentrate on the right things which are important and urgent. In additio

10、n, keeping a diary would remind you of all essential tasks to be finished. Its a powerful method of organizing yourself and a way of reducing stress. Thus you can tackle problems in order of importance, which allows you to separate important jobs from the many time-consuming trivial ones. Apart from

11、 the two points I have mentioned, its also important to get cooperation from those around you. Let your colleagues, spouse, family members, and others know about your efforts to manage a busy schedule, and thus you can be free from interruption. In deciding packaging for a product, its important to

12、choose the colour, texture and design that provide the best image or appearance of the product. A firm can create desirable appearance by designing a package that conveys signals of taste and food content. Many manufactures have upgraded the packaging of their food product to convey high-quality ima

13、ges. Next, I think the health and safety is especially important for food product. When designing the package, we should not only put emphasis on color, size, even graphics, but also the materials of the package whether it is environmentally friendly or not and whether it will contaminate the food i

14、nside or not. Finally, I think offering consumers convenience is also important. Packaging should be designed in such as way to make it easier for consumers to open the container and enjoy the product. When aiming to improve customer service, it is very important for a company to train the staff fir

15、st. By inviting some experts to train the staff, it will improve staffs friendliness, the speed of service and learn to deal with customer complaints. It is also important for a company to monitor the quality service. One way of monitoring the quality of service is to conduct customer satisfication

16、surveys. By obtaining feedback from customers, the company will know how the business has met customer expectations. Another way to improve customer service is to offer timely service. We must provide the product precisely when it is promised and in the minimum amount of time. Task 10 When entertain

17、ing foreign business clients, we need, first of all, to decide on the most suitable venue for the event to take place. We had better find out in our first contact with our foreign clients if they are more of art lovers or sports fans or gourmets, and then choose the type of entertainment: whether it

18、 should be in a restaurant or in the theatre or in some other appropriate venue for the event. But all I mentioned above must base on the consideration of cultural differences. When interacting with foreign business people, problems may arise in different thought patterns, different ways of seeing t

19、he world, and different ways of Task 2 A: You see, in the past year one of our clients kept losing staff and suffered a heavy loss. They worry a lot and turn to us. Have you got any constructive suggestions? B: Yes. Our client should first examine their staff recruiting. There must be something wron

20、g with their recruiting practice. A: Why? B: You know, keeping staff turnover low begins with hiring staff members who are a good match for the practice and the position. So it can be beneficial for the client company to change its idea from “attracting and retaining the best employees” to “attracti

21、ng and recruiting the suitable employees.” A: Good idea! By recruiting the appropriate new staff, our client builds the employees commitment and retention will necessarily follow. B: Exactly. A: Then how to recruit the right staff is crucial to our client. B: Yes. To recruit the appropriate new hire

22、s, its important to advertise the job vacancy in the newspapers and magazines targeting at the ideal candidates. A: To ensure that a candidates skills match the job, its also important to limit the conditions and requirements of candidates on the job advertisement. B: Yes. Besides, its better for ou

23、r client to conduct thorough reference checks and find out why a candidate left a previous job. A: Yeah, thats important. Still there are other contributable factors that our client should consider, such as providing information of the current state of their future work environment, offering staff w

24、ith proper training, talking to staff members and solving problems as they emerge. All these can be important in keeping staff turnover low. B: You are right. Furthermore, the client company should strive to provide superior leadership in their practice, such as keeping communication lines open, per

25、iodically taking time to examine the workplace from the employees perspective, and continually seeking to improve it. A: Yeah, that will help to create and maintain a place where people want to work and stay. In addition, giving the employees a sense of empowerment should not be ignored. B: For exam

26、ple? A: Such as providing a breathing space to take risks, to use their own best judgment, and to be accountable for the decisions theyve made etc. B: Yeah, that surely works. Task 3 A: Our guests are arriving at weekend for a three day visit, so lets look at our arrangement of activities for our gu

27、ests. Now, first of all, what items do you think should be included here? B: Well, as we know, they are here to investigate a possible long-term cooperation with us. So, the first thing Monday morning is to take them for a tour around our company. We should show them the best part of our company, pa

28、rticularly the office computer management system. A: Yes. But perhaps we should first give them a chance to see the video profile of our company before showing them around and that would give them a better idea of our unique way of operating our business. B: Thats great. I totally agree with you on

29、that. What are we going to arrange for Monday evening? Theatre, concert, or restaurant? A: Oh, well. From the information we have gathered, they are people of very well cultured background, how about giving them some taste of Peking Opera at the Capital Theatre? B: I do not disagree, but I am afraid

30、 it shouldnt be too long for that. There are other things I would want to bring to our attention. I mean we need to take cultural differences into consideration. I dont think we can expect them to sit out a two hours performance that they understand practically little. A: Maybe we can arrange for ha

31、lf an hour of Peking opera before we take them for a late night dinner. B: Alright. Thats settled. But where do you think we should take them to for the meal? A: We should choose one of the best restaurants along the busiest street in this city where they could experience the hustle and bustle of th

32、is city. B: But theres something else that I want to note here. I think the British are generally rather reserved people. I am afraid they would prefer not to have a too noisy and busy place for dinner. A: Thats a good point. In this case, we should book a room in a quite distinctive restaurant wher

33、e we could have more privacy and at the same time enjoy the local food 5、Marketing Research Managers cannot always wait for information to arrive in bits and pieces from the marketing intelligence system. They often require formal studies of specific situations. For example, Toshiba wants to know ho

34、w many and what kinds of people or companies will buy its new superfast laptop computer. Or Barat College in Lake Forest, Illinois, needs to know what percentage of its target market has heard of Barat, how they heard, what they know, and how they feel about Barat. In such situations, the marketing

35、intelligence system will not provide the detailed information needed. Managers will need marketing research. We define marketing research as the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing an organization. Every market

36、er needs research. Marketing researchers engage in a wide variety of activities, ranging from market potential and market share studies, to assessments of customer satisfaction and purchase behavior, to studies of pricing, distribution, and promotion activities. A company can conduct marketing resea

37、rch in its own research department or have some or all of it done outside. Although most large companies have their own marketing research departments, they often use outside firms to do special research tasks or studies. A company with no research department has to buy the services of research firm

38、s3. Different Approaches to Completing Tasks 对待完成任务的不同方法 From culture to culture, there are different ways that people move toward completing tasks. Some reasons include different access to resources, different judgments of the rewards associated with task completion, different notions of time, and

39、varied ideas about how relationship-building and task-oriented work should go together. When it comes to working together effectively on a task, cultures differ with respect to the importance placed on establishing relationships early on in the collaboration. A case in point, Asian and Hispanic cult

40、ures tend to attach more value to developing relationships at the beginning of a shared project and more emphasis on task completion toward the end as compared with Americans. Americans tend to focus immediately on the task at hand, and let relationships develop as they work on the task. This does n

41、ot mean that people from any one of these cultural backgrounds are more or less committed to accomplishing the task, or value relationships more or less; it means they may pursue them differently. 14. Recruitment: how to ensure that the best applicant for a job is selected (how to ensure that the be

42、st candidate for a post is selected)During the selection process we should pay attention to the candidates quality and attribute. Quality refers to the candidates ability to conduct his or her future work. During the interview candidates will have to be asked to demonstrate their ability to solve pr

43、oblems and deal with emergencies. In addition the other important factor should also be considered. That is the attribute of the candidate. It has something to do with the candidates character and value. Those whose value is in the conflict of the companys ethics will not be considered as best candi

44、date even if they demonstrate remarkable ability in their work. 6. Training: the importance of training staff to use new technologyA: it is a very important step to train your staff in how to use the new technology. First of all most of your staff wont be familiar with this technology since it is ne

45、w and unless you train them they will spend much more time in getting used to it. Therefore your training is worthy in getting your staff to understand the new technology. Secondly you still wont enjoy the high efficiency brought up by the new technology if you cant achieve the perfect combination o

46、f your staff and the new technology which is only possible through training. The last but not the least you can improve your staffs ability to harness the new technology through your training program and make them more confident in their work, which will definitely enhance the efficiency of your com

47、pany.17. The importance of selecting appropriate members of staff to attend exhibitionsA: your aim of exhibiting your products at the trade fair is to show your customers the high quality of your products through fine demonstration and careful explanation, which will only be achieved by selecting ri

48、ght staff to attend the trade fair. The staff you select should at least have a good understanding of the products you display. They must know the quality function description production packing and other important fields of your products. Besides they must have strong ability of promoting and marketing. These elaborately-selected staff can answer any kind of question produced by the customers about your products and can secure contracts with them skillfully, which will make your display a complete success.24. How to manage a heavy workload effectivelyA: fi